Mountain Valley Hospice and Palliative Care

What Mountain Valley Hospice and Palliative Care does

Mountain Valley Hospice and Palliative Care is a private nonprofit hospice and palliative care provider founded in 1983 and headquartered in Dobson, North Carolina. The organization delivers end-of-life and serious-illness care to patients and bereavement support to their families across 18 counties in North Carolina and Virginia through 14 office locations, two dedicated inpatient facilities (SECU Hospice Care Center in Yadkinville and Woltz Hospice Home in King), and a 24/7 home-visit care team. Service lines include core hospice care, palliative care (Serious Illness Specialists), and condition-specific programs such as Advanced Cardiac Care, Advanced Lung Care, Love's PEAK Pediatric Program, Dementia/Alzheimer's support, and the We Honor Veterans partnership. Auxiliary offerings include grief support with a children's grief camp, community education, convalescent transport, and The Humble Hare, a thrift store that funds hospice operations.

The underlying technology is fundamentally clinical and operational rather than software-based: care is coordinated through an open-referral intake system accessible to physicians, families, neighbors, and patients themselves, delivered via in-home visits, facility-based care, and inpatient hospice houses. Supporting infrastructure consists of a content website (mountainvalleycares.org), social media channels (Facebook, Instagram, YouTube), and an email newsletter. The organization is CHAP Accredited with Pediatric Care Certification and has received Hospice Honors recognition in 2023, 2024, and 2025.

The business model relies on two primary revenue streams: (1) per-diem and episode-of-care reimbursement from Medicare (Medicare Hospice Benefit), Medicaid, and private insurance, billed monthly for clinical services, and (2) charitable contributions from individuals and community fundraising events such as the annual Oyster Roast, memorial gifts, planned giving, and proceeds from The Humble Hare thrift store. Customer acquisition is community-led and referral-driven — anyone can refer a patient, supplemented by healthcare-provider relationships across the regional service area. Tracey Dobson serves as President. The organization does not disclose revenue or financial performance publicly, and there is no parent company, private equity, or venture capital backing.

Name

Mountain Valley Hospice and Palliative Care

Legal name

Mountain Valley Hospice and Palliative Care

Website

https://mtnvalleyhospice.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Mountain Valley Hospice and Palliative Care is a nonprofit hospice and palliative care provider founded in 1983, serving patients with serious or terminal illnesses and their families across 18 counties in North Carolina and Virginia through 14 offices and two inpatient facilities.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Social Services (8300)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Hospice care services
• Palliative care
• End-of-life care
• Grief and bereavement support
• Pediatric hospice care

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare/Medicaid/Insurance Reimbursement: Hospice care services are primarily reimbursed through Medicare, Medicaid, and private insurance plans. This is standard for hospice providers in the US healthcare system.
2. Donations and Fundraising: Charitable donations through various programs including memorial gifts, planned giving, event fundraising (oyster roast), and volunteer support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mountain Valley Hospice and Palliative Care provides end-of-life hospice care, palliative (serious illness) care, pediatric hospice care through its Love's PEAK Pediatric Program, and grief/bereavement support for patients and families facing serious or terminal illness. Services are delivered across 18 counties in North Carolina and Virginia through home visits, dedicated hospice care centers (SECU Hospice Care Center, Woltz Hospice Home), and condition-specific programs for advanced cardiac, advanced lung, and dementia/Alzheimer's patients. Operations are supplemented by community education programs, the We Honor Veterans partnership, convalescent transport services, and The Humble Hare thrift store fundraising arm.

Product overview

Mountain Valley Hospice and Palliative Care is a hospice and palliative care provider offering a comprehensive suite of services across North Carolina and Virginia. The core offerings include Hospice Care, Serious Illness Specialists (Palliative Care), and Love's PEAK Pediatric Program. These are supported by specialized programs for dementia/Alzheimer's support, grief support, We Honor Veterans partnership, advanced cardiac care, and advanced lung care. The organization operates multiple care facilities including SECU Hospice Care Center and Woltz Hospice Home, and maintains additional support services through The Humble Hare thrift store and community education programs.

Differentiator

Problem solved

Functional benefit

Brands

• Love's PEAK: Pediatric hospice program providing specialized care for children with serious illnesses.
• The Humble Hare

Products and services

• Hospice Care Comprehensive end-of-life hospice care for patients with serious or terminal illnesses, providing skilled and empathetic support tailored to individual physical, emotional, spiritual, and social needs. Delivered in patients' homes, nursing facilities, assisted living, and inpatient hospice care centers across 18 counties in North Carolina and Virginia.
• Serious Illness Specialists (Palliative Care) Palliative care services for individuals living with serious illnesses, addressing physical, emotional, spiritual, and social needs alongside disease-directed treatment. Distinct from the hospice benefit and available as a standalone service line.
• Love's PEAK Pediatric Program Specialized pediatric hospice and palliative care program providing age-appropriate, family-centered care for children with serious illnesses and support for their siblings and families. Includes the Love's PEAK Grief Camp for bereaved children.
• Grief Support Bereavement and grief support services for families and loved ones dealing with loss, including grief counseling, a grief newsletter library, and the Love's PEAK Grief Camp for children.
• We Honor Veterans Partnership Veteran-focused hospice program providing recognition of military service and specialized end-of-life support, including a Veteran Resource Guide and staff training on veteran-specific needs such as PTSD and service history.
• Dementia/Alzheimer's Support Specialized hospice care and support services for patients with dementia or Alzheimer's disease and their families, including behavioral management, caregiver education, and a Dementia Resource Guide.
• Advanced Cardiac Care Program Specialized hospice care program focused on patients with advanced cardiac conditions, addressing cardiac-specific symptom management and end-of-life needs.
• Advanced Lung Care Program Specialized hospice care program focused on patients with advanced lung diseases, addressing pulmonary-specific symptom management and end-of-life needs.
• SECU Hospice Care Center Inpatient hospice care facility located at 243 North Lee Ave., Yadkinville, NC 27055, providing residential hospice services for patients requiring higher-acuity or respite care.
• Woltz Hospice Home Inpatient hospice care facility located at 945 Zephyr Road, King, NC, providing residential hospice services for patients requiring inpatient or respite hospice care.
• Community Education Programs Educational programs and resources for community members about hospice, palliative care, advance care planning, and end-of-life topics.
• Convalescent Transport Transportation services for patients moving between care facilities or transitioning to/from hospice care settings.
• The Humble Hare Thrift store located at 705 W Pine St., Suite 300, Mount Airy, NC 27030, operated by Mountain Valley to raise funds in support of its hospice and palliative care programs.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• We Honor VeteranscoreStrategic or Co-development PartnerPartnership program specifically designed to provide veteran-focused hospice care. Includes veteran resource guides, recognition ceremonies, and specialized training for staff on veteran-specific end-of-life needs including PTSD and military service history.
• DAISY AwardminorStrategic or Co-development PartnerPartnership to recognize and honor extraordinary nurses through the DAISY Award program, highlighting excellence in nursing care provided to hospice patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: One of the largest US hospice and home health providers with multi-state hospice operations. Competes with Mountain Valley for hospital referrals and clinical talent in overlapping geographies.
• Compassus: National hospice, palliative, and home health provider with multi-state operations. Comparable service model and competes for hospital system contracts in regional markets.
• Gentiva: National hospice and palliative care chain (formerly Kindred at Home's hospice segment). Directly comparable business model delivering home hospice services with similar specialty programs.

Direct peers

• Trellis Supportive Care (formerly Hospice & Palliative Care Charlotte Region): North Carolina-based nonprofit hospice and palliative care organization serving the Charlotte region. Closely comparable in mission, services, and nonprofit structure within the same state.
• Hospice of the Piedmont: Nonprofit hospice and palliative care provider serving central Virginia. Direct geographic and service-model peer operating in Mountain Valley's Virginia service area.
• Bristol Hospice: Multi-state hospice operator with strong Southeast presence. Directly comparable hospice-only focus with specialty programs similar to Mountain Valley's.
• Four Seasons (Flat Rock, NC): Western North Carolina nonprofit hospice and palliative care provider with comparable 40+ year history, CHAP-equivalent accreditation, and similar specialty program structure. Closest direct regional peer.
• Transitions Hospice: Multi-state hospice provider serving the Mid-Atlantic and Midwest. Comparable hospice-focused service model with similar referral-based GTM.
• Care Hospice: Growing multi-state hospice platform with comparable clinical programs and acquisition-driven geographic expansion strategy in the Southeast.

Others

• National Hospice and Palliative Care Organization (NHPCO): Industry trade association for hospice providers. Mountain Valley's Hospice Honors recognition is administered through this ecosystem, making NHPCO a relevant ecosystem peer rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDKACSD9P5MWo0cCObqyb5A
• Facebookfacebook.com/mountainvalleycares
• Instagraminstagram.com/mountainvalley_cares?igsh=MTBiYjlsYjJvMDE0bg==
• Xx.com/mvhpc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Valley Hospice and Palliative Care