Abracadabra Productions

What Abracadabra Productions does

Abracadabra Productions, doing business as 'Corporate Magician,' is a privately held, founder-operated entertainment service established by Phil Smith in 1995 and headquartered at 38 Racine Ave, Portland, Maine. The company delivers customized live magic performances for corporate clients across six distinct service lines: trade show booth entertainment, corporate events, corporate training programs, holiday parties, grand openings, and virtual magic/mentalism/comedy shows for remote and hybrid teams, plus a sub-product called the Wizard's Workshop — a week-long youth magic camp for children ages 6–16. The 'core technology' consists of mentalism, sleight-of-hand, close-up illusions, roaming/strolling magic, and customized illusion design that weaves client branding and key messaging directly into performances (the proprietary 'Marketing Miracles' approach); there is no software platform, app, API, or AI component in the product stack.

The business runs on a direct-to-corporate booking model with one-time event fees that are quote-based and not publicly disclosed, with the exception of the camp which is priced at $325 per child ($275 with an early-bird holiday promotion). Go-to-market relies on an SEO-optimized blog (corporatemagician.com, with 20+ posts published from 2019 through 2026), a homepage anchored by client logos and testimonial quotes, social media presence (Facebook, Instagram), and direct inbound via website contact forms and two listed phone numbers. The primary service region is New England (Maine, Boston, New Hampshire, Vermont, with mention of Connecticut), with national travel for trade show appearances in cities such as Chicago and New York, and virtual shows serving remote teams without geographic limits.

Phil Smith, who holds a BA in theater from the University of Southern Maine and trained under magicians Jeff McBride, Michael Ammar, and Bob Fitch, is simultaneously the founder, sole performer, primary sales contact, and only material revenue-generating asset. The company operates with 1–10 personnel, has no outside investors, no parent company, no subsidiaries, no patents, no certifications, and no public trading status. Notable client logos featured across the website include Ameriprise, Whole Foods, Heineken USA, Dunkin' Donuts, Kmart, Hannaford, IDEXX, Fidelity, PayPal, Smith Barney, Forum Financial Group, Trip Advisor, and Lee Auto Malls, with documented outcomes such as 'tripled booth traffic' at trade shows, an 1,800-guest IDEXX anniversary event, and 75+ grand openings performed over the past three decades.

Name

Abracadabra Productions

Legal name

Abracadabra Productions

Website

https://corporatemagician.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Abracadabra Productions is a sole-proprietor corporate entertainment service founded by Phil Smith in 1995, delivering customized live magic performances for trade shows, corporate events, holiday parties, grand openings, training programs, and virtual events across New England with national reach.

Ownership category

akta.pro rank

Product category

Corporate Live Entertainment Services

NAICS

Other Performing Arts Companies (711190), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Corporate magic entertainment
• Trade show magician
• Corporate event entertainment
• Virtual magic shows
• Grand opening entertainment

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Corporate Event Performances: One-time fees for magic performances at corporate events including trade shows, holiday parties, grand openings, corporate trainings, and company summer events. Performances range from roaming/strolling cocktail entertainment to full stage shows. Pricing varies by event type, duration, and group size.
2. Virtual Magic Shows: Online/virtual entertainment for remote teams, virtual meetings, and hybrid events. Includes customized presentations for business themes, coffee break segments, and social hours.
3. Wizard's Workshop Magic Camp: Week-long day camp for children ages 6-16 teaching magic tricks and performance skills. Includes all props and culminates in a student show for parents. Sold as a complete program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Abracadabra Productions is a sole-proprietor live entertainment business that books customized corporate magic performances led by Phil Smith. The company serves six corporate occasion categories — trade shows, corporate events, corporate trainings, holiday parties, grand openings, and virtual shows — plus a children's Wizard's Workshop magic camp, with each performance tailored to embed the client's branding, messaging, or training content into the illusions.

Product overview

Abracadabra Productions operates as a single-service entertainment company offering professional corporate magician services through its primary brand 'Corporate Magician.' The core product is Phil Smith's magic entertainment for various corporate occasions, delivered through six distinct service offerings: Trade Show Magician Services (booth traffic attraction with branded illusions), Corporate Events Magician (custom tailored entertainment for corporate occasions), Corporate Training Entertainment (learning enhancement through magic), Holiday Party Magician (office party entertainment with strolling and show options), Grand Opening Magic Shows (brand-integrated opening event entertainment), and Virtual Magic/Mentalism/Comedy Shows (remote delivery via video platforms). Additionally, a separate youth product called Wizard's Workshop provides magic instruction camps for children ages 6-16. All services are delivered directly by Phil Smith and are not offered as a software platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Magician Services Customized magic performances booked by companies exhibiting at trade shows to attract and engage booth visitors, weaving the client's marketing and sales messaging into illusions to build traffic, capture attention, and create memorable brand impressions.
• Corporate Events Magician Tailored magic entertainment for corporate events including trade shows, grand openings, open houses, product promotions, and company gatherings, designed to deliver attention, engagement, and brand retention aligned with the client's budgetary and entertainment goals.
• Corporate Training Entertainment Interactive training programs that combine magic illusions with brainstorming, breakout sessions, and juggling to improve learning retention and engagement, customized to integrate company-specific messaging such as safety, compliance, or strategic goals.
• Holiday Party Magician Magic entertainment for office holiday parties, including strolling/roaming cocktail-hour illusions and full comedy magic shows, used as ice-breakers and morale boosters for groups ranging from small offices to 350+ employees.
• Grand Opening Magic Shows Entertainment services for business grand openings and re-grand openings that integrate company branding and promotional products into magic performances to draw crowds, generate community awareness, and create memorable first impressions.
• Virtual Magic, Mentalism & Comedy Shows Online interactive magic, mentalism, and comedy entertainment delivered via video conferencing platforms (Zoom, Google Meet, etc.) for remote teams, social hours, virtual meetings, and hybrid events.
• Wizard's Workshop Magic Camp Week-long day magic camp for children ages 6-16 teaching card, coin, rope, handkerchief, bill, and ESP tricks with all props included; develops hand-eye coordination, creativity, problem-solving, and public speaking, culminating in a student show for parents.

Quantifiable outcome

• Tripled booth traffic at Ameriprise trade show
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Logo Owl (Gwen Hall)minorGTM or Marketing PartnerPromotional products partner providing custom branded merchandise for trade show events. Gwen Hall of LogoOwl helps companies select items that will be cherished and taken back to the office, supporting consistent booth branding through embroidery on shirts, jackets, and caps.
• Party PaloogaminorOthersBalloon artist in Maine providing entertainment at family-oriented Grand Opening events. Partner for events requiring multi-entertainment offerings for diverse audiences including children.
• Direct Effect Entertainment Productions (Corey Smith)minorOthersDJ/Music partner who collaborates on company summer events, cruises, and corporate celebrations. Corey Smith provides music entertainment while Phil Smith provides magic, creating a combined entertainment package for events.
• CVC CateringminorOthersPremium catering vendor for lobster bakes and upscale corporate events. Partnered with for events where gourmet food is paired with interactive entertainment.
• Personal Touch CateringminorOthersCatering partner for corporate events. Provides high-end food service that pairs with roaming table-side magic performances.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• Eventbrite: Event ticketing and management platform serving event organizers of all sizes. Adjacent infrastructure provider in the live events ecosystem; not a direct competitor but useful for sourcing or promoting ticketed performances and camps.
• Cvent: Enterprise event management platform used by corporate event planners to source venues, manage registrations, and book entertainment suppliers. Adjacent ecosystem participant — Abracadabra's potential customers use Cvent, but the company does not directly compete.

Broad incumbents

• Penn & Teller: Long-running Las Vegas magic residency and television act operating at a much larger scale. A broader incumbent in live magic entertainment; comparable in category but differentiated by mass-market appeal versus Abracadabra's B2B corporate event focus.
• David Copperfield: Long-running Las Vegas-headquartered magician with a decades-long residency and global brand. A broader incumbent in magic entertainment; comparable in underlying craft but operates at a fundamentally different scale and customer base than Abracadabra.
• David Blaine: Celebrity illusionist with broad public recognition who has occasionally performed for corporate and special events. A broader incumbent in the magic entertainment category, though primarily known for televised specials rather than the B2B corporate booker market Abracadabra serves.
• Live Nation Entertainment: Largest live entertainment company globally, producing concerts, festivals, and corporate events at scale. A broader incumbent in live entertainment with overlapping service to corporate event planners, though differentiated by massive scale and music focus versus Abracadabra's bespoke magic niche.

Direct peers

• Shimshi: Independent corporate magician specializing in trade show booth attraction and corporate event entertainment with customized illusions. Directly comparable to Abracadabra in product offering (custom branded magic for trade shows and corporate events) and GTM approach.
• Murf the Magician: Solo corporate magician performing at trade shows, sales meetings, and corporate events with a focus on customized, message-driven magic. Comparable to Abracadabra in operating model (single performer, custom corporate entertainment) and target customer (event planners and marketing teams).
• Kevin Lee Magic: Corporate magician offering close-up, stage, and trade show magic for corporate audiences. Comparable to Abracadabra in solo-performer model, corporate client focus, and customization of magic to client messaging.
• Magical Katrina: Independent corporate magician based in Los Angeles offering customized magic, mentalism, and comedy for corporate events, trade shows, and private parties. Directly comparable to Abracadabra as a solo corporate magic business targeting the same enterprise event-planner buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/philthemagicman
• Facebookfacebook.com/abracadaproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abracadabra Productions