Cocatrel

What Cocatrel does

Cocatrel (Cooperativa dos Cafeicultores da Zona de Três Pontas) is a Brazilian agricultural cooperative founded on July 18, 1961, in Três Pontas, Minas Gerais, by 144 coffee farmers. Over more than six decades it has grown into the 2nd largest coffee cooperative in Brazil and the 23rd largest cooperative overall in the Valor 1000 ranking, with 8,000+ member producers across 125+ municipalities, 20 receiving/warehousing units, 14 agricultural supply stores (lojas agropecuárias), 5 cafeteria locations, dairy processing facilities, a roasting plant, and a quality testing laboratory.

The cooperative runs a vertically integrated agribusiness platform: it aggregates and commercializes coffee, soy, and corn from members; supplies agricultural inputs through its own retail stores; provides agronomic technical assistance, certification support (4C, SCA, ABIC), and rural credit via CPR instruments; and operates consumer-facing brands across roasted coffee (Mokinha, Superior, Gourmet Reserva, Montrêas, Melhores Cafés, Cafeína, 65 Anos edition), dairy, chocolates, and accessories. Digital infrastructure includes the Portal do Cooperado member portal, the Portal Mercado de Café real-time pricing portal, the CDT Coffees export platform, and the Café+ content blog.

Cocatrel generates revenue through transaction fees on commodity commercialization, merchandise sales of agricultural inputs, unit-priced consumer packaged goods via e-commerce (cafes.cocatrel.com.br), physical cafeterias, and four Brazilian marketplaces (Amazon, Mercado Livre, Magazine Luiza, MarketCoop), plus export sales to more than 40 countries. Reported FY2024 revenue is R$3,303.4 million. Distinctive social and brand assets include the Cafeína Cocatrel program, which connects 2,179 women producers across 5 nuclei, and a PDGC-tracked management program that achieved the Silver Medal at the Commitment to Excellence level in the 2025 SomosCoop awards.

Name

Cocatrel

Legal name

Cooperativa dos Cafeicultores da Zona de Três Pontas

Website

https://cocatrel.com.br

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cocatrel is a Brazilian agricultural cooperative (founded 1961, Três Pontas, MG) that aggregates, stores, and commercializes coffee, soy, and corn from 8,000+ member farmers, supplies agricultural inputs through 14 retail stores, and sells branded roasted coffee and dairy products domestically and to 40+ export countries.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Services / Coffee Cooperative

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)

Keywords

• Coffee cooperative services
• Agricultural commodity trading
• Specialty coffee production
• Agricultural input supply
• Coffee export services

Headquarters

HQ city

Três Pontas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Coffee Storage and Commercialization: Core revenue from receiving, storing, and commercializing coffee produced by cooperative members. The cooperative aggregates product from thousands of farmers and sells to domestic and export markets. This is the primary revenue driver.
2. Agricultural Stores (Lojas Agropecuárias): Sale of agricultural inputs (fertilizers, pesticides, equipment, animal feed, veterinary products) to members and non-members at competitive prices through 14 physical store locations, generating revenue from merchandise sales.
3. Consumer Coffee Products: Roasted and packaged coffee products sold directly to end consumers via e-commerce (cafes.cocatrel.com.br), through physical café/cafeteria units, and via marketplace listings. Also includes dairy products (doce de leite, chocolates) and accessories. Multiple product lines from everyday (Mokinha, Superior) to gourmet (Reserva) to specialty (Montrês, Melhores Cafés, Cafeína).
4. Technical and Agronomic Services: Specialized agronomic and technical assistance provided to cooperative members, including certification support, pest management, and sustainability practices. Part of member value proposition; embedded in cooperative structure.
5. Soy and Corn Trading: Storage and commercialization of soy and corn crops in addition to coffee, expanding the cooperative's agricultural commodity trading footprint beyond coffee.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Cocatrel is a coffee cooperative that aggregates, stores, and commercializes coffee (plus soy and corn) produced by its 8,000+ member farmers, operating 20 receiving units and 14 agricultural input stores across more than 125 municipalities in southern Minas Gerais. It also sells roasted, ground, specialty, and capsule coffee products under its own consumer brands through e-commerce, marketplaces, and cafés, and exports to more than 40 countries.

Product overview

Cocatrel is a diversified agricultural cooperative offering a comprehensive portfolio of coffee products, dairy products, and agricultural services. The core product lines include: (1) Cafés Cocatrel — roasted and ground coffee products ranging from traditional (Mokinha, Superior) to premium (Gourmet Reserva, specialty Montrês line) to commemorative editions; (2) Melhores Cafés — single-origin specialty coffees from named producers with SCA scores above 87 points; (3) Café Cafeína — specialty coffee celebrating women coffee producers; (4) Café em Grãos Cru — raw green coffee beans for home roasting; (5) Chocolates and Dulces — chocolate bars and dulce de leche confectionery products; (6) Acessórios — gift boxes, filters, and apparel. The cooperative also provides agricultural services including 20 storage warehouses, 14 agricultural supply stores, coffee roasting facilities, dairy processing, laboratory testing, technical assistance, and the CDT Coffees digital trading platform. The Café+ blog serves as a content platform covering production, market, and coffee culture topics.

Differentiator

Problem solved

Functional benefit

Brands

• Cafés Cocatrel: Coffee product line including Mokinha, Superior, Gourmet Reserva, and Special coffees sold through e-commerce platform
• Cafeína Cocatrel
• Mokinha
• Superior
• Reserva (Gourmet)
• Montrês
• Melhores Cafés (Best Coffees)
• Laticínios Cocatrel
• Café Mais

Products and services

• Coffee Storage and Commercialization Services
• Lojas Agropecuárias (Agricultural Supply Stores)

Quantifiable outcome

• Annual revenue of R$3,303.4 million (2024), ranking 368th among all Brazilian companies and 2nd among coffee cooperatives
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner. Cocatrel coffee products are available for purchase on Amazon's Brazilian marketplace, extending the cooperative's consumer reach beyond its own e-commerce platform.
• Mercado LivrecoreChannel Partner/ Reseller/ DistributorMarketplace distribution partner. Cocatrel coffee products are listed on Mercado Livre, one of Latin America's largest e-commerce platforms, enabling broad national consumer access.
• MagazineluizaminorChannel Partner/ Reseller/ DistributorMarketplace partner. Cocatrel coffee products available through Magazineluiza's Brazilian e-commerce and retail network.
• MarketCoopminorChannel Partner/ Reseller/ DistributorCooperative marketplace platform. Cocatrel products are available through MarketCoop, a marketplace specifically serving the cooperative sector.
• CDT CoffeescoreStrategic or Co-development PartnerCDT Coffees (cdtcoffees.com.br) is a related unit/brand of Cocatrel focused on coffee marketing and international sales, likely handling export operations and specialty coffee programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Cooxupé (Cooperativa Regional de Cafeicultores em Guaxupé): The largest coffee cooperative in Brazil, also based in Minas Gerais. Directly comparable to Cocatrel across coffee aggregation, storage, roasting, export, and consumer products — Cooxupé is the #1 player in the same Brazilian coffee cooperative market where Cocatrel is #2.
• Minasul (Cooperativa dos Cafeicultores da Região de Alfenas): Regional coffee cooperative operating in southern Minas Gerais, providing the same full-stack cooperative services (storage, commercialization, agricultural inputs) to coffee farmers in adjacent municipalities. Closest geographic and operational peer to Cocatrel.
• Expocaccer (Cooperativa dos Cafeicultores do Cerrado): Brazilian coffee cooperative based in the Cerrado region focused on specialty coffee commercialization. Comparable to Cocatrel in coffee aggregation and export activities but with a specialty-only positioning.
• Cocapec (Cooperativa de Cafeicultores e Agropecuaristas): Minas Gerais-based coffee cooperative offering similar cooperative services including storage, commercialization, and member support. Direct competitive overlap with Cocatrel in producer-member services and coffee trading.

Broad incumbents

• ECOM Coffee: One of the world's largest coffee traders operating across multiple origins. Comparable to Cocatrel as a counterparty/competitor in global coffee commercialization, though as a multinational merchant rather than a producer cooperative.
• Illy Caffè: Premium Italian espresso and coffee manufacturer with substantial Brazilian sourcing. Comparable to Cocatrel in premium coffee branding and Brazilian specialty sourcing, though operating at global scale as a private brand.
• Louis Dreyfus Company: Global commodity merchant with significant coffee operations including origination in Brazil. Comparable to Cocatrel in coffee sourcing and export, though as a diversified multinational trader rather than a producer-owned cooperative.
• Volcafé (ED&F Man): Major global coffee trading and origination business. Competes with Cocatrel for export customers and operates warehousing/sourcing infrastructure in Brazil, though at much larger scale and as a private merchant.
• Nestlé Brasil: Largest food and beverage company in Brazil and a major buyer of Brazilian coffee. Comparable as a coffee consumer-products counterpart and an indirect competitor for retail coffee shelf space against Cocatrel's consumer brands.

Emerging players

• 3 Corações: Brazilian coffee company (formerly part of São Miguel group) with growing roasted and capsule coffee brands. Comparable to Cocatrel in Brazilian consumer coffee products and foodservice channels, though without the cooperative ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Cocatrel
• Facebookweb.facebook.com/cocatrel
• Instagraminstagram.com/cocatrel
• Xx.com/cocatrel
• LinkedInlinkedin.com/company/cocatrel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocatrel