Health Insurance Innovations
Health Insurance Innovations (Nasdaq: HIIQ) is a Tampa-based public company that provides a cloud-based software platform enabling independent insurance agents and brokers to distribute and administer health insurance products across the United States.
- Company typePrivate
- Founded1991
- HeadquartersTampa, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Health Insurance Innovations firmographics
Firmographics- Name
- Health Insurance Innovations
- Website
- https://hiiq.com
- Company type
- Private
- Founded year
- 1991
- Headcount range
- 251–500 employees
- Short description
- Health Insurance Innovations (Nasdaq: HIIQ) is a Tampa-based public company that provides a cloud-based software platform enabling independent insurance agents and brokers to distribute and administer health insurance products across the United States.
- Ownership category
- akta.pro rank
Where Health Insurance Innovations is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
Health Insurance Innovations business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Health Insurance Innovations product offering
Product offeringCore offering
Health Insurance Innovations (Nasdaq: HIIQ) provides a cloud-based software platform that enables independent insurance agents and brokers to distribute health insurance and related supplemental coverage products to consumers. The company focuses on individual and supplemental health products such as short-term medical, accident, critical illness, and related plans, leveraging its proprietary technology to streamline agent workflows, quoting, binding, and policy servicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud-based Insurance Distribution Platform A cloud-based software platform that enables independent insurance agents and brokers to quote, bind, and service health insurance and supplemental coverage products including short-term medical, accident, critical illness, and other individual health plans. The platform is designed for licensed insurance distribution partners who sell to individual consumers.
Companies that use Health Insurance Innovations
Customer profileIdeal customer profiles1 record
Health Insurance Innovations technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Health Insurance Innovations competitors and assessment
Company assessmentDirect peers
- EverQuote: EverQuote operates an online insurance marketplace connecting consumers with carriers and agents across personal lines including health, life, auto, and home. Comparable to HIIQ as a technology-driven insurance lead-generation and distribution platform that monetizes via carrier and agent fees.
- eHealth: eHealth operates a leading online health insurance marketplace serving individual, Medicare, and small-business consumers via its own platform and partner channel. It is the closest direct competitor to HIIQ because both serve as technology-driven distribution layers between carriers and end shoppers/agents, with overlapping carrier relationships and similar ACA/Medicare monetization.
- MediaAlpha: MediaAlpha operates a programmatic customer acquisition platform for insurance and other vertical markets, enabling carriers and agents to bid on consumer leads in real time. Comparable to HIIQ as technology infrastructure powering insurance distribution, though focused on the lead-generation layer rather than agent workflow.
- SmartFinancial: SmartFinancial operates an online insurance comparison platform that connects consumers with carriers and agents across health, auto, home, and life lines. Comparable to HIIQ as a technology-driven insurance distribution platform targeting agents and brokers with carrier-supplied quote data.
- SelectQuote: SelectQuote is a tech-enabled, direct-to-consumer insurance distributor that uses its own platform and agent call centers to sell life, health, and senior insurance products. Comparable to HIIQ in the agent-assisted, carrier-commission-funded model and in building proprietary technology to scale the agent channel.
- QuinStreet: QuinStreet is a performance-marketing and online media company that operates vertical marketplaces including insurance, with a comparable carrier-commission-funded distribution model. Comparable to HIIQ in monetizing insurance clicks and leads via partner/agent channels and in the same regulatory environment.
- GoHealth: GoHealth is a health insurance marketplace that uses a combination of proprietary technology and a large enrollment center agent network to sell Medicare and individual health plans. Comparable to HIIQ in serving the agent-mediated distribution channel and relying on carrier commissions, with a similar regulatory and consumer-acquisition cost structure.
Emerging players
- Policygenius: Policygenius is an online insurance marketplace historically focused on life, disability, and supplemental coverage with an embedded comparison tool. Comparable to HIIQ in using consumer- and agent-facing technology to distribute insurance products, though with greater emphasis on life and ancillary lines than individual major medical.
Broad incumbents
- LendingTree: LendingTree operates an online marketplace for financial services including insurance, banking, and lending products. Comparable to HIIQ as a broader-scope online comparison/marketplace platform monetizing via partner fees, though with a more diversified financial-services product mix.
- Benefytt Technologies: Benefytt Technologies is a technology-led health insurance distributor with a direct-to-consumer platform and enrollment-center agent network. Comparable to HIIQ as a peer in the health insurance distribution space, and historically a counterparty in transactions involving the HIIQ brand.
Market position
Customer concentration
Health Insurance Innovations social profiles
Digital presenceHealth Insurance Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Insurance Innovations leadership team
Management profileNumber of profiles
Profiles3 records
Health Insurance Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Insurance Innovations M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Insurance Innovations
What does Health Insurance Innovations do?
Health Insurance Innovations (Nasdaq: HIIQ) provides a cloud-based software platform that enables independent insurance agents and brokers to distribute health insurance and related supplemental coverage products to consumers. The company focuses on individual and supplemental health products such as short-term medical, accident, critical illness, and related plans, leveraging its proprietary technology to streamline agent workflows, quoting, binding, and policy servicing.
When was Health Insurance Innovations founded?
Health Insurance Innovations was founded in 1991. It employs 251 to 500 people.
Where is Health Insurance Innovations based?
Health Insurance Innovations is headquartered in Tampa, United States, in the North America region.
Who are Health Insurance Innovations's main competitors?
Direct peers on record are EverQuote, eHealth, MediaAlpha, SmartFinancial, SelectQuote, QuinStreet and GoHealth. Policygenius is listed as an emerging player. Broad incumbents are LendingTree and Benefytt Technologies.
Does Health Insurance Innovations have an API?
No public API is recorded for Health Insurance Innovations.