What Drainbo does

Drainbo Natural is a US-based cleaning products company headquartered in Oakdale, California, that formulates and sells natural, nontoxic cleaners built on biological/microbial technology — blends of safe chemicals with naturally occurring microorganisms originally developed for wastewater treatment in the 1970s. The company's product portfolio is narrow and focused, consisting of four SKUs at price points between $11.99 and $17.99: a flagship drain cleaner, a pet stain and odor eliminator, a pet residue cleanup with hose attachment, and a specialty wetsuit cleaner (Pau Pilau). Drainbo was the first and remains the only drain, septic, and holding tank product certified by the Natural Product Association (NPA), and additionally holds USDA Biobased Certification at 91% biobased content.

The business operates a direct-to-consumer e-commerce model through a Shopify-powered storefront at drainbo.com, with a Subscribe & Save subscription tier layered on top of one-time purchases to capture recurring revenue. Distribution extends beyond DTC to Ace Hardware retail stores (placing Drainbo on physical shelves alongside brands like SCOTCHGARD) and the Amazon marketplace, giving the company modest multi-channel reach in the United States.

The target customer is primarily individual consumers — homeowners and pet owners seeking nontoxic, environmentally safe cleaning solutions for drains, septic systems, pet messes, and specialty applications like wetsuits. Drainbo also identifies commercial facility segments (food service, hospitality, healthcare, schools, factories, sporting venues) as addressable use cases, though no enterprise contracts are disclosed. Customer trust signals include over 1,000 verified reviews averaging 4.9/5 on the pet product and the company's stated 77+ year industry heritage tracing back to 1947. The company operates as a privately held, unfunded small business with no disclosed revenue, headcount, or institutional ownership.

Name

Drainbo

Legal name

Drainbo Natural

Website

https://drainbo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Drainbo Natural is a privately held Oakdale, California-based cleaning products company that formulates and sells natural, microbial-based drain, pet, and specialty cleaners (drain cleaner, pet stain/odor eliminator, pet residue cleanup, and a wetsuit cleaner) to US consumers through Shopify DTC, Ace Hardware, and Amazon.

Ownership category

akta.pro rank

Product category

Household Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Drain cleaning products
• Natural cleaning supplies
• Pet stain remover
• Biological cleaners
• Household cleaners

Headquarters

HQ city

Manteca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales (Direct-to-Consumer): Revenue generated from selling cleaning products directly to consumers through the company's e-commerce website. Products include drain cleaners, pet stain/odor eliminators, and specialty cleaners at various price points ($11.99-$17.99).
2. Subscription (Subscribe & Save): Recurring revenue model offering customers a subscription option for regular product delivery at discounted prices (e.g., Pet Stain & Odor Eliminator at $11.99 vs $14.99 regular price).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Drainbo Natural manufactures and sells an all-natural, nontoxic line of cleaning products built around a proprietary biological cleaning technology that blends safe chemicals with naturally occurring microorganisms. The product portfolio centers on drain cleaners (drains, septic systems, holding tanks), pet stain and odor eliminators, pet residue outdoor cleanup, and a specialty wetsuit cleaner. Products are 100% natural, pet- and family-safe, USDA Certified Biobased (91%), and certified by the Natural Product Association (NPA).

Product overview

Drainbo is a natural cleaning products company offering a focused portfolio of four core and add-on products. The flagship offering is the Drainbo Natural Drain Cleaner, which uses biological cleaning technology combining safe chemicals with naturally occurring microorganisms. The product line extends to pet-specific solutions including the Pet Stain & Odor Eliminator and Pet Residue Cleanup with hose attachment, as well as the specialized Pau Pilau Wetsuit Cleaner. All products emphasize 100% natural, nontoxic formulations certified by the Natural Product Association and USDA Biobased standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Drainbo Natural Drain Cleaner An all-natural, nontoxic 32 oz drain cleaner that combines safe chemicals with naturally occurring microorganisms for fast action and extended microbial cleaning of drains, septic systems, and holding tanks. Priced at $11.99 one-time purchase. Sold to consumers and indicated for residential drain maintenance.
• Drainbo Natural Pet Stain & Odor Eliminator A 32 oz enzymatic all-natural stain and odor eliminator formulated for pet messes. Designed to penetrate thoroughly and clean effectively with all-natural agents. Priced at $14.99 one-time or $11.99 via Subscribe & Save, with a 30-Day Moneyback Guarantee. Targeted at pet owners and households.
• Drainbo Natural Pet Residue Cleanup (with Hose Attachment) A 32 oz pet residue cleanup solution bundled with a hose attachment for outdoor use, enabling treatment of larger areas such as yards. Priced at $17.99 one-time purchase. Targeted at pet owners needing outdoor-area cleanup.
• Pau Pilau All-Natural Wetsuit Cleaner An all-natural cleaner specifically formulated for wetsuits, designed to clean without damaging sensitive wetsuit materials. Priced at $13.99 one-time purchase. Targeted at divers, surfers, and other wetsuit users.

Quantifiable outcome

• USDA Certified Biobased Product - 91% biobased content
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ace HardwarecoreChannel Partner/ Reseller/ DistributorDrainbo products are sold at Ace Hardware retail stores, appearing alongside other cleaning brands. This retail partnership provides physical store distribution for the brand alongside major names like SCOTCHGARD.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dr. Bronner's: Natural soap and cleaning products company with strong eco-friendly and USDA Organic credentials. Comparable to Drainbo on natural ingredients philosophy and multi-surface cleaning applications, with significantly larger brand reach.
• Mrs. Meyer's Clean Day: SC Johnson-owned natural household cleaning brand sold in mass retail. Comparable to Drainbo on the natural cleaning positioning but with a much broader multi-surface product portfolio.
• Seventh Generation: Unilever-owned brand offering a broad portfolio of natural and biobased household cleaning products. Overlaps with Drainbo's eco-friendly positioning and household-cleaning use cases at much greater scale.
• Nature's Miracle: Tetra-owned market-leading pet stain and odor elimination brand. Comparable to Drainbo's pet product line but with broader SKU coverage and significantly larger retail distribution.
• ECOS: Plant-based, eco-friendly household and personal care cleaning products brand. Comparable to Drainbo via natural/biobased formulation philosophy and multi-surface household cleaning applications.
• Drano: S.C. Johnson-owned mainstream drain cleaner brand and category leader. The dominant incumbent in drain cleaning against which Drainbo competes via natural/biological differentiation rather than head-to-head chemistry.
• CLR: Specialty cleaning brand (Jelmar) targeting calcium, lime, rust, and tough household stains. Adjacent to Drainbo's specialty-cleaner positioning though differentiated by chemistry rather than biology.

Direct peers

• Rocco & Roxie Supply Co. Leading direct-to-consumer pet stain and odor eliminator brand. Directly comparable to Drainbo's Pet Stain & Odor Eliminator and Pet Residue Cleanup SKUs in product format, target customer (pet owners), and distribution channel.
• Bio-Clean: Long-standing biological drain cleaner brand using bacteria and enzymes to break down organic waste in drains, septic systems, and holding tanks. Direct functional competitor with the same microbial mechanism as Drainbo.
• Green Gobbler: Eco-friendly drain and cleaning product brand offering biological/enzymatic drain openers and stain removers. Competes head-to-head with Drainbo in the natural drain cleaner category with similar pet-safe and biobased positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/follow
• Facebookfacebook.com/drainboproducts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drainbo