No9
No9 Marketing & Design is a family-owned Napier-based creative studio offering graphic design, web development, and print services to local Hawke's Bay SMEs and schools, operating through partnerships with Nettl and printing.com.
- Company typePrivate
- Founded2015
- HeadquartersNapier, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What No9 does
No9 Marketing & Design is a privately-held, family-operated creative studio based in Napier, Hawke's Bay, New Zealand, trading through McLean Family Holdings Limited. The firm delivers three integrated service lines: graphic design (logo, brand identity, packaging, illustration), web design and development (using the Webflow CMS), and print production (stationery, signage, yearbooks, promotional merchandise) sourced through channel partnerships with Nettl and printing.com. Its core customer base is local Hawke's Bay SMEs and primary/secondary schools requiring accessible, project-based creative services, with deeper vertical specialization evident in the dedicated Schools service line.
The business operates a sales-led, direct-to-customer model with no digital marketing spend and no distribution intermediaries beyond the print/merchandise supply partnerships. Revenue is generated through quote-based project fees for design and web work and pass-through margins on catalog promotional and print products. The 5-person team is led by co-founders Chris McLean (Managing Director) and Janya McLean (Financial Administrator and Studio Manager), supported by designers with international experience. The firm is bootstrapped, has not raised external capital, and does not operate outside the New Zealand market.
No9 has been operating under current ownership since 2015, when the McLeans acquired the business and its printing.com Napier franchise following their return from Australia. The company's competitive position is built on local brand recognition, multi-channel design-plus-print capability, and partnership-enabled product breadth, but its scale and geographic reach are constrained by a single-region footprint and a deliberately lean operating model. No AI capabilities, proprietary technology, or recurring subscription revenue streams are evident in the available data.
No9 firmographics
Firmographics- Name
- No9
- Legal name
- McLean Family Holdings Limited
- Website
- https://no9.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- No9 Marketing & Design is a family-owned Napier-based creative studio offering graphic design, web development, and print services to local Hawke's Bay SMEs and schools, operating through partnerships with Nettl and printing.com.
- Ownership category
- akta.pro rank
No9 industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where No9 is headquartered
LocationHeadquarters
- HQ city
- Napier
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
No9 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Design Services: Custom graphic design, branding, logo design, brand identity, packaging design, illustration, and web design/development services for local businesses and schools.
- Promotional Products: Sale of customized promotional merchandise including pens, drinkware, apparel, bags, cooler bags, umbrellas, sports items, and lifestyle products through partnership with Nettl catalog.
- Print Products: Print production services including stationery, brochures, posters, banners, flags, signage, and bespoke print products through partnership with printing.com and Nettl.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom promotional products with branding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
No9 product offering
Product offeringCore offering
No9 Marketing & Design is a design, web, and print studio in Napier, Hawke's Bay, providing graphic design (logo design, brand identity, packaging, illustration), web design and development using Webflow (with content management, hosting, animated banners, video editing), and print production (stationery, brochures, banners, signage, promotional products) for local businesses, schools, and organisations. Customised promotional merchandise is offered through the Nettl catalogue, and a dedicated Schools division supports educational institutions with branding, yearbooks, websites, and printed collateral.
Product overview
No9 Marketing & Design operates as a design, web, and print studio offering three core service lines: Graphic Design (logo design, brand identity, packaging, illustration), Web & Digital (website design/development, hosting, content management, video editing), and Print (stationery, signage, promotional products). The company also maintains a dedicated Schools division providing branding, print, and website services to educational institutions. Their Promo & Gifts division offers a catalog of customisable promotional products spanning pens, drinkware, bags, apparel, and sporting goods. Services are delivered through partnerships with Nettl (for print) and Webflow (for web development).
Differentiator
Problem solved
Functional benefit
Brands
- No9: Design, Web and Print Studio providing branding, graphic design, web design, and print services
Products and services
- Graphic Design
Companies that use No9
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
No9 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No9 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NettlcorePartnership with Nettl (nettl.com/nz/) provides access to a full catalogue of printed products for schools. No9 acts as a Nettl partner for designing and ordering printed materials including posters, yearbooks, flags, signage, and promotional material for schools.
- printing.comcorePartnership with printing.com gives access to a full catalogue of print products and the ability to tailor-make unique and bespoke products. The studio started printing.com Onekawa and later purchased No9 which had the printing.com Napier franchise. No9 has operated printing.com Napier franchise since 2015.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
No9 competitors and assessment
Company assessmentOthers
- printing.com: Global print franchise network whose Napier franchise is operated by No9. Comparable as a print production partner and direct service provider that No9's customers can also access, representing both an enabler and a potential competitive channel.
- Nettl (NZ/AU): Network of web, print, and design studios operating under a shared brand in New Zealand and Australia. No9 is a Nettl partner; comparable as a channel/ecosystem peer offering the same bundled design-print-promo services through partner studios in other regions.
Emerging players
- Canva: Global self-service design platform offering logo, brand, and marketing collateral creation tools. Competes with No9 for entry-level design work from micro-businesses and represents a structural threat to the studio's lower-end design service revenue.
- 99designs (by Vista): Global online graphic design marketplace connecting customers with freelance designers for logos, branding, and web design. Competes with No9 on price and accessibility for SME customers, particularly those outside major centres, and offers an alternative procurement model.
Broad incumbents
- Saatchi & Saatchi New Zealand: Major New Zealand advertising and creative agency offering branding, advertising, and design services. Comparable as a full-service creative provider in the NZ market, though operating at enterprise scale and not focused on the local SME/schools niche No9 serves.
- Designworks: Established New Zealand brand and graphic design studio with offices in Auckland and Wellington. Directly comparable design services offering (branding, identity, print, digital) but operating at a much larger scale and serving enterprise clients across multiple sectors.
- Alt Group: Award-winning Auckland-based creative agency offering branding, graphic design, and digital services. Comparable as a New Zealand design agency operating in a similar service stack, but at materially larger scale and with a national/international client base rather than a regional focus.
Direct peers
- Bunker Branding: New Zealand branding and design studio offering brand identity, graphic design, and digital services. Comparable boutique creative agency with similar service stack, though operating at a slightly larger scale and serving clients beyond a single region.
- Focus Print Group: New Zealand printing and design services provider offering commercial print, design, and promotional products to businesses. Directly comparable in product offering (print + design + promo) and in targeting NZ SMEs across multiple regions.
- Snap Print & Design: Franchise-based print, design, and marketing services network in Australia and New Zealand. Directly comparable business model combining design, print, and promotional products under a franchise structure, with similar SME and education customer targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
No9 social profiles
Digital presenceNo9 financial estimates
Financial estimateRevenue estimate
Valuation estimate
No9 leadership team
Management profileNumber of profiles
Profiles5 records
No9 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No9 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No9
What does No9 do?
No9 Marketing & Design is a design, web, and print studio in Napier, Hawke's Bay, providing graphic design (logo design, brand identity, packaging, illustration), web design and development using Webflow (with content management, hosting, animated banners, video editing), and print production (stationery, brochures, banners, signage, promotional products) for local businesses, schools, and organisations. Customised promotional merchandise is offered through the Nettl catalogue, and a dedicated Schools division supports educational institutions with branding, yearbooks, websites, and printed collateral.
Is No9 a public or private company?
No9 is a private company. It is classified as family owned and is currently operating.
When was No9 founded?
No9 was founded in 2015. It employs 1 to 10 people.
Where is No9 based?
No9 is headquartered in Napier, New Zealand, in the Oceania region.
How does No9 make money?
Three revenue lines are on record. Design Services are the primary driver. The others are promotional Products and print Products.
Who are No9's main competitors?
Others on record are printing.com and Nettl (NZ/AU). Emerging players are Canva and 99designs (by Vista). Broad incumbents are Saatchi & Saatchi New Zealand, Designworks and Alt Group. Direct peers are Bunker Branding, Focus Print Group and Snap Print & Design.
Does No9 have an API?
No public API is recorded for No9.
What industry is No9 in?
No9's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of HSACADAJ, Corporate Event Decor, Branding & Signage. Its NAICS code is 541430 and its SIC code is 7330.