Springfield School

What Springfield School does

Springfield School is a private for-profit international K-12 institution headquartered in Permata Buana, West Jakarta, Indonesia, operating four campuses (three in Permata Buana and one in Raffles Hills, Cibubur/Depok) and serving approximately 2,000 students from Nursery through Grade 12. Founded in 1998, the school delivers the Cambridge Curriculum (Primary Checkpoint, IGCSE, AS/A Level) integrated with trilingual instruction in English, Mandarin, and Bahasa Indonesia, layered on a Christian-based values framework. It holds full accreditation from the Western Association of Schools and Colleges (WASC) and the Indonesian Government, and is an accredited Cambridge testing centre.

The school's core product is a vertically integrated, age-segmented academic program (Early Years, Primary 1-6, Secondary 7-10, Junior College 11-12) taught by a blend of expatriate and local educators, supported by iPads and laptops at the student level, interactive classroom displays, and a digital library. Supporting products include an Online Bookstore for uniforms/textbooks, annual yearbooks, The Spring community magazine (now in its 27th edition), an Afternoon Programs/Clubs ecosystem (arts, music, dance, sports, coding/robotics, leadership), University and Career Counselling with international university fairs, and Student Well-Being Services covering pastoral care and counselling.

Springfield monetizes through recurring tuition and enrollment fees across an extended 14+ year customer lifecycle, with a five-step direct enrollment funnel (inquiry, campus visit, assessment/interview, acceptance, onboarding). Pricing is not publicly disclosed and is handled via admissions. The go-to-market is direct-to-consumer, primarily family-driven, amplified through Facebook, Instagram, TikTok, YouTube, and on-campus tours/open days. The school is privately held with no disclosed parent company, funding rounds, or M&A activity, and operates only within Greater Jakarta.

Name

Springfield School

Legal name

Springfield School

Website

https://springfield.sch.id

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Springfield School is a private international K-12 institution in Greater Jakarta, operating four campuses and serving roughly 2,000 students from Nursery to Grade 12 with the Cambridge Curriculum and trilingual English/Mandarin/Bahasa Indonesia instruction.

Ownership category

akta.pro rank

Product category

International K-12 Education Services

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

akta.pro secondary industry

Faith-Based Preschools (EDACABAF)

Keywords

• International K-12 education
• Cambridge curriculum schooling
• Trilingual language immersion
• Early childhood education
• Private international schooling

Headquarters

HQ city

Permata

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Enrollment Fees: International school education fees covering Nursery to Grade 12 and Junior College programs, including registration and assessment fees

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Springfield School is a private international K-12 institution operating multiple campuses in the Greater Jakarta (Jabodetabek) area of Indonesia. It delivers the full Cambridge Curriculum from Nursery through Grade 12 — spanning Early Years, Primary, Lower Secondary, Upper Secondary, and AS & A Levels — and provides trilingual instruction in English, Mandarin, and Bahasa Indonesia anchored in Christian values. The school is also accredited by WASC and the Indonesian Government.

Product overview

Springfield School is a single unified educational institution offering a Cambridge Curriculum-based program from Nursery to Grade 12 across four campuses in Jakarta. The core educational offerings include the Early Years Program (Nursery-Kindergarten 2), Primary School Program, Secondary School Program (with IGCSE), and Junior College Program (with A-Level). Supporting services include an Online Bookstore for uniforms and textbooks, The Spring Magazine and Yearbook publications, Afternoon Programs and Student Clubs, University and Career Counselling, Student Well-Being Services, and Mandarin Language Programs. The school operates a separate online bookstore at pb-store.springfield.sch.id for merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Program
• Primary School Program
• Lower Secondary Program
• Upper Secondary Program (IGCSE)
• Junior College (AS & A Levels)
• Afternoon Programs and Student Clubs
• University and Career Counselling
• Student Well-Being Services
• Mandarin Language Programs
• Cambridge Testing Centre

Quantifiable outcome

• Consistently above-average Cambridge examinations results
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jakarta Intercultural School: Long-established (1951) American-curriculum international school serving expatriate and Indonesian families across multiple Jakarta campuses. Closest large-scale direct competitor to Springfield in the premium Jakarta international school segment.
• ACG School Jakarta: ACG Education group-operated international school in Jakarta offering Cambridge pathway through IGCSE/A-Level. Directly comparable Cambridge-aligned curriculum, English-medium instruction, and premium-family target segment.
• British School Jakarta: Premium British-curriculum international school located in West Jakarta/Tangerang serving Nursery through Sixth Form. Comparable to Springfield in target market (West Jakarta premium families), price point and full K-12 international offering.
• Singapore Intercultural School: Singapore-based education group with a Jakarta campus delivering a Cambridge-style curriculum with strong bilingual (English/Mandarin) emphasis. Comparable to Springfield on trilingual positioning and international-school identity.
• North Jakarta Intercultural School (NJIS): Newer international school in greater Jakarta targeting similar premium expatriate and Indonesian families with a full K-12 international programme. Comparable operating model and target demographic to Springfield.
• Ichthus School: Christian faith-based international school in Jakarta with a Cambridge curriculum spanning early years through secondary. Particularly comparable to Springfield on faith-based identity, trilingual orientation and K-12 international positioning.
• Australian International School Jakarta: Multi-campus Australian international school network with campuses across Indonesia including Jakarta. Competes with Springfield for the same premium expat and Indonesian-family segment with a comparable K-12 offering.
• Mentari International School: Jakarta-based international school offering a Cambridge-aligned K-12 programme. Competes for the same premium Indonesian and expatriate family segment with a comparable scale and curriculum structure to Springfield.
• Beacon Academy: Jakarta-based international school offering a Cambridge-based curriculum from early years through secondary. Directly competes with Springfield for premium families in the greater Jakarta area with a similar academic profile.

Broad incumbents

• Sekolah Pelita Harapan (SPH): Large Christian-based K-12 school network operated by the Lippo education group across multiple Indonesian cities. Comparable faith-based positioning and Cambridge/IB curriculum mix; broader geographic footprint makes it a larger incumbent with deeper institutional backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@springfieldschoolraffleshills
• Facebookfacebook.com/sfsjakarta
• Instagraminstagram.com/springfield.school
• TikToktiktok.com/@springfieldschooljkt
• Xx.com/sfschooljkt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springfield School