Dovira

What Dovira does

Dovira (Довіра Аутдор / Dovira Outdoor) is a privately held Ukrainian outdoor advertising company headquartered in Kyiv at vul. Kyrylivska, 40. Founded in 1990 as a media-sphere project firm, the company began building its owned billboard network in 2001 and was formally established as the company "Довіра" in 2005. Dovira owns and operates approximately 2,000 outdoor advertising surfaces in the standardized 6x3m format across Kyiv, regional centers, and major cities of Ukraine, with coverage of 60+ cities with populations over 50,000 as of December 2007. Since 2006 the operator has been ranked among the TOP largest outdoor advertising owners in Ukraine in the 6x3m format.

The company's core product is the Address Database (Адресна база), an online searchable platform that catalogs Dovira's billboard inventory and allows advertising agencies and direct clients to browse surfaces, filter by geographic and consumer segmentation categories (auto dealers, pharmacies, banks, shopping centers, medical facilities, transport hubs, etc.), generate selections in list or map view, and request terms. The platform functions as both a media-planning tool and a sales channel, replacing traditional broker-mediated outdoor advertising buying with a direct, self-service interface. Pricing is quote-based and not publicly disclosed; customers submit a contact request through the platform to receive terms.

Dovira operates a sales-led, direct go-to-market model targeting two primary customer segments: Ukrainian advertising agencies (primary) using the platform for national and local campaign media planning, and direct brand advertisers (secondary) seeking access to diversified outdoor inventory across multiple Ukrainian cities. Headcount is reported at 11–50 employees, the company is privately held with no disclosed funding rounds, no parent company, no patents, and no recorded acquisitions or partnerships. The firm earns rent-based revenue from leasing its owned billboard inventory to advertising agencies and direct clients, with no subscription SaaS pricing model apparent in the source data despite the database platform.

Name

Dovira

Legal name

Фірма «Довіра»

Website

https://dovira.ua

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Dovira (Довіра Аутдор) is a privately held Ukrainian outdoor advertising operator that owns approximately 2,000 billboard surfaces in 6x3m format across 60+ Ukrainian cities, offering advertising agencies and direct brand clients a searchable Address Database platform for geographic and consumer-segmented media planning.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising
• Billboard advertising
• Outdoor media
• Advertising inventory
• Billboard network

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Billboard/Outdoor Advertising Space Rental: Rental of outdoor advertising surfaces (6x3m format) to advertising agencies and direct clients. The network includes approximately 2000 billboard surfaces across 60+ cities in Ukraine.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dovira owns and operates a network of approximately 2,000 outdoor billboard advertising surfaces in 6x3m format, covering Kyiv, regional centers, and large cities across Ukraine. The company also provides a proprietary online address database platform ("Адресна база") that catalogs its billboard inventory with geographic and consumer segmentation categories, enabling advertising agencies and direct clients to browse surfaces and request rental terms for outdoor campaigns.

Product overview

Dovira Outdoor operates as a Ukrainian outdoor advertising company offering a unified product consisting of an address database of outdoor advertising surfaces. Their main offering is the "Довіра Аутдор" (Dovira Outdoor) address database platform, which catalogs approximately 2,000 billboard surfaces in 6x3m format across Kyiv, regional centers, and large cities of Ukraine. The company, founded in 1990, has been in the TOP 10 largest outdoor advertising owners in Ukraine since 2006, covering over 60 cities with populations exceeding 50,000 people.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UkrReklama: Domestic Ukrainian outdoor advertising operator serving advertising agencies and direct brand clients with static billboard inventory across Ukrainian cities.
• Real Media Group Ukraine: Ukrainian OOH operator with a nationwide billboard network. Direct competitor with comparable surface inventory and advertising agency customer base.
• Big Board: One of the largest Ukrainian outdoor advertising operators owning 6x3m billboard networks across multiple cities. Direct competitor to Dovira in the same static billboard segment with similar agency-mediated GTM.

Regional players

• IGPDecaux: Italian outdoor advertising operator focused on street furniture and billboards. Comparable in operating a national-but-regional OOH network with agency clients, illustrating European regional OOH peer dynamics.
• Roya Outdoor Advertising: Regional OOH operator in the Middle East/North Africa with billboard networks. Comparable as a regional-scale operator with billboard inventory and agency-mediated sales, illustrating non-Ukraine regional OOH models.

Broad incumbents

• JCDecaux: Global #1 outdoor advertising company with operations across dozens of countries. While not exclusively in Ukraine, it represents the global incumbent model that Ukrainian operators like Dovira are scaled-down versions of.
• OUTFRONT Media: US-based outdoor advertising company with extensive billboard and transit media assets. Comparable billboard ownership model with segmentation by geography and demographic.
• Lamar Advertising: US-listed outdoor advertising operator with one of the largest billboard portfolios in the Americas. Comparable asset-heavy billboard rental model targeting advertising agencies.
• Clear Channel Outdoor: Global outdoor advertising incumbent with billboard and digital OOH networks. Comparable business model in owning and operating large billboard surfaces for agency-driven media planning.
• Stroer SE & Co. KGaA: Major German outdoor and digital advertising operator. Comparable as a national OOH incumbent with a digital transformation roadmap, illustrating where Dovira's static billboard model could evolve or be disrupted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dovira