What Crepe Delicious does

Crepe Delicious is an international crepe and gelato café franchise brand founded in 2004 by Chef Oded, who drew on Parisian street-food traditions to create a healthier quick-service offering. The company's core technology centres on a proprietary crepe preparation method that eliminates butter and oil, producing a crepe with 170 calories and 3 grams of fat, paired with hand-crafted Italian gelato (over 100 flavours, including lactose-free, sugar-free, vegan, and 0%-fat sorbet options) prepared in-store daily and complemented by premium café beverages. The product portfolio also includes an on-site catering and events service that deploys chefs with portable crepe makers to corporate and private occasions.

The business operates as a franchise/licensed-operator model with 40+ global locations in high-footfall venues such as shopping centres, transport hubs, city centres, and high streets. In the United Kingdom, the brand is operated by CoachWorks Hospitality Ltd T/A Crepe Delicious UK, a privately held master franchise entity established in 2019 under Laura Harvey as master franchisee and company director. The primary revenue streams are franchise fees and royalties from sub-franchise operators, in-store food and beverage sales at franchised and directly-operated locations, and professional services revenue from catering engagements. Franchisee support includes 3-4 weeks of head office training, aggregated purchasing power, social media and brand marketing, product development, lease-negotiation assistance, financing connections, and construction design support.

The go-to-market targets two segments: prospective franchisees and entrepreneurial operators seeking a recognised food-service brand with established support systems, and health-conscious individual consumers seeking a fast-casual alternative positioned as fresher and lighter than traditional quick-service food. The brand has invested in multi-channel marketing (Instagram organic social, paid Meta/Google/LinkedIn/TikTok campaigns, HubSpot and Mailchimp email automation, and franchise industry media coverage) to drive both consumer footfall and franchise lead generation. Recent strategic activity includes a 2026 franchise location opening in Kelowna, BC and a 2026 brand partnership with Miraculous Corp (Mediawan/ZAG joint venture) targeting family-focused US distribution through year-end 2026.

Name

Crepe Delicious

Legal name

CoachWorks Hospitality Ltd T/A Crepe Delicious UK

Website

https://crepedelicious.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Crepe Delicious is an international crepe and gelato café franchise brand operating 40+ global locations via master and sub-franchisees, serving health-conscious consumers and recruiting franchisees into a proprietary butter- and oil-free crepe concept across the UK, Canada, and other markets.

Ownership category

akta.pro rank

Product category

Specialty Café / Dessert Restaurant Franchise

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

akta.pro secondary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Crepe cafe franchise
• Gelato and desserts
• Fast casual dining
• Event catering services
• Specialty food franchise

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Franchise Fees: Revenue generated from recruiting and onboarding sub-franchisees who pay franchise fees to operate Crepe Delicious locations. CoachWorks Hospitality Ltd T/A Crepe Delicious UK is the master franchise operator recruiting operators nationwide.
2. Catering and Events Services: On-site crepe catering services for events including sweet 16s, engagement parties, bridal showers, birthdays, anniversaries, retirements, conference receptions, and open houses. Crepe chefs arrive with equipment and ingredients for on-site preparation.
3. In-Store Food and Beverage Sales: Revenue from sale of made-to-order crepes (sweet and savoury), Italian gelato (100+ flavours, hand-crafted daily), and premium coffee. Lactose-free, sugar-free, and Vegan gelato options available along with sorbets with 0% fat content.

Pricing tiers

Distribution channels2 records

Marketing channels8 records

Core offering

Crepe Delicious operates an international dessert café franchise offering made-to-order sweet and savory crepes prepared using a proprietary butter-and-oil-free cooking method (170 calories, 3g fat per crepe), hand-crafted Italian gelato with over 100 flavors, and premium café beverages. The brand sells through company-owned and franchised café/kiosk locations in shopping centres, transport hubs, and city centres, and provides on-site catering services for private and corporate events.

Product overview

Crepe Delicious is an international crepe and gelato café franchise brand operating under a single unified concept. The product portfolio centers on two core offerings: made-to-order sweet and savory crepes prepared using a proprietary butter-and-oil-free cooking method (170 calories, 3g fat per crepe), and Italian gelato hand-crafted onsite daily with over 100 flavors including lactose-free, sugar-free, vegan, and sorbet options. The crepes and gelato are complemented by premium café beverages. The company operates through a franchise model offering franchise opportunities for operators, plus dedicated catering and events services for private and corporate occasions. The brand has expanded to more than 40 international locations across high street, shopping mall, and transport hub settings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet and Savory Crepes Made-to-order crepes prepared using a proprietary butter-and-oil-free cooking method, with 170 calories and 3 grams of fat per crepe. Sweet varieties include premium chocolate and fresh fruit preparations; savory options offer protein-forward combinations suitable for lunch or quick meals. Available to walk-in consumers at café and kiosk locations.
• Italian Gelato Hand-crafted on site daily with over 100 flavors available, including lactose-free, sugar-free, and vegan options, plus fine sorbets with 0% fat content. Seasonal flavors influenced by locally grown ingredients complement the specialty crepes. Sold to walk-in consumers at café and kiosk locations.
• Café Beverages Premium coffee and café beverages offered as part of the all-day menu, complementing the crepe and gelato offerings for walk-in consumers.
• Franchise Opportunities Multi-site food franchise opportunity for the UK market under CoachWorks Hospitality Ltd, the master franchisee. Franchisees receive a one-time/perpetual licence with multi-year term, 3-4 weeks of head office training, centralised purchasing power, social media marketing, brand recognition, product development, lease negotiation assistance, financing connections, and construction design support.
• Catering & Events On-site crepe catering service for events of all sizes, with crepe chefs arriving with crepe makers and ingredients to prepare sweet and savory crepes fresh for guests. Covers birthdays, weddings, corporate events, and private parties with full setup, preparation, cooking, and post-event cleanup included.

Quantifiable outcome

• Crepe contains just 170 calories and 3 grams of fat
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• Miraculous CorpcoreGTM or Marketing Partner · 1 May 2026Miraculous Corp, the joint venture between Mediawan and ZAG, partnered with Crepe Delicious as one of seven brand partners for a strategic brand collaboration for the Miraculous: Tales of Ladybug and Cat Noir franchise. The activation targets family-focused destinations with themed products, in-store materials, and sweepstakes across hundreds of locations. The partnership runs from late May through December 2026 in the US market.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Amorino: Artisanal gelato chain with global franchise footprint. Comparable on the gelato category, premium/specialty positioning, and franchise expansion model.
• Yole: Frozen yogurt and gelato dessert chain. Comparable on the dessert/ice cream category overlap, premium positioning, and kiosk-style store format.

Direct peers

• Wafflemeister: Franchise kiosk concept combining waffles and crepes in shopping centres and high streets. Closely comparable on product mix, kiosk format, and franchise-led unit growth.
• Crêpeaffaire: UK-headquartered crepe restaurant chain offering sweet and savoury crepes in malls and high-footfall locations. Direct head-to-head competitor to Crepe Delicious in the same product category and customer occasion.
• MyCrepe: International crepe-focused franchise with made-to-order sweet and savoury crepes. Comparable on category specialism, franchised unit model, and dessert-cafe positioning.

Broad incumbents

• Cinnabon: Global baked-goods kiosk franchise with strong presence in malls, airports, and transport hubs. Comparable on franchise model, mall-based real estate, and treat-oriented category.
• Creams Cafe: UK dessert cafe chain offering gelato, waffles, crepes, and milkshakes. Broader dessert menu but directly competes for the same family/young-consumer occasion and high-street locations.
• Paul (UK): French bakery-cafe chain in the UK serving fresh-baked bread, pastries, crepes, and coffee. Comparable on French-origin menu, sit-down cafe format, and healthier fast-casual positioning.
• Le Pain Quotidien: Cafe-bakery chain serving fresh-baked items, light meals, and coffee in a sit-down format. Comparable on cafe operating model, health-adjacent positioning, and freshly prepared daily menu.
• Auntie Anne's: Global kiosk franchise selling freshly prepared baked snacks in malls and transport hubs. Comparable on franchise-driven kiosk model, high-footfall real estate strategy, and impulse/treat occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crepedelicious
• LinkedInlinkedin.com/company/crepe-station-cafe-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crepe Delicious