What RS Informatica does

RS Informatica is a privately held, small-scale (1-10 employees) retailer of computer hardware and peripherals, registered under a Brazilian domain (rsinformatica.com.br) with stated origins in Paraná, Brazil, while concurrently operating five physical retail showrooms across the Miami-Fort Lauderdale metropolitan area (Coconut Grove, Dade County, Fort Lauderdale, Biscayne, and Pembroke Pines). Its product catalog is concentrated in commoditized IT accessories — mice, keyboards, wireless combos, UPS/nobreak systems, printers, notebooks, and select security cameras — dominated by third-party brands such as Logitech, HP, Genius, and NTC, with visible unit prices ranging from R$45 to R$195.

The company's technology stack is a standard, out-of-the-box PrestaShop shopping-cart storefront with SSL-secured checkout (Visa/Mastercard/PayPal), supplemented by a basic email newsletter, social-share buttons, and UPS-tracked drop-ship fulfillment within two days of payment. There is no proprietary software, no mobile app, no API surface, and no AI/ML features; company info pages contain placeholder Lorem ipsum text, and several navigation links still carry default PrestaShop URL slugs (e.g., '/3-clothes', '/4-men'), indicating a low-investment template deployment.

RS Informatica makes money through transactional, one-time hardware sales — both online via its e-commerce storefront and offline via its five Miami-area stores — to individual consumers and small businesses, with a single adjacent service line (notebook maintenance). It carries no disclosed revenue, no funding history, no partnerships, no management team on file, and no certifications or patents; ownership and incorporation details beyond the .br domain are not disclosed.

Name

RS Informatica

Legal name

RS Informatica

Website

https://rsinformatica.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RS Informatica is a small private Brazilian-registered retailer selling computer peripherals, accessories, and notebooks through a PrestaShop e-commerce site and five Miami-area retail stores, serving individual consumers and small businesses with one-time hardware purchases.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers) (CRACABAC)

akta.pro secondary industry

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

Keywords

• Computer hardware retail
• Computer peripherals store
• Notebook repair service
• Consumer electronics retail
• UPS power systems

Headquarters

HQ city

Paraná

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of computer hardware and accessories including mice, keyboards, notebooks, UPS systems, and printers. Products are sold at fixed prices with Brazilian Real (R$) currency. Revenue generated through one-time purchase transactions rather than subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RS Informatica is a small e-commerce and physical-store retailer that sells computer hardware, peripherals, and accessories — including mice, keyboards, notebook computers, UPS (nobreak) systems, printers, headphones, and laptop stands — primarily from brands such as Logitech, HP, Genius, and NTC. The company also offers a notebook maintenance and repair service alongside its product sales, operating through its PrestaShop-powered website (rsinformatica.com.br) and five physical retail showrooms in the Miami/Fort Lauderdale area of Southeast Florida.

Product overview

RS Informatica is a Brazilian e-commerce retailer operating on PrestaShop Shopping Cart Software that sells computer products and accessories. The product portfolio includes peripherals (mice, keyboards) from brands like Logitech, Genius, HP, and NTC, organized into categories such as Computadores (Pcs and Notebooks), Acessórios (keyboards, headphones, bases), Mouse, Nobreaks (UPS), and Impressoras (printers). The company also offers notebook maintenance services. The most prominent products are Logitech peripherals including Mouse M170, Mouse M90, Keyboard-Mouse Combo MK235, and Keyboard K120.

Differentiator

Problem solved

Functional benefit

Products and services

• Mouse M170 Logitech

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Micro Center: Specialty retailer of computers, peripherals, and components operating both physical superstores and online. Highly comparable to RS Informatica because both sell branded mice, keyboards, printers, and PCs to consumers and small businesses through a brick-and-mortar-led model.
• B&H Photo Video: Large multi-channel electronics retailer combining a flagship New York superstore with a substantial e-commerce operation. Comparable to RS Informatica as a multi-channel retailer of branded peripherals, computers, and accessories.
• Adorama: Consumer and prosumer electronics retailer with both physical presence and a sizable e-commerce site selling computers, peripherals, and accessories. Comparable on hybrid retail/online model and product mix.
• Kabum!: Brazilian e-commerce specialist in computers, peripherals, components, and accessories. Directly comparable to RS Informatica on the Brazilian .com.br domain, product mix (mice, keyboards, notebooks, printers), and target consumers/SMBs.
• Newegg: Major online retailer of computers, peripherals, and consumer electronics with deep assortment of Logitech, HP, and similar brands. Comparable to RS Informatica on the e-commerce side of the hybrid model and on product mix.

Broad incumbents

• Mercado Livre: Latin America's leading e-commerce marketplace with deep assortment of branded electronics, peripherals, and PCs. Comparable as a primary competitive channel for RS Informatica's .com.br-domain customer base in Brazil and Portuguese-speaking buyers.
• CDW: Large-scale multi-segment reseller of computers, peripherals, software, and services to business, government, and education customers. Comparable on product portfolio and SMB/customer overlap, though much larger and B2B-led.
• PC Connection / Connection: Multi-brand direct marketer of IT products including computers, peripherals, printers, and accessories to SMB and consumer customers. Comparable on branded IT/electronics assortment and direct-to-customer motion.
• Best Buy: Largest US big-box specialty consumer electronics retailer with extensive physical footprint plus a strong e-commerce site. Comparable on category overlap (PCs, peripherals, printers, UPS) and on the hybrid physical/online model, though at vastly greater scale.
• Insight Enterprises: Global IT solutions provider reselling hardware, peripherals, and software with services overlay. Comparable on the technology-product retail layer and small-business customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rs-informatica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RS Informatica