Holly Hedge Consult

What Holly Hedge Consult does

HollyHedge Consult GmbH is a Frankfurt am Main–registered German investment advisory firm founded in 2013 (with the underlying fund strategy dating back to 2003), advising the Millennium Global Opportunities fund. The vehicle is a multi-asset global allocation product, distributed in three share classes — P (retail), PI (institutional, €50,000 minimum) and BPI (institutional, €100,000 minimum) — to German and European investors, with a documented exclusion of US persons. Operations are outsourced along a regulated value chain: BN & Partners Capital AG provides the BaFin liability umbrella, HansaInvest acts as the Kapitalverwaltungsgesellschaft (KVG), GREIFF capital management AG serves as portfolio manager, and the Good Growth Institute supplies sustainability analytics integrated into the investment process since 2018. The firm employs between 11 and 50 staff and operates from a contact address in Hofheim im Taunus.

The business model is a recurring management-fee model: HollyHedge earns an ongoing advisory fee (implied TER in the ~1.0%–1.5% range typical for German OGAW multi-asset funds) on roughly €45 million in assets under management as of the most recent disclosed data point (2021), with performance-fee economics not evidenced. Distribution runs through direct relationships, third-party platforms such as Envestor, and institutional channels unlocked by the higher-minimum share classes. Recognition is substantial relative to AUM: the fund has won multiple Lipper Fund Awards (2014, 2015, 2016, 2020, 2021, 2022), a 5-star Morningstar rating, and the Goldener Bulle 2023, with lead PM Henning Gebhardt having been named Fund Manager of the Year 2016 prior to joining the firm in September 2021 from DWS/Berenberg. Co-lead Christoph Lampert contributes 30+ years of capital-markets experience.

Revenue concentration risk is low: customers span retail and institutional segments with no named anchor mandates, and the AUM base is small enough that a single investor does not dominate fee income. The principal commercial vulnerabilities are scale (AUM below the typical German boutique threshold for institutional fundraising momentum), talent dependency (a two-person front office anchored by Gebhardt and Lampert), and the explicit US-exclusion clause, which forecloses the world's largest pool of allocators but is consistent with the firm's regulated, EU-only operating model.

Name

Holly Hedge Consult

Legal name

HollyHedge Consult GmbH

Website

https://millenniumglobalopportunities.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HollyHedge Consult GmbH is a Frankfurt-registered German investment advisor for the Millennium Global Opportunities multi-asset fund, offering retail and institutional share classes under a BaFin liability umbrella and generating recurring management-fee revenue from approximately €45 million in AUM.

Ownership category

akta.pro rank

Product category

Multi-Asset Fund Advisory and Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Asset Absolute Return & Diversified Macro Funds (FSAAAJAH)

akta.pro secondary industries

Discretionary Macro (Rates, FX, Equities) (FSAHABAA), Balanced & Allocation (Multi-Asset) Funds (FSAAAEAD)

Keywords

• Investment advisory services
• Multi-asset fund management
• Sustainable investing
• Asset management consulting
• Portfolio advisory

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fund Management Fees: The company earns management fees through its role as advisor to the Millennium Global Opportunities multi-asset fund. The fund is offered in multiple share classes (P for retail, PI and BPI for institutional investors) with differing fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HollyHedge Consult GmbH acts as advisor to the Millennium Global Opportunities, a euro-denominated distributing multi-asset fund that invests globally across equities, bonds, currencies, futures, and options markets, with integrated sustainability criteria. The fund is offered in three share classes — P for private retail investors, PI for institutional investors with a EUR 50,000 minimum, and BPI for institutional investors with a EUR 100,000 minimum — and is distributed through HansaInvest, Envestor, and independent financial advisors under the regulatory umbrella of BN & Partners Capital AG.

Product overview

Holly Hedge Consult offers a single core product — the Millennium Global Opportunities multi-asset fund — distributed through three share class variants: the retail-oriented P-class for private investors, the P I-class for institutional investors starting at EUR 50,000, and the BPI-class for larger institutional mandates starting at EUR 100,000. The fund employs active opportunistic investment strategies across global equity, bond, currency, and derivatives markets, with risk management enhanced through futures and options, and incorporates sustainability considerations since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Millennium Global Opportunities (Multi-Asset Fund) The Millennium Global Opportunities is a euro-denominated distributing multi-asset fund that invests globally across equities, bonds, currencies, futures, and options, with a focus on growth sectors (digitalization, demographic change, climate protection, wealth development, raw materials) and integrated ESG/sustainability criteria since 2018. Offered in three share classes: P for private retail investors (savings plan and lump-sum), PI for institutional investors (minimum EUR 50,000), and BPI for larger institutional investors (minimum EUR 100,000). The fund is administered by HansaInvest, with investment management by GREIFF capital management AG, and distribution via Envestor and independent financial advisors under the regulatory umbrella of BN & Partners Capital AG.

Quantifiable outcome

• Lipper Fund Award winner 2014, 2015, 2016, 2020, 2021, 2022 — Best Fund over 5- and 10-year periods in the category Absolute Return EUR High
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BN & Partners Capital AGcoreStrategic or Co-development PartnerBN & Partners Capital AG serves as the liability umbrella (Haftungsdach) for HollyHedge Consult GmbH, providing regulatory authorization for investment advice (Section 2 Para. 2 No. 4 WpIG) and investment brokerage (Section 2 Para. 2 No. 3 WpIG). The firm holds a BaFin license per Section 15 WpIG and is responsible for dispute resolution under German law. HollyHedge Consult is a tied agent (vertraglich gebundener Vermittler) of BN & Partners Capital AG.
• HansaInvest Hanseatische Investment-GmbHcoreStrategic or Co-development PartnerHansaInvest Hanseatische Investment-GmbH in Hamburg serves as the investment company (KVG) for the Millennium Global Opportunities fund. The fund is administered and listed through HansaInvest, which also provides fund reporting, investor services, and regulatory compliance infrastructure.
• GREIFF capital management AGcoreStrategic or Co-development PartnerGREIFF capital management AG in Freiburg serves as the fund manager (Fondsmanager) for the Millennium Global Opportunities fund, responsible for executing the investment strategy.
• Good Growth InstitutecoreTechnology or IntegrationHollyHedge Consult partners with the Good Growth Institute to integrate sustainable investment criteria into the fund's investment decision-making process. The institute provides expertise on environmental protection, social responsibility, and governance (ESG) aspects, informing exclusions (e.g., climate-harmful energy, arms production, human rights violations) and positive screening criteria.
• EnvestorminorChannel Partner/ Reseller/ DistributorEnvestor is a distribution partner providing the Millennium Global Opportunities fund to investors without an issue surcharge (no Ausgabeaufschlag), with quarterly reimbursement of up to 70% of trail commissions, electronic depot opening, and free custody for minors. It serves as a direct-to-investor digital distribution channel.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BlackRock: World's largest asset manager with broad multi-asset, sustainable, and ETF offerings (e.g., ESG multi-asset funds). Represents the scale end of the competitive spectrum and sets fee/marketing benchmarks HollyHedge must compete against.
• DWS Group: Germany's largest listed asset manager (formerly Deutsche Asset Management), offering broad multi-asset, equity, and fixed-income products. Comparable end-customer segments and product overlap, but operates at materially greater scale and breadth; Henning Gebhardt previously led global equity at DWS.
• Allianz Global Investors: Large global asset manager with deep multi-asset, fixed-income, and sustainable product lines. Overlaps with HollyHedge on the German retail and institutional segments and on ESG/sustainable fund offerings.
• Union Investment: German cooperative-bank-affiliated asset manager with broad multi-asset and sustainability-focused fund ranges. Comparable retail-distribution footprint in Germany and overlapping sustainability-oriented product positioning.

Regional players

• Carmignac: European independent multi-asset and equity manager with star-manager branding and Absolute Return products. Comparable product set (multi-asset, Absolute Return), though substantially larger and France-based rather than German-focused.
• M&G Investments: UK-based asset manager with flagship multi-asset and Absolute Return funds (e.g., M&G Episode Macro). Comparable on Absolute Return strategy positioning; competes more in institutional and UK/European cross-border channels than Germany specifically.

Direct peers

• Acatis Investment: German independent value-oriented fund manager with multi-asset capabilities and long-running flagship funds. Comparable boutique structure, German distribution, and long-term track-record orientation.
• Flossbach von Storch: German independent asset manager known for multi-asset and equity funds with strong long-term track records and a comparable boutique profile. Directly comparable to HollyHedge Consult in target market (DACH retail and institutional), multi-asset fund focus, and brand-driven distribution.
• ETHENEA Independent Investors: Independent European multi-asset fund manager (Luxembourg-domiciled funds, German-speaking team). Comparable as a boutique multi-asset manager with Absolute Return / multi-asset flagship funds distributed to retail and institutional clients in the DACH region.
• DJE Kapital AG: German independent asset manager offering multi-asset and equity funds, founded by a star manager (Dr. Jens Ehrhardt). Highly comparable to HollyHedge in structure — founder-led, multi-asset flagship fund, awards-driven marketing, DACH distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hollyhedge-consult-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holly Hedge Consult