Fresh Unieke Mondzorg

What Fresh Unieke Mondzorg does

Fresh Unieke Mondzorg B.V. (FUM) is a Netherlands-based mobile dental care operator that delivers oral healthcare to vulnerable, care-dependent populations who cannot visit a regular dental practice. The company serves three primary verticals: ouderenzorg (elderly care in nursing homes and residential centers), gehandicaptenzorg (care for people with intellectual and/or physical disabilities in group homes), and geestelijke gezondheidszorg (GGZ, mental healthcare institutions). Service delivery is built around small, fixed mobile dental teams — comprising dentists, dental assistants, oral hygienists, prevention assistants, and dental prosthetists — assigned per care location under formal samenwerkingsovereenkomsten (collaboration agreements). Teams either bring portable equipment or use a dedicated practice room on-site, and bedside treatment is provided when needed; new residents are visited within six weeks of intake. The company explicitly does not serve private individuals living independently at home.

The underlying technology stack is operationally focused rather than digital: mobile dental equipment, a dedicated webshop for supplies, the Fresh Academy learning platform (academy.freshtandartsen.nl) for staff development, and an extensive library of educational brochures and professional guidelines. All dentists and oral hygienists are affiliated with KNMT and NVM respectively, complaints route through the KNMT Geschilleninstantie Mondzorg, and the parent group operates under GDPR/AVG compliance with a published 2025 privacy statement. The offering is broadened by adjunct services: a free Mondzorg Kwaliteitscheck (oral health quality check) for prospective institutions, annual bijscholing and training for caregivers, annual quality audits per institution with a jaarverslag delivered for institutional quality reporting, and an annual mondzorgcoördinator dag for client-side coordinators.

The business model is institutional B2B professional services under Dutch healthcare reimbursement frameworks: Zorgverzekeringswet (Zvw) for basic care and Wet langdurige zorg (Wlz) for long-term care, with rates governed by NZa (Nederlandse Zorgautoriteit) fee frameworks for oral care in long-term settings. Pricing is not publicly disclosed and is handled through institutional agreements and a dedicated 'Tarieven' page. FUM is a subsidiary of Fresh Tandartsen B.V., a holding organization for dentists and oral care specialists that operates multiple dental brands; the privacy statement is issued by Hokato Holding BV, suggesting an ultimate parent at the group level. The go-to-market is enterprise field sales targeting verpleeghuizen, woonzorgcentra, GGZ-instellingen, and gehandicaptenzorg organizations, with growth driven by referrals from existing institutional clients, thought-leadership content (columns by director Ilonka Armstorff and advisor Em. Prof. dr. Cees de Baat), and active recruitment signaling nationwide expansion across at least 13 Dutch provinces.

Name

Fresh Unieke Mondzorg

Legal name

Fresh Unieke Mondzorg B.V.

Website

https://freshuniekemondzorg.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Fresh Unieke Mondzorg is a Netherlands-based mobile dental care provider that delivers oral healthcare to vulnerable elderly, disabled, and psychiatric patients in nursing homes, group homes, and mental health institutions via fixed on-site dental teams operating under formal institutional agreements.

Ownership category

akta.pro rank

Product category

Mobile Dental Care Services

NAICS

Offices of Dentists (621210), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)

akta.pro secondary industry

Preventive Care for Special Needs & Geriatric Patients (HLABAHAL)

Keywords

• Mobile dental care
• Elderly care dentistry
• Institutional oral healthcare
• Disability dental services
• Mental health dentistry

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mobile dental care services (Zorgverzekeringswet / Wlz): Fresh Unieke Mondzorg delivers dental care to vulnerable populations in care institutions. Dutch health insurance frameworks (Wlz for long-term care, Zvw for basic care) govern reimbursement. Care institutions contract the service directly, and clients/families may also engage the service. The organization also provides training and prevention services to care staff as part of its service offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fresh Unieke Mondzorg delivers mobile dental care to vulnerable populations — elderly, people with intellectual or physical disabilities, and psychiatric patients — directly in their care institutions across the Netherlands via fixed mobile teams. The service encompasses personalized care plans, oral health treatment, prevention programs, caregiver training, and annual quality audits, reimbursed under Dutch Wlz and Zvw frameworks.

Product overview

Fresh Unieke Mondzorg (FUM) operates as a unified mobile dental care service platform specializing in providing oral healthcare to vulnerable populations including elderly, people with disabilities, and psychiatric patients. The company offers core mobile dental services delivered by traveling teams to care institutions, supplemented by specialized care tracks for elderly care (Ouderenzorg), disabled care (Gehandicaptenzorg), and mental health care (GGZ). Additional offerings include prevention and training services for caregivers, a free quality check for institutions, the Fresh Academy for staff development, an online webshop, and educational information brochures. The service model emphasizes personalized care plans, trust-building with clients, and hands-on training for care staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Dental Care Services (Mobiele Mondzorg) Mobile dental teams that visit clients in their own living environment — nursing homes, care institutions, and residential groups — bringing necessary dental equipment or using facilities on location; available to all vulnerable populations served by the company.
• Elderly Care Dentistry (Ouderenzorg) Specialized dental care for vulnerable elderly patients in nursing homes and residential care centers, including check-ups, treatments, and personalized care plans delivered by a fixed mobile team.
• Disabled Care Dentistry (Gehandicaptenzorg) Specialized oral care for people with intellectual and/or physical disabilities who cannot care for their teeth themselves or visit a regular dental practice; delivered by a fixed small team in the facility's on-site practice room.
• Mental Health Care Dentistry (GGZ Mondzorg) Dental care specialized for people with psychiatric conditions, delivered in both primary and specialized mental health care settings with trust-building approaches adapted to client capacity.
• Prevention and Training (Bijscholing & Trainingen) Continuing-education and training programs for caregivers and care staff on oral health care for vulnerable populations, delivered as part of the institutional offering.
• Free Oral Health Quality Check (Gratis Mondzorg Kwaliteitscheck) Free quality assessment service for care institutions to evaluate their oral health care standards and practices and identify the need for a full service contract.
• Fresh Academy Educational platform within the Fresh Tandartsen group, offering courses, training, workshops, and coaching for employees' professional and personal development, including meditation, leadership courses, and international travel opportunities.
• Online Shop (Webshop) Online platform operated under the FUM brand for ordering dental care products and supplies.
• Information Brochures (Informatiefolders) Library of downloadable educational brochures about dental treatments, oral health tips, and care instructions for clients and families (e.g., aften, droge mond, fluoride, implantaten, Brochure FUM Cliënt & Familie).

Quantifiable outcome

• Jaarlijkse kwaliteitsaudit peilt of mondzorg op locatie aan vereiste kwaliteit voldoet
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• KNMT (Koninklijke Nederlandse Maatschappij tot Bevordering der Tandheelkunde)coreOthersAll dentists and oral hygienists of Fresh Unieke Mondzorg are affiliated with KNMT, the Dutch professional association for dentists. The company uses KNMT's complaints procedure and refers unresolved complaints to the KNMT's independent complaints officer. The KNMT logo is displayed on the website footer, indicating formal professional affiliation. The company's complaints procedure directs clients to the KNMT Geschilleninstantie Mondzorg for binding arbitration.
• NVM (Nederlandse Vereniging van Mondhygiënisten)coreOthersThe NVM (Dutch Association of Oral Hygienists) logo is displayed on the website footer alongside KNMT, indicating professional affiliation for the oral hygienist staff members. Professional association membership is a requirement for practicing oral hygienists in the Netherlands.
• Fresh Tandartsen B.V.coreStrategic or Co-development PartnerFresh Unieke Mondzorg B.V. is a subsidiary of Fresh Tandartsen B.V., an organization for dentists and oral care specialists. Fresh Tandartsen operates multiple dental care brands, with Fresh Unieke Mondzorg dedicated specifically to vulnerable populations in care institutions. The group offers shared resources including the Fresh Academy for staff training and development.
• Alles over het Gebit (portal)minorOthersFresh Unieke Mondzorg refers clients and site visitors to the independent dental health information portal 'Alles over het Gebit' (allesoverhetgebit.nl) for general oral health information. The Alles over het Gebit logo is displayed on the homepage. The portal is also referenced in the complaints procedure for general oral health information and TIP (Tandheelkundig Informatiepunt) contact.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Infomedics: Provider of billing and administrative services to Dutch dental practices. Not a direct dental competitor but operates in the same Dutch dental ecosystem and could be a commercial adjacency for institutional dental operators.
• KNMT (Koninklijke Nederlandse Maatschappij tot Bevordering der Tandheelkunde): Dutch Royal Dental Association — professional body to which all FUM dentists belong. Not a peer in a commercial sense, but a structural counterpart that defines professional standards, complaints resolution, and the broader Dutch dental context FUM operates in.

Broad incumbents

• Colosseum Dental Group: Pan-European dental DSO with Benelux operations. Provides scale reference for institutional dental delivery across European markets, though its Dutch focus is broader than vulnerable-population specialty.
• Dental365 Nederland: Multi-site Dutch dental group operating clinic-based practices. Comparable as a Dutch dental care group at scale, though its delivery model is fixed-clinic based rather than mobile/institutional.
• Dental Care Group (DCG): Largest Dutch dental service organization (DSO), operating many general dental practices across the Netherlands. Comparable as a Dutch dental care group with institutional procurement relevance, though it is not specialized in mobile/vulnerable-population care.

Emerging players

• Royal Health (Vitadent / Royal Cosman): Dutch mobile/specialized dental care group with activities reaching into institutional and home-care settings. Comparable business model of bringing dental services to where the patient is located.
• SBT (Stichting Bijzondere Tandheelkunde): Dutch foundation for special dental care providing dental services to patients with special needs (physical/intellectual disabilities, complex medical conditions). Directly comparable patient population to FUM's Gehandicaptenzorg and GGZ segments.

Direct peers

• MondzorgPlus: Dutch dental organization focused on care for vulnerable and elderly populations with mobile/on-site delivery, including institutional settings. The closest directly comparable specialist competitor to FUM in the NL institutional dental niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fresh-unieke-mondzorg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Unieke Mondzorg