Greenyard

What Greenyard does

Greenyard NV is a publicly listed (Euronext Brussels: GREEN) Belgian fruit and vegetable supplier headquartered in Sint-Katelijne-Waver, operating three divisions: Greenyard Fresh (fresh produce, flowers, plants, and logistics), Greenyard Frozen (frozen vegetables, fruits, herbs, convenience, and ready meals using state-of-the-art instant freezing technology that preserves color, texture, taste, and nutritional value), and Greenyard Prepared (preserved fruits, vegetables, mushrooms, soups, sauces, dips, and pasta dishes in cans, jars, pouches, and cups). The group sources approximately 2.6 million tonnes of produce annually from an international grower network, with Frozen-division raw materials sourced within roughly 40 km of production sites. Greenyard serves over 9,000 employees across 19 countries and delivers to the top 25 retailers worldwide, with products available in more than 40 countries.

The company operates a B2B go-to-market model centered on direct enterprise sales, executing long-term integrated partnerships with major retailers (Sligro, Albert Heijn, Delhaize, Carrefour, REWE Group, Tesco) and food service operators under its Integrated Customer Relations (ICR) framework, complemented by private label manufacturing and food-industry ingredient supply. Distribution is carried out through dedicated Greenyard Logistics operations in Belgium, Poland, and the United States alongside direct store delivery. Innovation is guided by the proprietary Food Waves consumer trend framework, and the product portfolio includes cauliflower rice, fresh meal kits, a 100% vegan range, pulses, and dairy-free frozen snacks (Gigi Gelato, 2024 acquisition). Revenue streams are organized around Fresh, Frozen, and Prepared product sales across retail, food service, and B2B ingredient customers, with FY2023/24 sales exceeding €5 billion and adjusted EBITDA of €186.5 million.

Name

Greenyard

Legal name

GREENYARD NV

Website

https://greenyard.group

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenyard NV is a publicly listed, Belgium-headquartered global supplier of fresh, frozen, and prepared fruits and vegetables, serving the top 25 retailers and food service operators worldwide through three divisions — Fresh, Frozen, and Prepared — with over €5 billion in annual sales.

Ownership category

akta.pro rank

Product category

Fruit and Vegetable Supply

NAICS

Frozen Food Manufacturing (31141), Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

akta.pro secondary industries

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Fresh produce supply
• Frozen vegetables
• Prepared fruit vegetables
• Private label manufacturing
• Food service distribution

Headquarters

HQ city

Kohila

HQ country

Estonia

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: Greenyard Fresh generates revenue through the sale of fresh fruits, vegetables, flowers, and plants sourced from an international network of growers, delivered to retailers, food service companies, and industry customers.
2. Frozen Product Sales: Greenyard Frozen sells a wide range of frozen vegetables, fruits, herbs, vegetable mixes, organic products, and ready meals to retailers, food service operators, and industrial customers worldwide.
3. Prepared/Canned Product Sales: Greenyard Prepared sells preserved fruits, vegetables, mushrooms, soups, sauces, dips, and pasta dishes in cans, jars, and modern packaging such as pouches and cups. Serves retail, food service, and food industry customers. Also operates as a private label partner.
4. Private Label Manufacturing: Greenyard Prepared offers tailor-made private label solutions for retailers with wide range of products and packaging options, as well as its own brands.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Greenyard is one of the world's largest suppliers of fresh, frozen, and prepared fruits and vegetables, operating through three divisions (Greenyard Fresh, Greenyard Frozen, and Greenyard Prepared). The company sources produce from an international network of growers, transforms it into frozen and prepared products at manufacturing sites across Europe and the Americas, and supplies retailers, food service operators, and food industry customers under both own brands and private label.

Product overview

Greenyard is a global leader in fresh, frozen, and prepared fruits and vegetables, organized into three main divisions: Greenyard Fresh (fresh produce, flowers, plants, and logistics services), Greenyard Frozen (frozen vegetables, fruits, herbs, ready meals, and organic products), and Greenyard Prepared (preserved fruits, vegetables, soups, sauces, and convenience foods). The company also invests in innovative start-ups like Alberts Smoothie Station and has expanded through acquisitions including Bakker Barendrecht and Gigi Gelato. Greenyard's product portfolio includes value-added offerings such as cauliflower rice, fresh meal kits, 100% vegan product ranges, pulses, and private label solutions. The three divisions work together to serve major retailers and food service companies worldwide, offering products from classic canned goods to innovative frozen convenience foods.

Differentiator

Problem solved

Functional benefit

Brands

• Alberts Smoothie Station: Smoothie vending machine startup backed by Greenyard, preparing smoothies in under 90 seconds with a dedicated app for personalized recipes.

Products and services

• Greenyard Fresh Division supplying fresh fruits, vegetables, flowers, plants, and associated logistics services to retailers, food service companies, and industry customers. Sourced from an international network of selected growers worldwide.
• Greenyard Frozen Division transforming freshly harvested vegetables and fruits into frozen food products using instant freezing technology. Offers vegetables, fruits, herbs, vegetable mixes, organic products, ready meals, pulses, and convenience products for retailers, food service operators, and industrial customers. Sourced locally within approximately 40 km of production sites to ensure maximum freshness.
• Greenyard Prepared Division offering a wide and diverse range of preserved fruits, vegetables, mushrooms, soups, sauces, dips, and pasta dishes in cans, jars, pouches, and cups. Serves retail, food service, and food industry customers, and operates as a private label partner. Holds a No. 5 position in preserved fruit and vegetables in Europe.
• Frozen Cauliflower Rice Frozen cauliflower rice product positioned as a low-carb substitute for rice and a versatile cooking base for risotto, mashed potato alternative, and pizza crust. Targeted at health- and convenience-oriented retailers and consumers under the healthy eating trend.
• Fresh Meal Kits Fresh meal kits co-developed with major retailers containing all ingredients needed to cook a fresh, tasty, and healthy meal in less than half an hour. Tailored to retailer positioning and specific consumer habits, initially successful in the Dutch market then expanded to other markets.
• 100% Vegan Product Range Plant-based product solutions that are 100% vegan, tasteful, and ready to use, covering multiple categories including soups, sauces, and meal solutions such as Jackfruit in sauce. Addresses the growing demand for vegan products.
• Pulses Range Range of pulses (legumes) offered by Greenyard Frozen. Pulses are positioned as meat alternatives and form part of the healthy eating trend, providing convenience for modern consumers.
• Convenience Products (Soups, Sauces, Dips, Pasta Dishes) Wide range of convenience products including soups, sauces, dips, and ready-to-use dishes offered by Greenyard Prepared for both home chefs and professional kitchens. Available in cans, jars, pouches, and cups.
• Private Label Solutions Tailor-made private label solutions offered by Greenyard Prepared for retailers, with a wide range of products and packaging options, alongside a range of own-brand offerings that retailers can select.
• Alberts Smoothie Station Smoothie vending machine backed by Greenyard that shows consumers the ingredients it uses, prepares smoothies in under 90 seconds, and supports personalized smoothie creation via a dedicated app. Serves as an additional sales channel for frozen fruits and vegetables.
• Dairy-Free Ice Production (Gigi Gelato) Dairy-free frozen ice product line (Gigi Gelato) acquired to expand the pure-plant frozen snack and indulgence category, addressing demand for plant-based indulgence products.

Quantifiable outcome

• Crossed €5 billion in sales with record-high results, Adjusted EBITDA increased 11.5% to €186.5 million.
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sligro Food GroupcoreStrategic or Co-development Partner · 1 January 2025Greenyard Fresh Belgium became the supplier of potatoes, unprocessed fruit and vegetables and cut vegetables for all Sligro, Sligro-M and JAVA activities in Belgium. The collaboration covers more than 5.1 million items annually including apples and pears from Belgian origins, as well as lettuce, chicory and strawberries supplied by Belgian growers. The partnership is a long-term, transparent, and vertically integrated relationship in fresh fruit and vegetables, emphasizing Greenyard's commitment to tailor-made cooperation models. Francis Kint, CEO of Greenyard, described it as 'a perfect match between two companies with a shared passion for quality, sustainability and an efficient supply chain.'
• Gelagri (Eureden Group)coreStrategic or Co-development Partner · 1 January 2025Greenyard and Gelagri (part of Eureden Group cooperative) entered exclusive negotiations to join forces in Brittany's frozen vegetable sector. The strategic alliance aims to connect the entire food chain through close collaborations. Gelagri's strong base of growers will bring the best products to consumers, leveraging Greenyard's access to the largest retailers globally through its Integrated Customer Relations model. By consolidating production and processing in the Brittany region, the partnership will contribute to accelerated growth, increased efficiency, food sovereignty in France, and international footprint. Alain Perrin of Eureden Group stated the partnership will mutually strengthen activities in the heart of open-field vegetable production areas.
• AlbertsminorStrategic or Co-development PartnerGreenyard backs Alberts, a startup conceived by three young Belgian entrepreneurs, which developed the Alberts Smoothie Station — a unique smoothie vending machine that shows consumers ingredients, prepares smoothies in under 90 seconds, and allows personalized smoothie creation via a dedicated app. Greenyard's support is based on creating an additional sales opportunity for frozen fruits and vegetables. Alberts works closely with Greenyard's Frozen division for development of similar applications for other products such as soups. A leading Belgian supermarket installed several vending machines in Belgium as part of a larger trial with 10 machines in various stores.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Dole plc: Global fresh produce grower, marketer and distributor. Dole is a direct peer to Greenyard Fresh, serving major retailers worldwide with fresh fruit and vegetable categories in overlapping geographies.
• Ardo: Belgian-headquartered European frozen vegetables, fruits, herbs and pasta producer. Ardo is one of the closest direct competitors to Greenyard Frozen in European frozen vegetable processing and foodservice supply.
• Crop's: Belgian producer of frozen vegetables, fruits and ready meals. Crop's directly overlaps with Greenyard Frozen's product range, particularly in frozen vegetable mixes and prepared meal solutions supplied to retailers across Europe.
• Bonduelle: French family-controlled global leader in canned, frozen and prepared vegetables. Bonduelle is Greenyard's most direct competitor in the European frozen and prepared vegetable categories, serving similar retail and foodservice channels with overlapping product portfolios.
• Fresh Del Monte Produce: Vertically integrated producer, distributor and marketer of fresh and prepared fruits and vegetables globally. Overlaps with Greenyard Fresh in fresh produce sourcing, ripening and distribution to retailers worldwide.
• Seneca Foods: US-based leading producer of canned, frozen and bottled fruits and vegetables with strong private label presence. Seneca is a direct peer to Greenyard Prepared in canned/preserved fruit and vegetable categories and private label manufacturing.

Regional players

• Sysco: Largest US foodservice distribution company. While primarily a foodservice distributor (vs. Greenyard's producer-distributor model), Sysco is a comparable scale player that overlaps with Greenyard's foodservice customer segment in North America.

Broad incumbents

• McCain Foods: Privately held global leader in frozen potato products and frozen prepared foods. McCain competes most directly with Greenyard Frozen in frozen vegetable and prepared categories, with broader geographic reach and brand strength.
• TreeHouse Foods: North American private label food manufacturer across snacks, meals and grocery categories. TreeHouse competes with Greenyard Prepared in private label manufacturing of shelf-stable and convenience food products for retailers.
• Lamb Weston: Global leading supplier of value-added frozen potato products including french fries and formed potatoes. Lamb Weston competes with Greenyard Frozen in the broader frozen vegetable/convenience foodservice category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenyard