SketchUp Distributor

What SketchUp Distributor does

BuildingPoint Australia Pty Ltd, operating as SketchUp Australia, is the authorised distributor of Trimble's SketchUp 3D modelling software across Australia and New Zealand. The company sells a tiered subscription portfolio — SketchUp Go (web/iPad, A$169/yr), Pro (desktop, A$549/yr), Pro-Scan (point cloud, A$780/yr), Pro Advanced Workflows (BIM, A$860/yr) and Studio (full bundle with V-Ray and AI point cloud tools, A$1,099/yr) — alongside complementary Chaos products (Enscape, V-Ray, ArchDesign and ArchViz Collections), Trimble Scan Essentials, the Revit Importer, Trimble Connect cloud collaboration, Trimble SiteVision and XR10 mixed-reality hardware. Education tiers serve students, educators and institutions with discounted annual licences, and paid online training courses supplement software resale.

The platform technology is owned and developed by Trimble (with Chaos as a rendering partner), not by BuildingPoint: SketchUp spans Windows, macOS, web and iPad with cloud sync via Trimble Connect on AWS, plus the 3D Warehouse content library (31M annual users). BuildingPoint's role is distribution, localisation (AUD pricing, AEST support), training, and volume/enterprise sales for the AU/NZ territory, operating from offices in Melbourne (HQ), Sydney, Perth and Brisbane. Revenue is generated predominantly via auto-renewing annual subscriptions, with additional one-off training revenue and enterprise volume licensing; no revenue, funding or ownership figures beyond a parent group affiliation (Herga Group, per careers page) are disclosed. The customer base spans architecture, engineering, construction, real estate, government and education, with 25+ named enterprise and public-sector logos including GHD, COX Architecture, JLL, Stockland, CPB Contractors, City of Melbourne and Queensland Museum.

Name

SketchUp Distributor

Legal name

BuildingPoint Australia Pty Ltd

Website

https://sketchupaustralia.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BuildingPoint Australia Pty Ltd, trading as SketchUp Australia, is the authorised distributor of Trimble's SketchUp 3D modelling platform across Australia and New Zealand, selling subscription tiers, Chaos rendering tools, BIM extensions and training to architects, engineers, builders, designers, government and educators.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. SketchUp Subscriptions (Commercial): Annual subscription licences for commercial use across five tiers: Go ($169/yr), Pro ($549/yr), Pro-Scan ($780/yr), Pro Advanced Workflows ($860/yr), and Studio ($1,099/yr). Subscriptions auto-renew annually and include software updates, cloud storage, technical support, and access to all relevant tier features.
2. SketchUp Education Subscriptions: Annual education licences for students ($90/yr), educators ($90+/yr), and institutional tiered pricing for universities and lab environments. Education subscriptions do not auto-renew and require annual proof of eligibility.
3. Enscape Subscriptions: Real-time rendering extension sold as annual subscriptions: Enscape Solo at $795/yr (named user) and Enscape Premium starting from $990/yr (fixed seat). Includes free upgrades during the term.
4. V-Ray Subscriptions: Rendering software sold as annual subscriptions: V-Ray Solo at $710/yr (node-locked, single machine) and V-Ray Premium at $1,040/yr (floating licence, multi-platform). V-Ray is also included within SketchUp Studio.
5. Chaos Collections (ArchDesign / ArchViz): Bundled collections combining multiple Chaos tools (Enscape, V-Ray, Veras, Envision, Impact, Cosmos) at educational and commercial pricing. ArchDesign Collection and ArchViz Collection are available as annual named licences.
6. Training Courses: Online SketchUp training courses sold as one-time purchases: SketchUp Essentials Course ($39 AUD) and Master Training Bundle ($149 AUD). Classroom training also available for schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SketchUp Distributor (BuildingPoint Australia Pty Ltd) is the official authorised distributor of SketchUp 3D modelling software and its ecosystem of extensions for Australia and New Zealand. The company sells annual subscription licences across commercial tiers (Go, Pro, Pro-Scan, Pro Advanced Workflows, Studio) and educational tiers, alongside complementary products such as V-Ray, Enscape, Trimble Connect, Trimble Scan Essentials, Revit Importer, Sefaira, and Trimble mixed reality hardware. Revenue is generated through digital self-serve storefront purchases, direct enterprise sales, and paid training courses.

Product overview

SketchUp Distributor (BuildingPoint Australia) offers a tiered subscription portfolio centered on SketchUp 3D modeling software, distributed across commercial, professional, and educational tiers. The core products span SketchUp Go (web/mobile), SketchUp Pro (desktop), and SketchUp Studio (complete bundle), supplemented by specialized add-ons for point cloud modeling (Trimble Scan Essentials), BIM interoperability (Revit Importer), and rendering (V-Ray, Enscape). The ecosystem includes collaboration tools (Trimble Connect, 3D Warehouse), visualization extensions (PreDesign, Sefaira), and mixed reality solutions (Trimble SiteVision, XR10). Rendering add-ons include V-Ray (Solo, Premium, ArchViz, Education) and Enscape (Solo, Premium, ArchDesign collections) for photorealistic visualization. Educational offerings provide discounted access for students and educators. All products are delivered through annual subscriptions with local Australian support.

Differentiator

Problem solved

Functional benefit

Brands

• SketchUp Go: Cloud-based 3D modelling subscription for web and mobile, designed for on-the-go or hobbyist use.
• SketchUp Pro
• SketchUp Studio
• SketchUp Pro-Scan
• SketchUp Pro Advanced Workflows
• Enscape
• V-Ray
• Trimble Connect

Products and services

• SketchUp Go Cloud-based 3D modelling subscription providing SketchUp for Web, SketchUp for iPad, 3D Warehouse access, and 10GB Trimble Connect cloud storage for individual users and hobbyists across Australia and New Zealand.
• SketchUp Pro Professional desktop 3D modelling software with full toolkit including desktop app, LayOut for 2D documentation, Extension Warehouse, Trimble Connect Business, and priority support for architects, designers, and engineers.
• SketchUp Pro-Scan SketchUp Pro bundle with Trimble Scan Essentials for importing and modelling on 3D point cloud data from laser scanners, drones, and mobile mapping devices, enabling precise as-built documentation for renovations and restorations.
• SketchUp Pro Advanced Workflows Enhanced SketchUp Pro bundle including Scan Essentials for point cloud modelling and Revit Importer for BIM interoperability, bridging design with reality capture and Revit workflows.
• SketchUp Studio All-in-one design platform combining SketchUp Pro with Trimble Scan Essentials for point cloud modelling, Revit Importer for BIM interoperability, and V-Ray for photorealistic rendering, plus AI-powered point cloud tools.
• SketchUp Viewer Free viewing application for exploring .skp files on mobile devices and desktop, with VR walkthrough support available on subscription tiers.
• V-Ray Solo Node-locked rendering licence for individual professionals providing photorealistic rendering with CPU, GPU, or hybrid modes, including Chaos Cosmos asset library and AI-powered denoising for SketchUp, Rhino, Revit, 3ds Max, and Maya.
• V-Ray Premium Floating licence rendering solution for teams across all major 3D platforms, including Chaos ecosystem tools (Cosmos, Vantage, Phoenix, Player, Scans), 20 Chaos Cloud credits, and multi-platform access.
• ArchViz Collection Collection combining V-Ray with Chaos ecosystem tools (Cosmos, Vantage, Phoenix, Player, Scans, Anima) for architectural visualisation professionals, with 10 Chaos Cloud credits and flexible licensing.
• Enscape Solo Named-user real-time rendering plugin for individual architects and designers integrating with Revit, SketchUp, Rhino, Archicad, and Vectorworks, including AI Enhancer for people and vegetation refinement.
• Enscape Premium Floating licence for teams including Chaos Veras AI integration for prompt-driven concept generation and image enhancement, providing advanced visualisation for early-stage design exploration.
• ArchDesign Collection All-in-one collection for architects including Enscape real-time rendering, Chaos Veras AI ideation, Chaos Envision animation, Enscape Impact performance analysis, and Chaos AI Enhancer, with Cosmos 3D content library.
• Sefaira Energy and daylight performance analysis tool for early-stage sustainable design, providing climate insights, shading strategies, and daylighting analysis; included in SketchUp Studio Educational subscription.
• SketchUp for Educators Annual educational subscription for educators including Desktop, iPad, and web-based modelers, Trimble Scan Essentials, Revit Importing Extension, Sefaira analysis, and unlimited cloud storage; requires proof of EDU eligibility.
• SketchUp for Students 1-year student subscription for individual educational use including SketchUp Pro features, 3D Warehouse access, LayOut documentation, and cloud storage; strictly non-commercial use with proof of enrollment required.
• SketchUp Online Training Courses Live training sessions, onboarding calls, and Australia-specific learning resources provided by local team, including SketchUp Essentials Course, Master Training Bundle, and Visualisation Masterclass. Also includes classroom training for schools.
• Trimble SiteVision Mixed reality system for visualizing 3D models overlaid on real-world environments, enabling construction verification and field coordination using AR technology for Australian construction and design customers.
• Trimble XR10 Mixed reality headset for immersive 3D model viewing and presentation in field environments, part of Trimble's mixed reality portfolio for construction and design.

Named customers27 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• TrimblecoreTechnology or IntegrationTrimble is the global developer and owner of the SketchUp software platform. BuildingPoint Australia is an authorised distributor and reseller of Trimble's SketchUp products in Australia and New Zealand. This partnership includes distribution of SketchUp desktop, web, and iPad applications, Trimble Connect, Trimble Scan Essentials, Trimble SiteVision, and Trimble XR10 mixed reality hardware.
• Enscape (Chaos Group)coreTechnology or IntegrationEnscape is a real-time rendering and VR plugin fully integrated with SketchUp. BuildingPoint Australia distributes Enscape Solo, Enscape Premium, and the ArchDesign Collection (which includes Enscape along with Chaos Veras, Envision, and Impact) as authorised reseller offerings alongside SketchUp subscriptions.
• V-Ray (Chaos)coreTechnology or IntegrationV-Ray is a professional photorealistic rendering engine included in SketchUp Studio and available separately as V-Ray Solo and V-Ray Premium. BuildingPoint Australia distributes V-Ray products alongside SketchUp subscriptions. V-Ray is included within SketchUp Studio, making it a bundled component of the highest-tier SketchUp plan.
• Chaos CosmoscoreTechnology or IntegrationChaos Cosmos is a 3D content library of over 13,000 premium assets, materials, and HDR skies accessible within V-Ray and Enscape workflows. Included with V-Ray Solo, V-Ray Premium, and ArchViz/ArchDesign Collections distributed by BuildingPoint Australia.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trimble Inc. Parent technology owner of SketchUp, Trimble Connect, Scan Essentials, SiteVision, and XR10 — the entire product portfolio that BuildingPoint Australia distributes. Operates as a supplier rather than a head-to-head competitor, but its go-to-market decisions (direct sales, regional restructuring) directly determine BuildingPoint Australia's strategic optionality.
• Chaos Group: Developer of V-Ray and Enscape, which BuildingPoint Australia resells in AU/NZ. Chaos also sells globally direct and via its own channel; its direct-to-customer motion and platform investments (Cosmos, Veras AI) overlap with SketchUp Australia's extension portfolio and could compress distributor margins.
• Autodesk: Maker of Revit, AutoCAD, Civil 3D and the dominant AEC design ecosystem globally. Competes with SketchUp at the platform level for AEC seats and indirectly constrains BuildingPoint Australia's pricing power; broader portfolio but does not specialise in the SketchUp niche.

Direct peers

• Cadgroup Australia: Autodesk Platinum Partner in Australia and New Zealand distributing Revit, AutoCAD, Civil 3D and AEC software subscriptions to the same architects, engineers, builders and government buyers that BuildingPoint Australia serves with SketchUp. Direct competitor for AEC software wallet share in AU/NZ.
• A2K Technologies: Australian reseller and Autodesk partner providing AEC CAD software, training, and implementation services. Competes head-to-head with BuildingPoint Australia for SketchUp-vs-Revit contracts with AU architecture and construction firms.
• Microsolve Australia: Australian Autodesk partner and AEC software reseller providing CAD/BIM tools, training, and support to AU design firms. Operates the same value-added distribution model as BuildingPoint Australia and competes for the same subscription and training budgets across architecture and engineering firms.

Regional players

• Micro Concepts: US Autodesk Gold Partner and AEC software reseller with consulting, training, and implementation services. Comparable VAR/distributor model serving architectural, engineering, and construction customers, though operating in a different geography from BuildingPoint Australia.
• Imaginit Technologies: US-based Autodesk partner and AEC software value-added reseller offering CAD/BIM subscriptions, training, and consulting. Operates the same VAR business model as BuildingPoint Australia but in North America rather than AU/NZ, making it a useful regional benchmark for distributor economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC61kwtq-SIiP8ljHuaf882Q
• Facebookfacebook.com/sketchupaust
• Instagraminstagram.com/sketchup_australia
• LinkedInlinkedin.com/company/sketchup-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SketchUp Distributor