Park Avenue Investments

What Park Avenue Investments does

Park Avenue Investments is an independent financial advisory firm founded in 1999 by Bank of Prairie du Sac and headquartered in Prairie du Sac, Wisconsin. The firm is staffed by two licensed advisors (Mitz Schueman and Mariah Hanson) and an administrative coordinator, and it operates as part of Commonwealth Financial Network, a privately-held independent broker/dealer (Member FINRA/SIPC). Its core services include retirement income strategies, Traditional and Roth IRAs, 401(k) rollovers, mutual funds, fixed and variable annuities, life insurance, and long-term care insurance, delivered through direct advisor-client consultations and a sales-led go-to-market motion.

The firm's underlying technology stack is thin by design: client account access is provided through Commonwealth's Investor360 portal and links to third-party fund portals (American Funds, Hartford Funds, Principal Funds), with no proprietary platform. Marketing is conducted primarily through a financial guidance content hub (articles, calculators, weekly and monthly market newsletters) and Google Analytics for traffic insight. The firm is FINRA-registered through Commonwealth, CCPA-compliant, and does not transact business with residents of states where its advisors are not properly registered or licensed.

The business model is a traditional professional-services and insurance-commission structure: revenue is generated through advisory fees on managed assets and commissions on insurance products (life, long-term care, annuities) and mutual funds, all sourced via Commonwealth. The customer base is individuals and families in the Sauk Prairie area and the broader Midwest who require personalized financial planning, retirement preparation, and insurance guidance. Distribution is direct — scheduled in-person consultations, online appointment requests, and inbound referrals from Bank of Prairie du Sac — with no indication of paid acquisition, outbound sales, or third-party referral partnerships beyond the Commonwealth affiliation.

Name

Park Avenue Investments

Legal name

Park Avenue Investments

Website

https://parkaveinvest.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Avenue Investments is an independent financial advisory firm in Prairie du Sac, Wisconsin, providing retirement planning, wealth management, and insurance services to individuals and families in the Sauk Prairie area through its Commonwealth Financial Network affiliation.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Financial advisory services
• Retirement planning
• Wealth management
• Insurance products
• Investment services

Headquarters

HQ city

Prairie Du Sac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Revenue generated through advisory fees and commissions on investment products including mutual funds, IRAs, 401(k) rollovers, and retirement account management.
2. Insurance Products: Commissions from sale of insurance products including life insurance, long-term care insurance, and fixed/variable annuities.
3. Securities and Brokerage: Securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC. Revenue includes brokerage commissions and advisory fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Park Avenue Investments is an independent financial advisory firm that delivers personalized financial planning, retirement income strategies, and insurance solutions to individual investors and families. Its core offerings include 401(k) rollovers, Traditional and Roth IRAs, mutual funds, fixed and variable annuities, long-term care insurance, life insurance, and education planning, all delivered through its affiliation with Commonwealth Financial Network.

Product overview

Park Avenue Investments offers a unified suite of financial advisory services rather than a software product platform. The core offering consists of wealth management and planning services including Traditional & Roth IRAs, IRA Rollovers, 401(k) Rollovers, Retirement Income Strategies, Education Planning, Mutual Funds, Fixed & Variable Annuities, Long-Term Care Insurance, and Life Insurance. These services are delivered through Commonwealth Financial Network and accessed via linked third-party account portals (Investor360, American Funds, Hartford Funds, Principal Funds). The firm provides supplementary educational content including financial guidance articles, videos, and calculators to support client decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional & Roth IRAs Individual Retirement Accounts offering tax-advantaged retirement savings. Traditional IRAs provide potential tax deductions on contributions, while Roth IRAs offer tax-free growth and qualified withdrawals, designed for individual investors planning retirement.
• IRA Rollovers Advisory guidance on handling retirement plan assets when leaving employment, including options to leave money in prior employer plans, roll over to IRAs, or take lump sum distributions, for individual investors changing jobs or retiring.
• 401(k) Rollovers Services helping clients navigate the process of moving retirement assets from employer-sponsored 401(k) plans into appropriate investment vehicles, targeted at individuals changing jobs or retiring.
• Retirement Income Strategies Comprehensive retirement planning services that help clients monitor progress, evaluate current income sources, and develop strategies for steady, predictable, and growing retirement income, for individuals preparing for or already in retirement.
• Education Planning Financial planning services for higher education costs, helping families identify appropriate savings programs whether starting early or addressing more immediate needs, for parents and families funding education expenses.
• Mutual Funds Access to a wide range of mutual fund investments through Commonwealth Financial Network's investment platform, for individual investors building diversified portfolios.
• Fixed & Variable Annuities Annuity products providing potential for tax-deferred growth and guaranteed income options, including fixed annuities with stable returns and variable annuities tied to market performance, for individual investors seeking retirement income solutions.
• Life Insurance Life insurance contracts under which the insurance company agrees to pay money to a designated beneficiary upon the death of the policyholder, for individual clients seeking protection for their families.
• Long-Term Care Insurance Insurance coverage providing nursing-home care, home-health care, personal or adult day care for individuals with chronic or disabling conditions requiring constant supervision, for individual clients planning for long-term care needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Commonwealth Financial NetworkcoreTechnology or Integration · 1 January 1999Park Avenue Investments is part of Commonwealth Financial Network, a privately-held, independent broker/dealer in the United States. Being part of Commonwealth provides access to a vast array of investment choices and product strategies for clients to choose from. Securities and advisory services are offered through Commonwealth Financial Network, Member FINRA/SIPC.
• Bank of Prairie du SaccoreStrategic or Co-development Partner · 1 January 1999Founded in 1999 by Bank of Prairie du Sac. Park Avenue Investments is an independent financial firm located at Bank of Prairie du Sac. The firm was created with the goal to simplify financial services and provide new tools to help people reach their financial goals.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Charles Schwab (Independent Advisor Services): Provides custody, trading, and technology infrastructure to independent RIAs and broker/dealer-affiliated advisors — a comparable (and competing) platform for practices like Park Avenue that could choose Schwab over Commonwealth.
• LPL Financial: Largest independent broker/dealer in the U.S., supporting thousands of affiliated advisors with wealth management platforms and product access — the closest large-scale analog to Commonwealth for Park Avenue's distribution model.
• Cambridge Investment Research: Independent broker/dealer supporting financial advisors with open-architecture investment and insurance platforms — directly comparable affiliation infrastructure to Commonwealth for a small retail practice like Park Avenue.
• Cetera Financial Group: Independent broker/dealer network supporting affiliated financial advisors with investment, retirement, and insurance platforms — comparable infrastructure role to Commonwealth Financial Network for Park Avenue.

Broad incumbents

• Raymond James Financial: Diversified financial services firm offering wealth management, investment banking, and asset management; its Private Client Group serves retail investors through advisor-led relationships comparable to Park Avenue's model.

Direct peers

• Northwestern Mutual: Mutual company offering life insurance, retirement income, and wealth management through career advisors focused on holistic financial planning for households — directly comparable products and client base.
• Edward Jones: Large U.S. retail financial advisory firm focused on individual investors and retirement planning, with a Main Street branch model closely comparable to Park Avenue's local, advisor-led approach to mass-affluent and retirement clients.
• Ameriprise Financial: Diversified retail financial advisory firm serving individuals with retirement, investment, and insurance solutions through a network of independent advisor practices — a comparable distribution model to Park Avenue's.
• Waddell & Reed Financial (Ivy Investments): Retail-focused investment advisory platform serving individual investors through affiliated financial advisors — comparable product mix (mutual funds, retirement planning, annuities) and advisor-led delivery.

Regional players

• Robert W. Baird & Co. Midwest-based financial services firm headquartered in Wisconsin with a Private Wealth Management group serving individual investors across the region — closely comparable geography and client demographic to Park Avenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/park-avenue-investments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Avenue Investments