Dyrebeskyttelsen Norge

What Dyrebeskyttelsen Norge does

Dyrebeskyttelsen Norge (Norwegian Society for the Protection of Animals) is a nationwide, non-profit animal welfare organization founded in 1859 and headquartered in Oslo at Øvre gate 7. The organization runs 25+ local branches and help centers across Norway, from Finnmark in the north to Mandal in the south, delivering animal rescue, rehabilitation, adoption, neutering and ID-microchipping, and wildlife assistance. In 2025 the network helped 8,279 animals, rehomed 2,974, microchipped 4,414, and provided free veterinary care to 2,200 animals through Lisaklinikken — Norway's first free veterinary clinic for pet owners who cannot afford treatment.

Core programs and infrastructure include the Lisaklinikken free clinic in Oslo, animal adoption services, a foster home program, an Office Dog Ambassador corporate sponsorship scheme, and educational resources (brochures, children's magazine Dyredetektivene, multilingual guides). Back-office technology is built on Solidus AS for membership/CRM, Dialog Norge AS for data registration and tax reporting, Animal Shelter Manager as the operational database for animals and adopters, and Responsiv Media AS for website development and maintenance; payments are processed via Vipps, Stripe, and PayPal.

The revenue model is diversified across membership subscriptions, recurring "fast giver" monthly donations, one-time gifts, testamentary bequests, memorial gifts, special-occasion giving, merchandise sales through the online store (Handlenett, bags, posters, Oslo Maraton entries), the Grasrotandel Norsk Tipping lottery proceeds, and modest monthly contributions from corporate office dog ambassadors. Customers and beneficiaries span individual supporters, adopters, foster families, volunteers, low-income pet owners, and a small set of corporate partners, with governance through a Central Board (Sentralstyret) and National Convention (Landsmøte).

Name

Dyrebeskyttelsen Norge

Legal name

Dyrebeskyttelsen Norge

Website

https://dyrebeskyttelsen.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dyrebeskyttelsen Norge is Norway's nationwide, non-profit animal welfare organization, operating 25+ local branches and Lisaklinikken (the country's first free veterinary clinic) to rescue, rehabilitate, and rehome animals, funded by memberships, donations, and merchandise.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (54194)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal welfare services
• Veterinary clinic services
• Animal rescue operations
• Animal adoption services
• Membership-based charity

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees provide recurring revenue and give members a voice for animals while providing the organization support and influence in meetings with politicians and authorities.
2. Donations and gifts: One-time and recurring donations from supporters, including regular monthly contributions from 'fast giver' (regular donor) program, memorial gifts, testamentary bequests, and special occasion donations.
3. Merchandise sales: Revenue from online store selling branded merchandise including shopping bags, backpacks, posters, rabbit accessories, and event-related items like Oslo Marathon participation.
4. Office dog ambassador program: Monthly subscription program where businesses pay a fixed monthly amount for their office dogs to be ambassadors for the organization, providing visibility and recurring revenue.
5. Grassroots share (Grasrotandel): Revenue from Norsk Tipping's Grasrotandel program where supporters direct a portion of their lottery winnings to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Dyrebeskyttelsen Norge is Norway's nationwide non-profit animal welfare organization operating animal rescue, rehabilitation, and rehoming services through 25+ local branches. Founded in 1859 and headquartered in Oslo, the organization runs Lisaklinikken, Norway's first free veterinary clinic for low-income pet owners, while generating revenue through memberships, donations, sponsorships, and branded merchandise.

Product overview

Dyrebeskyttelsen Norge (Norwegian Society for Protection of Animals) is a nationwide, non-profit animal welfare organization operating primarily as a service-based charity rather than a technology product company. Its core offerings center on direct animal welfare services: Lisaklinikken (Norway's first free veterinary clinic), a nationwide network of local branches providing animal rescue and adoption, an online store selling branded merchandise, membership programs, monthly donor programs, and foster home services. The organization also offers an Office Dog Ambassador Program for corporate partners and provides educational resources including brochures on animal welfare. The various services work together to fulfill the organization's mission of protecting animals in Norway, with revenue generated through memberships, donations, merchandise sales, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Lisaklinikken: The country's first free veterinary clinic offering free veterinary services to animals of owners who, for various reasons, cannot pay for veterinary treatment.

Products and services

• Lisaklinikken (Free Veterinary Clinic)

Quantifiable outcome

• 8,279 animals received help in 2025
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• VidereminorStrategic or Co-development PartnerListed as a partner of Dyrebeskyttelsen Norge on the organization's partnership page.
• NMBU (Norwegian University of Life Sciences)coreStrategic or Co-development PartnerAcademic partner collaborating with Dyrebeskyttelsen Norge on animal welfare research and education initiatives.
• Krisesenter (Crisis center)coreStrategic or Co-development PartnerPartnership addressing the link between domestic violence and animal abuse, recognizing that animals are often victims in domestic violence situations.
• DyreIDcoreTechnology or IntegrationPartner for animal identification and registration services, supporting the organization's work on mandatory ID microchipping.
• PurinaminorOthersPet food company listed as a contributor to Dyrebeskyttelsen Norge's work.
• PremiumminorOthersListed as a contributor, nature of contribution not specified.
• Solidus AScoreTechnology or IntegrationProvides membership registry and CRM system for managing members, donors, and supporter relationships. Processes membership registrations and recurring donations.
• Dialog Norge AScoreTechnology or IntegrationResponsible for registering data in the membership registry, member contact management, and tax reporting to authorities.
• Animal Shelter ManagercoreTechnology or IntegrationDatabase system used by the organization to store information about all animals in care and those who adopt animals from the organization.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• RSPCA (Royal Society for the Prevention of Cruelty to Animals): The UK's largest animal welfare charity. Directly comparable as a long-established, nationwide, membership-based animal welfare organization operating rescue branches, advocacy, and member-supported veterinary services.
• ASPCA (American Society for the Prevention of Cruelty to Animals): One of the oldest US animal welfare organizations, combining rescue operations, advocacy, and veterinary services. Highly comparable in mission mix (rescue, advocacy, low-cost vet access) and nonprofit membership-based model.
• Dyrenes Beskyttelse (Danish Animal Protection Society): Denmark's equivalent national animal welfare charity. Direct Nordic peer with shared mission of rescue, advocacy, and member-funded operations across local branches.
• Humane Society of the United States (HSUS): Large US animal welfare charity with broad advocacy, direct care affiliates, and policy influence. Comparable in combining grassroots fundraising, legislative advocacy, and a national animal protection mission.
• Vier Pfoten / Four Paws International: Austria-headquartered global animal welfare organization active across Europe. Comparable as a long-established, multi-country animal welfare charity with advocacy, rescue, and veterinary care programs.
• Blue Cross (UK): UK pet charity focused on rehoming, veterinary services, and pet owner education. Directly comparable to Dyrebeskyttelsen's adoption, vet care (Lisaklinikken), and educational outreach mix.
• Svenska Djurskyddsföreningen (Swedish Animal Welfare Society): Sweden's national animal welfare charity, with a near-identical Nordic mandate spanning rescue, advocacy, and member-supported operations. The most direct Nordic analogue.
• Deutscher Tierschutzbund: Germany's largest umbrella animal welfare organization with hundreds of local member associations. Closely mirrors Dyrebeskyttelsen's federation of local branches under a national advocacy body.

Others

• Animalia (Norwegian Meat and Egg Production Research Centre): Norwegian organization focused on animal welfare in livestock production. Adjacent rather than directly comparable: operates in production-animal welfare rather than companion-animal rescue, but interacts with Dyrebeskyttelsen on broader Norwegian animal welfare policy.

Emerging players

• NOAH (Norwegian animal rights organization): Norwegian animal rights organization that overlaps in advocacy and policy work on Norwegian animal welfare issues. Less focused on direct rescue operations than Dyrebeskyttelsen but competes for the same advocacy space and donor mindshare domestically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/dyrebeskyttelse
• YouTubeyoutube.com/user/dyrebeskyttelsen
• Facebookfacebook.com/dyrebeskyttelsen
• Instagraminstagram.com/dyrebeskyttelsen_norge
• LinkedInlinkedin.com/company/dyrebeskyttelsen-norge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyrebeskyttelsen Norge