Pajhra

What Pajhra does

PAJHRA (Promotion and Advancement of Justice, Harmony and Rights of Adivasis) is a non-governmental organization headquartered in Tezpur, Sonitpur district, Assam, India. Founded on April 9, 2002, following conception in November 2001 by Adivasi social activists, PAJHRA works to build the capabilities of Adivasi communities in Assam — descendants of laborers brought from Central India to Assam's tea plantations in the 18th century — to access their entitlements, improve socio-economic conditions, and integrate into wider society. Its programs span empowerment on government entitlements and schemes, women's leadership, anti-trafficking, youth and education, Adivasi culture and language preservation, disaster management, capacity building of community organizations, and multi-stakeholder dialogue, supported by an in-house training facility called ACRTC. There are no proprietary technology products; program delivery is grounded in community mobilization through rallies, training sessions, street theatre, and partnerships with youth bodies, women's forums, Sahitya Sabhas, and other Adivasi NGOs.

The organization is governed by a 49-member General Body and a 16-member Executive Committee with staggered three-year terms. It is registered under India's Societies Registration Act and the Foreign Contribution Regulation Act (FCRA), enabling it to receive foreign donations. Strategic partners include SIL International and Adivasi Sahitya Sabha (for mother-tongue-based multilingual education), Save the Children (for flood response), and multi-stakeholder networks such as the People's Rights Forum, All India Network to End Human Trafficking, and Wada Na Todo Abhiyan.

PAJHRA's business model is donation-based: it relies on contributions from individuals and organizations, with no products or services sold. Its go-to-market motion is community-led and event-driven — building capacity in grassroots Adivasi organizations which then deliver awareness, advocacy, and service-access programs to tea plantation workers, women, and youth. Geographic scope is concentrated in Assam's tea plantation districts, particularly Sonitpur.

Name

Pajhra

Legal name

PAJHRA - Promotion and Advancement of Justice, Harmony and Rights of Adivasis

Website

https://pajhra.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

PAJHRA is a donation-funded non-profit NGO founded in 2002 in Tezpur, Assam, that empowers Adivasi tea plantation workers, women, children and youth through rights awareness, leadership training, education, anti-trafficking and disaster response programs delivered via community-led partnerships.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPADAGAH

Minority, Indigenous & Disability Rights

Business & Public Services/International Organizations & Development/Human Rights, Democracy & Governance

SECONDARYBPAGABAE

Education Access & Quality (International Development)

Business & Public Services/Nonprofit, NGO & Social Services/International Development & Poverty Alleviation

SECONDARYBPADAEAK

Humanitarian-Development-Peace Nexus & Resilience Programming

Business & Public Services/International Organizations & Development/International Development & Technical Assistance

Keywords

• Community development services
• Tribal rights advocacy
• Tea plantation welfare
• Social empowerment programs
• Human trafficking prevention

Headquarters

HQ city

Tezpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: PAJHRA relies on donations from individuals and organizations to fund its programs supporting Adivasi community development and rights advocacy.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

PAJHRA is a nonprofit NGO that delivers community development and rights-advocacy programs for Adivasi (tribal) communities in Assam's tea plantation areas. Its core offerings include awareness on entitlements and government schemes, women's leadership development, human trafficking prevention, Mother Tongue-Based Multilingual Education for Adivasi children, disaster response, Adivasi cultural and language preservation, capacity building of grassroots organizations, multi-stakeholder dialogue facilitation, and operation of the ACRTC training centre.

Product overview

PAJHRA is a non-profit NGO focused on community advocacy and social empowerment programs for the Adivasi community in Assam, India. Its activities include empowerment on entitlements and government schemes, women's leadership development, human trafficking prevention, youth and education initiatives, Adivasi culture and language preservation, disaster management, and capacity building of Adivasi organizations. PAJHRA does not offer technology products or services; it provides community development programs and operates a training centre (ACRTC) for educational programs and stakeholder meetings.

Differentiator

Problem solved

Functional benefit

Products and services

• Empowerment on Entitlements and Government Schemes Awareness and facilitation program that helps Adivasi tea plantation workers understand and access their legal rights and government entitlements, addressing issues such as below-minimum wages, poor housing, healthcare, and education access.
• Women's Leadership Leadership training, women's forums, and health grievance meetings that build leadership among Adivasi women and address double marginalization due to ethnicity and gender in tea garden communities.
• Human Trafficking Prevention Program focused on preventing trafficking of Adivasi youth and women, delivered through community monitoring, awareness, and collaboration with the All India Network to End Human Trafficking.
• Youth and Education (Mother Tongue-Based Multilingual Education) Educational program delivering Mother Tongue-Based Multilingual Education (MTB MLE) for Adivasi children through pilot schools, addressing the 5% or less Assamese comprehension gap versus 84% comprehension among non-Adivasi peers. Three pilot MTB MLE schools were inaugurated in 2011 with one continuing to operate.
• Adivasi Culture and Language Program to preserve and promote Adivasi languages and cultures, delivered in collaboration with Sahitya Sabhas (literary organizations) and addressing cultural marginalization.
• Disaster Management Disaster response and preparedness program that includes flood relief operations; in 2017, PAJHRA responded to flood situations in 12 villages of two blocks (Balipara and Naduar) in Sonitpur district, providing relief materials to 700 households. PAJHRA is a core member of the state's Inter-Agency Group (IAG) and convenor of the district-level IAG in Sonitpur.
• Capacity Building of Adivasi Organizations Training and capacity-building program for youth bodies, women's forums, Sahitya Sabhas, and Adivasi NGOs, including creative methodologies such as street theatre and Theatre of the Oppressed for rights education.
• Multi-Stakeholder Dialogue Facilitation of multi-stakeholder dialogue between Adivasi organizations, non-Adivasi NGOs, government bodies, and networks to represent Adivasi voices in wider conversations on development and rights in Assam, including participation in the People's Rights Forum, All India Network to End Human Trafficking, and Wada Na Todo Abhiyan.
• ACRTC Training Centre In-house training centre operated by PAJHRA for delivering educational programs and hosting stakeholder meetings in support of its community development work.

Quantifiable outcome

• 700 households received flood relief in 2017
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Save the ChildrenmajorStrategic or Co-development Partner · 1 January 2017Provided technical support and assistance alongside PAJHRA's flood response in 2017, when 700 households in 12 villages received relief materials including non-food items in Sonitpur district.
• State Inter-Agency Group (IAG)majorStrategic or Co-development Partner · 1 January 2012State-level disaster management coordination body. PAJHRA became a core member in 2012 after devastating floods in Sonitpur district and currently serves as convenor of the district-level IAG in Sonitpur.
• Adivasi Sahitya Sabha (Adivasi Literary Society)coreStrategic or Co-development Partner · 1 January 2011Partnered with PAJHRA and SIL International to inaugurate three pilot schools implementing Mother Tongue-Based Multilingual Education (MTB MLE) in 2011. Adivasi Sahitya Sabha brings literary and cultural expertise to preserve and promote Adivasi languages.
• SIL InternationalcoreStrategic or Co-development Partner · 1 January 2011Language development organization partnered with PAJHRA and Adivasi Sahitya Sabha to establish pilot MTB MLE schools for Adivasi children. Provides technical expertise in multilingual education implementation.
• People's Rights ForummajorGTM or Marketing PartnerMulti-stakeholder network where PAJHRA participates to ensure Adivasi voices are represented in discussions on development and rights in Assam.
• All India Network to End Human TraffickingmajorGTM or Marketing PartnerNational network working to end human trafficking where PAJHRA collaborates to address trafficking issues affecting Adivasi youth and women.
• Wada Na Todo AbhiyanminorGTM or Marketing PartnerMulti-stakeholder network for accountability and rights where PAJHRA participates to represent Adivasi issues alongside other social goal organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ActionAid India: Indian social justice organization working on women's rights, education, and disaster response with marginalized communities. Comparable to PAJHRA's women's leadership, education access, and disaster management interventions, though with broader programmatic reach.
• Survival International: Global indigenous rights advocacy organization that campaigns for tribal peoples' land and cultural rights. Comparable in mission and rights-advocacy approach to PAJHRA, though operating globally with significantly larger scale and international visibility.
• Save the Children India: Major child rights organization that has directly partnered with PAJHRA on disaster response in Sonitpur district. Comparable in child welfare and disaster response programming, though operating at national scale across health, education, and protection.
• Cultural Survival: International indigenous rights organization supporting community-led development, education, and language preservation. Highly comparable to PAJHRA's grassroots empowerment and culture/language focus, particularly the MTB MLE education work.
• Oxfam India: Large Indian social advocacy and development organization working on inequality, gender justice, and marginalized community rights. Comparable to PAJHRA's rights awareness and women's empowerment work, though operating nationally across many issue areas with much greater scale.

Emerging players

• Nazdeek: India-based social justice organization working on accountability and rights of marginalized workers, including tea plantation workers in Assam. Comparable to PAJHRA's tea plantation labor rights and entitlement access work, though focused on accountability mechanisms and legal advocacy.
• CREA (Creating Resources for Empowerment and Action): International feminist human rights organization working on gender-based violence, sexuality, and disabled people's rights. Comparable to PAJHRA's women's leadership and anti-trafficking work among Adivasi women, though with a more explicit gender-rights framing.

Regional players

• North East Network: Northeast India-focused women's rights and empowerment organization working on indigenous community issues including land, resources, and gender justice. Directly comparable to PAJHRA's geographic scope in Northeast India and women's rights focus, though covering multiple states and ethnicities beyond Adivasi communities.

Direct peers

• Adivasi Academy: Pune-based Adivasi research, documentation, and advocacy organization focused on tribal culture, rights, and education across India. Highly comparable to PAJHRA's mission of advancing Adivasi rights, language preservation, and community empowerment, though operating at a broader geographic and research scale.
• National Adivasi Solidarity Council: A coordinating body of Adivasi organizations advocating for indigenous rights across Indian states. Directly comparable to PAJHRA's role in representing Adivasi voices in multi-stakeholder forums, with overlap in rights advocacy and grassroots network-building.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pajhra2018
• Instagraminstagram.com/pajhra_ngo
• LinkedInlinkedin.com/company/pajhra

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pajhra