Mane 'n Tail
Mane 'n Tail (Straight Arrow Products Inc.) is a family-founded, Easton, PA-based manufacturer of hair care, hand/nail, and pet care products, selling direct-to-consumer and at Target under collections including Original Formula, Herbal Gro, Curls Day, Spirit Untamed, and Pet Me.
- Company typePrivate
- Founded1970
- HeadquartersEaston, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mane 'n Tail does
Mane 'n Tail is a family-owned personal care brand that manufactures and sells hair care, hand/nail care, and pet care products under the legal entity Straight Arrow Products Inc. Founded in 1970 by Phil and Bonnie Katzev on their family farm as an equine shampoo, the company evolved into a hybrid horse-to-human brand after consumers began using the Original Formula on themselves. Today the company is led by second-generation owner Devon Katzev and operates from a single manufacturing and shipping facility at 900 Conroy Place, Easton, PA, with 51-100 employees.
The product portfolio spans 89+ active SKUs organized into multiple collections: the flagship Original Formula (launched 1970), Herbal Gro (olive oil and herbal blend with keratin proteins), Micellar Water with Biotin, Repair 'n Strengthen, Color Protect, Deep Moisture, Moisture Balance, Gentle Clarifying, Bond 'n Repair, Curls Day (textured hair), Spirit Untamed (kids), Daily Control (anti-dandruff), Detanger sprays, Hoofmaker Hand & Nail Therapy, and the Pet Me line. Core formulations are built around olive oil complexes, natural herb blends, biotin, keratin amino acids, hydrolyzed rice protein, and selective sulfate-, paraben-, silicone-, and dye-free variants. There are no disclosed patents, technology licenses, or proprietary AI/ML components; the competitive differentiation rests on a 50+ year heritage brand narrative, formulation depth, and in-house manufacturing.
Revenue is generated through one-time unit sales via a direct-to-consumer Shopify storefront (manentail.com) with same-day Easton shipping and free shipping above $35, complemented by retail distribution at Target. Products are priced as individual units ranging from roughly $2.00 (1oz Hoofmaker) to $43.99 (4-pack Curls Day set), with bundle/sampler pricing in the $13.99-$43.99 range as a customer acquisition tool. The customer base is mass-market consumer (general consumers, families, kids, textured-hair consumers, pet owners), with no enterprise contracts, no subscription model, and no institutional investors. The company distributes across the United States only, with no current international footprint disclosed.
Mane 'n Tail firmographics
Firmographics- Name
- Mane 'n Tail
- Legal name
- Straight Arrow Products Inc.
- Website
- https://manentail.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mane 'n Tail (Straight Arrow Products Inc.) is a family-founded, Easton, PA-based manufacturer of hair care, hand/nail, and pet care products, selling direct-to-consumer and at Target under collections including Original Formula, Herbal Gro, Curls Day, Spirit Untamed, and Pet Me.
- Ownership category
- akta.pro rank
Mane 'n Tail industry classification
Industry- Product category
- Hair Care and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Pet and Pet Supplies Retailers (459910), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Baby Haircare (Shampoo, Conditioner, Detanglers) (CRABAJAD), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Mane 'n Tail is headquartered
LocationHeadquarters
- HQ city
- Easton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mane 'n Tail business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Mane 'n Tail generates revenue through one-time product sales of shampoos, conditioners, detanglers, curl creams, leave-in treatments, hand lotions, and pet care products. The company sells directly to consumers via e-commerce and through retail partners like Target. No subscription or recurring revenue model is indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hair Care Bundles and Sets |
| Unit Pricing | Pay-as-you-go | Individual Products |
| Unit Pricing | Pay-as-you-go | Sampler and Trial Sizes |
| Unit Pricing | Pay-as-you-go | Hand and Nail Care |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mane 'n Tail product offering
Product offeringCore offering
Mane 'n Tail manufactures and sells a multi-collection line of personal care products including shampoos, conditioners, detanglers, leave-in treatments, curl defining creams, hand and nail therapy creams, and pet grooming products. Products are formulated with proprietary blends featuring natural herbs, olive oil complexes, keratin amino acids, biotin, collagen, and other nourishing ingredients, and are sold under named collections such as Original Formula, Herbal Gro, Micellar Water, Repair 'n Strengthen, Curls Day, Spirit Untamed Kids, Hoofmaker, and Pet Me.
Product overview
Mane 'n Tail is a family-founded personal care brand (founded 1970) offering hair care and hand/nail care products. The portfolio is organized into multiple collections: Original Formula (the classic 1970 horse-to-human shampoo), Herbal Gro (olive oil and keratin-based hair care), Micellar Water with Biotin, Repair 'n Strengthen, Color Protect with UV filters, Deep Moisture with Provitamin B5, Moisture Balance with coconut milk and biotin, Curls Day (curl defining creams and sprays), Detanglers (various strength levels including Extreme for thick/coarse hair), Spirit Untamed (kids line), and Daily Control (anti-dandruff). The brand also offers Hand & Nail care (Hoofmaker reformulated to Hand & Nail Therapy with biotin and collagen) and Pet Care products under the Pet Me line. Products are sold individually, in multi-packs, and as sampler gift boxes. The brand emphasizes sulfate-free, paraben-free, silicone-free, and dye-free options where applicable.
Differentiator
Problem solved
Functional benefit
Products and services
- Herbal Gro Collection Hair care line of shampoo, conditioner, leave-in crème therapy, and spray therapy formulated with natural herbs, olive oil complex, keratin amino acids, and hydrolyzed rice protein to nourish, strengthen, fortify hair, prevent breakage, and add shine.
- Original Formula Shampoo & Conditioner The classic Mane 'n Tail shampoo and conditioner introduced in 1970, originally formulated for horses and adopted by humans, delivering a deep clean and silky shine.
- Micellar Water with Biotin Collection Biotin-infused micellar water shampoo and conditioner system that gently cleanses hair while maintaining moisture balance.
- Repair 'n Strengthen Shampoo & Conditioner Shampoo and conditioner system designed to strengthen and replenish damaged hair, helping to prevent breakage and split ends.
- Deep Moisture Shampoo & Conditioner Deep moisture shampoo and conditioner formulated for dry, itchy scalps, enriched with Provitamin B5 to refresh the scalp.
- Moisture Balance Shampoo & Conditioner Shampoo and conditioner formulated with coconut milk, biotin, shea butter, argan oil, and glycerin to balance moisture and hydrate hair.
- Rosewater Color Protect Shampoo & Conditioner Sulfate- and paraben-free shampoo and conditioner infused with rosewater and UV filter to protect color-treated hair.
- Daily Control 2-in-1 Anti-Dandruff Shampoo & Conditioner 2-in-1 anti-dandruff shampoo and conditioner formulated with natural herbs and olive oil complex to relieve scalp itch, dryness, irritation, and prevent flakes.
- Hoofmaker Hand & Nail Therapy with Biotin & Collagen Fragrance-free hand and nail moisturizing cream enriched with biotin and collagen, containing lanolin, aloe, coconut, olive, and castor oils with shea butter to restore nutrients, strengthen nails, and protect skin.
- Detangler Spray Everyday detangling spray suitable for all hair types that works through tangles and knots while adding shine and reducing frizz.
- Detangler Extreme Curl Definition Detangling Spray Maximum curl definition detangling spray for stubborn tangles and thicker hair, providing intense detangling and deep moisture for dry, coarse, or damaged hair.
- Hair Strengthener Daily Leave-In Spray Daily leave-in hair strengthener spray that helps protect against hair loss due to breakage and offers heat protection.
- Curls Day Collection Curly and textured hair care collection including curl defining cream, daily moisture lotion, curl refresher spray, and enhancing smoothie for defining, refreshing, and repairing curls.
- Spirit Untamed Kids Shampoo, Conditioner & Detangler 3-Pack Kids' hair care 3-pack including shampoo, conditioner, and detangler in caramel apple scent, inspired by the Spirit Untamed movie.
- Pet Me Collection Pet grooming line including coat brightening shampoo, colloidal oatmeal shampoo, and deodorizer and detangler spray for dogs and cats.
- Gentle Clarifying Shampoo & Gentle Replenishing Conditioner Shampoo and conditioner system that removes buildup while replenishing moisture, designed for regular use without stripping hair.
- Bond 'n Repair Shampoo & Conditioner Triple bond strengthening shampoo and conditioner for curly and textured hair, infused with mango, shea butter, quinoa, and rice proteins, formulated sulfate- and paraben-free.
- Braid Sheen Control Spray Control spray formulated for braided hairstyles, adding sheen and manageability.
- Mane 'n Tail Sampler Gift Box (15-Piece Set) Trial size sampler gift box with 15 products including Original Shampoo/Conditioner, Micellar, Herbal Gro, Repair 'n Strengthen, Deep Moisture, Color Protect, Detangler, Hair Strengthener, and Hoofmaker items.
- Textured Hair Care Sampler (11-Piece Set) Trial size sampler for textured and curly hair featuring Bond 'n Repair products and other curl-focused items.
Quantifiable outcome
- Same day shipping from manufacturing facility
Companies that use Mane 'n Tail
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Mane 'n Tail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mane 'n Tail partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights10 records
Mane 'n Tail competitors and assessment
Company assessmentDirect peers
- Moroccanoil: Moroccanoil is a treatment-led haircare brand built around argan-oil-infused shampoos, conditioners, and signature styling products. Comparable to Mane 'n Tail on ingredient-driven positioning (olive oil/herbs vs. argan oil) and treatment-led portfolio.
- Hask Beauty: Hask Beauty sells single-use packet shampoos, conditioners, and treatments at drugstore and mass price points. Comparable to Mane 'n Tail on accessible price points, Target/drugstore distribution, and treatment-focused SKUs.
- It's a 10 Haircare: It's a 10 is a multi-benefit haircare brand offering sulfate-free shampoos, conditioners, and leave-ins distributed through professional salons and mass retail. Comparable to Mane 'n Tail on multi-benefit positioning and broad retail availability.
- Camille Rose: Camille Rose is a privately held natural-ingredient haircare brand focused on curl definition, moisture, and growth. Comparable to Mane 'n Tail on natural ingredients, curl/textured focus, and independent brand status.
- OGX (Unilever): OGX is a mass-market haircare brand owned by Unilever offering salon-quality shampoos, conditioners, and treatments at accessible price points. Comparable to Mane 'n Tail on price band, Target/mass distribution, and ingredient-led marketing.
- As I Am Naturally: As I Am Naturally formulates cleansers, conditioners, and treatments specifically for curly, coily, and textured hair. Comparable to Mane 'n Tail on the Curls Day and Bond 'n Repair textured-hair collections.
- SheaMoisture: SheaMoisture sells natural-ingredient shampoos, conditioners, and styling products for textured hair via DTC and mass retail. Comparable to Mane 'n Tail on natural/botanical positioning, textured-hair focus, and multi-segment portfolio.
- Carol's Daughter: Carol's Daughter is a founder-led haircare and body care brand with heritage positioning and natural-ingredient formulas. Comparable to Mane 'n Tail on founder narrative, brand-heritage differentiation, and product range across hair categories.
Broad incumbents
- Pantene (Procter & Gamble): Pantene is a mass-market shampoo/conditioner flagship brand owned by P&G. Comparable to Mane 'n Tail on the Original Formula category overlap and Target/mass distribution, though at vastly larger scale and with R&D-backed claims.
Emerging players
- Pet Head: Pet Head is a premium pet grooming brand offering shampoos, sprays, and treatments for dogs and cats. Comparable to Mane 'n Tail's Pet Me line on the pet-coat care category, ingredient positioning, and DTC/retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mane 'n Tail social profiles
Digital presenceMane 'n Tail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mane 'n Tail leadership team
Management profileNumber of profiles
Profiles1 record
Mane 'n Tail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mane 'n Tail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mane 'n Tail
What does Mane 'n Tail do?
Mane 'n Tail manufactures and sells a multi-collection line of personal care products including shampoos, conditioners, detanglers, leave-in treatments, curl defining creams, hand and nail therapy creams, and pet grooming products. Products are formulated with proprietary blends featuring natural herbs, olive oil complexes, keratin amino acids, biotin, collagen, and other nourishing ingredients, and are sold under named collections such as Original Formula, Herbal Gro, Micellar Water, Repair 'n Strengthen, Curls Day, Spirit Untamed Kids, Hoofmaker, and Pet Me.
Is Mane 'n Tail a public or private company?
Mane 'n Tail is a private company. It is classified as family owned and is currently operating.
When was Mane 'n Tail founded?
Mane 'n Tail was founded in 1970. It employs 51 to 100 people.
Where is Mane 'n Tail based?
Mane 'n Tail is headquartered in Easton, United States, in the North America region.
How does Mane 'n Tail make money?
One revenue line is on record: direct Product Sales.
Who are Mane 'n Tail's main competitors?
Direct peers on record are Moroccanoil, Hask Beauty, It's a 10 Haircare, Camille Rose, OGX (Unilever), As I Am Naturally, SheaMoisture and Carol's Daughter. Pantene (Procter & Gamble) is listed as a broad incumbent. Pet Head is listed as an emerging player.
Does Mane 'n Tail have an API?
No public API is recorded for Mane 'n Tail.
What industry is Mane 'n Tail in?
Mane 'n Tail's product category is Hair Care and Personal Care. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABAJAD, Baby Haircare (Shampoo, Conditioner, Detanglers). Its NAICS code is 456120 and its SIC code is 2844.