Name

Texas de Brazil

Legal name

Texas de Brazil Corporation

Website

https://texasdebrazil.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Texas de Brazil Corporation is a privately held, family-owned Brazilian-American churrascaria (steakhouse) chain founded in 1998, operating 60+ domestic and international locations under a continuous rodizio dining model and extending the brand into e-commerce (butcher shop, merchandise, gift cards).

Ownership category

akta.pro rank

Product category

Brazilian Steakhouse / Churrascaria Restaurant Chain

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Brazilian steakhouse dining
• Churrascaria rodizio service
• Flame-grilled meats
• Corporate event catering
• Butcher shop retail

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fixed-Price All-You-Can-Eat Dining: Core revenue stream from fixed-price churrascaria dining experience. Guests pay one price for unlimited servings of grilled meats, salad area, and side items. Pricing varies by location and time of day (lunch vs dinner).
2. Alcoholic Beverages: Wine, cocktails (including signature Caipirinha), spirits, and other beverages sold separately from the fixed-price meal.
3. To-Go and Catering Services: Online ordering platform for takeout and delivery of churrasco meals, plus catering services for events at select locations.
4. Butcher Shop (E-commerce): Online sales of premium meats including Prime Bone-In NY Strip, Tomahawk Ribeye, Bone-In Filet Mignon, and curated grill packages (Steak Lovers $275, Angus Pack $269, Special Cuts $199). Ships via FedEx Monday-Thursday.
5. Merchandise and Kitchen Products: Branded merchandise including apparel (hats, t-shirts, hoodies), drinkware, golf accessories, and kitchen essentials (gaucho knife $95, spice rubs, beef jerky, aprons).
6. Gift Cards: Digital and physical gift cards sold online with standard shipping (FedEx) or in-restaurant. Gift cards valid for food and beverages only, not for gratuity.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Texas de Brazil operates an all-you-can-eat Brazilian churrascaria (steakhouse) restaurant chain where gaucho-style carvers serve flame-grilled meats cooked over natural wood charcoal tableside, accompanied by a chef-crafted salad area, hot items, and full bar. The company also extends the brand via online to-go ordering, catering for events, an online butcher shop selling premium meats and grill packages, gift cards, and branded merchandise and kitchen products.

Product overview

Texas de Brazil is an authentic Brazilian steakhouse (churrascaria) chain founded in 1998, operating on a continuous dining rodizio model where gauchos carve flame-grilled meats tableside over natural wood charcoal. The core product is the all-you-can-eat dining experience combining tableside meat service with a gourmet salad area, complemented by hot items, desserts, and a full bar. The company extends its brand through multiple product lines: To-Go and Catering services for off-premise dining, a VIP Club loyalty program for continental U.S. locations, an eClub email program for international locations, an online retail shop offering Gift Cards, a TDB Butcher Shop for premium home grilling meats and packages, branded Merchandise (apparel and accessories), and Kitchen Products (knives, spices, and grilling accessories). Additional services include Group Dining for private events (15+ guests), a National Accounts program for corporate clients, Happy Hour specials, and a Heroes' Discount program. The company operates 55+ locations across 23 U.S. states plus international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Churrascaria Dining Experience All-you-can-eat Brazilian steakhouse (churrascaria) dining experience featuring tableside flame-grilled meats cooked over natural wood charcoal and carved by gaucho-style servers, paired with a chef-crafted gourmet salad area, hot items, desserts, and full bar. Sold per-person at fixed lunch and dinner prices varying by location.
• To-Go Online Ordering Direct online ordering for takeout and delivery of churrasco meals and Brazilian favorites at all U.S. Texas de Brazil locations, also integrated with DoorDash and UberEats for off-premise delivery aggregation.
• Churrascaria Catering Off-premise catering package delivering Texas de Brazil's flame-grilled meats and Brazilian specialties to customer-hosted events, serving up to 25 guests at select locations.
• Group Dining & Private Events Private and semi-private dining options for groups of 15 or more guests, with customizable event packages for birthdays, anniversaries, corporate dinners, rehearsal dinners, weddings, and special occasions at all Texas de Brazil restaurant locations.
• National Accounts Corporate Program Corporate dining and catering program for meeting planners and business professionals, providing consistent group and event dining experiences at 60+ U.S. locations for meetings, conferences, and company celebrations.
• Gift Cards Standard and digital gift cards redeemable for food and non-alcoholic beverages at continental U.S. Texas de Brazil locations, sold online or in-restaurant and shipped via FedEx or emailed digitally.
• TDB Butcher Shop Online retail shop offering premium hand-selected à la carte meats (Prime Bone-In NY Strip, Tomahawk Ribeye, Bone-In Filet Mignon) and curated grill packages (Steak Lovers $275, Angus Pack $269, Special Cuts $199) for home churrasco cooking, shipped via FedEx Monday-Thursday.
• Branded Merchandise Branded apparel and accessories including hats ($18), t-shirts ($19), hoodies ($64), vests ($76), jackets ($78), rambler tumblers ($38), golf ball markers ($9), and related items, sold online and shipped via FedEx.
• Kitchen Products Texas de Brazil-branded kitchen and grilling essentials for home cooking, including the Gaucho Knife ($95), Spicy Rub 3-Pack ($21), Beef Jerky Bundle ($30), Corkscrew Wine Opener ($24), aprons, and oven mitts ($29-$58), sold online and shipped via FedEx.
• Seasonal Menu: Moqueca de Peixe and Grilled Shrimp Limited-time seasonal addition to the Texas de Brazil menu introducing Brazilian coastal cuisine to the churrascaria lineup: Moqueca de Peixe (traditional Brazilian seafood stew) and Grilled Shrimp marinated with garlic and herbs. Available at U.S. restaurants through the end of Q2 2026.

Quantifiable outcome

• Over $950,000 raised for St. Jude Children's Research Hospital since 2013
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• The Honor FoundationcoreStrategic or Co-development Partner · 1 May 2026Fourth annual month-long fundraising campaign (May 2026) benefiting The Honor Foundation which supports Special Operations Forces veterans transitioning to civilian life. Guests can add $5 donations to their check, earning a $5 certificate toward a future visit (up to $50 maximum). Partnership aims to help veterans apply military skills and leadership to the private sector.
• St. Jude Children's Research HospitalcoreStrategic or Co-development Partner · 1 January 2013Annual nationwide campaign where guests can add donations to their checks. The campaign generates over $950,000 since origin of partnership in 2013. In 2025, $125,000 was raised from August 1 to October 15 across U.S. locations.
• American Red CrosscoreStrategic or Co-development Partner · 1 January 2011Texas de Brazil has partnered with American Red Cross since 2011 on national and local levels to raise funds for various charity initiatives, ranging from event-specific relief campaigns to annual partnerships. Over $270,000 has been donated to the organization throughout the partnership.
• Freedom AlliancecoreStrategic or Co-development PartnerFreedom Alliance honors and supports America's military by providing rehabilitation support for wounded service members and care for families and children of fallen heroes. Texas de Brazil hosts monthly Troop Appreciation Dinners and provides financial sponsorships, including funding for an all-terrain wheelchair for a double amputee veteran.
• Children's Cancer FundcoreStrategic or Co-development PartnerLong-time supporter of Children's Cancer Fund, a charity championing kids in their fight against cancer through strategic investments in research and care in North Texas. Sponsorships and in-kind donations have surpassed $400,000, with partnership continuing to flourish each year.
• Children's Cancer FundcoreStrategic or Co-development PartnerGiving Back Card promotion - a portion of proceeds from each $69.99 card (offering 50% savings on 12 dinners) benefits the Children's Cancer Fund alongside other charitable organizations. Cards valid Monday-Thursday through October 29, 2026.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Fogo de Chão: Fogo de Chão is the largest U.S. Brazilian steakhouse (churrascaria) chain, operating a comparable all-you-can-eat rodizio model with tableside meat carving. Direct competitor for the same dining occasion, target customer, and premium positioning; previously PE-owned (Bain Capital), providing scale and marketing investment benchmarks.
• Gaucho's Brazilian Steakhouse: Gaucho's is a Brazilian-style churrascaria chain offering the all-you-can-eat rodizio format with flame-grilled meats and salad area. Closely comparable dining format and target customer; smaller scale than Texas de Brazil but operates in overlapping U.S. markets.
• Rodizio Grill: Rodizio Grill is a Brazilian steakhouse franchise operating churrascaria-style dining with all-you-can-eat grilled meats and salad bar. Directly comparable concept and pricing tier; franchise model offers an alternative growth path relative to Texas de Brazil's company-owned and licensing approach.

Broad incumbents

• The Capital Grille: The Capital Grille (Darden) is an upscale polished-casual steakhouse competing for premium dining occasions, corporate entertainment, and special-occasion guests. Higher price point than Texas de Brazil but directly competitive for the corporate and special-occasion customer base that anchors National Accounts.
• LongHorn Steakhouse: LongHorn Steakhouse (Darden Restaurants) is a large U.S. casual-dining steakhouse chain competing for the same occasion of guests seeking premium grilled meats. Wider menu and broader price points; large-scale operator providing benchmark for category economics and real-estate strategy.
• Saltgrass Steak House: Saltgrass Steak House (Landry's) is a Texas-originated casual steakhouse chain offering flame-grilled steaks and similar menu categories. Geographically overlapping in Texas; serves a slightly more casual guest than Texas de Brazil but competes for the same premium-meat-seeking diner.
• Outback Steakhouse: Outback Steakhouse (Bloomin' Brands) is a major U.S. casual-dining steakhouse chain competing for similar guests and occasions. Broader portfolio operator (also owns Carrabba's, Bonefish) with deeper capital base and marketing reach; represents a competitive alternative for the same discretionary dining spend.
• Ruth's Chris Steak House: Ruth's Chris Steak House is an upscale steakhouse chain (owned by Darden since 2023) offering premium steaks in a fine-dining setting. Competes for special-occasion and corporate-entertainment occasions with a more traditional à la carte model versus Texas de Brazil's rodizio format.

Emerging players

• Benihana: Benihana is a Japanese teppanyaki-style chain offering a tableside-cooked experiential dining format. Different cuisine but comparable experiential dining positioning, group/corporate occasion appeal, and mid-premium price tier; competes for special-occasion and entertainment-driven guests.

Regional players

• Churrascaria Plataforma: Churrascaria Plataforma operates traditional Brazilian steakhouses primarily in the Northeastern U.S. (notably New York), serving the same churrasco dining experience with tableside carving. Comparable concept and menu, but smaller scale and narrower geographic footprint than Texas de Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/texasdebrazil
• Facebookfacebook.com/TexasdeBrazil
• Instagraminstagram.com/texasdebrazil
• TikToktiktok.com/@texasdebrazil
• LinkedInlinkedin.com/company/texas-de-brazil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas de Brazil