Doctors Urgent Care

What Doctors Urgent Care does

Doctors Urgent Care is a privately held, founder-owned urgent care and primary care practice founded in 1984 by a group of physicians and based in Wheeling, West Virginia. The practice operates three walk-in clinic locations across the Ohio Valley — Wheeling WV (headquarters), St. Clairsville OH, and Barnesville OH — and serves approximately 20,000 patients per year with a clinical staff of physicians, nurse practitioners, physician assistants, nurses, radiology technicians, and medical assistants. Service breadth covers 92% of CPT codes typically seen in emergency departments, including on-site X-rays, laboratory testing, injectables, minor procedures (laceration repair, I&D, cryotherapy, EKG, splinting), occupational health services (DOT physicals, drug screens, breath alcohol testing), and routine primary care.

The company's defining commercial innovation is Primary Care One (PC1), launched in 2003 by owner Dr. Vic Wood — recognized as the oldest Direct Practice healthcare model in the United States. PC1 is a direct primary care subscription priced at $90 per month for individuals and $130 per month for families, covering unlimited office visits, labs, X-rays, and an acute medication formulary with no claim forms, copayments, or prior authorizations. The practice generates revenue from three streams: insurance fee-for-service billing (commercial, Medicare, and most local Medicaid), PC1 recurring subscriptions (over 50 non-employee enrollees), and self-pay / out-of-pocket payments (approximately 30% of patients). PC1 is offered as an employee healthcare benefit to small and mid-sized businesses.

Doctors Urgent Care has no app, no public API, no disclosed AI capabilities, and no institutional or private equity investment. Its competitive moat rests on regulatory precedent (helping to legalize direct primary care in West Virginia via 2006 legislation), two decades of brand recognition (Medical Economics cover feature, NIHCM Foundation award, Center for Health Transformation Best Practice designation), and the founder-operator model under Dr. Vic Wood. The patient base is geographically concentrated in the Ohio Valley region of Northern West Virginia and Eastern Ohio.

Name

Doctors Urgent Care

Legal name

Doctors Urgent Care

Website

https://doctorsurgentcare.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Doctors Urgent Care is a privately held, founder-owned urgent care and primary care practice operating three walk-in clinics in the Ohio Valley (Wheeling WV, St. Clairsville OH, Barnesville OH), serving approximately 20,000 patients annually and offering Primary Care One, the oldest direct primary care subscription program in the United States.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ)

Keywords

• Urgent care services
• Walk-in medical care
• Direct primary care
• Occupational health services
• Minor emergency care

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Insurance Billing: Traditional fee-for-service billing to insurance providers. Accepts all commercial insurances, Medicare, and most local Medicaid plans. HMO plans require prior authorization if one of their doctors is not the primary provider.
2. Primary Care One Membership: Direct primary care subscription model: $90/month for individuals and $130/month for families. Includes unlimited office visits, labs, X-ray, and acute medications. No claim forms, copayments, or pre-authorizations. One-year contract with two months advance payment at signup.
3. Self-Pay / Out-of-Pocket: Approximately 30% of patients pay out of pocket, either due to lack of insurance or high-deductible policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Doctors Urgent Care operates walk-in urgent care clinics providing medical care using X-rays, labs, and board-certified providers for unexpected illnesses, minor emergencies, and routine checkups, serving approximately 20,000 patients annually across three locations in West Virginia and Ohio. The company's signature offering is Primary Care One (PC1), a direct primary care subscription program launched in 2003 that provides unlimited office visits, labs, X-ray, and an acute medication formulary for $90/month (individual) or $130/month (family) without insurance involvement. Additional offerings include occupational health services for employers and on-site injectables, procedures, and medical supplies.

Product overview

Doctors Urgent Care operates as a multi-location urgent care and primary care medical practice offering walk-in clinic services. The core offering is urgent medical care for unexpected illnesses, minor emergencies, and routine checkups, supported by on-site diagnostic capabilities including X-rays and laboratory testing. The company also operates Primary Care One, a direct primary care subscription program (sub-brand) that provides unlimited preventive, primary, and urgent care for a flat monthly fee ($90 individual, $130 family), eliminating insurance involvement. Service modules include injectables, various medical procedures, medical supplies, and occupational health services for employers.

Differentiator

Problem solved

Functional benefit

Brands

• Primary Care One: A clinic-based health care program that allows patients to pay for preventive, primary and urgent care with one low monthly payment of $90 for individuals and $130 for families. There are no claim forms, copayments or prior-authorizations. Primary Care One is the oldest Direct Practice healthcare model in the United States.

Products and services

• Doctors Urgent Care Walk-In Clinic Walk-in urgent care clinic providing medical care with X-rays, labs, and board-certified providers for unexpected illnesses, minor emergencies, and routine checkups. Serves approximately 20,000 patients annually across three locations in West Virginia and Ohio.
• Primary Care One (PC1) Clinic-based direct primary care subscription program offering unlimited office visits, labs, X-ray, and an acute medication formulary for $90/month (individual) or $130/month (family), with no claim forms, copayments, or prior authorizations. Recognized as the oldest Direct Practice healthcare model in the United States.
• Occupational Health Services Workplace health services for employers including urine drug screens, breath alcohol testing, post accident testing, random testing, hair drug screen collections, DOT physicals, and pre-employment physicals.
• Injectables On-site injectable medications including B-12, Influenza vaccine, Dexamethasone, Nubain, Rocephin, Valium, Benadryl, Claforan, Lincocin, Phenergan, Tetanus, and Toradol for acute care needs.
• Laboratory Testing Services On-site laboratory testing services including comprehensive metabolic profile, T3, T4, TSH, BNP, lipid profile, DIP UA, CBC, rapid strep, PT/INR, wet mounts, finger stick glucose, urinalysis, HgA1C, pregnancy test, and mono test.
• Minor Procedures Minor surgical and therapeutic procedures including I&D abscess/cyst, laceration repair, first and second degree burn treatment, EKG, pulse oximetry, oxygen administration, I&D thrombosed hemorrhoid, nail removal, cryotherapy, and peak flow testing.
• X-Ray Imaging All routine non-specialized X-rays completed on premises for diagnostic purposes.
• Medical Supplies Medical supplies provided to patients including splints, crutches, steri-strips, ace wraps, and slings.

Quantifiable outcome

• Approximately 20,000 patient visits annually across three locations
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ohio Valley Medical CenterminorOthersOhio Valley Medical Center originally owned Doctors Urgent Care. Dr. Vic Wood was recruited as Medical Director in July 1988 and purchased the clinic in 1990.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Concentra Group Holdings: Concentra is the largest U.S. occupational health and urgent care provider, combining work-injury care, drug screening, physicals, and walk-in episodic services. Comparable on the occupational health service line that Doctors Urgent Care offers employers.
• CVS MinuteClinic: CVS MinuteClinic operates retail-based walk-in clinics delivering episodic primary care, vaccinations, and basic labs. Comparable on the walk-in primary care access model and broad-payor convenience positioning.

Direct peers

• Everside Health: Everside Health is one of the largest direct primary care providers in the U.S., offering employer-sponsored primary care subscriptions. It is the closest scaled analog to Doctors Urgent Care's Primary Care One program and competes for the same employer-DPC opportunity.
• One Medical (Amazon One Medical): One Medical offers membership-based primary care with same-day appointments, on-site labs, and 24/7 virtual access. Comparable to PC1 on the subscription primary care model and the combination of in-person and digital access.
• CRH Healthcare (CareSpot + ExpressCare): CRH Healthcare operates the CareSpot and ExpressCare urgent care brands across multiple states, providing walk-in care, occupational health, and primary care. Comparable as a multi-site independent urgent care operator with overlapping service mix.
• MedExpress Urgent Care: MedExpress is a national walk-in urgent care chain providing episodic care, X-ray, labs, and occupational health services. Directly comparable on the urgent care service mix, payor mix, and employer services that constitute most of Doctors Urgent Care's volume.
• FastMed Urgent Care: FastMed operates a multi-state network of walk-in urgent care clinics offering similar episodic care, labs, X-rays, and occupational health. Directly comparable as a regional/multi-state urgent care operator with overlapping service menu.
• Paladina Health: Paladina Health operates direct primary care clinics for employers and individuals, mirroring the PC1 subscription model. It is directly comparable on membership pricing, employer contracting, and on-site clinic delivery model.
• ZoomCare: ZoomCare runs a hybrid urgent-care-plus-primary-care model with transparent pricing and same-day access. It is directly comparable on the integration of urgent and primary care delivery under one roof and on direct-pay pricing elements.
• American Family Care: American Family Care is one of the largest independent urgent care franchise networks in the U.S., offering walk-in care, X-ray, labs, and occupational health. Comparable on the independent, multi-site urgent care footprint and service menu.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Doctors-Urgent-Care-101614597971753

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctors Urgent Care