Reata Restaurant
Reata Restaurant is a family-owned fine-dining operator founded in 1995 that runs two Texas locations (Alpine and Fort Worth) serving Southwestern and Texas-inspired cuisine, with offsite catering, private dining, and branded merchandise as additional revenue streams.
- Company typePrivate
- Founded1995
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Reata Restaurant does
Reata Restaurant is a privately held, family-owned fine-dining operator founded in 1995 by Al Micallef, owner of the CF Ranch in the Davis Mountains, together with Fort Worth businessman Mike Evans. The company operates two physical restaurants — the original Reata Alpine in a historic 1890s adobe home at 203 North 5th Street, and the flagship Reata Fort Worth at 530 Throckmorton Street, which returned to its original Throckmorton address at The Tower on the ground floor in July 2024 after a 22-year hiatus. The business is currently run by the Micallef family, with Mike Micallef serving as President and Amanda Micallef as Vice President of Corporate Marketing.
The core product is a refined Southwestern and Texas-inspired fine-dining experience branded "Legendary Texas Cuisine," featuring signature dishes such as Tenderloin Tamales, Pan-Seared Pepper-Crusted Tenderloin, Blackened Buffalo Ribeye, and Stacked Chicken Enchiladas. The Fort Worth flagship offers lunch, dinner, and weekend brunch service; a curated wine list; signature cocktails led by a dedicated Chief Mixologist; and three private dining rooms (Cactus Room up to 16 guests, Cowboy Room up to 10, plus the Main Dining Room). Three additional revenue streams complement dine-in: Reata on the Road, an offsite catering division operating since 2001 and serving weddings, corporate events, and festivals across the Dallas-Fort Worth metroplex; seasonal satellite locations at the Fort Worth Stock Show & Rodeo; and an e-commerce store selling gift cards ($25-$500), the Reata: Legendary Texas Cuisine cookbook ($30), and Reata's branded coffee ($26.95/lb).
Reata's go-to-market is sales-led and reputation-driven: direct reservations, catering inquiries, and private-dining bookings, supplemented by community-event participation (Fort Worth Food + Wine Festival, Restaurant Week, Main Street Arts Festival), an email newsletter, an active blog, and earned media. Pricing is unit-based per menu item (dinner items $8-$85, brunch items $13-$17, cocktails $14-$60) for dine-in and quote-based for catering. The customer base is diversified across local fine diners, downtown Fort Worth tourism and convention traffic, hotel guests near Bass Performance Hall, and event hosts; notable episodic clients include Texas Christian University for graduation banquets and a U.S. Congressman's Washington D.C. catering event. The company reports no external investors, no parent entity, and no disclosed revenue.
Reata Restaurant firmographics
Firmographics- Name
- Reata Restaurant
- Legal name
- Reata Restaurant
- Website
- https://reata.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reata Restaurant is a family-owned fine-dining operator founded in 1995 that runs two Texas locations (Alpine and Fort Worth) serving Southwestern and Texas-inspired cuisine, with offsite catering, private dining, and branded merchandise as additional revenue streams.
- Ownership category
- akta.pro rank
Reata Restaurant industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Ethnic & Regional Cuisine Restaurants (THAFACAD), Special Occasion & Destination Restaurants (THAFACAK)
Keywords
Where Reata Restaurant is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reata Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dine-In: Full-service fine dining restaurant offering lunch, dinner, brunch menus with alcoholic beverages. Revenue from food and beverage sales at two locations.
- Offsite Catering: Reata Catering (Reata on the Road) provides custom catering menus for events across Dallas-Fort Worth area since 2001. Services weddings, corporate events, private parties, and outdoor festivals.
- Merchandise Store: Online store selling Reata merchandise including gift cards ($25-$500), cookbook ($30), and Reata's Coffee ($26.95)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner menu items range from $8-$85 |
| Unit Pricing | Pay-as-you-go | Brunch menu items range $13-$17 |
| Unit Pricing | Pay-as-you-go | Gift cards available in denominations from $25 to $500 |
| Unit Pricing | Pay-as-you-go | Reata: Legendary Texas Cuisine cookbook priced at $30 |
| Unit Pricing | Pay-as-you-go | Reata's Coffee priced at $26.95 per pound |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Reata Restaurant product offering
Product offeringCore offering
Reata Restaurant operates full-service fine dining restaurants at two Texas locations (Downtown Fort Worth flagship and Alpine original) serving Legendary Texas Cuisine blending Southwestern and Texan flavors. The company also runs Reata on the Road, an offsite catering division serving the Dallas-Fort Worth area since 2001, and offers private dining rooms, a branded merchandise store, and seasonal satellite locations at the Fort Worth Stock Show and Rodeo.
Product overview
Reata Restaurant is a hospitality company operating two fine dining locations: Reata Fort Worth (flagship at 530 Throckmorton Street) and Reata Alpine (original location in a historic adobe house since 1995). The company offers a portfolio of products including restaurant dining services, offsite catering through Reata Catering/Reata on the Road, private dining rooms, retail merchandise (Reata Gift Cards, Reata's Coffee, and the Reata: Legendary Texas Cuisine cookbook), and seasonal satellite locations at the Fort Worth Stock Show & Rodeo. The dining experience features Legendary Texas Cuisine blending Southwestern and Texan flavors with fine dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Reata Restaurant Fort Worth The flagship fine dining restaurant located at 530 Throckmorton Street in Downtown Fort Worth, featuring Legendary Texas Cuisine with Southwestern and Texan favorites including signature Tenderloin Tamales, Pan-Seared Pepper-Crusted Tenderloin, and Blackened Buffalo Ribeye. Serves lunch, dinner, brunch menus with alcoholic beverages.
- Reata Restaurant Alpine The original Reata Restaurant located in Alpine, Texas, housed in a historic 1890 adobe house in the Davis Mountains region, serving sophisticated cowboy cuisine since 1995 with lunch and dinner service.
- Reata Catering / Reata on the Road Full-service offsite catering division serving the Dallas-Fort Worth area since 2001, offering custom menus for weddings, corporate events, holiday gatherings, and outdoor festivals with full event coordination services.
- Private Dining Private dining rooms at Reata Fort Worth including the Cactus Room (up to 16 guests), Cowboy Room (up to 10 guests), and Main Dining Room for events such as rehearsal dinners, wedding receptions, anniversaries, and corporate meetings.
- Reata Gift Cards Gift cards available in denominations from $25 to $500, purchasable online, in-store at both locations, or over the phone, valid for any purchase at Reata.
- Reata: Legendary Texas Cuisine Cookbook A nearly 200-page hardcover cookbook featuring 150 recipes including Venison Chili, Blackened Buffalo Rib Eye with Raspberry-Chipotle Butter, CF Chicken-Fried Steak, and Pan-Seared Pepper Crusted Tenderloin. Priced at $30.00.
- Reata's Coffee Southern Pecan coffee with fresh roasted pecan flavor and light buttery note, available in one-pound bags as whole bean or ground. Priced at $26.95.
- Stock Show and Rodeo Satellite Locations Two satellite restaurant locations operated during the annual Fort Worth Stock Show and Rodeo event.
Quantifiable outcome
- Served over 1,200 guests in a single day during TCU graduation
- +1 more outcomes
Companies that use Reata Restaurant
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Reata Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Reata Restaurant partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Western Artist Stylle ReadminorWestern artist commissioned to create original mural celebrating 30 years of Reata and Fort Worth's growth, to be permanently displayed in the restaurant.
- Desert Door Texas SotolminorTexas spirit company specializing in sotol made from wild-harvested sotol plants near Alpine. Featured together at Taste of Texas 23 event in Washington D.C. representing West Texas flavors alongside Reata.
- SADA Tower LLC / SADA Capital Partners LLCcoreReal estate holdings group that purchased The Tower and The Tower Annex buildings in June 2022. Reata returned to its original location at The Tower in July 2024 as part of a ground floor lease arrangement. SADA has brought notable tenants including Dickies corporate headquarters to the building.
- Dennett ConstructionminorConstruction company that renovated the ground floor space at The Tower for Reata's return to its original Throckmorton Street location in 2024.
- Anna Harris Coker / Annah H InteriorsminorInterior designer responsible for Reata's restaurant space design blending modern design with Western heritage aesthetic.
Scale indicators4 records
Recent moves11 records
Expansion highlights4 records
Reata Restaurant competitors and assessment
Company assessmentDirect peers
- Bonnell's Fine Texas Cuisine: Fort Worth fine dining restaurant by chef Jon Bonnell featuring Texas-inspired cuisine with a similar Southwestern/proteins-driven menu approach. Closest local direct competitor in the upscale Texas cuisine niche.
- Ruth's Chris Steak House: National upscale steakhouse chain with a Fort Worth presence. Comparable fine dining, premium pricing, private dining, and special-occasion positioning; competes for the same high-end dine-in traffic.
- Del Frisco's Double Eagle Steakhouse: Upscale American steakhouse chain serving premium cuts and a similar full-service fine dining experience with private dining and extensive wine lists. Directly comparable price points, menu positioning (entrees in the $50-$85+ range), and special-occasion use case.
- Grace Restaurant: Fort Worth fine dining restaurant in a restored 1905 building. Comparable full-service upscale dining experience with private events and a similar downtown Fort Worth address targeting special-occasion diners.
- Lonesome Dove Western Bistro: Chef Tim Love's Fort Worth fine dining Western cuisine restaurant. Most directly comparable peer: launched his career at Reata and competes in the same upscale Southwestern/Texan category for Fort Worth fine diners, special occasions, and tourist traffic.
- The Capital Grille: National upscale steakhouse chain under Darden with dry-aged steaks, private dining, and a wine program comparable to Reata's. Competes for special-occasion and business dining traffic in the broader DFW market.
- Bob's Steak & Chop House: Texas-based upscale steakhouse chain with locations in Dallas and other metros. Directly comparable premium dining experience, Texas brand roots, and business/entertainment clientele; competes for the same fine dining dollars in DFW.
- Perini's Ranch Steakhouse: Texas ranch-to-table steakhouse in Buffalo Gap (West Texas) with a similar Western heritage, ranch-connected origin story, and Texas cuisine focus. Directly comparable as a destination ranch cuisine restaurant in Reata's home region.
Regional players
- Joe T. Garcia's: Iconic Fort Worth Tex-Mex restaurant and longtime Fort Worth institution. Comparable as a high-volume regional dining destination with deep community roots, but operates at a different price point and cuisine category than Reata's fine dining positioning.
Broad incumbents
- Texas de Brazil: National Brazilian steakhouse chain with DFW-area presence. Comparable premium dining price point and full-service experience, though broader/more standardized format; serves as adjacent upscale dining competition in the same market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reata Restaurant social profiles
Digital presenceReata Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reata Restaurant leadership team
Management profileNumber of profiles
Profiles11 records
Reata Restaurant subsidiaries and ownership
Company hierarchySubsidiaries2 records
Reata Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reata Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reata Restaurant
What does Reata Restaurant do?
Reata Restaurant operates full-service fine dining restaurants at two Texas locations (Downtown Fort Worth flagship and Alpine original) serving Legendary Texas Cuisine blending Southwestern and Texan flavors. The company also runs Reata on the Road, an offsite catering division serving the Dallas-Fort Worth area since 2001, and offers private dining rooms, a branded merchandise store, and seasonal satellite locations at the Fort Worth Stock Show and Rodeo.
Is Reata Restaurant a public or private company?
Reata Restaurant is a private company. It is classified as family owned and is currently operating.
When was Reata Restaurant founded?
Reata Restaurant was founded in 1995. It employs 101 to 250 people.
Where is Reata Restaurant based?
Reata Restaurant is headquartered in Fort Worth, United States, in the North America region.
How does Reata Restaurant make money?
Three revenue lines are on record. Restaurant Dine-In is the primary driver. The others are offsite Catering and merchandise Store.
Who are Reata Restaurant's main competitors?
Direct peers on record are Bonnell's Fine Texas Cuisine, Ruth's Chris Steak House, Del Frisco's Double Eagle Steakhouse, Grace Restaurant, Lonesome Dove Western Bistro, The Capital Grille, Bob's Steak & Chop House and Perini's Ranch Steakhouse. Joe T. Garcia's is listed as a regional player. Texas de Brazil is listed as a broad incumbent.
Does Reata Restaurant have an API?
No public API is recorded for Reata Restaurant.
What industry is Reata Restaurant in?
Reata Restaurant's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.