Foreningen for omplassering av dyr

What Foreningen for omplassering av dyr does

Foreningen for omplassering av dyr (FOD), branded as FOD, is a Norwegian nonprofit association (forening) established in 1980 and headquartered at FOD-gården, Enebakkveien 862, Oslo. Its core mission is the rehoming of dogs and cats in need across Norway, supported by a network of volunteers, foster homes, members, and donors. The organization operates a physical shelter facility approximately 20 minutes from Oslo city center and reaches potential adopters primarily through its website (fod.no) and an active social media presence spanning Facebook, Instagram, LinkedIn, and TikTok.

FOD's product surface is service-based rather than technology-based. Core offerings include dog adoption, cat adoption, foster home programs for both species, a merchandise e-commerce shop, a membership program, and educational content on animal welfare. The underlying technology stack is modest: a WordPress-style website platform with online adoption application forms, basic e-commerce for merchandise, and Vipps integration for donations. FOD does not disclose proprietary technology, AI, or data platforms; its operational capability is anchored in human-driven animal care, foster networks, and partner-provided veterinary and digital services.

The revenue model combines four streams: annual membership fees (subscription/recurring), one-time and recurring donations (via Vipps and other channels), adoption fees, and merchandise sales. Adoption fees are not publicly listed. The organization also facilitates tax-deductible donations and accepts bequests/legacy gifts. FOD is approved and monitored by Innsamlingskontrollen, the Norwegian control body for charitable fundraising, providing regulatory legitimacy for its donation-based revenue. The customer base is fragmented across individual adopters, foster volunteers, members, and donors, with no enterprise customers or B2B revenue concentration.

Name

Foreningen for omplassering av dyr

Legal name

Foreningen for omplassering av dyr

Website

https://fod.no

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Foreningen for omplassering av dyr (FOD) is a Norwegian nonprofit association founded in 1980 that rehomes dogs and cats across Norway, operating a shelter in Oslo and funding operations through donations, memberships, adoption fees, and merchandise sales.

Ownership category

akta.pro rank

Product category

Animal Welfare and Pet Adoption Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal rehoming services
• Pet adoption services
• Animal welfare nonprofit
• Dog cat rescue
• Foster care programs

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees supporting the organization's operations
2. Donations: One-time and recurring donations from supporters via Vipps and other channels
3. Adoption fees: Fees collected when animals are adopted to new homes
4. Merchandise sales: Online shop selling merchandise and branded items

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

FOD runs an animal rehoming service that matches dogs and cats in need with new permanent homes in Norway. The organization operates a physical shelter (FOD-gården) in Oslo and a network of foster homes, supported by an online application process, an adoption matching service, membership and donation programs, a merchandise shop, and educational resources on responsible pet ownership.

Product overview

FOD operates a unified animal rehoming service focused on finding new homes for dogs and cats in Norway. The organization provides direct adoption services through its website, facilitating matches between animals and potential adopters. Supporting services include foster care programs for both dogs and cats, an online shop for merchandise sales, membership programs, and educational resources on animal welfare. The organization does not operate as a technology platform with modular products, but rather as a service-based nonprofit with direct animal care and rehoming as its primary activities.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• EvidensiaminorOthersVeterinary clinic partnership providing healthcare services for animals in FOD's care
• GoodDogminorOthersPartner in the animal welfare ecosystem, possibly related to dog care products or services
• IcebugminorOthersPartner providing products related to animal care, specifically footwear for outdoor activities with dogs
• RegwebminorOthersPartner providing registry or administrative services for the organization
• ProgressumminorOthersBusiness services partner supporting organizational development

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RSPCA: The UK's largest animal welfare charity operating shelters, rehoming, and rescue services. Comparable nonprofit rehoming and animal care mission, operating at much larger scale than FOD.
• Blue Cross (UK): UK pet charity providing rehoming, veterinary, and educational services. Comparable nonprofit animal welfare model with broader service portfolio than FOD.
• ASPCA: Major US animal welfare organization with rescue, adoption, and advocacy programs. Comparable nonprofit animal welfare and rehoming mission, though operating at a national scale far beyond FOD.
• Battersea Dogs & Cats Home: Well-known UK charity focused on rehoming dogs and cats, with extensive fundraising and volunteer programs. Mirrors FOD's dog/cat rehoming focus at significantly larger scale and brand recognition.
• Best Friends Animal Society: US-based animal welfare nonprofit operating sanctuary and rehoming programs. Comparable rehoming/adoption focus with much larger scale, brand recognition, and fundraising capacity.
• Humane Society of the United States: Large US animal welfare nonprofit supporting shelters, rescue, and adoption. Shares FOD's rehoming and animal care mission but at a national advocacy and funding scale.

Direct peers

• Dyrebeskyttelsen Norge: Norway's largest nationwide animal welfare organization operating shelters and rehoming services for dogs and cats. Directly comparable to FOD in mission and activities, with broader geographic reach across Norway.
• Dyrenes Hus Oslo: Oslo-based animal welfare organization providing shelter and rehoming services for cats and dogs. Directly competes with FOD in the same Oslo catchment area for adopters, donors, and volunteers.

Regional players

• Bergen Dyrebeskyttelse: Regional Norwegian animal welfare organization based in Bergen, operating rehoming and shelter services. Comparable rehoming mission to FOD but serves western Norway rather than the Oslo region.
• Dyrevernalliansen: Norwegian animal welfare alliance focused on advocacy and farm animal welfare. Shares nonprofit animal welfare mission with FOD but emphasizes policy advocacy over direct rehoming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FODOSLO
• LinkedInlinkedin.com/company/foreningen-for-omplassering-av-dyr-fod
• Instagraminstagram.com/fodoslo
• TikToktiktok.com/@fodoslo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foreningen for omplassering av dyr