Extreme Marine

Marine Propulsion Equipmentextrememarine-me.com

Company typePrivate
Founded2003
HeadquartersDubai, United Arab Emirates
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

Extreme Marine firmographics

Firmographics

Name: Extreme Marine
Legal name: Extreme Marine Equipment & Services
Website: https://extrememarine-me.com
Company type: Private
Founded year: 2003
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Extreme Marine industry classification

Industry

Product category: Marine Propulsion Equipment
NAICS: Boat Dealers (441222), Ship Building and Repairing (336611)
SIC: Engines & Turbines (3510), Ship & Boat Building & Repairing (3730)
akta.pro primary industry: Propulsion Drives, Gearboxes & Shaftlines (IMAJAHAD)
akta.pro secondary industries: Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN), Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM)

Keywords

Marine propulsion engines
Outboard engine distribution
Sterndrive marine engines
Boat maintenance services
Marine equipment retailer

Where Extreme Marine is headquartered

Location

Headquarters

HQ city: Dubai
HQ country: United Arab Emirates
HQ region: Middle East

Offices2 records

Markets served

Extreme Marine business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

Marine Engine Sales: Sale of Mercury Racing outboard engines (60R through 500R), sterndrive engines (520 SCI through 1750), and competition outboards (APEX series). Revenue generated from direct product sales to end customers.
Boat Sales: Sale of powercatamarans (Leopard 53 Powercat) and houseboats (La Mare Houseboats), representing additional hardware revenue streams.
Propeller Sales: Sale of Mercury Racing propellers including Pro Finish and Lab Finish options, as well as Altitude propellers with modular barrel design.
Maintenance & Repair Services: Comprehensive marine services including periodic service, engine overhaul, repair, and maintenance adhering to Mercury guidelines. Includes both major and minor periodic service offerings.
Installation Services: Engine installation and removal services, engine repowering solutions, and rigging services performed by certified technicians.
Specialty Marine Services: Boat painting, fiberglass work, upholstery, antifouling, electrical work, boat towing, boat parking, and outdoor mobile services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Extreme Marine product offering

Product offering

Core offering

Extreme Marine is the UAE's authorized distributor of Mercury Racing high-performance marine propulsion, retailing outboard engines (60-500 HP), competition APEX outboards, sterndrive engines (520-1,750 HP), and proprietary Mercury Racing propellers. The company also sells Leopard 53 Powercat powercats and LA MARE houseboats, and operates full installation, rigging, maintenance, and repair service facilities in Dubai and Abu Dhabi.

Product overview

Extreme Marine is an authorized distributor of Mercury Racing marine propulsion products and services. The company offers a comprehensive portfolio of high-performance marine engines including R-Series outboards (500R, 400R, 300R, 200R, 150R, 60R) ranging from 60 to 500 horsepower, APEX Competition outboards (360 APX, 200 APX, 60 APX) for circuit racing, and sterndrive/inboard engines (Dual Cal 1750, 1550, 1350, 1100, 860-SCI, 700-SCI, 600-SCI, 565-SCI, 520-SCI) ranging from 520 to 1750 horsepower. Additionally, the company offers Mercury Racing propellers, Leopard 53 Powercat power catamarans, and LA MARE houseboats (Modern, Apart, STB, Marina House models). Full-service maintenance offerings include periodic service, engine overhaul, boat painting, engine installation/re-powering, outdoor mobile service, electrical work, fiberglass repair, antifouling, upholstery, boat towing, and boat parking at facilities in Dubai and Abu Dhabi.

Differentiator

Problem solved

Functional benefit

Products and services

Mercury Racing 500R Outboard

Companies that use Extreme Marine

Customer profile

Segments4 records

Ideal customer profiles2 records

Extreme Marine technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Extreme Marine partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Dubai Creek MarinacoreStrategic or Co-development Partner · 1 January 2024Extreme Marine signed a Memorandum of Understanding (MOU) with Dubai Creek Marina to establish dedicated sales and service points within the prestigious Dubai Golf facility. This strategic partnership strengthens presence in the heart of Dubai and enhances accessibility and support for valued customers.

Scale indicators1 record

Recent moves9 records

Expansion highlights7 records

Extreme Marine competitors and assessment

Company assessment

Direct peers

MarineMax: The largest recreational boat and marine engine retailer in the United States and an authorized dealer of Mercury Marine products. Comparable business model (engine + boat + service dealership) at much larger scale.
Al Shaali Marine: UAE-based marine equipment distributor and service provider offering engines, boats, and MRO. Directly comparable to Extreme Marine as a regional multi-brand marine dealer with similar service, parts, and boat sales operations.
OneWater Marine: U.S. boat dealer group selling new and pre-owned boats and marine engines, including Mercury brands. Similar dealership + service + parts operating model, though focused on the U.S. market.
Fazah Marine: UAE marine dealer offering boats, engines, and service. Comparable regional peer competing in the same Dubai/UAE marine equipment market as Extreme Marine.
Sanmar Group (Marine Division): UAE-based group with marine equipment, chandlery, and service operations serving the Gulf region. Comparable as a regional marine equipment and service provider competing for similar UAE boat owners.

Broad incumbents

Yamaha Motor (Marine Business): Global manufacturer of marine outboard engines with regional distributors competing against Mercury Racing in the UAE. Comparable high-performance marine propulsion category, though operating as a global OEM rather than regional dealer.
Brunswick Corporation: Parent company of Mercury Marine and Mercury Racing. As the OEM controlling Extreme Marine's primary product line, Brunswick is a structurally important relationship and adjacent incumbent shaping the company's economics.
Suzuki Marine: Global marine outboard engine manufacturer with active distributor presence in the Middle East. Competes with Mercury Racing in the UAE performance outboard category.
Gulf Craft: One of the world's largest shipyards, headquartered in the UAE, building yachts, motorboats, and crew boats. Operates broadly in the UAE marine sector, overlapping with Extreme Marine's customer base but as a manufacturer rather than distributor.

Regional players

Princess Yachts: British luxury motor yacht builder with presence in the GCC. Comparable high-end marine brand overlapping with Extreme Marine's luxury customer segment, though operating primarily as a manufacturer rather than a regional dealer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Extreme Marine financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Extreme Marine leadership team

Management profile

Number of profiles

Profiles1 record

Extreme Marine funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Extreme Marine M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extreme Marine

What does Extreme Marine do?

Is Extreme Marine a public or private company?

Extreme Marine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Extreme Marine founded?

Extreme Marine was founded in 2003. It employs 51 to 100 people.

Where is Extreme Marine based?

Extreme Marine is headquartered in Dubai, United Arab Emirates, in the Middle East region.

How does Extreme Marine make money?

Six revenue lines are on record. Marine Engine Sales are the primary driver. The others are boat Sales, propeller Sales, maintenance & Repair Services, installation Services and specialty Marine Services.

Who are Extreme Marine's main competitors?

Direct peers on record are MarineMax, Al Shaali Marine, OneWater Marine, Fazah Marine and Sanmar Group (Marine Division). Broad incumbents are Yamaha Motor (Marine Business), Brunswick Corporation, Suzuki Marine and Gulf Craft. Princess Yachts is listed as a regional player.

Does Extreme Marine have an API?

No public API is recorded for Extreme Marine.

What industry is Extreme Marine in?

Extreme Marine's product category is Marine Propulsion Equipment. Its primary akta.pro industry code is IMAJAHAD, Propulsion Drives, Gearboxes & Shaftlines, with a secondary code of IMAJAHAN, Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades). Its NAICS code is 441222 and its SIC code is 3510.