ExWell Medical

Name

ExWell Medical

Legal name

ExWell Medical CLG

Website

https://exwell.ie

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Chronic Illness Rehabilitation Services

NAICS

All Other Outpatient Care Centers (621498), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Chronic illness rehabilitation
• Clinical exercise programs
• Community health services
• Supervised fitness classes
• Medical referral exercise

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership: Monthly membership bundles providing unlimited class attendance over 30-day period. Membership activated on first class attendance.
2. Class Passes: Individual class passes available for purchase, non-transferable and for sole use of purchaser.
3. Assessments: Fitness and health assessments payable separately from membership bundles.
4. Choir Sessions: €5 per session choir membership at multiple Dublin locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ExWell Medical delivers community-based clinical exercise programmes for people living with chronic illness, offered through supervised group classes at 64 centres across Ireland and supported by an app-based digital platform. Services are gated by medical referral from GPs or other healthcare professionals, and are sold via monthly memberships, individual class passes, fitness assessments, and choir sessions.

Product overview

ExWell Medical is a not-for-profit social enterprise offering a unified community-based clinical exercise programme for people living with chronic illness. The core offering consists of in-person exercise classes delivered across 64 centres in Ireland, supplemented by a portfolio of digital products including the ExWell Medical App (for class booking and membership management), the Levels Programme (11-tier pre-recorded exercise content accessible via the app), ExWell Online (pre-recorded class library), and ExWell Extra (at-home exercise resources). Additional services include weekly Zoom Talks (educational lectures), the ExWell Choir (social programme), and a Cancer Rehabilitation Programme (MoveOn). The product ecosystem is accessible both in-person and digitally, with the app serving as the central hub for online access.

Differentiator

Problem solved

Functional benefit

Brands

• ExWell Levels Programme: Pre-recorded exercise classes set at 11 different intensity levels, targeting aerobic fitness, resistance, core work and balance exercises.
• MoveOn (Cancer rehabilitation programme)
• ExWell Extra
• Zoom Talks
• ExWell Choir

Products and services

• ExWell Medical Programme Community-based clinical exercise programme for people living with chronic illness, delivered in-person across 64 centres in Ireland with over 12,000 weekly participant visits. Participants must be medically referred by a GP or healthcare professional before joining.
• ExWell Medical App Mobile application for iPhone and Android that enables class booking, membership purchases and access to pre-recorded online classes accessible from anywhere in the world.
• Levels Programme (ExWell Online) Pre-recorded exercise class programme consisting of 11 different intensity levels, targeting aerobic fitness, resistance training, core work and balance exercises, accessible via the ExWell App.
• ExWell Extra Additional resources programme designed to facilitate exercise outside scheduled ExWell classes, including daily live online workout sessions, exercise booklets and an online activity recording/sharing platform.
• MoveOn (Cancer Rehabilitation Programme) Specialised exercise-based rehabilitation programme for cancer survivors, focusing on rebuilding strength and mobility after cancer treatment.
• ExWell Choir Weekly choir meetings held at IWA Clontarf and Thomas Davis GAA Club, priced at €5 per session, providing social connection through music for participants.
• Fitness and Health Assessments Standalone fitness and health assessments payable separately from membership bundles for ExWell participants.

Quantifiable outcome

• 12,000+ weekly participant visits across 64 centres
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ATU SligominorStrategic or Co-development Partner · 24 June 2026Academic partner involved in the development of the ExWell programme in Sligo, with Joanne Regan completing her PhD on the programme at ATU Sligo.
• HSE (Health Service Executive)coreStrategic or Co-development PartnerExWell Medical works closely with the Health Service Executive to deliver community-based chronic illness rehabilitation programmes across Ireland.
• GPs and Healthcare ProfessionalscoreChannel Partner/ Reseller/ DistributorMedical referral pathway where GPs and healthcare professionals refer patients to the ExWell programme as part of clinical treatment.
• Community Leisure CentrescoreOthersPartnership with local leisure centres across Ireland including Tallaght Leisure Centre, Clondalkin Leisure Centre, IWA Clontarf, and others to host exercise classes.

Scale indicators4 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• SilverSneakers (Tivity Health): US-based senior community exercise programme delivered through partnering gyms and community centres, generally free via Medicare Advantage plans. Closest commercial analogue on participant profile (older adults with chronic conditions) and community-venue delivery model.
• Croí (West of Ireland Cardiac & Stroke Foundation): Irish nonprofit running community-based cardiovascular prevention and rehabilitation programmes across the West of Ireland. Closest mission-aligned peer to ExWell within Ireland, addressing chronic disease deconditioning through supervised exercise and education.
• Irish Heart Foundation: National nonprofit for cardiovascular health, operating heart-failure and stroke rehabilitation programmes and patient support services in Ireland. Comparable chronic-illness, community-based, medically-referred model with similar funding mix of HSE support and donations.
• MedEx (Dublin City University): The predecessor programme run by Dr Noel McCaffrey at DCU for 11 years; predates and overlaps with the ExWell programme and continues to operate from the university. Directly comparable in protocol, intensity framework and clinical exercise leadership.
• Macmillan Cancer Support (Move More programme): UK charity operating the Move More programme of physical activity for people living with cancer - the direct international analogue of ExWell's MoveOn cancer rehabilitation sub-brand.

Broad incumbents

• Nuffield Health: UK-wide not-for-profit operating fitness clubs, clinical services and rehabilitation programmes. Comparable combination of community physical activity with clinical oversight, but at substantially larger scale and broader service portfolio.
• Centric Health: Ireland's largest primary care network offering GP, physiotherapy and chronic disease services. Adjacent to ExWell via the GP referral pathway, and competes for chronic disease management commissioning within Irish primary care.
• UPMC Ireland: US-headquartered academic healthcare provider operating hospitals, sports medicine and outpatient services in Ireland. Comparable in clinical/sports medicine expertise and HSE engagement, with broader capital and infrastructure.
• Irish Cancer Society: National cancer charity providing information, support and rehabilitation services to cancer patients in Ireland. Mission overlap with ExWell's MoveOn programme and a potential commissioning or referral partner for cancer-specific exercise services.

Regional players

• FlyeFit: Ireland-based chain of low-cost gyms serving a broad consumer base. Not a clinical peer, but competes for community exercise spend and venue partnerships across Dublin, making it an indirect substitute for ExWell's fitness-as-prevention positioning in healthier segments of the population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/exwell_medical
• YouTubeyoutube.com/channel/UCDnpu8KHJhvhWBRxZVv9a0w
• Facebookfacebook.com/ExWellMedical
• LinkedInlinkedin.com/company/exwell-medical
• Instagraminstagram.com/exwell_medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExWell Medical