What Leone does

Incom LEONE d.o.o. (trading as Leone) is a Slovenia-based, privately held ice cream and chocolate manufacturer headquartered in Ajdovščina. The company operates 15 production lines equipped with current-generation technology and produces over 1,000 different ice cream SKUs, distributing products into 39 countries under private label arrangements for major European and UK retail chains including ALDI, Lidl, Tesco, Asda, Morrisons, REWE, Edeka, Kaufland, Netto, Penny, Spar, Mercator, Rema 1000, Salling Group, and Iceland.

The core technology platform centers on in-house extruder development capabilities — specialists on staff can design and build custom extrusion machinery in approximately eight weeks — enabling rapid product prototyping, shape innovation, and retailer-specific customization. The product portfolio spans three proprietary sub-brands: Leone (premium indulgence positioning), ALIVE (guilt-free/healthier positioning launched 2024), and Jamaica Cones (value-tier positioning launched 2024), complemented by chocolate products. Quality and market access are secured through BRC A+, IFS Global Food high level, RSPO, Rainforest Alliance/UTZ, and V-Label certifications.

Revenue is generated primarily through private label manufacturing contracts (B2B, quote-based pricing) and the three own-brand product lines. Go-to-market relies on direct enterprise sales to retail chains across Europe and the UK, supported by a bilingual (English/Slovenian) corporate website and downloadable company presentation catalog. No public financial data, funding rounds, or investor ownership is disclosed.

Name

Leone

Legal name

Incom LEONE d.o.o.

Website

https://leone.si

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Leone (Incom LEONE d.o.o.) is a Slovenia-based private label ice cream and chocolate manufacturer serving 15+ major European and UK retailers across 39 countries, with three proprietary sub-brands and 1,000+ SKUs produced on 15 lines.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520), Sugar and Confectionery Product Manufacturing (3113)

SIC

Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Chocolate & Chocolate Confectionery (CRADABAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Private label ice cream
• Frozen dessert manufacturing
• Ice cream production
• Chocolate manufacturing
• Retail brand supply

Headquarters

HQ city

Ajdovscina

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Ice Cream Manufacturing: The company produces ice cream and frozen products for retail brands under private label arrangements. They offer over 1000 different ice cream products and develop custom formulations for clients.
2. Chocolate Products: Production and supply of chocolate products alongside ice cream offerings.
3. Own Branded Products: Sale of proprietary branded ice cream products including Leone, ALIVE, and Jamaica Cones brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Incom Leone d.o.o. manufactures ice cream and chocolate products primarily as a private label supplier for major European and UK retail chains. The company operates 15 production lines and offers more than 1,000 different ice cream products, leveraging in-house extruder development capabilities to deliver custom formulations and rapid product innovation to its retail partners.

Product overview

Incom Leone is an ice cream and chocolate products manufacturer offering both branded products and private label manufacturing. The company operates two sub-brands: Leone (premium sweet indulgence positioning) and ALIVE (guilt-free/healthier alternative), alongside Jamaica Cones (value positioning). The core business model includes private label manufacturing services with over 1000 different ice cream products, complemented by chocolate products. The company emphasizes innovation in shapes and tastes, with in-house extruder development capabilities and 15 production lines.

Differentiator

Problem solved

Functional benefit

Brands

• LEONE: Sweet premium ice cream brand
• ALVE
• Jamaica Cones

Products and services

• Leone (Premium Ice Cream Brand) Proprietary premium ice cream brand positioned as a sweet indulgence, marketed with the tagline 'Sweeten up' and gold branding emphasizing sweetness and happiness. Sold through retail channels.
• ALIVE (Guilt-Free Ice Cream Brand) Proprietary guilt-free ice cream brand positioned as a healthier or lighter alternative, marketed with the tagline 'Choose guilt free'. Targeted at health-conscious consumers.
• Jamaica Cones (Value Ice Cream Brand) Value-oriented ice cream brand featuring strawberry vanilla flavor cones, positioned as a best value option with the tagline 'Choose best value'.
• Private Label Ice Cream Manufacturing Custom ice cream manufacturing services for retailers and brands, offering over 1,000 different ice cream products with fast reaction times and technical development capabilities. Serves European and UK retail chains.
• Chocolate Products Chocolate products developed and manufactured alongside the ice cream portfolio, complementing the company's frozen dessert offerings for retail and private label customers.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• IFS Global FoodcoreOthersQuality certification holder meeting IFS Global Food (high level) standards for food safety and quality management. This certification is required for supplying major European retailers.
• BRC British Retail ConsortiumcoreOthersQuality certification holder meeting BRC Global Standard for Food Safety at A+ level. Certification valid through 2025, required for UK market access.
• Rainforest Alliance / UTZminorOthersSustainable sourcing certification ensuring cocoa and other ingredients meet responsible farming standards.
• V-LabelminorOthersVegetarian and vegan certification for plant-based and dairy-free ice cream products.
• RSPO (Roundtable on Sustainable Palm Oil)minorOthersCertified sustainable palm oil sourcing ensuring responsible environmental practices in supply chain.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Unilever Ice Cream: Owner of Wall's, Magnum, and Ben & Jerry's — broad incumbent ice cream manufacturer that also co-manufactures private label at scale across Europe, competing for the same retailer relationships.
• DMK Deutsches Milchkontor: One of Europe's largest dairy processors with branded and private label ice cream exposure — adjacent incumbent with similar retailer customer base in Germany and Europe.
• Nestlé Ice Cream: Global ice cream market leader (via Froneri and direct brands) — competing incumbent that also pursues private label wins with European retailers.
• Häagen-Dazs (General Mills): Premium global ice cream brand owned by General Mills — broad incumbent operating in the same premium ice cream category where Leone's Leone sub-brand competes.

Direct peers

• Froneri: Global private label and branded ice cream manufacturer (Nestlé/R&R joint venture) — directly comparable as the largest pure-play ice cream co-manufacturer serving European and UK retailers, the same core Leone business.
• Mars Ice Cream: Ice cream division of Mars that co-manufactures private label frozen desserts for European retailers — directly comparable private label business model and customer overlap.
• R&R Ice Cream: UK-based private label ice cream manufacturer now part of Froneri; serves the same UK supermarket customers (Tesco, Asda, Morrisons) as Leone with overlapping product portfolios.
• Hartog: Dutch private label ice cream manufacturer serving European retailers — comparable co-manufacturing model and customer base in Benelux and Germany.
• Igloo: Polish ice cream manufacturer with private label capabilities serving Central and Eastern European retailers — comparable co-manufacturing focus and geographic overlap.

Regional players

• Tip Top Ice Cream: New Zealand-headquartered ice cream brand and manufacturer — comparable ice cream manufacturing and brand business model in a non-overlapping geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leone