PFD Group

What PFD Group does

PFD Group, Inc. is a private, founder-led strategic coaching and consulting firm headquartered in Lafayette, Colorado (P.O. Box 1001), founded in 2011 by Ethan Martin. The firm targets mission-driven CEOs of high-growth companies with annual revenue in the $10M–$1B+ range, offering coaching engagements built on the Scaling Up / Rockefeller Habits methodology, 3HAG strategic execution framework, Topgrading hiring practices, and the Working Genius Model. Its flagship offering is Stewardship Scaling™, a registered three-phase methodology (ALIGN, ACTIVATE, AMPLIFY) augmented by an integrated set of proprietary diagnostic and operating tools — Right Seat Clarity™, Mentorship Engine™, Legacy Vision Tool™, and Want-To Factor™ — all of which are trademarked.

The business operates a professional services model with bespoke engagements, complemented by an event-based channel that includes CEO Bootcamps co-led with Verne Harnish in Vail, CO, the annual Stewardship Summit, strategic planning workshops with speakers such as Shannon Susko, and webinars. Pricing is not publicly disclosed; sales run on a consultative 'Schedule a Call' motion with quote-based engagement terms. The firm supplements its services with a content marketing layer (Insights blog, 'Advance Your Journey' email newsletter, curated book recommendations, and video/podcast assets from events) to attract and qualify prospects.

PFD Group claims a global client base and operates with a small team of 1–10 people. It is bootstrapped with no institutional investment, and Ethan Martin maintains operational and ownership control as Founder & President. Core strategic partnerships include Metronome United (Scaling Up Certified Partner platform) and sponsorship of nonprofit CrossPurpose, alongside content partnerships with Chief Executive Magazine. The founder's nonprofit Aviation Community Foundation extends the firm's mission-driven brand positioning beyond commercial coaching.

Name

PFD Group

Legal name

PFD Group, Inc.

Website

https://pfd-group.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

PFD Group, Inc. is a founder-led strategic coaching firm that partners with mission-driven CEOs of $10M–$1B+ companies, delivering the trademarked Stewardship Scaling™ methodology, diagnostic tools (Right Seat Clarity™, Mentorship Engine™, Legacy Vision Tool™), and events including CEO Bootcamps with Verne Harnish.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

Keywords

• Executive coaching services
• Strategic planning consulting
• CEO advisory programs
• Leadership development coaching
• Business scaling consulting

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Strategic Coaching Services: PFD Group generates revenue through coaching engagements with mission-driven CEOs and their leadership teams. Engagements include ongoing coaching, strategic planning sessions, and team development programs. Revenue is generated through professional services engagements with enterprise clients.
2. Events and Workshops: The company hosts and sponsors events including CEO Bootcamps, workshops, webinars, and the annual Stewardship Summit. Some events have registration fees while others are free sponsored events that generate leads.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PFD Group provides strategic coaching and executive advisory services to mission-driven CEOs and leadership teams of high-growth companies. The firm sells two main coaching engagements — a flagship Stewardship Scaling™ program (a three-phase ALIGN/ACTIVATE/AMPLIFY methodology) and an entry-level CEO Growth Coaching engagement — along with paid events including CEO Bootcamps and strategic planning workshops. Underlying methodology blends Scaling Up/Rockefeller Habits, 3HAG, Topgrading, Working Genius, and Function Accountability Charts with proprietary tools (Right Seat Clarity™, Mentorship Engine™, Legacy Vision Tool™).

Product overview

PFD Group offers a portfolio of coaching and consulting services centered on two engagement models: Stewardship Scaling™ (flagship, full-model engagement) and CEO Growth Coaching (entry-level option). Core proprietary tools include Right Seat Clarity™, Mentorship Engine™, and Legacy Vision Tool™. The company also hosts events including CEO Bootcamp with Verne Harnish and strategic planning workshops. Educational resources include an Insights Blog and curated book recommendations. The firm specializes in helping mission-driven CEOs ($10M–$1B+) scale their businesses using the Scaling Up/Rockefeller Habits framework, 3HAG methodology, and Topgrading practices.

Differentiator

Problem solved

Functional benefit

Brands

• Stewardship Scaling™: The company's flagship engagement methodology with three phases: ALIGN, ACTIVATE, and AMPLIFY to help CEOs scale profitably and purposefully.
• Right Seat Clarity™
• Mentorship Engine™
• Legacy Vision Tool™

Products and services

• Stewardship Scaling™ Flagship multi-phase coaching engagement for mission-driven CEOs and leadership teams that combines ALIGN (clarity on purpose, strategy, and values), ACTIVATE (rhythm, accountability, and focus through the Scaling Up framework), and AMPLIFY (culture development, impact, and legacy building) to scale the business profitably and purposefully.
• CEO Growth Coaching Entry-level executive coaching engagement drawing from the same principles as Stewardship Scaling™ for leaders who need meaningful traction before committing to a full Stewardship Scaling engagement.
• CEO Bootcamp Three-day intensive coaching retreat co-led by Verne Harnish (author of Scaling Up) and PFD Group founder Ethan Martin, held in Vail, CO, for scaleup CEOs and their #2s.
• Strategic Planning Workshops Interactive workshops on strategic thinking, execution planning, and talent development featuring guest speakers such as Shannon Susko and Verne Harnish.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Metronome United / Metronome Growth SystemscoreStrategic or Co-development PartnerMetronome United is a key strategic partner providing the Scaling Up platform and methodology certification. PFD Group displays the Scaling Up Certified Partner logo and references Metronome Growth Systems' cloud-based business platform. Co-founder Shannon Susko has collaborated with PFD on workshops and events.
• CrossPurposeminorStrategic or Co-development PartnerCrossPurpose is a nonprofit organization working to abolish relational, economic, and spiritual poverty through career and community development. PFD Group sponsors CrossPurpose events including Denver Bus Tours and Pitch Night, aligning with their mission-driven values.
• Chief Executive MagazineminorGTM or Marketing PartnerPartner for Scaling Up events and industry engagement, with Pat Lencioni, Ram Charan, and Verne Harnish as featured keynote speakers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consulting firm serving executives on strategy, organization and operations. Sits far above PFD in scale but competes for part of the strategic-planning and execution agenda at the larger end of PFD's $1B+ target clients.
• Vistage: Large, established CEO peer advisory and executive coaching organization. Competes for the same CEO buyer through group peer boards plus 1:1 coaching, but at greater scale and with a broader, less mission-driven positioning.
• YPO (Young Presidents' Organization): Global peer network for CEOs of companies above a revenue threshold. PFD's founder is a past member; YPO offers peer learning and forums that overlap with the relationship- and learning-based value PFD provides.

Direct peers

• EOS Worldwide: Operator of the Entrepreneurial Operating System, the principal alternative methodology to Scaling Up for entrepreneurial leadership teams. Targets the same $10M–$1B+ CEO segment with comparable vision/traction/healthy components.
• Strategic Coach: Dan Sullivan's entrepreneur coaching firm serving growth-minded founders and CEOs. Comparable subscription coaching model, similar pricing tier, and overlapping emphasis on scaling the founder beyond the business.
• Gazelles (Verne Harnish): Verne Harnish's Scaling Up coaching organization and the originator of the methodology PFD Group is certified in. It directly competes for the same mission-driven, scaling CEO client base and is the parent platform behind many of PFD's marketing assets.
• Tony Robbins Business Coaching: Tony Robbins' branded business coaching and consulting practice aimed at founders and executives. Competes in the high-ticket executive coaching market with a comparable performance-and-purpose narrative.
• Metronome United / Metronome Growth Systems: Shannon Susko's Scaling Up platform and 3HAG methodology provider, named as a strategic partner of PFD Group. Offers overlapping strategic execution coaching and cloud-based scaling tools to the same mid-market CEO segment.

Emerging players

• Predictable Success (Les McKeown): Les McKeown's growth advisory firm focused on diagnosing and fixing organizational growth stalls. Targets the same scaling-stage operator niche but with a narrower, diagnostic-led methodology.
• Bridgespan Group: Mission-driven social-sector and philanthropic advisory firm. Shares PFD's stewardship/purpose orientation and serves leaders of high-impact organizations, making it an adjacent comparator for the purpose-led coaching niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pfd-group-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PFD Group