Land Rover Langley

What Land Rover Langley does

Land Rover Langley is a single-rooftop authorized luxury automobile dealership located at 5978 Collection Drive in Langley, British Columbia, operating since 2016 as part of the Open Road Auto Group dealership network. The company sells new Land Rover vehicles across the full lineup — Range Rover, Range Rover Sport, Range Rover Evoque, Range Rover Velar, Defender (90/110/130), Discovery, and Discovery Sport — alongside Jaguar vehicles through its sister store at the same address. Certified Pre-Owned vehicles are offered with manufacturer-backed extended warranty coverage of up to 7 years or 160,000 kilometres, and the dealership also retails general pre-owned inventory from other makes.

The business operates a fully integrated retail model spanning new vehicle sales, certified and general pre-owned sales, genuine parts and accessories, factory-trained maintenance and repair services (including body shop work), and customer financing and leasing arrangements facilitated through financial partners. Customer engagement is supported through a digital presence including a website built on the SM360 dealer platform, Facebook, Instagram, and YouTube channels, plus an experiential Off-Road Experience driving program. Pricing on new vehicles ranges from approximately C$60,000 for a base Range Rover Evoque to over C$158,000 for higher-trim Range Rover MHEV configurations, with the certified pre-owned program extending warranty coverage into a multi-year service annuity.

Revenue mechanics are unit-driven across four streams — vehicle sales (one-time), parts and accessories (one-time), service and maintenance (recurring professional services), and financing/insurance facilitation (transaction fee) — supported by a workforce of 11–50 employees. The dealership's underlying technology stack is a conventional SM360-hosted dealer management and inventory platform with standard third-party marketing analytics integrations (Google Analytics, Facebook Pixel, Bing UET) and AWS-hosted data infrastructure in Canadian data centres; there is no disclosed AI/ML capability, proprietary model, or in-house technology platform. Customer concentration is in individual affluent retail buyers within the British Columbia market, and no disclosed financial figures, OEM allocation volumes, or unit throughput data are available in the source material.

Name

Land Rover Langley

Legal name

Land Rover Langley

Website

https://landroverlangley.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Land Rover Langley is an authorized luxury auto dealership in Langley, British Columbia, selling new Land Rover/Jaguar vehicles, certified pre-owned cars, parts, and service to affluent retail customers as part of Open Road Auto Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Land Rover vehicles, certified pre-owned vehicles, and general pre-owned vehicles including various makes (Jaguar, BMW, Mercedes-Benz, Audi, etc.)
2. Parts & Accessories: Sale of genuine Land Rover parts and accessories
3. Service & Maintenance: Vehicle maintenance, repairs, and body shop services performed by factory-trained technicians
4. Financing & Insurance: Facilitation of vehicle financing and lease arrangements through financial partners

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Land Rover Langley is an authorized Land Rover and Jaguar retail dealership that sells new Land Rover vehicles, certified pre-owned vehicles, and general pre-owned vehicles of various makes. The dealership also sells genuine parts and accessories and provides factory-trained maintenance, repair, and body shop services, with financing and leasing arrangements facilitated through financial partners. Operations are conducted from a single showroom in Langley, British Columbia, and the business shares facilities with sister Jaguar Langley under the Open Road Auto Group.

Product overview

Land Rover Langley is a Land Rover and Jaguar dealership offering a comprehensive lineup of new luxury vehicles. The core product portfolio consists of the Range Rover (full-size luxury SUV in standard, Sport, Evoque, and Velar variants), Defender (legendary off-road SUV in 90/110/130 configurations), Discovery (family SUV), and Discovery Sport (compact family SUV). The company offers vehicles with various powertrains including traditional gas engines, MHEV (mild hybrid), and PHEV (plug-in hybrid) options. Supporting services include certified pre-owned vehicle sales with extended warranty coverage, parts and service department with factory-trained technicians, and financing/leasing solutions. The dealership also provides an off-road experience program for customers to explore vehicle capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Range Rover Full-size luxury SUV flagship available in SWB and LWB configurations with 5 or 7 passenger seating and MHEV or PHEV powertrain options, sold new through the dealership.
• Range Rover Sport Performance-oriented luxury SUV with sportier styling and driving dynamics, available in MHEV and PHEV variants with P360, P400, and P530 power outputs.
• Range Rover Evoque Compact luxury SUV with coupe-like styling serving as the entry-level model in the Range Rover lineup, featuring efficient engines and premium interior appointments.
• Range Rover Velar Mid-size luxury SUV positioned between the Evoque and Range Rover, featuring minimalist design language, advanced technology, and MHEV mild hybrid options.
• Defender Off-road SUV available in 90 (2-door), 110 (4-door), and 130 (extended body) configurations with MHEV technology across most variants and exceptional off-road capability.
• Discovery Family-focused luxury SUV offering versatile 7-seat configuration and strong off-road capability, with MHEV mild hybrid technology and multiple powertrain options.
• Discovery Sport Compact premium SUV designed for urban families with available 5+2 seating, versatile interior, and advanced driver assistance features.
• Certified Pre-Owned Vehicles Land Rover Approved certified pre-owned vehicles inspected by factory-trained technicians and protected by an extended warranty covering up to 7 years or 160,000 kilometres.
• Parts and Service Dealership service department providing Land Rover maintenance, repairs, and body shop services using factory-trained technicians for Range Rover, Defender, and Discovery vehicles.
• Financing and Leasing Vehicle financing and leasing solutions for purchasing or leasing new Land Rover vehicles, including trade-in appraisal services, facilitated through partner financial institutions.
• Off-Road Experience Program Specialized off-road driving experiences designed to demonstrate Land Rover vehicle capabilities and engage prospective buyers directly.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Open Road Auto GroupcoreChannel Partner/ Reseller/ DistributorParent company operating multiple automotive dealerships in British Columbia. Land Rover Langley is part of the Open Road Auto Group dealership network.
• Jaguar LangleycoreChannel Partner/ Reseller/ DistributorSister Jaguar dealership under the same ownership and management, sharing facilities and staff at the Collection Drive location.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• AutoCanada: One of Canada's largest multi-brand automotive dealership groups, operating franchise dealerships nationwide including luxury brands. Comparable as a large-scale Canadian dealer group offering franchise diversification, capital markets access, and operational benchmarks relevant to single-point dealer unit economics.
• Dilawri Group: Major Canadian automotive dealer group operating luxury and mass-market franchises across multiple provinces, including in BC. Comparable as a multi-brand, multi-region dealer group representing a relevant benchmark for franchise operations, capital allocation, and luxury segment exposure.
• Open Road Auto Group: Parent dealer group operating multiple luxury and mass-market automotive franchises across British Columbia. Comparable as the broader corporate entity providing operational scale, marketing, and shared services that Land Rover Langley operates within — relevant for understanding group-level economics and expansion path.

Direct peers

• Audi Langley: Authorized Audi dealer located in Langley, BC, selling new and pre-owned Audi vehicles with service and parts. Directly comparable as a same-city luxury authorized dealer competing head-to-head in the premium SUV segment (Audi Q5/Q7/Q8 vs. Range Rover/Discovery/Defender).
• Jaguar Langley: Sister Jaguar dealership under the same Open Road Auto Group ownership, sharing facilities and staff at the Collection Drive location in Langley. Operates the parallel Jaguar franchise with similar sales/service/parts model, making it the most directly comparable peer for shared customer base and operational economics.
• Porsche Centre Vancouver: Authorized Porsche dealer in Metro Vancouver with new and certified pre-owned sales, service, and parts. Comparable as a luxury authorized brand dealer in the same metro region, targeting overlapping affluent buyers in the premium/luxury vehicle segment.
• Land Rover Vancouver: Another authorized Land Rover dealer in the Vancouver metro area. Directly comparable as same-brand, same-OEM franchise competing for the same luxury SUV buyers in the Greater Vancouver region, with overlapping inventory and service territory.
• Brian Jessel BMW: Major luxury auto dealership in Metro Vancouver selling new and certified pre-owned BMW vehicles plus service and parts. Comparable as a single-location authorized luxury brand dealer serving the same affluent BC customer base with parallel full-stack sales-service-parts operations.
• Coast Mercedes-Benz: Authorized Mercedes-Benz dealership in the Vancouver/Langley area offering new and pre-owned vehicles, service, and parts. Comparable as a luxury authorized dealer competing for the same high-net-worth segment with overlapping vehicle price points and customer demographic.

Regional players

• Lapointe Automotive Group: BC-based automotive dealer group operating multiple luxury and volume franchises in British Columbia. Comparable as a regional dealer group competing in the same BC market with overlapping brand portfolios and customer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9MdOgcIRjsgSaNDeztKV_w
• Facebookfacebook.com/jlrlangley
• Instagraminstagram.com/JLRLangley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Rover Langley