Field Hockey Canada

What Field Hockey Canada does

Field Hockey Canada is the national governing body (NGB) for field hockey in Canada, headquartered in Richmond, BC, with 1-10 staff. Founded in 1900 and recognized by the International Hockey Federation (FIH), the Pan American Hockey Federation, and the Canadian Olympic Committee, the organization administers the full competitive and development pyramid: Senior Men's and Women's National Teams, Junior and NextGen squads, Masters indoor and outdoor programs, U16 and U18 National Championships, the U SPORTS University Championship, and international qualification campaigns including the Junior Pan American Cup. Supporting service lines include NCCP-aligned coaching certification, an umpires and officials pathway, and a Safe Sport program aligned with the Canadian Safe Sport Program. Community-facing initiatives such as "She Can – Women in Hockey" and "Stick Together" extend the organization's remit beyond competitive pathways into participation growth and inclusivity.

The organization generates revenue through a diversified non-profit model: donations and fundraising (Adopt-an-Athlete, national team trust funds, youth tours, Masters and Officials support — supported by 1,500+ recognized donors), membership and program registration fees (including the F-RED program), event and competition hosting fees, and teamwear and merchandise sales executed in partnership with Indian Maharadja through a co-branded online store. Additional revenue and visibility derive from broadcasting and content partnerships (CBC Sports live streaming of University Championships on YouTube), sponsorships, and pathway funding through Own the Podium and the Canadian Olympic Committee. The organization delivers programs via direct national-team camps and competitions, through provincial/territorial member associations, and via university and college partnerships across Canada. There is no disclosed AI/technology product surface, and the underlying technology stack is limited to a WordPress-based website and standard social media channels.

Name

Field Hockey Canada

Legal name

Field Hockey Canada

Website

https://fieldhockey.ca

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Hockey Canada is the national governing body for field hockey in Canada, administering senior, junior, and youth national teams, national championships, coaching and officials pathways, and community initiatives. It is funded primarily through donations, membership fees, events, and merchandise partnerships.

Ownership category

akta.pro rank

Product category

National Sport Federation Governance

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• National sport governance
• Athlete development programs
• Field hockey competitions
• Coaching certification
• Sport federation management

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Field Hockey Canada generates revenue through various donation programs including Adopt-an-Athlete, Trust Funds for national teams (Women's and Men's), Junior team support, Youth Tours, Masters teams, and Officials support. They have a donor wall recognizing 1,500+ donors.
2. Membership and Program Fees: Revenue from registered participants, F-RED program, and various national team programs.
3. Event and Competition Revenue: Hosting domestic and international competitions including U18 National Championships, U16 National Championships, University Championships, and various national team events.
4. Teamwear and Merchandise: Partnership with Indian Maharadja for teamwear sales through their online store.

Distribution channels4 records

Marketing channels7 records

Core offering

Field Hockey Canada is the national sport governing body for field hockey in Canada, operating competitive national team programs across senior, junior, youth, masters, and indoor categories for both men and women. It sanctions and hosts domestic competitions including U16 and U18 National Championships and University Championships in partnership with U SPORTS, and provides coaching certification, officials development, and safe sport programs across the country. The organization is funded through donations, sponsorships, membership fees, and event-hosting revenue.

Product overview

Field Hockey Canada operates as the national governing body for field hockey in Canada, offering a portfolio of programs and services organized around competitive team programs, educational pathways, and community initiatives. The core offerings include National Team Programs (Senior, Junior, NextGen, Masters, and Indoor teams for both men's and women's), Field Hockey Canada Competitions (National Championships at various age levels, University Championships), and Coaching and Officials Programs providing development pathways. Supporting initiatives include She Can (women's advancement), Stick Together (community engagement), Hall of Fame (recognition), and comprehensive Donor Programs for fundraising. The organization hosts youth tours, manages partnerships with U SPORTS and regional university athletics bodies, and supports athlete development through various trust funds and adoption programs.

Differentiator

Problem solved

Functional benefit

Products and services

• National Team Programs Field Hockey Canada's core competitive programs including Senior Men's and Women's National Teams, Junior Men's and Women's National Teams, NextGen development squads, and Masters indoor and outdoor national programs representing Canada at international competitions.
• Field Hockey Canada Competitions

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• International Hockey Federation (FIH)coreOthersOfficial international governing body affiliation providing global competition frameworks, rules, and international competition qualification pathways for Canadian national teams.
• Pan American Hockey FederationcoreOthersRegional confederation managing Pan American field hockey competitions including Pan American Games, Pan American Cups, and Junior Pan American Championships.
• Canadian Olympic CommitteecoreStrategic or Co-development PartnerNational Olympic Committee recognition and support for Olympic field hockey team preparation and athlete pathway programs.
• Own the PodiumcoreOthersCanadian sport organization providing high performance sport expertise and support for Olympic and Paralympic athletes.
• Indian MaharadjaflagshipGTM or Marketing PartnerTeamwear partner providing official merchandise and apparel for national teams, sold through their online store. Collaboration includes Men's and Women's teamwear collections.
• Net World SportsminorGTM or Marketing PartnerEquipment and merchandise partner for field hockey equipment supplies.
• True SportminorOthersCanadian movement promoting healthy and sport ethics, values-based sport programming.
• U SPORTSflagshipStrategic or Co-development PartnerPartnership for University Championship hosting, collaborated with University of PEI for 2025 championship in Charlottetown, PEI. Jointly organizes national university field hockey championship with Field Hockey Canada.
• CBC SportsminorGTM or Marketing PartnerBroadcast partner for live streaming of University Championships and other field hockey events on YouTube.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fieldhockeycan
• YouTubeyoutube.com/@CBCSports/streams
• Facebookfacebook.com/fhcanada
• Instagraminstagram.com/fieldhockeycan
• LinkedInlinkedin.com/company/field-hockey-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Hockey Canada