Fresh Solutions

What Fresh Solutions does

Fresh Solutions GmbH is a privately held German fresh-produce supply-chain company and wholly-owned subsidiary of Belgium-based Greenyard NV. Founded in 1995 (with quality management systems in place since inception) and integrated into Greenyard in 2013, the company operates five distribution and service centers across Germany (Eitting headquarters, Duisburg, Grimma/Leipzig, Bremen) and the Netherlands (Waddinxveen), employing more than 400 people. It trades a broad assortment of fruit and vegetables — bananas, grapes, stone fruit, citrus, and exotics — sourced through Greenyard Sourcing Connections, which places agronomists directly in production countries to support producers and verify quality at origin.

The company's underlying technology centers on physical, specialized infrastructure rather than software: temperature-controlled cold storage, ripening chambers for bananas and exotics such as avocados and mangoes, customer-specific pack stations, and a quality management system described by the company as the first in the produce trading industry. Multiple certifications (IFS Wholesale, IFS Broker, Fairtrade, EU Bio supervised by KIWA BCS Öko-Garantie, and QS) and a trace-back-to-field quality model provide compliance and quality assurance across the supply chain.

Fresh Solutions earns revenue through three primary streams: (1) fresh-produce trading sourced from producers globally and sold transactionally to food retailers; (2) managed logistics and storage services including warehousing, ripening, cooling, labeling, and picking; and (3) contract packing (Lohn-Pack) and customer-individual packaging. Pricing is B2B, quoted ex-warehouse with separately billed packaging, net cash on receipt with optional 3% skonto for payment within 14 days. Go-to-market is enterprise field sales targeting major European food retailers, with the company integrated into the REWE retail vertical and supplying one of the largest German retailers; producers are a secondary upstream relationship segment rather than a paying customer.

Name

Fresh Solutions

Legal name

Fresh Solutions GmbH

Website

https://freshsolutions.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Fresh Solutions GmbH is a German fresh-produce supply-chain company and wholly-owned subsidiary of Greenyard NV, trading fruit and vegetables and providing ripening, cold storage, packaging, and logistics services to major European food retailers across five locations in Germany and the Netherlands.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industry

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce distribution
• Fruit supply chain
• Cold chain logistics
• Produce ripening services
• Wholesale produce trading

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Trading: Fresh Solutions trades a broad fruit and vegetable assortment from various origin countries, providing year-round supply to food retailers through direct sourcing partnerships with producers globally.
2. Logistics and Storage Services: The company operates distribution centers offering various storage and logistics services around fresh produce including warehousing, ripening, cooling, labeling, picking, and packaging services.
3. Packaging and Processing Services: Customer-individual packaging services in pack stations including packaging produce in nets, sales trays, or foil. Lohn-Pack (contract packing) services are offered for customer-specific requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fresh Solutions trades a broad assortment of fresh fruits and vegetables (bananas, grapes, stone fruit, exotics, and citrus) from various origin countries and provides integrated supply chain services to major European food retailers. Its service scope includes sourcing through Greenyard Sourcing Connections, ripening in specialized chambers (bananas, avocados, mangoes), temperature-controlled cold storage, customer-individual packaging (Lohn-Pack), labeling, picking, and logistics from five distribution centers in Germany and the Netherlands.

Product overview

Fresh Solutions is a full-service provider of fresh fruit and vegetables, operating as part of the Greenyard Group. The company offers a unified product portfolio centered on trading fresh produce (bananas, grapes, stone fruit, exotics, and citrus) complemented by integrated supply chain services including storage, ripening in specialized chambers, cooling, labeling, picking, and packaging. Their Greenyard Sourcing Connections program provides direct sourcing with agronomist support in production countries. The company operates distribution centers in Germany (Duisburg, Leipzig, Eitting) and the Netherlands (Waddinxveen), serving major European retailers with a focus on quality management, sustainability, and year-round product availability through strategic producer partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Bananas (Bananen) Year-round trading of bananas sourced from various origin countries via strategic producer partnerships, distributed to European food retailers; bananas are also the company's primary Fairtrade product.
• Grapes (Trauben) Trading of grapes from various origin countries as part of Fresh Solutions' broad fruit and vegetable assortment supplied to European food retailers.
• Stone Fruit (Steinobst) Trading of stone fruit from various origin countries as part of the company's diverse fresh produce portfolio for retail customers.
• Exotic Fruits (Exoten) Trading of exotic fruits such as mangoes and avocados from various origin countries, complemented by ripening services to bring fruits to ready-to-eat condition.
• Citrus (Zitrus) Trading of citrus fruits from various origin countries as part of Fresh Solutions' comprehensive fruit and vegetable range for retail customers.
• Ripening Services (Reifekammern) Ripening of bananas, avocados, and mangoes in specialized ripening chambers (Reifekammern) so that fruit reaches perfect consumption readiness prior to delivery to retail customers.
• Cold Storage and Logistics Services Comprehensive storage and logistics services for fresh produce across distribution centers, including temperature-controlled warehousing, cooling, picking, labeling, and transport coordination.
• Customer-Individual Packaging (Lohn-Pack) Customer-individual packaging services at pack stations, including packaging of produce in nets, sales trays, or foil, and contract packing (Lohn-Pack) to retailer-specific requirements.
• Greenyard Sourcing Connections Direct global sourcing program that places local employees and agronomists in production countries to advise and support producers, conduct quality verification in the field, and optimize supply chain logistics for European retail customers.
• Quality Management Services

Quantifiable outcome

• Quality management system in place since 1995 - first QM system for a trading company in the produce industry
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SIFAV (Sustainable Initiative for Fruits and Vegetables)coreStrategic or Co-development PartnerFresh Solutions maintains a partnership with SIFAV for a more sustainable future for fresh fruits and vegetables. SIFAV is a sustainable initiative bringing together companies in the produce industry to work towards a more sustainable food chain.
• Fairtrade DeutschlandcoreStrategic or Co-development PartnerFresh Solutions supports Fairtrade Germany in promoting fairer trade relations with producers worldwide. Fairtrade aims to help producers' domestic economies grow through their own strength. Fresh Solutions importers and trading/service centers are Fairtrade certified and may trade Fairtrade products, with bananas being the most important product.
• KIWA BCS Öko-Garantie GmbHminorOthersExternal certification body that oversees and regularly audits the EU Bio certification for Fresh Solutions operations under DE-ÖKO-001.
• Greenyard GroupcoreOthersFresh Solutions GmbH belongs to the worldwide Greenyard Group based in Belgium, a world market leader for fresh fruit and vegetables, flowers and plants, and fresh logistics. Fresh Solutions operates as a division under the Greenyard brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Del Monte Foods Inc. Multinational producer and distributor of fresh and prepared fruits and vegetables with global reach. Comparable as a vertically integrated fresh-produce player with overlapping tropical/exotic and broad-line operations.
• Chiquita Brands International: Global banana and fresh produce marketer with established European supply chains and ripening capabilities. Comparable as a large-scale fresh-produce distributor with overlapping core categories and retailer relationships.
• Greenyard NV: Belgian parent and global market leader in fresh produce, flowers, plants and fresh logistics with ~9,000 employees across 19 countries. Directly comparable as the parent entity operating Fresh Solutions, with overlapping wholesale, ripening, logistics and producer-sourcing capabilities across Europe.
• Total Produce (now Dole plc): One of the world's largest fresh produce companies with extensive European wholesale, ripening and distribution operations. Highly comparable as a vertically integrated fresh produce distributor serving major European retailers.

Regional players

• BayWa AG: German diversified agribusiness with a sizable fresh produce wholesale and logistics arm serving DACH food retailers. Comparable as a regional wholesale/distribution competitor with overlapping product mix and customer base within Germany.

Direct peers

• Fyffes plc: Major tropical fruit importer/distributor (notably bananas and pineapples) with significant European distribution. Directly comparable in core categories — bananas, tropical and exotic fruits — and in serving European food retailers through ripening and distribution.
• Special Fruit NV: Belgian fresh produce importer specializing in exotics, soft fruit and vegetables. Directly comparable as a wholesale/ripening specialist serving European retailers with overlapping category focus.
• Total Exotics / Bakker Barendrecht: Dutch fresh produce distributor and one of Greenyard's sister-operating units in the Netherlands. Highly comparable as a directly competing wholesaler/ripener serving Benelux and DACH retailers from a Dutch base.
• Nature's Pride (overnamevis bv): Dutch fresh produce importer and supplier of fruits and vegetables to European retailers, with ripening and packaging capabilities. Directly comparable in geography (Netherlands), product mix (exotics, soft fruit, vegetables) and customer segment (European food retailers).
• Bonduelle Group: French-headquartered fresh and processed vegetable producer/distributor with significant European wholesale and foodservice operations. Comparable on the fresh produce wholesale side and overlap with European retailer supply contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-solutions-a-greenyard-company

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Solutions