Aflatoun
Aflatoun International is a Netherlands-registered NGO that designs and delivers Social and Financial Education curricula for children and youth aged 3 to 24, distributing them globally through a social franchise model with 200+ NGO partners and 30 government integrations across 100+ countries.
- Company typePrivate
- Founded2005
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aflatoun does
Aflatoun International is a Netherlands-registered foundation (Stichting), headquartered in Amsterdam with KVK number 34229026, that has delivered Social and Financial Education (SFE) to children and young people since 2005. Its core offering is a portfolio of four age-banded curricula - Aflatot (ages 3-6), Aflatoun (ages 6-14), Aflateen (ages 15-18), and AflaYouth (ages 16-24) - built on an Active Learning Methodology validated through more than 100 evaluations across 52 countries, augmented by M&E tools, digital resources, and supplements such as empowerU and a Financial Education for Parents module.
The organization operates a social franchise distribution model, licensing and supporting 200+ NGO partners and 30 national government integrations (including Indonesia's TVET system, Andhra Pradesh in India, and Azerbaijan's Ministry of Education) to deliver its curricula in 100+ countries. The cited cumulative reach exceeds 100 million children and young people, with annual reach of approximately 5.4 million; a 2023 Global Social and Financial Skills Conference in Utrecht produced the Utrecht Declaration signed by 150+ organizations from 80+ countries.
Aflatoun is entirely donor-funded and operates as a non-profit with no commercial revenue. Funding sources include institutional donors and foundations such as the Mastercard Foundation, The Human Safety Net, Fondation Botnar, EIB Institute, Jacobs Foundation, and ActionAid. Programmes are provided free of charge to children, schools, and partner organizations. In October 2025, the organization restructured from a functional to a geographical model and opened a Global Programmes Hub in Nairobi to deepen partner support across Africa; its 2022-2026 strategy targets expansion to 400+ partners.
Aflatoun firmographics
Firmographics- Name
- Aflatoun
- Legal name
- Aflatoun International Secretariat
- Website
- https://aflatoun.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aflatoun International is a Netherlands-registered NGO that designs and delivers Social and Financial Education curricula for children and youth aged 3 to 24, distributing them globally through a social franchise model with 200+ NGO partners and 30 government integrations across 100+ countries.
- Ownership category
- akta.pro rank
Aflatoun industry classification
Industry- Product category
- Social and Financial Education
- NAICS
- Educational Support Services (611710), Educational Services (61), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Comprehensive ECE Curriculum Frameworks (Birth–5) (EDACAJAA)
- akta.pro secondary industries
- In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB), Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Budgeting & Cash-Flow Management (EDAAAJAA), Early Childhood Development (ECD) & Pre-Primary Education (BPADAKAB)
Keywords
Where Aflatoun is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Aflatoun business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Foundation/NGO Grants: Primary funding from foundations and institutional donors including Mastercard Foundation, The Human Safety Net, Fondation Botnar, and EIB Institute. Donors support specific programmatic initiatives.
- Government Partnerships: Partnerships with 30 governments for national integration of SFE curricula, including national curriculum implementation and policy integration.
- Individual Donations: Public donation programme for individual supporters contributing to the mission of empowering children through social and financial education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free programmes for children and youth |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Aflatoun product offering
Product offeringCore offering
Aflatoun is a non-profit NGO that develops and disseminates Social and Financial Education (SFE) curricula for children and young people aged 3 to 24. It delivers age-tailored programs (Aflatot, Aflatoun, Aflateen, AflaYouth) through a global social franchise network of partner NGOs, governments, and schools to build financial literacy, savings habits, and social empowerment.
Product overview
Aflatoun International delivers Social and Financial Education (SFE) through a portfolio of four age-based core curricula: AflaTot (ages 3-6), AflaToun (ages 6-14), AflaTeen (ages 15-18), and AflaYouth (ages 16-24). These are delivered via a social franchise model through a network of 200+ NGO and government partners reaching children and youth in 100+ countries. Supplementary offerings include M&E tools for partners, the empowerU skills programme, the Right Start parent education programme, and the Financial Education for Parents initiative. The organisation also provides Training of Trainers, digital resources, and regional capacity-building through its expanding regional hub network.
Differentiator
Problem solved
Functional benefit
Products and services
- Aflatot Social and financial education curriculum designed for children aged 3 to 6, focused on self-awareness, exploration, and foundational financial and social concepts.
- Aflatoun Core Social and Financial Education curriculum for children aged 6 to 14, covering personal understanding, rights and responsibilities, saving and spending, and enterprise.
- Aflateen Social and financial education program for adolescents aged 15 to 18, addressing deeper rights awareness, financial planning, and social action.
- AflaYouth Social and financial education program for young people aged 16 to 24, focused on financial independence, entrepreneurship, and life skills.
Quantifiable outcome
- 42% reduction in physical aggression among students in schools with SEL programmes
- +5 more outcomes
Companies that use Aflatoun
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Aflatoun technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aflatoun partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered regional, core and flagship.
- SOLIFEDE-RDCregionalPartner organizing World Environment Day and Tree Day activities in Uvira, DRC, connecting environmental action with financial education for a green and sustainable economy.
- International Cooperative Banking Association (ICBA)coreMoU signed at UN Headquarters to strengthen youth inclusion in cooperative finance. Partnership connects social and financial education with cooperative financial institutions across 50+ countries, building on Aflatoun's existing work with cooperatives in Philippines, Africa, and Americas.
- Lebanese Association for Development Initiative (LAD)regionalPartner implementing AflaYouth programme in North Lebanon's Minieh-Denniyeh district, supporting young people to strengthen confidence, financial knowledge, and entrepreneurial thinking through volunteer-driven community-led approach.
- ActionAidflagshipPartnership for FIN.e programme - Europe's first European Alliance of Financial Education Practitioners. Three-year initiative in collaboration with EIB Institute, establishing network of 25 organisations, reaching 4,000+ practitioners across Europe.
- Hopeful Future - AzerbaijanregionalLocal partner in Azerbaijan organizing international conference on children's social and financial literacy with 8 countries and 70+ educational institutions participating. Organization has been official Aflatoun member since 2011.
- The Human Safety NetcorePartnership for Financial Education for Parents initiative reaching 2,314 parents across six countries (India, Germany, Italy, Poland, Spain, France) through carefully designed modules and partnerships with 16 local NGOs. Comprehensive training of 394 professionals across the six countries.
- Save the Children IndiacoreImplementing Financial Education for Parents initiative in Rajasthan through anganwadi centres under the Right Start programme. Save the Children India team monitored and implemented financial literacy campaigns in Ratalya village.
- Youth Forward Initiative PartnerscorePartnership led by The MasterCard Foundation including Overseas Development Institute, Global Communities, Solidaridad, NCBA CLUSA, and GOAL. Supports MASO programme in Ghana's cocoa communities.
- Students Lab ItalyregionalInternational exchange programme connecting students, teachers, trainers and partners from Italy, Georgia and Indonesia for social and financial education, life skills, and practical learning. 80 students participated in business idea development.
- World Savings and Retail Banking Institute (WSBI)coreAnnual partnership for World Savings Day celebrations, carrying out activities and campaigns under themes like 'When you save a bit, big things follow' to promote financial literacy globally.
- Teach For CambodiaregionalFellow programme where ICT teachers use Aflatoun Social & Financial Skills programmes to transform lives through financial education in Cambodian schools and communities.
- Karibu Tanzania OrganisationcoreLocal implementing partner for Elimu Haina Mwisho Skills Development Programme in partnership with Ministry of Education of Tanzania, funded by Mastercard Foundation. Adapted Aflatoun curricula for young mothers who dropped out of school.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Aflatoun competitors and assessment
Company assessmentBroad incumbents
- Save the Children: Save the Children is a broad incumbent in children's education and welfare globally and is itself an Aflatoun implementation partner in India (Right Start Programme). Comparable as a large-scale child-focused NGO with education programming across 100+ countries.
- UNICEF: UNICEF is the largest global organization working on children's rights and education, with comparable reach and government partnerships. As a systems-level player, it represents both a potential partner and competitor in SFE programming at national scale.
- Plan International: Plan International is a broad incumbent operating in child rights, education, and youth empowerment across 80+ countries with similar NGO partnership-driven delivery and government integration models.
- Room to Read: Room to Read operates global literacy and girls' education programs across 20+ countries with comparable NGO partner model and age-segmented curriculum approach (early childhood through secondary).
Emerging players
- EVERFI: EVERFI provides digital financial literacy and social-emotional learning curricula to K-12 students globally, intersecting with Aflatoun's school-based delivery model and age-appropriate curriculum approach, particularly through digital/online learning content.
- Kiva: Kiva focuses on financial inclusion and microfinance globally, with adjacent programming in youth financial literacy and entrepreneurship. Comparable in financial education mission and global partnership-driven delivery.
Direct peers
- JA Worldwide: JA Worldwide (Junior Achievement) is the most direct global peer, delivering financial literacy, work readiness, and entrepreneurship education to youth in 100+ countries through school-based programs—directly comparable in mission, age range, and global NGO network model.
- Network for Teaching Entrepreneurship (NFTE): NFTE delivers youth entrepreneurship and financial literacy curricula to middle and high school students, with similar age targeting (Aflateen 15-18 and AflaYouth 16-24 overlap) and comparable nonprofit distribution through schools and partner organizations.
- Sesame Workshop: Sesame Workshop delivers early childhood education (Ages 3-6) with localized curricula across 100+ countries, directly comparable to Aflatoun's Aflatot curriculum and global NGO distribution model for young children.
Others
- The Human Safety Net: The Human Safety Net is a foundation (Generali) and Aflatoun's partner on the Financial Education for Parents initiative across six countries, comparable as a funder and program partner in family-focused financial literacy programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aflatoun social profiles
Digital presenceAflatoun financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aflatoun leadership team
Management profileNumber of profiles
Profiles2 records
Aflatoun funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aflatoun M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aflatoun
What does Aflatoun do?
Aflatoun is a non-profit NGO that develops and disseminates Social and Financial Education (SFE) curricula for children and young people aged 3 to 24. It delivers age-tailored programs (Aflatot, Aflatoun, Aflateen, AflaYouth) through a global social franchise network of partner NGOs, governments, and schools to build financial literacy, savings habits, and social empowerment.
Is Aflatoun a public or private company?
Aflatoun is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aflatoun founded?
Aflatoun was founded in 2005. It employs 11 to 50 people.
Where is Aflatoun based?
Aflatoun is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Aflatoun make money?
Three revenue lines are on record. Foundation/NGO Grants are the primary driver. The others are government Partnerships and individual Donations.
Who are Aflatoun's main competitors?
Broad incumbents on record are Save the Children, UNICEF, Plan International and Room to Read. Emerging players are EVERFI and Kiva. Direct peers are JA Worldwide, Network for Teaching Entrepreneurship (NFTE) and Sesame Workshop. The Human Safety Net is listed as an others.
Does Aflatoun have an API?
No public API is recorded for Aflatoun.
What industry is Aflatoun in?
Aflatoun's product category is Social and Financial Education. Its primary akta.pro industry code is EDACAJAA, Comprehensive ECE Curriculum Frameworks (Birth–5), with a secondary code of EDACAIAB, In-Service Professional Development (Workshops/Institutes/Short Courses). Its NAICS code is 611710 and its SIC code is 8200.