Rosas
Rosas is a Brussels-based contemporary dance company founded in 1983 by Anne Teresa De Keersmaeker that creates, tours, and restages an active repertoire of 60+ works across 30+ countries while running dance education, residency, and community programs from the 164VANVOLXEM creative hub shared with P.A.R.T.S. and Ictus.
- Company typePrivate
- Founded1983
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rosas does
Rosas is a Brussels-based contemporary dance company founded in 1983 by Anne Teresa De Keersmaeker. It creates, performs, and tours an active repertoire of more than 60 choreographic works — including landmark pieces such as Fase (1982), Rosas danst Rosas (1983), Drumming (1998), and Rain (2001) — across major theaters, opera houses, festivals, and museums in 30+ countries. The company is co-located at the renewed 164VANVOLXEM creative hub with P.A.R.T.S. (De Keersmaeker's training school) and the Ictus contemporary music ensemble, forming a vertically integrated ecosystem from professional training through to performance.
The company's core product is its choreographic output, driven by a methodology rooted in the relationship between movement and music — particularly minimalist, classical, and contemporary scores — and emphasizing phase shifting, geometric patterning, and systematic restaging across dancer generations. Beyond stage productions, Rosas runs a portfolio of educational offerings: Dancingkids, Dancingkets family workshops, adult dance courses (€200/10-session cycle), summer camps, the Artist Residency Program (4 residents selected from 170+ applicants), and high-fee professional masterclasses (€750 for 5 days). It also generates revenue from publications and merchandise through shop.rosas.be, and from museum-scale installations including Forêt (Louvre, 2022) and the Dark Red series (Kolumba, Fondation Beyeler, Louvre-Lens, Neue Nationalgalerie).
Rosas is structured as a Belgian non-profit association (VZW), with primary structural funding from the Flemish Community and the Flemish Community Commission (VGC), which also owns the 164VANVOLXEM buildings. Revenue is supplemented by coproduction fees from institutional partners (Sadler's Wells, Opéra de Paris, Ruhrtriennale, Festival d'Automne, Concertgebouw Brugge, De Munt/La Monnaie, WIELS), touring performance fees, educational program income, and donations including Dance Reflections by Van Cleef & Arpels. The 2025 Praemium Imperiale awarded to De Keersmaeker materially elevated the company's global brand.
Rosas firmographics
Firmographics- Name
- Rosas
- Legal name
- Rosas VZW
- Website
- https://rosas.be
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosas is a Brussels-based contemporary dance company founded in 1983 by Anne Teresa De Keersmaeker that creates, tours, and restages an active repertoire of 60+ works across 30+ countries while running dance education, residency, and community programs from the 164VANVOLXEM creative hub shared with P.A.R.T.S. and Ictus.
- Ownership category
- akta.pro rank
Rosas industry classification
Industry- Product category
- Contemporary Dance Performing Arts
- NAICS
- Dance Companies (711120), Dance Companies (71112), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Theatre (Narrative/Experimental) (MPAGADAC)
- akta.pro secondary industries
- Dance Performances (THAJAFAD), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Rosas is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Rosas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Performance and Ticket Sales: Revenue from presenting choreographic works at theaters, opera houses, festivals, and international venues. The company tours extensively with a calendar spanning performances across Belgium, France, Germany, Austria, Italy, Portugal, Spain, Switzerland, Netherlands, UK, Japan, USA, Canada, and China.
- Educational Programs and Workshops: Fees from dance courses for adults (18+), family workshops (Dancingkets), summer camps for children, and masterclasses with Anne Teresa De Keersmaeker. Programs range from €5-15 pay-what-you-can pricing to €200 for 10-session courses.
- Coproduction and Commissioning Fees: Revenue from coproduction partnerships with major European festivals and opera houses including Opéra de Paris, Ruhrtriennale, Sadler's Wells, Concertgebouw, and others who co-finance and present new productions.
- Structural Public Funding: Primary structural funding from the Flemish Community (Vlaamse Gemeenschap) and Flemish Community Commission (VGC), which also owns the buildings at the Rosas site.
- Merchandise and Publications: Sale of publications including books (A Choreographer's Score series), photo books, films, and related merchandise through the Rosas webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer camp for children (ages 6-12) |
| Hybrid | Pay-as-you-go | Family dance workshops (Dancingkets) |
| Subscription | Multi-year contract | Dance courses for adults 18+ (10 sessions) |
| One time/ perpetual license | Pay-as-you-go | Masterclass Violin Phase (professional dancers) |
| Unit Pricing | Pay-as-you-go | Morning Routine with Rosas at WIELS |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Rosas product offering
Product offeringCore offering
Rosas is a contemporary dance company that creates, performs, and tours original choreographic works produced by its founder Anne Teresa De Keersmaeker, alongside an active programming of educational offerings for children, families, and adults, and an annual artist residency program. Revenue is generated through international touring performance fees, educational workshop and course fees, coproduction funding, public grants, and sales of publications and merchandise via its webshop.
Product overview
Rosas is a contemporary dance company founded by Anne Teresa De Keersmaeker in 1983. The company offers a unified portfolio centered on dance performances (productions), educational programs, and artistic development initiatives. Core offerings include: (1) Rosas Productions - creating and performing contemporary dance works; (2) Dance education programs including Dance Courses 18+, Family & Dancingkets workshops, and Holiday Camps for Children; (3) The Rosas Artist Residency Program supporting emerging choreographers; (4) Morning Routine with Rosas - movement and wellness experiences; and (5) Publications documenting the company's choreographic works. The company also maintains partnerships with Sadler's Wells, De Munt/La Monnaie, and other international venues, and shares its Brussels campus with P.A.R.T.S. dance school and Ictus music ensemble.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosas Productions (Dance Performances) Creation and international touring of contemporary dance works, presented at theaters, opera houses, festivals, and museums worldwide. Sold to presenting institutions and ticketed to the public.
- Dance Courses 18+ Adult dance education program offering kinesthetic and contemporary dance courses taught by Rosas dancers. Designed for adults with no prior experience required. Available as 10-session cycles at €200.
- Family & Dancingkets Family workshops with pay-what-you-can pricing (€5 / €10 / €15), led by Rosas dancers and guest artists. Includes family dance workshops, Contakids sessions, and Yoga together.
- Holiday Camps for Children Summer dance camps for children aged 6-12, featuring workshops exploring music and movement inspired by Vivaldi's Four Seasons and Rosas performances. €165 first child, €150 second child, with childcare included.
- Rosas Artist Residency Program Annual residency program supporting emerging artists working at the intersection of music, dance, and choreography. Residents receive studio access, technical and administrative support, artistic feedback, and opportunities to share work-in-progress.
- Morning Routine with Rosas Monthly morning experience at WIELS combining movement classes with Rosas dancers, exhibition introductions, and breakfast. €20 standard ticket including exhibition visit, workshop, and breakfast.
- Violin Phase Masterclass Exclusive 5-day masterclass taught by Anne Teresa De Keersmaeker, exploring the Violin Phase solo from her seminal work Fase. €750 fee, limited to 10 professional dancers.
- Rosas Publications Books, photo books, and films documenting Rosas' choreographic works, including the 'A Choreographer's Score' series, photo books, and documentary films. Available via the Rosas webshop for international shipping.
- DanceMap Educational project by Rosas providing dance education and outreach programs targeting broader community engagement.
- Dancingkids Children's dance education program organized by Rosas, offering dance training for young people from beginners to advanced levels.
- RondOmDans Dance education initiative by Rosas providing structured dance programming for school-age children.
- Workshops on Tour Dance workshops offered during touring performances, allowing participants at host venues to engage practically with Rosas' choreographic work.
- Slow Walk A walking practice created by Anne Teresa De Keersmaeker and Rosas that transforms everyday walking into a collective, conscious experience at approximately 5 meters per minute. Presented at public events and festivals.
Quantifiable outcome
- Praemium Imperiale 2025 - 'Nobel Prize for the Arts' awarded to Anne Teresa De Keersmaeker, first Belgian in Theater/Film category
- +3 more outcomes
Companies that use Rosas
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Rosas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Rosas partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major, supporting and minor.
- Flemish Community (Vlaamse Gemeenschap)corePrimary structural funder of Rosas. Owns the buildings at the Rosas/Van Volxem site and entrusts the site's operation to Rosas. Provides ongoing operational funding that enables the company's artistic activities.
- Flemish Community Commission (VGC)coreSubsidizing partner providing structural funding support to Rosas alongside the Flemish Community.
- De Munt / La MonnaiecoreMajor structural partner and former long-term residency host (1992-2007). Co-producer of numerous works including Rosas danst Rosas restagings. Key partner in the Brussels dance ecosystem.
- KaaitheatercoreStructural partner and founding collaborator of Rosas ecosystem. Co-producer and co-presenter of performances including Rosas danst Rosas. Founding partner of the broader Rosas/P.A.R.T.S./WorkspaceBrussels network.
- Concertgebouw BruggecoreStructural partner and Artist in Residence host. Major co-producer and presenter of Rosas performances in Bruges.
- Sadler's WellscoreInternational Associate Company at Sadler's Wells in London. Major co-producer and long-term presenter of Rosas works in the UK.
- Théâtre de la Ville (Paris)coreStructural partner and major Parisian venue for Rosas presentations.
- Opéra de PariscoreCoproducer and presenter of Rosas works including Drumming (Paris Opera Ballet), Così fan tutte (2017 opera direction), and ongoing collaborations.
- Ictus EnsemblecoreArtistic partner and contemporary music ensemble co-located at the Van Volxem site with Rosas and P.A.R.T.S. Long-standing musical collaborator on numerous productions including Vortex Temporum, Work/Travail/Arbeid, and Hoketus.
- P.A.R.T.S.corePerforming Arts Research and Training Studios, founded 1995 by Anne Teresa De Keersmaeker. Co-located at Van Volxem site. Creates vertical integration from dance training to professional performance.
- RuhrtriennalemajorMajor German festival coproducer presenting BREL and other Rosas works. Key international partner in the European festival circuit.
- Festival d'Automne à ParismajorMajor French festival coproducer and presenter of contemporary dance programming.
- Dance Reflections by Van Cleef & ArpelsmajorFoundation supporting dance creation and presentation. Coproducer of Rosas works.
- Fondazione Piccolo Teatro di MilanomajorArtist in Residence partner providing residency opportunities and coproduction support.
- Workspace BrusselssupportingArtistic partner providing workspace and support for emerging artists in Brussels. Part of the Rosas-founded ecosystem.
- WIELS Contemporary Art CentremajorBrussels contemporary art center hosting Morning Routine collaborations with Rosas and presenting Work/Travail/Arbeid exhibition (2015). Co-host of VOLXEM annual contemporary art event in Forest.
- Montpellier DansemajorMajor French dance festival coproducer and presenter of Rosas works.
- GLUONminorBelgian organization for art, science, and technology collaboration. Co-presenter of Slow Walk at New European Bauhaus Festival with Rosas and P.A.R.T.S.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Rosas competitors and assessment
Company assessmentDirect peers
- Compagnie Maguy Marin: French contemporary dance company founded by Maguy Marin, with major international touring and works like May B and Samedi Détente. Comparable as a French-language contemporary dance company with structural public funding, prestigious co-producer relationships, and similar European touring model.
- Batsheva Dance Company: Israeli contemporary dance company led by Ohad Naharin and formerly by Mats Ek, renowned for Gaga movement language and international touring. Comparable as a globally-touring contemporary dance company with strong institutional partnerships and educational outreach (Batsheva's Batsheva Dancers Create program parallels Rosas's P.A.R.T.S. ecosystem).
- Ballet Cullberg: Swedish contemporary dance company based in Stockholm under the leadership of Hofesh Shechter since 2024, known for experimental choreography and international touring. Comparable as a similar-sized European contemporary dance company with structural public funding and focus on innovative choreographic work.
- Akram Khan Company: UK-based contemporary dance company founded by choreographer Akram Khan, fusing Kathak and contemporary dance with major international touring and museum installations. Comparable as a choreographer-led company with cross-cultural work, museum-scale installations, and similar Sadler's Wells association.
- Hofesh Shechter Company: UK-based contemporary dance company founded by choreographer Hofesh Shechter, known for large-scale ensemble works and major international touring. Comparable as a choreographer-led contemporary dance company with similar touring scale and prestigious venue relationships (Sadler's Wells, international festivals).
- DV8 Physical Theatre: UK-based contemporary dance company founded by Lloyd Newson, known for physically-demanding and socially-engaged contemporary dance work. Comparable as a choreographer-led contemporary dance company with international touring and similar institutional partnerships across European venues.
- Wayne McGregor Company: UK-based contemporary dance company led by choreographer Wayne McGregor, with major Sadler's Wells residency and collaborations across music, visual arts, and technology. Comparable as a choreographer-led experimental contemporary dance company with strong museum/visual arts crossover and similar institutional partnerships.
Others
- Sadler's Wells: London's leading dance venue and producer, hosting international contemporary dance companies and operating as an International Associate Company partner for Rosas. Comparable as an ecosystem participant and venue partner, not a direct competitor; serves as both a customer and platform for companies like Rosas.
Broad incumbents
- Tanztheater Wuppertal Pina Bausch: German dance theater company founded by Pina Bausch, continuing under artistic director Boris Charmatz. Comparable as a European dance-theater institution with structural government funding, extensive international touring, and museum/visual arts crossover, though at significantly larger scale.
- Nederlands Dans Theater (NDT): One of the world's leading contemporary ballet companies based in The Hague, with three distinct programs (NDT 1, 2, and NDT Youth) and extensive global touring. Comparable as a top-tier European contemporary dance institution with structural government support and major international co-producer relationships.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Rosas social profiles
Digital presenceRosas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosas leadership team
Management profileNumber of profiles
Profiles10 records
Rosas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosas
What does Rosas do?
Rosas is a contemporary dance company that creates, performs, and tours original choreographic works produced by its founder Anne Teresa De Keersmaeker, alongside an active programming of educational offerings for children, families, and adults, and an annual artist residency program. Revenue is generated through international touring performance fees, educational workshop and course fees, coproduction funding, public grants, and sales of publications and merchandise via its webshop.
Is Rosas a public or private company?
Rosas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rosas founded?
Rosas was founded in 1983. It employs 11 to 50 people.
Where is Rosas based?
Rosas is headquartered in Brussels, Belgium, in the Europe region.
How does Rosas make money?
Five revenue lines are on record. Performance and Ticket Sales are the primary driver. The others are educational Programs and Workshops, coproduction and Commissioning Fees, structural Public Funding and merchandise and Publications.
Who are Rosas's main competitors?
Direct peers on record are Compagnie Maguy Marin, Batsheva Dance Company, Ballet Cullberg, Akram Khan Company, Hofesh Shechter Company, DV8 Physical Theatre and Wayne McGregor Company. Sadler's Wells is listed as an others. Broad incumbents are Tanztheater Wuppertal Pina Bausch and Nederlands Dans Theater (NDT).
Does Rosas have an API?
No public API is recorded for Rosas.
What industry is Rosas in?
Rosas's product category is Contemporary Dance Performing Arts. Its primary akta.pro industry code is MPAGADAC, Dance Theatre (Narrative/Experimental), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 711120 and its SIC code is 7900.