Aniday

What Aniday does

Aniday is a Netherlands-headquartered vertical SaaS company that provides an all-in-one cloud-based booking, planning, administration, and customer communication platform for Dutch animal care professionals (dierenprofessionals). The platform is built as a modular system sharing a unified customer-and-animal database, with core modules for Planning & Agenda, Customer Communication, Administration & Invoicing, Automation, Customer & Animal Management, a white-label Customer Portal (Klantenportaal), Marketing Tools, Reporting, and Subscription/Stripe-card (strippenkaart) management. Industry-specific solutions are layered on top for overnight pet boarding (dierenpensions/hotels), dog schools (hondenscholen), grooming salons (trimsalons), animal shelters (dierenasielen), and dog walking services (uitlaatservices). Native integrations span the dominant Dutch SMB accounting stack (Snelstart, Exact Online, Twinfield, Moneybird) and Mollie payments, with an App Store layer for third-party extensions.

The company was founded in 2012 as KennelCare by Martijn and Davy via their web agency We Are Konzept, and rebranded to Aniday in 2021 to reflect expansion across animal care verticals. Go-to-market is a hybrid of product-led self-serve signup via aniday.io and a sales-led motion offering 20-minute personalized live demos, complemented by content marketing, social media presence, and trade show activity through Dibevo (the Dutch pet industry association), where Aniday holds supplier membership. Revenue is generated through SaaS subscriptions (monthly billing from €7 entry tier and €45 standard tier, with approximately 20% discount on annual plans), all-inclusive of support, daily backups, and updates; no setup or installation fees are charged. Pricing, customer testimonials, and the 9.4 Trustpilot rating indicate the business is active and serves over 1,100 SMB customers, although the company remains bootstrapped, founder-controlled, and geographically concentrated in the Netherlands with only 1-10 employees.

Name

Aniday

Legal name

aniday

Website

https://aniday.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Aniday is a Dutch vertical SaaS platform that provides cloud-based booking, planning, administration, and customer communication software to over 1,100 SMB animal care operators including pet pensions, dog schools, grooming salons, animal shelters, and dog walking services across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription: Monthly or annual subscription-based SaaS pricing. All-inclusive packages include customer support, daily backups, and regular updates. No hidden setup or installation costs. Annual subscriptions offer approximately 20% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Aniday is a cloud-based SaaS booking, planning, and administration platform purpose-built for Dutch pet care professionals. It serves pet pensions, dog schools, grooming salons, animal shelters, and dog walking services with an all-in-one suite covering scheduling, customer and animal management, invoicing, automation, a white-label 24/7 customer portal, reporting, and marketing tools. The platform is sold via monthly or annual subscription with native integrations to Dutch accounting systems and payment processing.

Product overview

Aniday is a unified all-in-one cloud-based software platform designed specifically for animal care professionals in the Netherlands. The platform operates on a modular architecture with core functional modules (Planning & Agenda, Customer Communication, Administration & Invoicing, Automation, Customer & Animal Management, Customer Portal, Marketing Tools, Reports, and Strip Cards & Subscriptions) that serve different industry solutions including pet boarding/overnight stays, dog schools/training, grooming salons/appointments, animal shelters, and dog walking services. The platform is offered in multiple tiers including Enterprise for multi-product users, with all modules sharing a unified customer and animal database. Aniday also maintains an App Store for supplementary applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Aniday Platform Cloud-based SaaS platform for Dutch pet care professionals covering booking, planning, customer and animal management, administration and invoicing, automation, a white-label 24/7 customer portal, marketing tools, reporting, and multi-visit cards/subscription management. Available via monthly or annual subscription with all-inclusive pricing.
• Aniday Dierenasiel (Animal Shelter) Module Specialized product module for Dutch animal shelters and rescue organizations providing comprehensive animal dossier management, placement status tracking, intake functionality, foster family coordination, adoption tracking, and advanced shelter reporting. Includes RSS feed integration (launched November 2021) to display adoptable animals on external websites.

Quantifiable outcome

• Time savings reported by multiple customers in administrative work, reservations, and customer management
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MolliecoreTechnology or IntegrationPayment processing integration enabling online payments through the customer portal. Customers can pay easily online while payments are automatically linked to the correct invoice.
• SnelstartcoreTechnology or IntegrationAccounting software integration for Dutch businesses. Bookings and invoices are automatically exported to Snelstart for financial administration and VAT reporting.
• Exact OnlinecoreTechnology or IntegrationAccounting software integration planned/available for Dutch businesses using Exact Online for financial administration.
• TwinfieldcoreTechnology or IntegrationAccounting software integration planned/available for Dutch businesses using Twinfield for bookkeeping.
• MoneybirdcoreTechnology or IntegrationAccounting software integration planned/available for Dutch businesses using Moneybird for invoicing and financial tracking.
• DibevocoreChannel Partner/ Reseller/ DistributorDibevo is the Dutch pet industry association. Aniday is a Dibevo supplier member, providing visibility and credibility within the Dutch pet professional community. Participation in Dibevo trade shows and events.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Gingr: Cloud-based pet care business management platform used by groomers, boarders, daycares, and trainers in North America and beyond. Provides an apples-to-apples comparison for Aniday's vertical SaaS offering in pet boarding, grooming, and dog school workflows.
• PetExec: Cloud SaaS for pet boarding, daycare, grooming, training, and retail operations. Closely comparable to Aniday's all-in-one vertical modules for overnight stays, day care, training, and shelter workflows.
• Animalo: Dutch pet care management software for pensions, groomers, and trainers. Directly named as a competitor in Aniday's product comparison page, serving the same Dutch pet care SMB market with overlapping booking, customer, and animal management modules.
• Time To Pet: SaaS for pet sitting and dog walking businesses, expanding into boarding, daycare, and grooming. Comparable to Aniday because both companies serve the small-operator end of pet care services with scheduling, customer communication, and automated billing.
• Vetocare: Veterinary and pet care practice management SaaS operating across several European markets. Directly named by Aniday in its competitor comparison pages, indicating overlapping product functionality and target customer segment in pet care operations software.
• Docasoft (DoCaSoft): Dutch pet business management software mentioned by Aniday customers as the legacy system they replaced. Targets the same Dutch pet pension and groomer SMB segment that Aniday now serves, making it a relevant incumbent competitor.
• Salonized: Dutch-origin SaaS for appointment-based beauty and pet grooming salons. Directly named by Aniday as a competitor; targets the grooming-salon segment of Aniday's customer base with comparable booking, customer, and payment features.

Broad incumbents

• ezyVet: Established veterinary practice management platform used by thousands of clinics globally. Not a direct booking-software peer, but a broader incumbent that could expand down-market into pet boarding and daycare workflows that overlap with Aniday's verticals.

Emerging players

• SuperSaaS: General-purpose online scheduling and booking SaaS used across many verticals. Explicitly cited by Aniday in its product comparisons as a horizontal alternative that does not match Aniday's deep pet-care specialization, making it a credible adjacent competitor for budget-conscious pet SMBs.

Regional players

• ProVet Cloud: Nordic-headquartered veterinary practice management SaaS serving Northern European clinics. A relevant regional peer in the broader pet/animal-care software ecosystem, comparable in customer-type and product breadth, but operating primarily in veterinary rather than boarding and training.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anidaysoftware
• LinkedInlinkedin.com/company/aniday-io
• Instagraminstagram.com/aniday.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aniday