Fidelity Asset Management Services
Fidelity Asset Management Services is a Pennsylvania-based wealth advisory practice within Fidelity Deposit and Discount Bank, delivering estate planning, investment management, and insurance services to affluent individuals and multi-generational families across seven northeastern Pennsylvania branches via LPL Financial's broker-dealer platform.
- Company typePrivate
- Founded-
- HeadquartersDunmore, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fidelity Asset Management Services does
Fidelity Asset Management Services is a regional wealth advisory practice based in Dunmore, Pennsylvania, operating within Fidelity Deposit and Discount Bank. The firm delivers estate planning, investment advisory, asset management, and insurance services to affluent individuals, families, and multi-generational households across northeastern Pennsylvania, holding itself out as providing financial planning traditionally reserved for the ultra-wealthy to a broader affluent client base. Its product set spans brokerage accounts, IRAs, 401(k)/403(b) rollovers, ETFs, mutual funds, fixed and variable annuities, 529/Coverdell college savings plans, life insurance, disability income insurance, and long-term care insurance, with services delivered through seven physical branches in Dunmore, Scranton, Kingston, Dallas, Clarks Summit, and Peckville.
The underlying technology stack is not proprietary: the firm relies on LPL Financial (Nasdaq: LPLA) as its registered broker-dealer and Registered Investment Advisor, using LPL's AccountView for 24-hour secure online account access (with eDelivery and multi-device support) and LPL's Guided Wealth Portfolios (GWP) to offer automated portfolio management paired with human advisor support. The firm also provides a Resource Center of articles, videos, calculators, and tools across retirement, estate, investment, insurance, tax, and lifestyle topics to support client acquisition and retention.
The business model is a hybrid of recurring advisory fees (AUM-based subscription) and transaction-based brokerage commissions, supplemented by insurance and annuity placement, with revenue ultimately flowing through LPL Financial's broker-dealer platform. The go-to-market motion is relationship-led, anchored by a small team of wealth advisors (led by Bill McAndrew, SVP & Wealth Advisor, with Tom Regeneski as Assistant VP & Wealth Advisor, alongside Financial Advisors Katherine Oven and William Walsh, and administrative support from Amanda Potrzuski), supported by bank-channel referrals, educational content marketing, and a freemium GWP entry point. Geographic scope is strictly Pennsylvania, with no offers made or accepted in any other state.
Fidelity Asset Management Services firmographics
Firmographics- Name
- Fidelity Asset Management Services
- Legal name
- Fidelity Asset Management Services
- Website
- https://fidelitybankinvestments.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fidelity Asset Management Services is a Pennsylvania-based wealth advisory practice within Fidelity Deposit and Discount Bank, delivering estate planning, investment management, and insurance services to affluent individuals and multi-generational families across seven northeastern Pennsylvania branches via LPL Financial's broker-dealer platform.
- Ownership category
- akta.pro rank
Fidelity Asset Management Services industry classification
Industry- Product category
- Wealth Management and Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industry
- Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)
Keywords
Where Fidelity Asset Management Services is headquartered
LocationHeadquarters
- HQ city
- Dunmore
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Fidelity Asset Management Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Fidelity Asset Management Services provides estate planning, investment advice, asset management, and insurance services through LPL Financial. The firm earns revenue through advisory fees and securities transactions processed via LPL Financial's broker-dealer platform.
- Securities Brokerage: Securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC. Revenue derived from brokerage commissions and advisory fees on investment products including stocks, bonds, ETFs, mutual funds, and annuities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial plan - no cost to get started |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fidelity Asset Management Services product offering
Product offeringCore offering
Fidelity Asset Management Services is a wealth advisory practice that delivers estate planning, investment advice, asset management, financial planning, and insurance services through LPL Financial's broker-dealer and Registered Investment Advisor platform. It serves affluent individuals and families in Pennsylvania with offerings including Guided Wealth Portfolios, brokerage and advisory accounts (stocks, bonds, ETFs, mutual funds, IRAs, 401(k)s, annuities), retirement, tax, college, and estate planning, and life, disability, and long-term-care insurance.
Product overview
Fidelity Asset Management Services is a financial services firm that provides a comprehensive suite of wealth management products and services through its partnership with LPL Financial. The core offerings include Guided Wealth Portfolios (a managed investment program), investment services (stocks, bonds, ETFs, mutual funds, IRAs, 401(k)s, annuities), financial planning (retirement, tax, estate, college planning), insurance services, and AccountView online account access. The firm coordinates these services through branch offices to create comprehensive total wealth management strategies for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Wealth Portfolios (GWP) An online portfolio manager combined with personal assistance and support from a professional financial advisor. Users create a personal investing plan based on age and risk tolerance, with a free initial plan available and ongoing portfolio management delivered through LPL Financial.
- Investment Services Comprehensive investment products and account types offered through LPL Financial, including Stocks/Bonds, ETFs, Mutual Funds, Traditional and ROTH IRAs, SEP IRAs, SIMPLE IRAs, 401(k)s, 403(b)s, Brokerage Accounts, Advisory Accounts, 529/Coverdell College Savings Accounts, Fixed & Fixed Index Annuities, and Variable Annuities.
- Financial Planning Services Financial planning services covering Retirement Plans, Profit Sharing Plans, Tax Plans, College Plans, and Estate Planning for affluent individuals and families in Pennsylvania.
- Insurance Services Insurance products including Life Insurance, Disability Income Insurance, and Long-Term-Care Insurance, delivered through LPL Financial or its licensed affiliates.
Companies that use Fidelity Asset Management Services
Customer profileSegments2 records
Ideal customer profiles2 records
Fidelity Asset Management Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fidelity Asset Management Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LPL FinancialcoreLPL Financial Holdings Inc. (Nasdaq: LPLA) is a registered investment advisor and broker-dealer that provides the technology, compliance, and operational infrastructure for Fidelity Asset Management Services. The firm supports advisors and institutions with various business models, investment solutions, fintech tools, and practice management services. Data as of April 2026 shows LPL supports more than 32,000 financial advisors and approximately 1,100 financial institutions, servicing approximately $2.3 trillion in assets.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fidelity Asset Management Services competitors and assessment
Company assessmentBroad incumbents
- Fidelity Investments: National investment giant with full wealth management, brokerage, and retirement offerings. Despite the shared 'Fidelity' brand, this is the unrelated national incumbent that competes for the same affluent retail clients in Pennsylvania.
- Wells Fargo Advisors: Bank-affiliated broker-dealer and wealth advisory business; structurally comparable as a bank-channel wealth offering targeting mass-affluent and affluent clients, including in Pennsylvania.
- Charles Schwab: Large national broker-dealer and RIA platform with Schwab Intelligent Portfolios robo-advisory and branch advisor services; competes for the same affluent and mass-affluent retail wealth clients.
- Stifel Financial: Broker-dealer and wealth manager with a national advisor footprint delivering investment advisory, retirement, and financial planning services; competes for the same advisor-recruiting and client pool.
- Merrill Lynch Wealth Management: Bank-affiliated (BofA) wealth management division with a national advisor network offering investment, retirement, and estate planning to affluent households — same bank-distribution analogue at far larger scale.
Direct peers
- Raymond James Financial: Diversified financial services firm whose Private Client Group delivers broker-dealer-affiliated wealth advisory services to affluent households through a branch-style advisor network — a close structural peer.
- Edward Jones: Branch-based wealth advisory firm with a similar local-advisor model delivering investment, retirement, and estate planning to mass-affluent and affluent households — the closest direct analogue in distribution and target client.
- Ameriprise Financial: Bank/independent-channel wealth manager offering comprehensive financial planning and investment advice through a national advisor network; directly comparable in service mix and affluent-client focus.
- Cambridge Investment Research: Independent broker-dealer supporting affiliated advisor practices delivering investment and financial planning services; directly comparable as an alternative host platform for practices of this size.
- Cetera Financial Group: Independent broker-dealer and RIA platform supporting thousands of affiliated financial advisors; comparable because Fidelity Asset Management Services is a typical small practice hosted on a Cetera-rival platform (LPL).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fidelity Asset Management Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Asset Management Services leadership team
Management profileNumber of profiles
Profiles5 records
Fidelity Asset Management Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Asset Management Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Asset Management Services
What does Fidelity Asset Management Services do?
Fidelity Asset Management Services is a wealth advisory practice that delivers estate planning, investment advice, asset management, financial planning, and insurance services through LPL Financial's broker-dealer and Registered Investment Advisor platform. It serves affluent individuals and families in Pennsylvania with offerings including Guided Wealth Portfolios, brokerage and advisory accounts (stocks, bonds, ETFs, mutual funds, IRAs, 401(k)s, annuities), retirement, tax, college, and estate planning, and life, disability, and long-term-care insurance.
Is Fidelity Asset Management Services a public or private company?
Fidelity Asset Management Services is a private company. It is classified as corporate owned and is currently operating.
When was Fidelity Asset Management Services founded?
Fidelity Asset Management Services was founded in -1. It employs 11 to 50 people.
Where is Fidelity Asset Management Services based?
Fidelity Asset Management Services is headquartered in Dunmore, United States, in the North America region.
How does Fidelity Asset Management Services make money?
Two revenue lines are on record. Investment Advisory Services are the primary driver. The others are securities Brokerage.
Who are Fidelity Asset Management Services's main competitors?
Broad incumbents on record are Fidelity Investments, Wells Fargo Advisors, Charles Schwab, Stifel Financial and Merrill Lynch Wealth Management. Direct peers are Raymond James Financial, Edward Jones, Ameriprise Financial, Cambridge Investment Research and Cetera Financial Group.
Does Fidelity Asset Management Services have an API?
No public API is recorded for Fidelity Asset Management Services.
What industry is Fidelity Asset Management Services in?
Fidelity Asset Management Services's product category is Wealth Management and Financial Advisory. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAAAAAJ, Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail). Its NAICS code is 523940 and its SIC code is 6282.