The Indian Maharadja

What The Indian Maharadja does

The Indian Maharadja is a Dutch sportswear brand, operated by NOOR Sportswear B.V. and headquartered in 's-Hertogenbosch, Netherlands, that designs and sells performance apparel and equipment for tennis and field hockey. Its product range spans tennis clothing (polo shirts, t-shirts, shorts, skirts, jackets), field hockey apparel and teamwear, EU-certified goalkeeper protective equipment (Storm, Sky, and Rise lines under Regulation 2016/425), tennis rackets co-developed with athletes such as Wesley Koolhof, accessories, and a recently introduced premium Prestige line. The company's technical differentiation rests on a portfolio of branded fabric technologies — Breeze, Cool Ctrl, DryShift, Dry Touch, LightStream, Plyo-flex, and Soft Supreme — developed in collaboration with a roster of professional tennis and field hockey ambassadors, and on a CIRCULR. circular textile partnership that has produced the first Fibre-to-Fibre recycled training jerseys in 2025.

The company operates an exclusively indirect go-to-market model, selling wholesale through sports retailers in the Netherlands, Belgium, and Germany (with a "Find your store" locator on the website) and supplementing it with event-driven shop-in-shop activations at major tournaments including Wimbledon, Roland Garros, the ABN AMRO Open, the Libéma Open, the Hamburg Open, and the European Open Brussels. Marketing is built on athlete ambassador partnerships across the ATP Tour and Dutch field hockey, sustained presence on Instagram, TikTok, LinkedIn, and Facebook, and event activations. The organization is small (approximately 9 employees) and privately held, with no public funding disclosed, and the CIRCULR./ClubHub program has scaled to 108 Dutch sports clubs as a sustainability and club-teamwear channel.

Name

The Indian Maharadja

Legal name

NOOR Sportswear

Website

https://theindianmaharadja-sportswear.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Indian Maharadja is a Dutch sportswear brand (NOOR Sportswear) that designs and sells performance tennis and field hockey apparel, EU-certified goalkeeper equipment, and tennis rackets exclusively through sports retailers in the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Tennis sportswear apparel
• Field hockey clothing
• Goalkeeper protective equipment
• Athletic performance wear
• Tennis rackets accessories

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Sportswear and Apparel Sales: Revenue generated through the sale of high-performance sportswear including tennis clothing, field hockey apparel, goalkeeper gear, tennis rackets, and accessories. Products are sold exclusively through retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Indian Maharadja designs, manufactures, and distributes high-performance sportswear and equipment for tennis, field hockey, and goalkeepers under its own brand, sold exclusively through sports retail partners in the Netherlands, Belgium, and Germany. Its product range spans performance apparel, EU-certified protective goalkeeper gear, tennis rackets, accessories, and an ultra-premium Prestige line, all built around proprietary fabric technologies co-developed with elite athlete ambassadors. The company's secondary offering covers circular-economy sustainable apparel lines developed in partnership with CIRCULR., including the 2025-launched Fibre-to-Fibre recycled training jerseys.

Product overview

The Indian Maharadja is a sportswear company offering a comprehensive product portfolio spanning tennis clothing, field hockey clothing, goalie equipment, tennis rackets, and tennis accessories. The company provides performance apparel across multiple sports categories including tennis, field hockey, and goalie gear, with products organized by gender (Men, Women, Kids, Boys, Girls) and sport type. Their offering includes both core apparel categories and specialized technology features such as Breeze, Cool Ctrl, DryShift, Dry Touch, LightStream, Plyo-flex, and Soft Supreme fabric technologies. They also offer the ultra-premium Prestige line for high-performance needs and partner with CIRCULR. for sustainable circular textile products. The company sells exclusively through retailers and does not sell directly to consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Clothing Performance tennis apparel including polo shirts, t-shirts, shorts, skirts, jackets, and tops designed for competitive and recreational tennis players across men's, women's, and kids' categories. Sold exclusively through partner sports retailers.
• Field Hockey Clothing Apparel and teamwear designed for field hockey players including performance wear suitable for club and competitive play. Sold through sports retailers in NL, BE, and DE.
• Goalie Equipment EU Regulation 2016/425 certified personal protective equipment for field hockey goalkeepers, including Storm, Sky, and Rise kickers, shin guards, leg guards, helmets, body protection, and gloves tested to EN 13546:2002+A1:2007 by Aliénor Certification (No. 2754).
• Tennis Rackets Tennis rackets offered in multiple models tuned for control, power, or all-round play styles; developed and promoted in collaboration with professional tennis players.
• Tennis Accessories Tennis accessories including caps, visors, sweatbands, socks (SwiftStride crew sock), and wristbands priced between €7.50 and €15 to complement tennis apparel.
• Prestige Line Ultra-premium high-performance sportswear line combining innovative fabric technologies (LightStream, seamless construction), high-quality materials, and refined finishing for maximum freedom of movement, comfort, and on-court performance. Includes tee, short, and cotton tee variants.
• Fibre-to-Fibre Recycled Training Jerseys Sustainable training jerseys made through the CIRCULR. fibre-to-fibre recycling process, using discarded textiles and old sportswear collected from Dutch sports clubs via the ClubHub platform (108 clubs participating).

Quantifiable outcome

• Over 20,000 items impact through CIRCULR. collection program
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• CIRCULR.coreStrategic or Co-development Partner · 1 January 2024Dutch sports label committed to 100% circular and climate-neutral sports world. CIRCULR. specializes in circular textile solutions, collecting discarded textiles and processing them through innovative recycling techniques into new high-quality raw materials. The Indian Maharadja and CIRCULR. launched first Fibre-to-Fibre recycled training jerseys in 2025, made from trimmings and old clothing. NOOR Sportswear (parent company) works with CIRCULR. to minimize carbon footprint through eco-friendly packaging and responsible manufacturing.
• ClubHubcoreStrategic or Co-development PartnerCollection platform that partners with sports clubs to collect old sportswear and materials. NOOR Sportswear (parent) with ClubHub has collected tens of thousands of kilos of old sportswear from Dutch sports clubs for high-quality recycling and reuse. Program expanded to 108 clubs with thousands of kilograms processed monthly.
• Libéma OpenflagshipGTM or Marketing PartnerMajor international grass-court tennis tournament held annually in Rosmalen, Netherlands - the only ATP and WTA grass tournament in the Netherlands. The Indian Maharadja is a proud partner, present with branded stand, shop-in-shop, ambassador meet & greets, exclusive retailer clinics, and professional photoshoots. Event serves as key platform for Spring/Summer collection launches.
• Wimbledon ChampionshipsflagshipGTM or Marketing PartnerMost prestigious tennis tournament in the world held annually in London. The Indian Maharadja is represented annually with ambassadors (Tallon Griekspoor, Botic van de Zandschulp) competing in special Wimbledon-look collections from Spring/Summer 2026 line, featuring all-white attire per tournament tradition.
• ABN AMRO OpencoreGTM or Marketing PartnerATP 500 tournament held annually in Rotterdam, Netherlands. The Indian Maharadja showcases new collections in action during this major indoor tournament.
• Hamburg OpencoreGTM or Marketing PartnerATP 500 tournament held in Hamburg, Germany. The Indian Maharadja maintains presence as partner, with ambassadors competing and brand activations at venue.
• BICT Groep ITF The HagueminorGTM or Marketing PartnerInternational clay-court tournament at tennis center De Rhijenhof in The Hague. Organized in partnership with Burgersdijk Tennis - the largest professional tennis event in the Haaglanden region. The Indian Maharadja visible with full park branding and shop-in-shop.
• Dutch Open TournamentminorGTM or Marketing PartnerPrestigious clay-court tournament at Eemslag Tennis & Padel in Bunschoten-Spakenburg. Brings national and international top players together. Features 'Find your tennis racket' activation to help players select appropriate rackets.
• European Open BrusselscoreGTM or Marketing PartnerATP 250 tennis tournament held in Brussels, Belgium. The Indian Maharadja present at this international tennis event.
• Roland GarrosflagshipGTM or Marketing PartnerFrench Open - one of four Grand Slam tennis tournaments, held annually in Paris on clay courts. The Indian Maharadja prepares ambassadors for this prestigious event with special collections.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HEAD: Austrian racquet sports brand offering tennis rackets, apparel, and footwear with athlete ambassador programs and global tournament sponsorships — directly comparable product, customer, and GTM model.
• Babolat: French tennis specialist brand manufacturing rackets, strings, apparel, and shoes with deep ambassador rosters and tournament presence — the most directly comparable peer in tennis performance sportswear and equipment.
• Lotto Sport Italia: Italian sportswear brand with strong tennis heritage producing performance apparel, footwear, and accessories — comparable as a European tennis-rooted sportswear brand targeting performance and lifestyle consumers.
• Grays Hockey: UK-based field hockey specialist brand producing sticks, protective equipment, and apparel — directly comparable for the field hockey category, including goalkeeper equipment where The Indian Maharadja competes.
• Wilson Sporting Goods: American racquet sports and team equipment brand producing tennis rackets, balls, apparel, and accessories with elite athlete sponsorships — closely comparable as a multi-category tennis and team sports brand.
• Tecnifibre: French tennis specialist brand focused on rackets, strings, and accessories, plus performance apparel — comparable niche tennis brand with elite athlete partnerships and tournament activation.
• Prince (tennis brand): Tennis-focused brand producing rackets, strings, and performance apparel with ambassador-driven marketing — directly comparable niche positioning in performance tennis sportswear and equipment.
• Yonex: Japanese racquet sports brand specializing in tennis and badminton rackets, apparel, and footwear with elite player sponsorships and tournament presence — comparable in racquet-sports performance positioning.
• Ellesse: Italian sportswear brand with strong tennis heritage producing performance apparel and footwear with athlete ambassadors — comparable European tennis-rooted sportswear brand targeting performance and lifestyle consumers.

Broad incumbents

• Fila: Globally established sportswear and tennis-heritage brand with broad apparel, footwear, and lifestyle product lines — comparable tennis heritage and presence in tennis performance categories but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61582357952813
• LinkedInlinkedin.com/company/theindianmaharadja
• Instagraminstagram.com/theindianmaharadjaworld
• TikToktiktok.com/@theindianmaharadjaworld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Indian Maharadja