Aqua Amore
Aqua Amore is a UK-based e-commerce and trade distributor of premium bottled waters, soft drinks, mixers, and snacks. Founded in 2007, it serves consumers, offices, hospitality venues, and on-trade customers through its Shopify storefront and London delivery fleet, with nationwide reach via UPS.
- Company typePrivate
- Founded2007
- HeadquartersWandsworth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Aqua Amore does
Aqua Amore is a UK-based distributor of premium bottled waters, soft drinks, tonics, mixers, and snacks, founded in 2007 by two brothers and operating as a privately held limited company headquartered in Wandsworth, London. The company serves a horizontally segmented customer base spanning individual consumers and families, businesses and offices, hospitality venues (restaurants, hotels, cafes, spas), and on-trade establishments (bars and pubs). Its stated positioning is to offer the UK's largest selection of premium mineral waters and soft drinks, sourcing global brands including Voss, Evian, Fiji, Acqua Panna, San Pellegrino, Hildon, Vichy Catalan, Icelandic Glacial, CanO Water, and Dash Water.
The commercial offering runs primarily through a Shopify-based e-commerce storefront carrying approximately 402 SKUs across still water, sparkling water, soft drinks, tonics/mixers, and snacks. The underlying technology stack is standard e-commerce infrastructure: Google Analytics, Microsoft Clarity, Google AdWords Remarketing, and Metrilo for email marketing automation. The company's principal intangible asset is "Aquaminerology," a copyrighted methodology for matching waters with food and beverages, supported by an in-house water sommelier team that consults on water menus for hospitality clients. Operations are enabled by an own-account delivery fleet in London and North Surrey using Euro 5-compliant vans with two-hour scheduled delivery windows, a national courier partnership with UPS for smaller orders outside the core zone, a pallet network for bulk orders, and a third-party logistics partner (PFW Logistics, Croydon) handling returns and non-local fulfilment.
Revenue is generated through one-time product sales supplemented by subscription and repeat-order arrangements for recurring customers. Unit pricing ranges from approximately £10 to £72 per multi-pack, with most products sold in cases of 12–24 units and inclusive of VAT, and delivery tiered by order value (free for London orders over £100, £5.00–£9.99 otherwise). The trade/wholesale channel targets hospitality and on-trade operators with consultative sales, curated water menus, and bulk supply. The company is family-owned with no external institutional investment, no public listing, and no disclosed revenue figures.
Aqua Amore firmographics
Firmographics- Name
- Aqua Amore
- Legal name
- Aqua Amore Limited
- Website
- https://aqua-amore.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aqua Amore is a UK-based e-commerce and trade distributor of premium bottled waters, soft drinks, mixers, and snacks. Founded in 2007, it serves consumers, offices, hospitality venues, and on-trade customers through its Shopify storefront and London delivery fleet, with nationwide reach via UPS.
- Ownership category
- akta.pro rank
Aqua Amore industry classification
Industry- Product category
- Premium Beverage Distribution
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Bottled Water & Sparkling Water Wholesale (AFAIAGAC)
Keywords
Where Aqua Amore is headquartered
LocationHeadquarters
- HQ city
- Wandsworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Aqua Amore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bottled Water Sales: Primary revenue stream from selling premium bottled waters (still, sparkling, natural mineral, and spring water) from global brands including Voss, Evian, Fiji, Acqua Panna, San Pellegrino, Hildon, and Vichy Catalan. Products sold in various packaging formats (glass, plastic, aluminium cans, cartons) at retail prices ranging from approximately £10 to £72 per unit.
- Soft Drinks Sales: Secondary revenue stream from soft drinks including classic sodas, premium mixers, tonics, coconut waters, juices, and non-alcoholic beverages. Includes brands like Coca-Cola, Fever Tree, Fentimans, and health-conscious options.
- Subscription/Repeat Orders: Customers can set up recurring orders or subscriptions for regular replenishment of their favourite products, providing predictable recurring revenue.
- Wholesale/Bulk Orders: Trade and hospitality businesses can place bulk orders for regular supply, with dedicated delivery service and potentially volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | London & Northern Surrey local delivery |
| Transaction based/ take rate | Pay-as-you-go | National UK delivery (smaller orders) |
| Transaction based/ take rate | Pay-as-you-go | Bulk/Pallet orders |
| Unit Pricing | Pay-as-you-go | Product pricing range |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Aqua Amore product offering
Product offeringCore offering
Aqua Amore distributes and retails a curated catalogue of 400+ premium still and sparkling waters, soft drinks, tonics, mixers, and snacks from more than 30 countries, serving UK consumers, restaurants, hotels, offices, gyms, spas, and other on-trade venues. The company combines a direct-to-consumer e-commerce store with a B2B trade/wholesale channel, fulfilling orders via its own London/North Surrey delivery fleet and national courier/pallet logistics.
Product overview
Aqua Amore is a UK-based bottled water and soft drink delivery service offering a curated portfolio of premium beverages. The company provides still water (Voss, Acqua Panna, Evian, Fiji, Hildon), sparkling water (San Pellegrino, Vichy Catalan, Hildon), soft drinks (Coca-Cola, Fentimans, Dash Water), tonic waters and mixers (Fever Tree, Britvic, Schweppes), and snacks (Eat Natural, Nakd, Nature Valley). The product portfolio spans over 50 water brands and 40 soft drink brands, available for home, office, and hospitality sector delivery across London and nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Still Water Curated range of premium still mineral waters from global brands (e.g., Voss, Acqua Panna, Evian, Fiji, Hildon, Icelandic Glacial, Vichy Catalan) sold online and to trade customers in the UK.
- Sparkling Water Curated range of premium sparkling mineral waters from brands such as Voss, San Pellegrino, Hildon and others, sold to UK consumers and hospitality customers.
- Soft Drinks Premium soft drinks range offered alongside waters, including low-sugar and natural options such as Dash Water and CanO Water, for consumers and on-trade customers.
- Tonics & Mixers Premium tonic waters and mixers supplied primarily to hospitality and on-trade venues for use in cocktails and bar service, sourced from specialist global brands.
- Snacks Premium snack offering curated to pair with the water and soft drink range, sold to UK consumers and trade customers.
Quantifiable outcome
- Over 15 years of operation since 2007, indicating sustained business viability and customer retention.
- +1 more outcomes
Companies that use Aqua Amore
Customer profileSegments5 records
Ideal customer profiles3 records
Aqua Amore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aqua Amore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UPScoreUPS is the primary courier partner for nationwide UK delivery outside London and North Surrey. Aqua Amore uses UPS to fulfill smaller orders across the UK, with delivery starting from £9.99 based on order size. This partnership enables national coverage beyond the company's own delivery footprint.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Aqua Amore competitors and assessment
Company assessmentBroad incumbents
- Waitrose: Premium-positioned UK grocer with own in-store and online range of mineral waters and mixers, and an established hospitality supply arm, partially overlapping with Aqua Amore's premium B2B and D2C proposition.
- Bidfood UK: Largest UK foodservice distributor carrying waters, mixers, and soft drinks to hospitality and on-trade buyers at scale — broader incumbent with overlapping SKUs but no premium water curation specialisation.
- Amazon UK: Largest UK online generalist, stocking virtually all premium water and soft drink brands Aqua Amore retails. Represents the most significant e-commerce pricing and convenience benchmark for the consumer channel.
- Brakes Group: Major UK foodservice distributor supplying restaurants, hotels, and pubs, with a broad beverage range. Indirectly competes with Aqua Amore for on-trade beverage supply but without a sommelier-led proposition.
- Ocado: UK online grocery retailer carrying the same premium water and mixer brands Aqua Amore retails. Competes head-on for premium home delivery, differentiated by grocery breadth rather than beverage curation.
Direct peers
- Boutique Drinks: UK-focused premium beverage distributor serving hospitality and on-trade with curated water, mixer, and soft-drink brands. Closest comparable to Aqua Amore in terms of premium beverage curation, sommelier-style positioning, and trade channel focus.
- JANO Drinks: UK online retailer of premium international beverages including bottled waters, mixers, and soft drinks, mirroring Aqua Amore's SKU breadth and curated e-commerce positioning.
- Mountain Water Company: UK home and office premium water delivery specialist operating a direct-to-consumer subscription model with own-driver service, structurally similar to Aqua Amore's white-glove London/North Surrey delivery model.
Emerging players
- Harrogate Spring Water: UK-owned premium mineral water brand with direct home delivery and hospitality supply, overlapping with Aqua Amore across both D2C subscription and on-trade channels.
- Belu Water: UK ethically-positioned premium water brand selling into hospitality and D2C with a sustainability-led proposition, competing for the same premium-conscious office and restaurant customers as Aqua Amore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aqua Amore social profiles
Digital presenceAqua Amore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Amore leadership team
Management profileNumber of profiles
Profiles1 record
Aqua Amore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Amore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Amore
What does Aqua Amore do?
Aqua Amore distributes and retails a curated catalogue of 400+ premium still and sparkling waters, soft drinks, tonics, mixers, and snacks from more than 30 countries, serving UK consumers, restaurants, hotels, offices, gyms, spas, and other on-trade venues. The company combines a direct-to-consumer e-commerce store with a B2B trade/wholesale channel, fulfilling orders via its own London/North Surrey delivery fleet and national courier/pallet logistics.
Is Aqua Amore a public or private company?
Aqua Amore is a private company. It is classified as family owned and is currently operating.
When was Aqua Amore founded?
Aqua Amore was founded in 2007. It employs 11 to 50 people.
Where is Aqua Amore based?
Aqua Amore is headquartered in Wandsworth, United Kingdom, in the Europe region.
How does Aqua Amore make money?
Four revenue lines are on record. Bottled Water Sales are the primary driver. The others are soft Drinks Sales, subscription/Repeat Orders and wholesale/Bulk Orders.
Who are Aqua Amore's main competitors?
Broad incumbents on record are Waitrose, Bidfood UK, Amazon UK, Brakes Group and Ocado. Direct peers are Boutique Drinks, JANO Drinks and Mountain Water Company. Emerging players are Harrogate Spring Water and Belu Water.
Does Aqua Amore have an API?
No public API is recorded for Aqua Amore.
What industry is Aqua Amore in?
Aqua Amore's product category is Premium Beverage Distribution. Its primary akta.pro industry code is AFAIAGAC, Bottled Water & Sparkling Water Wholesale. Its NAICS code is 445298 and its SIC code is 5140.