Arrival

What Arrival does

ANKOMM GmbH is a Hamburg-based, full-service B2B marketing agency delivering three integrated service lines: Kampagnen (campaign strategy, concept, guerrilla, and programmatic), Produktion (creative, text, design, content, POS materials, web development), and Media (SEM, SEO, SEA, CPX, social, affiliate). The firm serves German enterprise clients — including BMW/MINI, METRO AG, SIXT, GASAG, LeoVegas, TELEPOOL, EDEN/HEIRLER CENOVIS, and Mountain Partners' Unternehmertag — with cross-media campaigns that combine analog (OOH, guerrilla, transit) and digital (programmatic, social, live streaming) channels, often under compressed timelines. Pricing is custom and project- or retainer-based; no standardized tiers are publicly disclosed.

A distinguishing proprietary asset is "Kretzsche Talk," a live sports streaming talk show format with interactive second-screen chat, used in LeoVegas SPORT's Handball WM 2019 campaign (peak 300,000 live viewers, 126 million total campaign contacts) and subsequently in MercedesCup tennis and GASAG/BR Volleys activations. The agency operates a network-driven delivery model, scaling capacity through long-term partnerships with Kinetic (global OOH), TROPEN, Payman Schall, HYB Media, and G2S Media rather than large in-house production teams.

The firm is privately held, legally registered as ANKOMM GmbH in Munich (HRB 205893) with operational headquarters at Rödingsmarkt 9, 20459 Hamburg, and is led by Managing Director Andreas Hofmann. Reported headcount is 1-10 employees, no external funding rounds are disclosed, and geographic operations are limited to Germany. AI is used selectively as a tool (audience insights for the TELEPOOL campaign) rather than as a core product capability. Note: the input firmographic header labels the entity "Arrival," but all substantive data — website, legal entity, contacts, case studies — describes ANKOMM GmbH; the description above reflects the verifiable entity.

Name

Arrival

Legal name

ANKOMM GmbH

Website

https://ankomm.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ANKOMM GmbH is a Hamburg-based, full-service B2B marketing agency offering campaign strategy, creative production, and media services to German enterprise clients including BMW, METRO AG, SIXT, GASAG, LeoVegas, and TELEPOOL.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Marketing campaign services
• Creative production services
• Media buying services
• Advertising agency services
• Brand activation campaigns

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Full-service marketing agency providing campaign strategy, creative production, and media services to enterprise clients. Revenue generated through project-based fees, retainer contracts, and media buying commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ANKOMM is a full-service marketing agency that plans, creates, and executes integrated advertising campaigns across digital and analog channels. Its offering spans three pillars — Kampagnen (strategic consulting, concept development, target group analysis, guerrilla actions, and programmatic advertising), Produktion (creative, text, design, content, advertising materials, POS materials, website programming), and Media (SEM, SEO, SEA, CPX, social and affiliate marketing, including selection, booking, monitoring, and optimization). It serves enterprise clients with end-to-end campaign delivery plus a proprietary signature broadcast format, Kretzsche Talk.

Product overview

ANKOMM is a Full-Service Marketing Agency headquartered in Hamburg with operations in Munich. The agency offers three core services: Kampagnen (Campaigns), Produktion (Production), and Media. Their approach emphasizes flexibility, creative thinking, and a strong network of partners. The agency has developed proprietary signature formats like 'Kretzsche Talk' - an interactive sports talk show - which represents a repeatable product offering alongside traditional campaign services. ANKOMM operates on a modular service model where clients can select individual services or full-service support spanning strategic consulting, creative production, and media execution across both analog and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Kampagnen (Campaigns) End-to-end advertising campaign service covering strategic consulting, concept development of communication measures, target group analysis, guerrilla actions, and programmatic advertising for enterprise clients seeking integrated analog and digital campaign execution.
• Produktion (Production) Creative production service delivering text, design, content, advertising materials, POS materials, and website programming and development from concept through final implementation.
• Media Media consulting, selection, booking, monitoring, and optimization service covering SEM, SEO, SEA, CPX management, social marketing, and affiliate marketing to help clients navigate increasingly complex digital media landscapes.
• Kretzsche Talk Proprietary live sports talk show format combining live streaming with an interactive second-screen experience, live chat integration, and real-time Q&A with sports celebrities. Originally developed for LeoVegas SPORT and applicable to other sports sponsorship activation campaigns.

Quantifiable outcome

• 126 million total campaign contacts for Kretzsche Talk campaign
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• TROPENminorOthersPartner agency listed on ANKOMM website under partners section. Nature of partnership appears to be collaborative creative/network relationship.
• Payman SchallminorOthersPartner agency/person listed on ANKOMM website under partners section. Nature of partnership appears to be collaborative creative/network relationship.
• KineticminorOthersGlobal out-of-home media agency partner. Collaboration likely for OOH campaign placements and strategy. Kinetic is a specialist in out-of-home advertising.
• HYB MediaminorOthersPartner agency/person listed on ANKOMM website under partners section. Nature of partnership appears to be collaborative creative/network relationship.
• G2S MediaminorOthersPartner agency/person listed on ANKOMM website under partners section. Nature of partnership appears to be collaborative creative/network relationship.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-headquartered creative and content agency producing integrated brand campaigns for major German enterprises — directly comparable in city, scale, and integrated offering.
• Grabarz & Partner: Independent Hamburg-based creative agency known for integrated campaigns with strong creative credentials. Comparable as a mid-sized German full-service agency focused on brand-led work.
• Kolle Rebbe: Hamburg-based independent creative agency delivering integrated brand campaigns and content production. Closely comparable as a Hamburg-rooted, mid-sized full-service creative shop.
• Scholz & Friends: Germany-headquartered full-service agency group offering strategy, creative, production, and media services to enterprise clients across multiple verticals.
• Jung von Matt: Major German full-service creative agency with Hamburg roots, offering integrated campaigns across digital, social, and traditional channels — directly comparable in service model and geography to ANKOMM.
• Zum Goldenen Hirschen: Independent German full-service agency with integrated creative, content, and PR capabilities — comparable mid-sized peer in the integrated communications space.

Broad incumbents

• DDB Germany: German arm of the global DDB network, offering full-service integrated campaigns across creative, media, and digital — broader incumbent operating in the same enterprise marketing services category.
• Serviceplan Group: Europe's largest independent agency group with full-service offering across strategy, creative, media, digital, and content — broad incumbent covering the same integrated marketing space as ANKOMM at much larger scale.
• TBWA\Germany: German operation of TBWA's global creative network, providing full-service campaign work for major brands — comparable in integrated agency offering but at significantly larger scale.

Regional players

• Pilot Hamburg: Hamburg-based creative and content agency focused on film, branded content, and integrated campaigns — a regional peer with comparable production-and-campaign service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnkommGmbH
• LinkedInlinkedin.com/company/ankomm-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrival