FLYEfit
FLYEfit is an Irish-owned, private chain of 22+ low-cost, no-contract gyms across Ireland, offering subscription memberships (€38–€41/month), free group classes, and the FLYEPLUS online portal to individual fitness consumers.
- Company typePrivate
- Founded2011
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What FLYEfit does
FLYEfit is an Irish-owned, private limited company operating a chain of 22+ low-cost, no-contract fitness centres across Ireland, headquartered in Dublin. Founded in 2011 in Ranelagh as Ireland's first gym with a fully online self-service membership model, the network has expanded predominantly across Dublin and into Cork (2019) and Galway (2025). Each location offers standardised strength and cardio equipment (100+ machines per site, including premium lines such as Hammer Strength, Eleiko, Concept2 and Gymleco), free group fitness classes (1,000+ instructor-led sessions per week network-wide), and increasingly differentiated features such as heated polar chambers and FLYEHUB dedicated studio floors.
The core technology stack is a self-service digital platform: members join, manage billing, book classes and upgrade via the MYFLYE web portal, and access gyms by scanning QR codes on the FLYEfit mobile app (single-device bound). The company extends its proposition digitally through FLYEPLUS, a 150+ class on-demand video portal included free with membership, and integrates Polar heart-rate monitors in conditioning and spin classes for in-room performance feedback.
The business model is subscription-recurring at €38/month (single gym) or €41/month (roaming access to all sites), with annual and 3-month prepayment options, a €25 joining fee, no contract, and a student joining-fee discount. Supplementary revenue comes from usage-based day passes (€14–€29), corporate memberships for groups of 15+, gift vouchers, and a marketplace-style personal training network of 130+ independent trainers. Go-to-market is direct-to-consumer via website, app store listings, social media, community events (FLYEfit Games, HYROX simulations, Run Club), and Open Weekends offering free access. Customer segments are horizontal: individual fitness enthusiasts, students, mobile/commuting members, and a small corporate channel.
FLYEfit firmographics
Firmographics- Name
- FLYEfit
- Legal name
- FLYEfit Group Limited
- Website
- https://flyefit.ie
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FLYEfit is an Irish-owned, private chain of 22+ low-cost, no-contract gyms across Ireland, offering subscription memberships (€38–€41/month), free group classes, and the FLYEPLUS online portal to individual fitness consumers.
- Ownership category
- akta.pro rank
FLYEfit industry classification
Industry- Product category
- Health & Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where FLYEfit is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices24 records
Markets served
FLYEfit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Gym Membership Subscriptions: Monthly recurring membership fees ranging from €38-41 per month depending on single gym or roaming access. Also available in 3-month (€114-123) and annual (€355-395) payment options. Joining fee of €25 applies. No contract required - cancel anytime.
- Pay As You Go Day Passes: Day passes available: €14 (1 day), €22 (2 days), €29 (3 days). Must be used within 30 days.
- Personal Training Services: Independent personal trainers operate on self-employed basis offering one-to-one training to members. Each trainer sets their own pricing.
- Gift Vouchers: Online gift vouchers available in €10, €25, €50, €100, €200 denominations for gym memberships and services.
- Corporate Memberships: Corporate discounts offered for groups of 15+ members. Contact via [email protected].
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | One Gym Membership - Monthly |
| Subscription | Monthly | Roaming Membership - Monthly |
| Subscription | Multi-year contract | One Gym Membership - 3 Month |
| Subscription | Multi-year contract | Roaming Membership - 3 Month |
| Subscription | Annual | One Gym Membership - Annual |
| Subscription | Annual | Roaming Membership - Annual |
| Usage-based | Pay-as-you-go | Pay As You Go Day Pass |
| Subscription | Monthly | Student Membership |
| Subscription | Monthly | Galway Presale Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
FLYEfit product offering
Product offeringCore offering
FLYEfit operates a chain of 22+ physical gyms across Ireland offering no-contract monthly memberships with access to strength and cardio equipment, 1,000+ free weekly group fitness classes, and unlimited use of the FLYEPLUS online portal containing 150+ on-demand classes. Memberships are managed entirely online via the MYFLYE platform and a QR-code mobile app, with single-gym (€38/month) or roaming (€41/month) access tiers, plus pay-as-you-go day passes and add-on personal training services.
Product overview
FLYEfit is an Irish-owned chain of 'Supergyms' offering a unified fitness platform across 22+ physical gym locations in Ireland plus digital offerings. The core product is the FLYEfit Gyms network, a no-contract, affordable gym model with state-of-the-art equipment and free group classes. The main digital add-on is FLYEPLUS, an online portal with 150+ on-demand classes accessible 24/7 at no extra cost. Additional offerings include FLYEHUB (a dedicated class facility in Swords), Personal Training services, Gift Vouchers, Pay As You Go day passes, the FLYEfit Run Club, the Gym Guide tutorial resource, and the FLYEfit Gym Access App for QR-based entry, class booking, and tracking. The FLYEfit App enables full self-service membership management including class reservations and gym intros.
Differentiator
Problem solved
Functional benefit
Brands
- FLYEPLUS: Online fitness portal with 150+ on-demand classes available exclusively for FLYEfit members at no extra cost
- FLYEHUB
- FLYEfit Games
Quantifiable outcome
- 100+ machines in each gym
- +2 more outcomes
Companies that use FLYEfit
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
FLYEfit technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
FLYEfit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HYROXminorFLYEfit hosted its first-ever HYROX Simulation outdoor event at Swords Celtic Arena, expected to welcome 300+ participants. The event mimics official HYROX race format for training preparation. HYROX Dublin race taking place in November.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
FLYEfit competitors and assessment
Company assessmentDirect peers
- Anytime Fitness: Global 24/7 fitness franchise with Irish sites. Targets convenience-led, multi-location subscribers using a similar low-front-desk operating ethos.
- PureGym: UK-born low-cost gym chain expanding aggressively in Ireland. Operates a near-identical subscription-based, no-frills value model — the most direct head-to-head competitor for FLYEfit's price-sensitive members.
- Snap Fitness: Global 24/7 fitness franchise with Irish locations. Competes for the same flexible-access, multi-site subscription use case that FLYEfit's roaming-membership is built around.
- The Gym Group: UK-listed low-cost gym chain with a near-identical 24/7 self-service, no-contract subscription model. A close strategic reference point on unit economics and digital-first onboarding.
- Basic-Fit: Europe's largest low-cost gym operator with multiple Ireland locations. Mirrors FLYEfit's value-tier positioning and pursues aggressive multi-site rollout across the same Irish catchment areas.
- Energie Fitness: UK/Irish gym franchise network. Comparable on value subscription positioning and community-driven group-class programming targeting the same price-conscious member cohort.
Broad incumbents
- David Lloyd Leisure: Premium UK/European health-club operator. Overlaps FLYEfit at the higher end of the Irish market, particularly family and racquet-sports segments, anchoring the premium incumbent price band.
- Fitness First: International premium gym brand with central Dublin sites. Sets the mid-market premium benchmark FLYEfit positions against for urban professionals.
Others
- Glofox: Gym and fitness-studio management software platform. Not a gym operator itself, but adjacent via the digital infrastructure (membership management, class booking, access) underpinning FLYEfit's MYFLYE stack.
Regional players
- West Wood Club: Irish premium family health club chain. Operates in the same Ireland-only market at a higher price tier with broader amenities (swimming, family programming), competing for FLYEfit's lifestyle-upgrade cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FLYEfit social profiles
Digital presenceFLYEfit compliance and trust
Trust signalCompliance2 records
FLYEfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLYEfit leadership team
Management profileNumber of profiles
Profiles3 records
FLYEfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLYEfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLYEfit
What does FLYEfit do?
FLYEfit operates a chain of 22+ physical gyms across Ireland offering no-contract monthly memberships with access to strength and cardio equipment, 1,000+ free weekly group fitness classes, and unlimited use of the FLYEPLUS online portal containing 150+ on-demand classes. Memberships are managed entirely online via the MYFLYE platform and a QR-code mobile app, with single-gym (€38/month) or roaming (€41/month) access tiers, plus pay-as-you-go day passes and add-on personal training services.
Is FLYEfit a public or private company?
FLYEfit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FLYEfit founded?
FLYEfit was founded in 2011. It employs 51 to 100 people.
Where is FLYEfit based?
FLYEfit is headquartered in Dublin, Ireland, in the Europe region.
How does FLYEfit make money?
Five revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are pay As You Go Day Passes, personal Training Services, gift Vouchers and corporate Memberships.
Who are FLYEfit's main competitors?
Direct peers on record are Anytime Fitness, PureGym, Snap Fitness, The Gym Group, Basic-Fit and Energie Fitness. Broad incumbents are David Lloyd Leisure and Fitness First. Glofox is listed as an others. West Wood Club is listed as a regional player.
Does FLYEfit have an API?
No public API is recorded for FLYEfit.
What industry is FLYEfit in?
FLYEfit's product category is Health & Fitness Clubs. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 71394 and its SIC code is 7997.