Yellow Power
Yellow Power Ltd designs, supplies, installs, and services diesel and gas power generation systems, including CHP, hybrid microgrids with battery storage, and NESO Capacity Market power modules, for data centres, utilities, industrial, and infrastructure clients across the UK and Ireland as an approved Rolls-Royce mtu system integrator.
- Company typePrivate
- Founded2009
- HeadquartersWeston Upon Trent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yellow Power does
Yellow Power Ltd is a privately held UK power generation solutions provider, founded in 2009 and headquartered in Stoke-on-Trent, operating as an approved System Integrator for Rolls-Royce mtu across the UK and Ireland. The company designs, integrates, supplies, and supports gas and diesel power generation systems for mission-critical applications, including Combined Heat & Power (CHP) systems, hybrid microgrids that integrate battery storage and solar with advanced master control platforms, packaged switchrooms, data centre power infrastructure, and a newly launched line of quickly deployable Power Modules built around mtu's hydrogen-ready V4000 high-efficiency gas generators in custom acoustic enclosures for NESO Capacity Market participation and grid resilience.
The business operates through three operational divisions: Yellow Power Projects delivers bespoke engineered solutions via specialist project teams to Data Centres, Utilities and Grid Services, Industrial and Manufacturing facilities, and Major Infrastructure Projects; Yellow Power Products is a dedicated diesel generator division offering high-performance, low-emission off-the-shelf units (with optional asset finance via Alpha Asset Finance) through an e-commerce storefront at products.yellowpower.com; and Yellow Power Service provides full service and maintenance packages with nationwide UK coverage, creating a recurring-revenue layer on top of the installed base. Caterpillar is used as an additional trusted OEM alongside the primary mtu/Rolls-Royce line.
Revenue mechanics combine one-time hardware sales (project-based POA pricing for bespoke work and unit pricing for standardized generators, ATS panels, and fuel tanks) with subscription-style service and maintenance contracts. The go-to-market is consultative enterprise field sales for large bespoke deals, supplemented by transactional e-commerce for standardized equipment, supported by case studies, industry vertical content, and accreditation documentation as primary marketing channels. The company is privately held with no disclosed parent, institutional investors, or funding rounds in the available data.
Yellow Power firmographics
Firmographics- Name
- Yellow Power
- Legal name
- Yellow Power Limited
- Website
- https://yellowpower.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellow Power Ltd designs, supplies, installs, and services diesel and gas power generation systems, including CHP, hybrid microgrids with battery storage, and NESO Capacity Market power modules, for data centres, utilities, industrial, and infrastructure clients across the UK and Ireland as an approved Rolls-Royce mtu system integrator.
- Ownership category
- akta.pro rank
Yellow Power industry classification
Industry- Product category
- Power Generation Systems
- NAICS
- Electric Power Generation (22111), Fossil Fuel Electric Power Generation (221112), Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Engines & Turbines (3510), Motors & Generators (3621), Cogeneration Services & Small Power Producers (4991), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
- akta.pro secondary industries
- Captive & Embedded Gas-Fired Power Generation (Industrial/Commercial CHP) (EUALALAB), Balance-of-Plant (BOP) & Civil Works for Power Plants (EUAEAAAL), Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB), Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), Oil/Diesel CHP (Backup/Remote & Industrial) (EUACAKAE)
Keywords
Where Yellow Power is headquartered
LocationHeadquarters
- HQ city
- Weston Upon Trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Yellow Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Power Generation Systems Sales: Sale of bespoke engineered gas and diesel power generation systems including generators, CHP systems, hybrid battery systems, peaking power solutions, packaged switchrooms and data centre power infrastructure. One-time hardware sales with project-based pricing.
- Service and Maintenance Contracts: Full service and maintenance packages with nationwide coverage. Ongoing product support including servicing, maintenance and technical support to ensure ongoing performance and resilience.
- Off-the-Shelf Generator Sales: Sale of ready-to-deploy diesel generators and battery storage for standby, prime and temporary power applications. Includes fuel tanks and ATS panels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard diesel generators - various kVA ratings |
| Unit Pricing | Pay-as-you-go | Automatic Transfer Switch (ATS) Panels |
| Unit Pricing | Pay-as-you-go | Fuel Tanks |
| Other | Multi-year contract | Bespoke Engineered Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yellow Power product offering
Product offeringCore offering
Yellow Power designs, supplies, installs and services diesel and gas-fueled power generation systems. The company delivers engineered bespoke energy solutions including Combined Heat & Power (CHP) systems, hybrid battery systems, peaking power, packaged switchrooms and data centre power infrastructure, alongside off-the-shelf diesel generators and battery storage for standby, prime and temporary power applications. They also provide ongoing servicing, maintenance and technical support through nationwide service and maintenance packages.
Differentiator
Problem solved
Functional benefit
Brands
- Power Modules: Quickly deployable modular power generation units designed for UK capacity market participation and grid resilience.
- Yellow Power Products
Products and services
- Engineered Energy Solutions Bespoke engineered gas and diesel power solutions for critical and complex energy applications, covering design, integration and long-term support of large-scale generation systems including Combined Heat & Power (CHP), hybrid battery systems, peaking power, packaged switchrooms and data centre power infrastructure. Targeted at enterprise clients across Data Centres, Utilities, Industrial/Manufacturing and Infrastructure sectors.
- Power Modules Quickly deployable modular power generation units built around mtu hydrogen-ready V4000 high-efficiency gas generators in custom-built acoustic enclosures. Designed to address UK challenges of decarbonisation and energy security at times of peak demand and grid stress, and to enable participation in NESO's Capacity Market and grid resilience applications.
- Off-the-Shelf Diesel Generators and Battery Storage Ready-to-deploy diesel generators (e.g., QF6.7 Ford, QK30SP Kubota, QC30UK, QV88UK, QM series mtu) and battery storage for standby, prime and temporary power applications. Offered through the Yellow Power Products online catalogue with POA pricing for most units and price ranges from approximately £1,460 to over £47,000.
- Automatic Transfer Switch (ATS) Panels Contractor-based ATS panels (20-1000A) and motorised switch-based ATS panels (40-3200A) available in Standard, Single Line or Dual Line Bypass options with PLC or relay-based versions. Priced between £538 and £6,526 ex VAT.
- Fuel Tanks Fuel tanks including QFHC series (450L, 900L, 1000L, 2000L, 3000L) priced from £1,785 to £4,285 ex VAT, and QFPV series (POA). Sold alongside generators to support standby, prime and temporary power applications.
- Full Service and Maintenance Packages Ongoing product support including servicing, maintenance and technical support with nationwide coverage across the UK. Inspection, commissioning and aftercare services ensure ongoing performance and resilience of installed power generation systems.
Companies that use Yellow Power
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Yellow Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Yellow Power partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rolls-Royce mtucoreYellow Power Ltd is an approved system integrator for Rolls-Royce mtu, delivering engineered gas and diesel power systems built around mtu generator platforms. The partnership provides direct access to factory-backed design support, approved system architectures and long-term product knowledge, covering UK and Ireland markets.
- CaterpillarcoreYellow Power works with Caterpillar as a trusted OEM partner to supply premium diesel generators built for reliability, serving mission-critical, industrial and commercial environments.
- mtu/Rolls-RoycecorePrimary OEM partnership for mtu/Rolls-Royce diesel generators, with mtu branded products (QM series) available through Yellow Power Products division.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Yellow Power competitors and assessment
Company assessmentBroad incumbents
- Caterpillar (CAT Electric Power): Major OEM of diesel and gas generator sets used in standby, prime and continuous power applications. Yellow Power is a Caterpillar OEM partner; Caterpillar also competes via its own dealer/integrator network, making it both supplier and rival.
- Aggreko: Global leader in temporary and modular power generation, offering diesel and gas generator rental plus microgrid solutions to data centres, utilities and industrial customers. Directly comparable in offering (engine-based generation, CHP, microgrids) but at much larger scale and with a rental-first model versus Yellow Power's integrator/sale model.
- Cummins: Global manufacturer of diesel and gas generator sets (including the renowned Onan and Power Generation brands) serving data centres, utilities, and industrial customers. Comparable as both a competitor (in integrated solutions) and an OEM alternative to Rolls-Royce mtu and Caterpillar.
Emerging players
- 2G Energy: German manufacturer of gas CHP and generator sets with growing UK presence, particularly in hydrogen-ready and biogas applications. Comparable in CHP and gas generator technology but operates more as an OEM than as a local UK system integrator.
Direct peers
- Shenton Group: UK-based specialist in power generation, CHP and UPS systems, integrating diesel and gas generators for data centres, healthcare and industrial customers. Closest direct competitor to Yellow Power in terms of UK footprint, OEM integrator profile, and bespoke engineered project delivery.
- Clarke Energy: UK-based specialist distributor and integrator of gas engine generator sets (notably INNIO Jenbacher) and CHP systems, with a strong focus on grid services, industrial CHP and hydrogen-ready applications. Highly comparable in CHP/microgrid positioning and UK Capacity Market focus.
- Power Electrics: UK generator specialist providing sales, hire, installation and maintenance of diesel and gas generators, with a long-standing relationship as a Cummins distributor. Highly comparable in vertical focus (UK critical power, data centres, utilities) and service/maintenance revenue model.
- Finning UK & Ireland (CAT dealer): Authorized Caterpillar dealer for UK & Ireland providing sales, rental, and aftermarket services for Caterpillar generator sets. Directly comparable in OEM-backed power generation delivery to data centres, utilities, and industrial customers in the same geography.
- Dawsongroup Energy Solutions: UK provider of temporary, standby, and prime power solutions including containerised generators, hybrid battery systems, and microgrids. Comparable target customers (UK data centres, utilities, events) and overlapping product scope (engine generation plus battery hybrid).
Others
- Rolls-Royce Power Systems (mtu): OEM of the mtu generator platforms that Yellow Power integrates. They are both core partner and a potential competitor if they expand direct sales or integrator networks in the UK.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yellow Power social profiles
Digital presenceYellow Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Power leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Power
What does Yellow Power do?
Yellow Power designs, supplies, installs and services diesel and gas-fueled power generation systems. The company delivers engineered bespoke energy solutions including Combined Heat & Power (CHP) systems, hybrid battery systems, peaking power, packaged switchrooms and data centre power infrastructure, alongside off-the-shelf diesel generators and battery storage for standby, prime and temporary power applications. They also provide ongoing servicing, maintenance and technical support through nationwide service and maintenance packages.
Is Yellow Power a public or private company?
Yellow Power is a private company. It is classified as unknown and is currently operating.
When was Yellow Power founded?
Yellow Power was founded in 2009. It employs 11 to 50 people.
Where is Yellow Power based?
Yellow Power is headquartered in Weston Upon Trent, United Kingdom, in the Europe region.
How does Yellow Power make money?
Three revenue lines are on record. Power Generation Systems Sales are the primary driver. The others are service and Maintenance Contracts and off-the-Shelf Generator Sales.
Who are Yellow Power's main competitors?
Broad incumbents on record are Caterpillar (CAT Electric Power), Aggreko and Cummins. 2G Energy is listed as an emerging player. Direct peers are Shenton Group, Clarke Energy, Power Electrics, Finning UK & Ireland (CAT dealer) and Dawsongroup Energy Solutions. Rolls-Royce Power Systems (mtu) is listed as an others.
Does Yellow Power have an API?
No public API is recorded for Yellow Power.
What industry is Yellow Power in?
Yellow Power's product category is Power Generation Systems. Its primary akta.pro industry code is EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip), with a secondary code of EUALALAB, Captive & Embedded Gas-Fired Power Generation (Industrial/Commercial CHP). Its NAICS code is 22111 and its SIC code is 3510.