What Restore Our Planet does

Restore Our Planet is a UK-registered grant-making charity (charity number 1133251), founded in 2001 as Restore UK and rebranded in 2018 to reflect an expanded global mission. It funds the protection and restoration of natural habitats through grant capital deployed to conservation delivery partners, rather than operating field projects directly. Its portfolio comprises two flagship convening initiatives — Trillion Trees (with WWF, BirdLife International, and the Wildlife Conservation Society, targeting one trillion trees re-grown, saved, and protected by mid-century) and Restore Species (with BirdLife International, Fauna & Flora International, TRAFFIC, and the Wildlife Conservation Society, addressing illegal trade, hunting, and poisoning of threatened species) — alongside the Wilder UK programme, which works through Kent Wildlife Trust, Wildwood Trust, and the wider Wildlife Trust network to deliver rewilding and species reintroduction projects including pine marten, beaver, red squirrel, turtle dove, and red-billed chough.

The organisation operates from a registered office in Epsom, Surrey, and runs a small team (1–10 employees). It does not develop or sell technology products or platforms; its technical footprint is limited to a content-led website (restoreourplanet.org), a podcast series, a blog and news section, and standard third-party analytics and cookie tooling. Public engagement is driven by editorial content on rewilding topics and a donate page for online and cheque donations.

Revenue is generated entirely through voluntary donations and charitable funding; no products, services, subscriptions, or commercial pricing exist. Funds are deployed as grants to UK Wildlife Trusts and international conservation NGOs, which deliver on-the-ground rewilding, species recovery, and habitat restoration. The core customer segments are therefore conservation delivery partners (Kent Wildlife Trust, Wildwood Trust, and the wider UK Wildlife Trust network on the domestic side, and the international Trillion Trees and Restore Species coalition on the global side), with a separate, donor-based income segment on the fundraising side.

Name

Restore Our Planet

Legal name

Restore Our Planet

Website

https://restoreourplanet.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Restore Our Planet is a UK-registered grant-making charity that funds rewilding, species reintroduction, and habitat restoration projects through donations, working with Kent Wildlife Trust, Wildwood Trust, and international partners including WWF and BirdLife International.

Ownership category

akta.pro rank

Product category

Environmental Conservation Grantmaking

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Forestry & Reforestation (BPAGAGAD), Land Trusts & Protected Areas (BPAGAGAC), Biodiversity, Conservation & Natural Capital Funds (FSANAJAG)

Keywords

• Conservation grant funding
• Habitat restoration charity
• Rewilding programme funding
• Wildlife conservation grants
• Environmental charity funding

Headquarters

HQ city

Epsom

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Funding: Restore Our Planet is a grant-making charity that funds environmental and conservation projects through donations and charitable income. It does not generate revenue from products or services. Funds are deployed as grants to partner organisations for rewilding, species recovery, and habitat restoration projects.

Marketing channels5 records

Core offering

Restore Our Planet is a UK-registered grant-making charity (charity number 1133251) that invests in the protection and restoration of natural habitats by awarding grants to conservation partner organisations. The charity convenes and funds two landmark global initiatives — Trillion Trees (deforestation prevention and tree restoration with WWF, BirdLife International, and the Wildlife Conservation Society) and Restore Species (combating illegal wildlife trade with BirdLife International, Fauna & Flora International, TRAFFIC, and WCS) — alongside UK-focused wilding and species reintroduction projects delivered through Wildlife Trust partnerships such as Kent Wildlife Trust and Wildwood Trust.

Product overview

Restore Our Planet is a UK-based grant-making charity established in 2001 (originally as Restore UK) that invests in the protection and restoration of natural habitats. The organization operates through two core programmatic partnerships—Trillion Trees (a global deforestation prevention and tree restoration initiative with WWF, BirdLife International, and WCS) and Restore Species (a species conservation partnership addressing trade, hunting, and poisoning threats). These are delivered alongside project initiatives like Wilder UK, which supports wilding and reintroduction projects through Wildlife Trust partnerships, and public engagement through podcasts and campaigns. The charity does not offer a technology product but functions as a funding and coordination body for environmental conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Trillion Trees

Quantifiable outcome

• 3,000-acre wilding demonstration project in Kent expected to attract ~500,000 visits
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Kent Wildlife Trust (KWT)coreStrategic or Co-development Partner · 1 January 2019Since 2019, Restore Our Planet has been working with Kent Wildlife Trust to realise their vision of creating a Wilder Kent, where 30% of Kent's land and sea is thriving with wildlife. A grant from Restore enabled KWT to appoint specialist Wilding Officers who, together with partners Wildwood Trust, have driven forward specific wilding projects and partnerships with organisations including Natural England, RSPB, Woodland Trust, and English Heritage. KWT is one of the Wildlife Trusts pioneering new wilding approaches in the UK.
• BirdLife InternationalcoreStrategic or Co-development PartnerBirdLife International is a key convening partner in two landmark Restore Our Planet initiatives: Restore Species (tackling direct threats to animal species worldwide, alongside Fauna & Flora International, TRAFFIC, and the Wildlife Conservation Society) and Trillion Trees (an unprecedented collaboration to end deforestation and restore tree cover globally). BirdLife International is one of the world's largest conservation organisations.
• WWFcoreStrategic or Co-development PartnerWWF is a founding partner of the Trillion Trees initiative alongside BirdLife International and the Wildlife Conservation Society. Trillion Trees aims to end deforestation and restore tree cover globally, with a vision of 1 trillion trees re-grown, saved from loss, and better protected by mid-century.
• Wildlife Conservation Society (WCS)coreStrategic or Co-development PartnerWCS is a founding partner of Trillion Trees (with WWF and BirdLife International) and a convener of Restore Species (with BirdLife International, Fauna & Flora International, and TRAFFIC). WCS is one of the world's largest conservation organisations focused on wildlife and wild places.
• Fauna & Flora InternationalcoreStrategic or Co-development PartnerFauna & Flora International is a convening partner of the Restore Species initiative alongside BirdLife International, TRAFFIC, and the Wildlife Conservation Society. Restore Species aims to prevent extinctions by tackling illegal and unsustainable trade, hunting, and poisoning of threatened species worldwide.
• TRAFFICcoreStrategic or Co-development PartnerTRAFFIC is a convening partner of Restore Species alongside BirdLife International, Fauna & Flora International, and the Wildlife Conservation Society. TRAFFIC focuses on trade monitoring and enforcement to prevent illegal and unsustainable wildlife trade.
• Wildwood TrustcoreStrategic or Co-development PartnerWildwood Trust is a key delivery partner alongside Kent Wildlife Trust for the Wilder UK and Wilder Kent initiatives. Wildwood Trust provides access to native animals, other NGOs, local landowners, and communities approaching wilding work. They are the nation's leading experts in the captive breeding of pine martens, having pioneered unique enclosure designs which drastically increase breeding success rates. Wildwood is constructing eight breeding enclosures for pine martens at their wildlife park in Kent.
• Trillion Trees PartnershipcoreStrategic or Co-development PartnerTrillion Trees is an unprecedented collaboration between WWF, BirdLife International, and the Wildlife Conservation Society convened by Restore Our Planet to help end deforestation and restore tree cover globally. The shared vision is that by mid-century, through concerted collective action by all sectors of society, one trillion trees have been re-grown, saved from loss, and better protected around the world.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Wildwood Trust: A Kent-based wildlife conservation charity specializing in native species captive breeding and rewilding. It is Restore Our Planet's co-delivery partner on Wilder Kent and operates the pine marten breeding program funded by Restore Our Planet grants.
• Rewilding Britain: A UK charity focused exclusively on rewilding at scale across Britain. Directly comparable to Restore Our Planet's strategic niche — both organizations promote rewilding as the leading approach to nature recovery — and represent the closest pure-play peer in mission and approach.
• The Wildlife Trusts: The umbrella federation of 46 UK Wildlife Trusts. Restore Our Planet's Wilder UK model funds specialist Wilding Officer roles across this network, making the federation its natural programmatic scaling platform and the closest comparable in mission and structure.
• Fauna & Flora International: A UK-based international conservation charity addressing threatened species globally. Restore Our Planet is a convening partner with FFI on the Restore Species initiative, and both operate as conservation grant-makers/funders in overlapping wildlife protection domains.
• Kent Wildlife Trust: A Wildlife Trust delivering rewilding and species reintroduction across Kent. It is Restore Our Planet's primary UK delivery partner for the Wilder Kent initiative and represents the most direct comparable: a UK conservation organization executing wilding projects funded by Restore Our Planet grants.
• Woodland Trust: The UK's largest woodland conservation charity focused on restoring and expanding native tree cover. Directly comparable to Restore Our Planet via the Trillion Trees initiative's UK dimension and shared focus on reforestation and habitat restoration.

Emerging players

• Plantlife: A UK charity focused on wild plants and their habitats. Comparable as a specialist UK conservation charity operating at a similar organizational scale to Restore Our Planet, with overlapping habitat restoration interests but a narrower botanical focus.
• Buglife: A UK charity dedicated to invertebrate conservation. Comparable as a small-to-mid-sized UK nature conservation charity with overlapping donor bases and habitat restoration interests, though focused on a distinct taxonomic niche.

Broad incumbents

• RSPB (Royal Society for the Protection of Birds): The UK's largest nature conservation charity with ~1M members, working across habitat protection and species recovery. Comparable in mission space (wildlife conservation in the UK) but operates at vastly greater scale and as a broader-incumbent membership organization rather than a niche grant-maker.
• WWF-UK: The UK arm of the world's largest conservation organization. Comparable as a co-convening partner on the Trillion Trees initiative, though operating at vastly greater scale and as a broad incumbent across climate, species, and habitat work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Restore_Planet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restore Our Planet