Affligem Beer
Affligem is a Belgian abbey beer brand tracing to 1074, owned by HEINEKEN via Alken-Maes, serving consumer/retail and Horeca customers across Belgium, the Netherlands and France through wholesale, webshop and on-trade channels.
- Company typePrivate
- Founded-
- HeadquartersMechelen, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Affligem Beer does
Affligem is a Belgian abbey beer brand with documented origins dating to 1074, operating as part of the Alken-Maes portfolio owned by HEINEKEN. The brand is headquartered within Alken-Maes in Mechelen, Belgium, and is structured around two core customer segments: consumer/retail customers across Belgium, the Netherlands and France, and Horeca (hospitality/on-trade) accounts accessed in part through HEINEKEN's hospitality sales portal.
The commercial model rests on three revenue mechanics: wholesale beer distribution through retail and on-trade channels under the AFFLIGEM® trademark, direct-to-consumer merchandise and glassware sales via a dedicated webshop, and Horeca account servicing routed through heinekenhoreca.nl. Branding and consumer engagement are supported through Facebook content, an email newsletter, and localized websites for each served market plus a global English-language site.
The technology footprint is conventional for a heritage CPG brand - a transactional webshop, localized marketing sites, and social channels - with no disclosed proprietary platform, AI/ML capability, or data flywheel. Strategic positioning is anchored by centuries-old brand heritage combined with HEINEKEN-tier distribution, which together support both premium pricing power in the abbey beer category and structural reach advantages that independent abbey breweries cannot replicate.
Affligem Beer firmographics
Firmographics- Name
- Affligem Beer
- Legal name
- Alken-Maes NV
- Website
- https://affligembeer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Affligem is a Belgian abbey beer brand tracing to 1074, owned by HEINEKEN via Alken-Maes, serving consumer/retail and Horeca customers across Belgium, the Netherlands and France through wholesale, webshop and on-trade channels.
- Ownership category
- akta.pro rank
Affligem Beer industry classification
Industry- Product category
- Abbey Beer / Belgian Brewery Beverages
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Affligem Beer is headquartered
LocationHeadquarters
- HQ city
- Mechelen
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Affligem Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Beer Sales: Affligem generates revenue through the sale of its abbey beers. The brand is part of Alken-Maes NV, which is owned by HEINEKEN, a major global brewer. Revenue is derived from both consumer direct sales (via webshop for merchandise like glasses) and hospitality/business sector sales (horecaondernemers).
Distribution channels3 records
Marketing channels4 records
Affligem Beer product offering
Product offeringCore offering
Affligem Beer produces and markets a portfolio of traditional Belgian abbey-style beers under the AFFLIGEM® brand, originally rooted in the 1074 Affligem Abbey tradition. The brand sells through retail/off-trade and hospitality (horeca) channels across Belgium, the Netherlands, and France, and operates a direct webshop offering branded merchandise such as glasses. All brand operations sit within Alken-Maes NV, part of the HEINEKEN group.
Product overview
Affligem Beer is an abbey beer brand established in 1074, operated by Alken-Maes N.V. (HEINEKEN group). The company's website serves as a marketing and information portal featuring age verification, beer brand information, abbey heritage content, brewing processes, and contact capabilities. The site offers regional versions for Netherlands, Belgium, and France markets with corresponding language support. No structured product catalog, e-commerce functionality, or software product offerings are present on this website.
Differentiator
Problem solved
Functional benefit
Products and services
- Affligem Abbey Beer Range A range of Belgian abbey-style beers sold under the AFFLIGEM® brand, brewed using traditional abbey brewing methods and sold through retail and hospitality channels in Belgium, the Netherlands, and France. Targeted at legal-drinking-age consumers and on-premise hospitality operators.
- Affligem Branded Merchandise (e.g., Glasses) Direct-to-consumer sale of branded Affligem merchandise such as beer glasses via the Affligem webshop, available to consumers in regional markets.
Companies that use Affligem Beer
Customer profileSegments2 records
Ideal customer profiles2 records
Affligem Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Affligem Beer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Alken-Maes NVcoreAlken-Maes NV is the parent company and brand owner of Affligem, registered at Blarenberglaan 3C box 2, 2800 Mechelen, Belgium. Alken-Maes operates as part of the HEINEKEN group and is responsible for the Affligem brand's operations and products.
- HEINEKENcoreHEINEKEN is the ultimate parent company of the HEINEKEN group (HEINEKEN N.V.) under which Alken-Maes NV operates. HEINEKEN entities (Heineken Brouwerijen B.V., HEINEKEN Entreprise, Heineken International) manage various aspects of the Affligem brand including website operations, marketing, and distribution across different regions (Netherlands, Belgium, France).
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Affligem Beer competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Affligem Beer social profiles
Digital presenceAffligem Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affligem Beer leadership team
Management profileNumber of profiles
Affligem Beer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affligem Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affligem Beer
What does Affligem Beer do?
Affligem Beer produces and markets a portfolio of traditional Belgian abbey-style beers under the AFFLIGEM® brand, originally rooted in the 1074 Affligem Abbey tradition. The brand sells through retail/off-trade and hospitality (horeca) channels across Belgium, the Netherlands, and France, and operates a direct webshop offering branded merchandise such as glasses. All brand operations sit within Alken-Maes NV, part of the HEINEKEN group.
Is Affligem Beer a public or private company?
Affligem Beer is a private company. It is classified as corporate owned and is currently operating.
When was Affligem Beer founded?
Affligem Beer was founded in -1. It employs 11 to 50 people.
Where is Affligem Beer based?
Affligem Beer is headquartered in Mechelen, Belgium, in the Europe region.
How does Affligem Beer make money?
One revenue line is on record: beer Sales.
Does Affligem Beer have an API?
No public API is recorded for Affligem Beer.
What industry is Affligem Beer in?
Affligem Beer's product category is Abbey Beer / Belgian Brewery Beverages. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.