Belu
Belu is a UK social enterprise (founded 2007) selling natural mineral water in light-weighted glass, 100% rPET and aluminium cans, plus water filtration systems, to hospitality venues, workplaces and events, donating 100% of net profits to WaterAid.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Belu does
Belu is a UK-based social enterprise founded in 2007 that produces natural mineral water and water filtration systems for hospitality venues, workplaces, and events. Its core product portfolio comprises still and sparkling mineral water packaged in light-weighted glass (40% recycled) and 100% recycled PET bottles, a 330ml aluminium canned water range made from a minimum of 68% recycled aluminium, and a line of in-house-serviced filtration dispensers (Belu Aqua, Curve, Arc, Pour) using UV purification and airless rapid cooling. Mineral water is sourced and bottled at a protected spring in Montgomeryshire, Wales through a partnership with Montgomery Waters and is never exported; filtration systems are deployed in the UK, Hong Kong and Singapore.
Belu donates 100% of its net profits to WaterAid, a partnership that has generated £6.5m since 2011, and reports measurable environmental outcomes including a 59% reduction in CO2 intensity since 2010. The company is structured as Belu Water Limited (private limited), is led by co-CEOs Natalie Campbell and Charlotte Harrington, and operates with a small team of approximately 12 people.
Revenue is generated through B2B sales of bottled water and cans via a UK wholesaler network and direct enterprise field sales, plus recurring rental and servicing contracts for filtration systems with 6-12 month filter replacement. Pricing is quote-based rather than publicly listed. Belu holds the King's Award for Enterprise for Sustainable Development (2024) and SEWF 'People + Planet First' certification (2023), and operates a 200+-partner 'Belu Collective' ecosystem anchored on the 'Served with Purpose' campaign.
Belu firmographics
Firmographics- Name
- Belu
- Legal name
- Belu Water Limited
- Website
- https://belu.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belu is a UK social enterprise (founded 2007) selling natural mineral water in light-weighted glass, 100% rPET and aluminium cans, plus water filtration systems, to hospitality venues, workplaces and events, donating 100% of net profits to WaterAid.
- Ownership category
- akta.pro rank
Belu industry classification
Industry- Product category
- Bottled Water and Water Filtration
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Countertop Water Filtration Systems (CRAJAJAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC), Hydration, Water Filtration & Purification Retail (CRAMAMAE)
Keywords
Where Belu is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Belu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Mineral Water B2B Sales: Sale of bottled still and sparkling mineral water in light-weighted glass and 100% recycled rPET bottles to hospitality venues, workplaces, and events. Revenue generated through direct B2B relationships and national/regional wholesaler network.
- Aluminium Cans: 330ml canned water made from minimum 68% recycled aluminium, BPA-free. Sold through same B2B and wholesale channels for grab-and-go, cafés and events.
- Water Filtration Systems: Rental and sale of water filtration dispensers (Belu Aqua, Belu Pour, Belu Arc, Belu Curve) for hospitality and workplace environments. Includes full servicing and maintenance, filter replacement every 6-12 months.
- Patent Royalties: Royalties from lightweight glass bottle patent developed in partnership with Encirc.
- Direct to Consumer (D2C): Direct sales to consumers through company website and potentially other D2C channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2B mineral water and filtration systems |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Belu product offering
Product offeringCore offering
Belu is a UK-based social enterprise that produces and distributes still and sparkling bottled mineral water in glass bottles and operates two water filtration system rentals: Filta (under-counter and countertop units) and Be:Fresh (self-service sparkling dispensers). All profits are donated to WaterAid to fund international clean water and sanitation projects. Customers are primarily hospitality venues, corporate offices, restaurants, hotels, and event operators across the UK.
Product overview
Belu is a social enterprise offering a portfolio of sustainable water products: bottled mineral water (still and sparkling in glass or rPET), canned water (330ml aluminium), and water filtration systems (taps and dispensers). Their filtration product line includes multiple tap models (Curve, Arc, Pour Freestanding, Aqua, Tower, Serve, Flip, Flow) offering chilled, sparkling, ambient, and hot water options for hospitality and workplace environments. All net profits go to WaterAid.
Differentiator
Problem solved
Functional benefit
Products and services
- Belu Still Bottled Water Still mineral water packaged in 100% recycled and recyclable glass bottles, sold to hospitality venues, corporate offices, and events across the UK. Designed for premium table service and on-premise use.
- Belu Sparkling Bottled Water Sparkling mineral water packaged in 100% recycled and recyclable glass bottles, sold to hospitality venues, corporate offices, and events across the UK.
- Filta Water Filtration System An under-counter or countertop water filtration unit installed in commercial kitchens and offices to provide filtered still and chilled water on demand. Sold or rented to hospitality operators and corporate workplaces as a sustainable alternative to bottled water.
- Be:Fresh Sparkling Water Dispenser A self-service sparkling water dispenser installed in hospitality venues, allowing customers to serve their own still or sparkling water. Designed for pubs, restaurants, hotels, and events to reduce packaging waste while offering premium water service.
Quantifiable outcome
- £6.5 million given to WaterAid since 2011
- +3 more outcomes
Companies that use Belu
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Belu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Belu partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- WaterAidcoreCore impact partnership where Belu gives 100% of net profits to WaterAid on an unrestricted funding basis. Supports global water, sanitation and hygiene projects. Partnership has generated £6.5m since 2011. WaterAid uses funds where help is needed most, including communities hit by flooding, droughts and other natural disasters affecting water access.
- Montgomery WaterscoreFamily-owned Welsh business that sources, fills and bottles Belu's natural mineral water at their protected spring in Montgomeryshire. Shares Belu's commitment to acting in best interests of society and environment.
- EncirccoreUK and Ireland glass manufacturer partnership for Belu's light-weighted glass bottles. Joint development of bottles using fewer raw materials and reduced transport emissions. Source of Belu's lightweight glass bottle patent royalties.
- Wenlock SpringsminorPartner on English/Welsh border that fills Belu's aluminium cans, providing close supply chain for canned water products.
- SEWF (Social Enterprise World Forum)coreGlobal social enterprise network that certified Belu with 'People + Planet First' certification, recognizing purpose-driven business focusing on both people and planet impact.
- SEUK (Social Enterprise UK)coreUK's leading social enterprise support organization, partnering with SEWF to certify Belu's 'People + Planet First' status.
- Thames21minorWater charity partnership for water stewardship projects, including restoration work at Glassmill Pond and River Ravensbourne in Bromley.
- Blue Marine FoundationminorOcean conservation partnership announced in March 2024, extending Belu's environmental impact into marine preservation.
- WRAP / Courtauld Agreement 2030minorParticipation in industry-wide sustainability initiative focused on reducing food and drink packaging waste.
- ReLondonminorChantelle Nicholson (Apricity owner) serves on ReLondon board, promoting sustainability across London. Partnership through hospitality network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Belu competitors and assessment
Company assessmentDirect peers
- Harrogate Spring Water: UK premium spring water brand serving hospitality, offices, and home delivery. Closest UK-based competitor to Belu's mineral water product line, with similar B2B hospitality focus and recyclable packaging positioning. Both companies target premium venues and emphasise provenance.
- Eden Springs: European water cooler and filtration services provider operating in the UK. Direct competitor to Belu's workplace filtration business, with a comparable subscription model but a larger geographic footprint and broader product range.
- Waterlogic: Global manufacturer and supplier of filtered water dispensers for offices and hospitality. Overlaps with Belu's filtration product line (chilled, sparkling, hot) and subscription service model, though at a much larger scale. Compares on technology and service infrastructure.
- Aquaid Water Coolers: UK-based water cooler and bottled water provider for offices and hospitality. Directly comparable to Belu's filtration and B2B hospitality model, with a similar quote-based subscription service and UK logistics footprint. Like Belu, Aquaid runs a franchisee/franchisor model and emphasises service reliability.
- Aqua Libra Co: UK-based supplier of filtered water dispensers and bottled water for offices and hospitality. Direct competitor to Belu's filtration business, with overlapping product range (chilled, sparkling, hot) and similar B2B GTM targeting UK corporates and venues.
- Highland Spring: UK's leading bottled water brand, sourced from a protected spring in Scotland. Competes directly with Belu in retail and hospitality channels, with significantly larger scale and an established national distribution network. Useful scale benchmark for Belu's growth trajectory.
Emerging players
- SodaStream: Home water carbonation platform owned by PepsiCo, enabling consumers to make sparkling water at home. Indirectly comparable to Belu's filtration and sparkling water proposition, though focused on consumer/D2C rather than hospitality. Represents a long-term substitute threat to bottled and filtration water models.
Broad incumbents
- Britvic: UK-listed soft drinks and bottled water company (J2O, Robinsons, PepsiCo UK bottling). Competes with Belu in hospitality on-trade channels and on bottled water. Useful scale benchmark but operates a much larger portfolio and conventional commercial model rather than social enterprise.
- Culligan Water: Global water treatment and filtration company with established UK presence. Provides office water dispensers and filtration solutions overlapping with Belu's filtration business, plus broader residential and industrial water treatment. Comparable on the filtration technology and recurring service model.
- Danone Waters: Global water division of Danone (Evian, Volvic, Bonafont). Comparable to Belu on packaged water and sustainability commitments (Evian's circular packaging initiatives), though at vastly larger scale. Provides a benchmark for premium water positioning and ESG-led brand strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Belu social profiles
Digital presenceBelu compliance and trust
Trust signalCompliance2 records
Belu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belu leadership team
Management profileNumber of profiles
Profiles1 record
Belu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belu
What does Belu do?
Belu is a UK-based social enterprise that produces and distributes still and sparkling bottled mineral water in glass bottles and operates two water filtration system rentals: Filta (under-counter and countertop units) and Be:Fresh (self-service sparkling dispensers). All profits are donated to WaterAid to fund international clean water and sanitation projects. Customers are primarily hospitality venues, corporate offices, restaurants, hotels, and event operators across the UK.
Is Belu a public or private company?
Belu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Belu founded?
Belu was founded in 2007. It employs 1 to 10 people.
Where is Belu based?
Belu is headquartered in London, United Kingdom, in the Europe region.
How does Belu make money?
Five revenue lines are on record. Mineral Water B2B Sales are the primary driver. The others are aluminium Cans, water Filtration Systems, patent Royalties and direct to Consumer (D2C).
Who are Belu's main competitors?
Direct peers on record are Harrogate Spring Water, Eden Springs, Waterlogic, Aquaid Water Coolers, Aqua Libra Co and Highland Spring. SodaStream is listed as an emerging player. Broad incumbents are Britvic, Culligan Water and Danone Waters.
Does Belu have an API?
No public API is recorded for Belu.
What industry is Belu in?
Belu's product category is Bottled Water and Water Filtration. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.