Not Studio
Not Studio is a London-based boutique creative agency founded in 2015 that delivers integrated branding, campaign photography, fashion film, and Shopify e-commerce builds for fashion, luxury, and lifestyle brands from studios in London, Cologne, and Los Angeles.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Not Studio does
Not Studio Ltd is a London-based boutique creative agency founded in 2015 that provides integrated branding, visual identity, campaign photography, fashion film, and e-commerce design and development services for fashion, luxury, and lifestyle brands. Its core offerings are organized as a unified service portfolio spanning brand strategy and identity, creative direction, full-service shoot production, post-production, and Shopify-based e-commerce builds, positioning the studio as a single point of contact that replaces the typical three-to-four supplier model used by fashion brands to produce a campaign. The company operates as a certified Shopify Expert for fashion e-commerce and has delivered experimental interactive work such as an augmented reality face filter with Web3 elements for Byredo's Lil Fleur fragrance launch.
The studio serves primary segments including luxury fashion houses and contemporary fashion labels, with secondary reach into beauty and interior design, and maintains an enterprise-weighted client roster that includes Tiffany & Co, De Beers, Byredo, Topshop, Off-White, Marni, Nordstrom, M&S, Paul Smith, Harrods, and Vogue. Underlying technical infrastructure centers on the Shopify platform for e-commerce, supplemented by custom front-end design, payment gateway integration, and migrations from WordPress/WooCommerce or Squarespace; creative production relies on conventional photography and film pipelines enhanced by AR/computer-vision deliverables for social activations on Instagram and Facebook.
Not Studio generates revenue through professional creative services delivered on a project-based or retainer basis, with bespoke pricing determined by scope, complexity, and deliverables rather than publicly disclosed rate cards. The company is privately held with no disclosed venture or private equity backing, operates three studios in London (headquarters at 4 Wimpole Street), Cologne, and Los Angeles, and acquires clients through direct outreach, its website, the Monitor journal, Instagram, and industry referrals targeting brand founders, CMOs, and creative directors.
Not Studio firmographics
Firmographics- Name
- Not Studio
- Legal name
- Not Studio Ltd
- Website
- https://not.studio
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Not Studio is a London-based boutique creative agency founded in 2015 that delivers integrated branding, campaign photography, fashion film, and Shopify e-commerce builds for fashion, luxury, and lifestyle brands from studios in London, Cologne, and Los Angeles.
- Ownership category
- akta.pro rank
Not Studio industry classification
Industry- Product category
- Fashion Creative Agency Services
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Not Studio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Not Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Not Studio generates revenue through professional creative services including brand identity, campaign photography, fashion film production, website design and build, full-service shoot production, creative casting, and post-production. Services are project-based or delivered through retainers for ongoing client relationships.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Not Studio product offering
Product offeringCore offering
Not Studio is a London-based fashion creative agency that provides integrated creative services for fashion, luxury, and lifestyle brands. Their offering spans brand identity, brand strategy, creative direction, campaign photography, fashion film production, content creation, full-service shoot production, casting, post-production, social media strategy, digital marketing, and bespoke Shopify-powered fashion e-commerce website design and development.
Product overview
Not Studio is a London-based fashion creative agency operating across three locations (London, Cologne, Los Angeles) that provides integrated creative services for fashion and luxury brands. The agency's offering is organized as a unified service portfolio rather than a software product, centered on brand identity development, campaign photography, fashion film production, content creation, and e-commerce website design and development. Their core technical platform is Shopify, which they leverage as certified Shopify Experts to build bespoke e-commerce stores for clients. The service offering spans the full creative pipeline from brand strategy and creative direction through to shoot production, post-production, and digital marketing, allowing clients to engage one team across branding, websites, photography, film, and production rather than managing multiple suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity
Quantifiable outcome
- Connolly experienced significant international engagement growth and boosted sales following e-commerce website launch
- +2 more outcomes
Companies that use Not Studio
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Not Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
Not Studio partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Not Studio competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Global creative agency with substantial fashion, beauty and luxury brand practice and a model that integrates brand strategy, campaign content and commerce — overlaps directly with Not Studio's service mix but at significantly larger scale.
- Mother London: Global indie creative network headquartered in London serving many of the same luxury, fashion and lifestyle brand categories with integrated campaign and content capabilities — comparable creative output but at meaningfully greater scale and resourcing than Not Studio.
- Wieden+Kennedy: Global independent creative network with a deep fashion and luxury client roster and campaign-led, culturally-led creative output — competes for the same high-end fashion brand creative briefs as Not Studio but operates with much larger teams.
- R/GA: Global creative and innovation agency with significant fashion and lifestyle e-commerce, brand and product work — competes with Not Studio on integrated brand + commerce briefs, particularly Shopify-adjacent and DTC mandates.
- B-Reel: Stockholm- and NYC-based digital creative agency with a strong fashion and luxury campaign portfolio spanning film, AR and interactive — comparable capabilities in campaign production and emerging tech (e.g. AR face filters) similar to Not Studio's Byredo work.
- Droga5: Accenture Song-owned global creative agency with notable fashion, beauty and luxury brand work and integrated brand-to-commerce capabilities — a much larger competitor chasing the same luxury/fashion client wallets.
Direct peers
- Koto: London-based brand design and creative agency of similar boutique scale with a strong fashion, lifestyle and luxury-adjacent client base and integrated brand-to-digital services — a direct competitor for the same senior-led fashion briefs.
- Bureau Cool: Copenhagen-based boutique creative studio with a comparable integrated fashion/lifestyle offering spanning brand identity, art direction, photography and content. Closely comparable in scale, vertical focus and 'one team' senior-led model to Not Studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Not Studio social profiles
Digital presenceNot Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not Studio leadership team
Management profileNumber of profiles
Not Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not Studio
What does Not Studio do?
Not Studio is a London-based fashion creative agency that provides integrated creative services for fashion, luxury, and lifestyle brands. Their offering spans brand identity, brand strategy, creative direction, campaign photography, fashion film production, content creation, full-service shoot production, casting, post-production, social media strategy, digital marketing, and bespoke Shopify-powered fashion e-commerce website design and development.
Is Not Studio a public or private company?
Not Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Not Studio founded?
Not Studio was founded in 2015. It employs 1 to 10 people.
Where is Not Studio based?
Not Studio is headquartered in London, United Kingdom, in the Europe region.
How does Not Studio make money?
One revenue line is on record: creative Agency Services.
Who are Not Studio's main competitors?
Broad incumbents on record are Anomaly, Mother London, Wieden+Kennedy, R/GA, B-Reel and Droga5. Direct peers are Koto and Bureau Cool.
Does Not Studio have an API?
No public API is recorded for Not Studio.
What industry is Not Studio in?
Not Studio's product category is Fashion Creative Agency Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its SIC code is 7330.