Ligaportal

What Ligaportal does

Ligaportal GmbH operates a digital sports media platform focused exclusively on Austrian football, covering all 2,200 clubs from the Austrian Bundesliga down to the lowest amateur classes across all nine federal states. Its core product suite consists of the ligaportal.at website (news, results, tables, expert tips, transfer coverage), a Live-Ticker service enabling real-time text commentary on approximately 800 matches per week via a volunteer reporter network, and mobile applications for iOS and Android. The platform also operates sub-brands including ticker.ligaportal.at and tv.ligaportal.at, a sports betting comparison service, a fan figurine/merchandise webshop, and football travel packages handled through a partnership with R.E.S. Touristik e.U.

The platform is built on a community-powered content model in which registered users serve as Live-Ticker reporters, earning bonus points (with VIP-Fan status granted at 700 points) for grassroots match coverage. Technology components include a web-based platform, native mobile apps, an AI-powered match report generation tool (KI-Spielberichte) launched in 2024, the ÖWA-certified scalable central measurement system for audience analytics, and integration with multiple advertising platforms (Google AdSense, Smart AdServer, ADITION, Taboola) plus a collaborative customer data platform partnership with Content Performance Group GmbH (COPE). The platform is GDPR/DSGVO-compliant and adheres to the EU Digital Services Act.

Ligaportal operates on a freemium model with five revenue streams: (1) display advertising as the primary source, explicitly stated as the main financing mechanism; (2) recurring subscription via in-app purchase for an ad-free banner-free premium tier through Apple and Google stores; (3) affiliate referral commissions from sports betting providers (notably Interwetten and Bet3000); (4) referral fees from football travel services and training camps; and (5) merchandise sales via the webshop. The company is majority-owned (74.9%) by Styria Media Group AG, an Austrian media conglomerate, with co-founders Mag. Dr. Thomas Arnitz (18.2%) and Mag. Michael Lattner (6.9%) holding minority stakes. The company employs 1-10 people and is headquartered in Sattledt, Upper Austria.

Name

Ligaportal

Legal name

Ligaportal GmbH

Website

https://ligaportal.at

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ligaportal GmbH operates a digital sports media platform providing comprehensive Austrian football coverage across 2,200 clubs and all nine federal states, offering live-ticker commentary, results, tables, and mobile apps to Austrian football fans, with primary revenue from advertising and sports betting affiliate partnerships.

Ownership category

akta.pro rank

Product category

Sports Media / Football Digital Portal

NAICS

Broadcasting and Content Providers (516), Spectator Sports (7112)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industry

Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• Football live scores
• Match results platform
• Sports news website
• Live ticker service
• Football league coverage

Headquarters

HQ city

Sattledt

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Primary revenue stream from display advertising including banner ads and special advertising formats. The company explicitly states it is mainly financed through advertising and is entitled to deploy advertising banners and special advertising formats.
2. In-App Purchases: Premium subscription for ad-free experience (banner-free subscription) sold through iOS App Store and Google Play Store. The only paid service mentioned is the banner-free subscription on the Ligaportal Ticker App.
3. Sports Betting Comparison: Sportwetten Vergleich (sports betting comparison) service for Austrian betting providers, earning referral commissions. Promoted as a service offering comparisons of leading sports betting providers with focus on Austrian license, Bundesliga odds, app quality, and player protection.
4. Football Travel Services: Football travel packages to top clubs in Europe, training camps for clubs, hall tournaments, and sticker albums. Booking inquiries are processed and forwarded to partner R.E.S. Touristik e.U.
5. Webshop: Online shop selling football-related merchandise including sticker albums for clubs and training equipment like training shirts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ligaportal GmbH operates an online platform (ligaportal.at) providing comprehensive Austrian football coverage from Bundesliga to amateur leagues, featuring live scores, match results, league tables, news, expert tips, match reports, and transfer information across all 2,200 football clubs and nine federal states. The platform includes a community-powered Live-Ticker service covering approximately 800 matches per week, a Live-Video System for real-time goal highlights, and free iOS/Android mobile apps. The company is primarily financed through display advertising and also operates sports betting comparison, football travel packages, and a banner-free in-app subscription.

Product overview

Ligaportal operates as a comprehensive digital sports media platform focused on Austrian football, covering all 2,200 football clubs from the Bundesliga to the lowest amateur levels. The platform consists of the main Ligaportal.at website (providing news, results, tables, and transfers), the Live-Ticker service (text commentary for ~800 matches per week with live video capability), and the Fussball-App for iPhone/Android (delivering live ticker, results, tables, and news on mobile). Additional services include a sports betting comparison tool, football travel packages, VIP fan membership with goal alerts, club administrator tools, AI-generated match reports, and youth football coverage. The platform is primarily financed through advertising and maintains partnerships with Interwetten, FC Blau-Weiß Linz, and R.E.S. Touristik for travel bookings.

Differentiator

Problem solved

Functional benefit

Brands

• ticker.ligaportal.at: Live-ticker service for football match reporting
• tv.ligaportal.at
• LIGAPORTAL

Products and services

• Ligaportal.at Website & Platform

Quantifiable outcome

• 800 matches covered weekly via Live-Ticker
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• R.E.S. Touristik e.U.coreStrategic or Co-development PartnerTravel service partner handling booking requests for football travel packages and training camps. Customer data (name, email, phone, travel request details) is forwarded to R.E.S. Touristik for processing and responding to booking inquiries.
• Content Performance Group GmbH (COPE)coreTechnology or IntegrationCollaborative customer data platform (CDP) partnership for audience segmentation and targeted marketing campaigns. Ligaportal works with COPE and certain website and app providers to collect user data, create target audience segments, and serve advertising to publishers' digital platforms.
• FC Blau-Weiß LinzcoreStrategic or Co-development PartnerMedia partnership between FC Blau-Weiß Linz and Ligaportal.at for extended collaboration in media coverage. The partnership has been successfully continued and contributes to visibility for both parties.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Flashscore: Global live scores and results platform owned by LiveSport Inc. Operates an identical business model to Ligaportal at much larger scale, covering dozens of football markets including Austria. Direct competitor for Austrian Bundesliga and lower-league audience attention.
• OneFootball: Global football-focused digital media platform aggregating news, scores, and video content. Targets the same core audience (football fans) with a mobile-first experience and significantly larger content and engineering resources.
• Transfermarkt: Global football data and transfer platform with very strong coverage of Austrian football (leagues, transfers, market values). Comparable business model — ad-funded, fan-facing, Austria-relevant — and competes for the same user intent around Austrian football information.
• Laola1: Austrian sports streaming and media platform (owned by Sportradar) covering Austrian Bundesliga and additional sports. Direct domestic competitor for both audience attention and sports-betting-adjacent content monetization.
• Sofascore: Global live scores, statistics, and ratings platform serving 30+ million monthly users. Same freemium + advertising model as Ligaportal, with strong mobile-app engagement and broad European football coverage that directly overlaps with Ligaportal's Austrian audience.

Broad incumbents

• Sport1: DACH sports media platform with news, live scores, and video across multiple sports including football. Broader portfolio than Ligaportal but comparable ad-supported digital sports model and overlapping DACH audience.
• Sky Sport Austria: Major pay-TV sports broadcaster in Austria with rights to Bundesliga and key European competitions. Competes with Ligaportal's premium-content experience and for sports-betting affiliate relationships.
• ORF Sport: Austrian national public broadcaster's sports division, providing free news and live coverage of Austrian football. Public-funded incumbent that competes for general Austrian football audience attention and serves as an editorial benchmark.
• Kicker: Germany's leading football media brand, covering Bundesliga and European football extensively with a broad editorial portfolio (news, magazine, data, video). Overlaps with Ligaportal's international coverage and competes for DACH football audience attention.

Regional players

• Bundesliga.at: Official site of the Austrian Bundesliga (ÖFB). League-owned channel that distributes official fixtures, results, and news — partially overlapping with Ligaportal's Bundesliga coverage and serving a similar Austrian football audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ligaportal.wien
• Xx.com/ligaportal_at
• LinkedInlinkedin.com/company/ligaportal-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ligaportal