Branchevereniging Esports Nederland (BEN)

Name

Branchevereniging Esports Nederland (BEN)

Legal name

Branchevereniging Esports Nederland

Website

https://esportsnederland.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: BEN generates revenue through annual membership fees from esports organizations, companies, and supporters in the Dutch esports ecosystem. The membership fee was increased from €75 to €119 per year (or €9.92 per month) as approved by members in September 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

BEN operates as a membership-based trade association (branchevereniging) for the Dutch esports industry, representing 70+ member organizations. Its core offering is annual membership subscriptions that grant members access to stakeholder networking, professional development resources, collective purchasing advantages on ICT infrastructure, partner discounts, advocacy representation, and industry professionalization services including certification support, education alignment, and tournament facilitation. The organization also operates the Game Community Radar, a platform tool for tracking gaming community momentum.

Product overview

Branchevereniging Esports Nederland (BEN) operates as an industry association offering a membership subscription product (EsportBond Lidmaatschap) alongside core services including esports tournaments, education support, certification, data services, and use case consulting. The association also provides a Game Community Radar platform tool for tracking gaming community momentum. BEN positions esports as the 'Formula 1 of ICT' and focuses on professionalizing the Dutch esports ecosystem through member benefits such as stakeholder networking, group purchasing advantages, and partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Membership

Quantifiable outcome

• Nearly 10 million Dutch people are active in esports and gaming at least once every two months
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• PNO MediacoreStrategic or Co-development Partner · 1 January 2025PNO Media, a pension fund for the creative and digital sector, signed a cooperation agreement with BEN. This partnership allows BEN member organizations to access pension schemes through PNO Media, addressing the 'white spot' in pension coverage for esports companies and employees. The signing took place at the Xperience Day on Mediapark.
• NOC*NSFcoreStrategic or Co-development Partner · 1 July 2022NOC*NSF officially recognized BEN as the representative of the esports industry in the Netherlands in July 2022. This recognition was followed by BEN's unanimous admission as an associated member in November 2023. The partnership enables BEN to learn from traditional sports organizations, access sports infrastructure, and advocate for esports within the Dutch sports ecosystem.
• Nederlandse EsportbondcoreStrategic or Co-development PartnerBEN and the Dutch Esportbond are jointly exploring the acquisition of the Elite Series League of Legends license. This partnership aims to strengthen the esports landscape in the Benelux by ensuring continuity of professional competitions under neutral organizational control.
• NASEF (North America Scholastic Esports Federation)majorStrategic or Co-development PartnerBEN established an association agreement with NASEF to develop an association program. This partnership supports the development of esports programs in schools and educational institutions, leveraging NASEF's experience in scholastic esports development.
• Digital RealtyminorStrategic or Co-development PartnerBEN maintains a close partnership with Digital Realty, a datacenter company. Members receive exclusive tours of Digital Realty facilities, and the partnership supports BEN's infrastructure interests in the esports ecosystem.
• Esports Talent Center GelderlandcoreStrategic or Co-development PartnerBEN collaborates with the Esports Talent Center Gelderland at Papendal, the Olympic training center. The ETCG develops ambitious esports talents through professional coaching in games like Valorant, FC24, Simracing, and League of Legends, with support from sports science expertise.
• Grafisch Lyceum Rotterdam (GLR)minorStrategic or Co-development PartnerBEN is housed at Grafisch Lyceum Rotterdam, which also hosts the Esports Space Rotterdam. The partnership provides BEN with office facilities and supports educational initiatives in esports.
• Kenniscentrum Sport & BewegenmajorStrategic or Co-development PartnerKenniscentrum Sport & Bewegen developed the interactive infographic of the Dutch esports ecosystem in close collaboration with BEN and design agencies Beeldprikkels and Techonomy. This partnership supports research and knowledge development in the esports sector.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xx.com/bvesportsNL
• Facebookfacebook.com/bvesportsNL
• LinkedInlinkedin.com/company/bvesportsnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branchevereniging Esports Nederland (BEN)