The Miracle League of the Triangle

What The Miracle League of the Triangle does

The Miracle League of the Triangle, Inc. is a North Carolina 501(c)(3) non-profit founded in 2006 by Robin Rose and Tony Withers that operates an adaptive, non-competitive baseball program for individuals ages 5–75 with diagnosed disabilities or IEP/504 plans. The organization runs two seasons per year across three custom-built, fully accessible fields in Cary (Andy's Foundation Field at Adams Elementary School, 2006), North Raleigh (Fred Smith Company Field on Triangle YMCA-donated land, 2014), and Durham (Durham Bulls Miracle League Park, co-developed with the Durham Bulls and Capitol Broadcasting, 2023), and currently serves 650+ athletes per season supported by 200+ volunteer coaches and 7,000+ volunteer hours. Core program design uses rubber non-slip synthetic surfaces to permit wheelchair and mobility-device access, a one-on-one volunteer buddy system paired to each player, and adaptive rules in which every player bats once per inning and scores a run, with no strikes, outs, or fouls called.

The organization monetizes through a diversified, mission-driven revenue mix rather than a commercial product: a flat $35 per-season player registration fee with hardship exceptions, individual tax-deductible donations via the MyGiving portal, tiered league and field naming sponsorships (Fred Smith Company, HWY 55 Charitable Foundation, WithersRavenel, Burns & McDonnell, TowneBank, and others), and two signature annual fundraising events — the Swinging for the Fences Golf Tournament (with sponsorship tiers from $1,500 to $10,000) and the Dunk Day team-based fundraiser (which exceeded its $60,000 leaguewide goal in Spring 2023). Go-to-market is community-led: player acquisition runs through word-of-mouth and referrals from schools, disability organizations, and healthcare providers; volunteer recruitment targets corporate groups, churches, schools, and civic organizations; and sponsorship sales target local and regional businesses, including board-level commitments from senior executives at firms such as WithersRavenel, SAS Institute, TowneBank, SAS, and Duke University.

Operations are run by a four-person full-time staff led by Executive Director Benjy Capps (since 2014), supported by Director of Baseball Operations Cyndy Vagle, Player Services Coordinator Trisha Keen, and Volunteer Coordinator Lauren Key (joined February 2026). Governance sits with a board chaired by Landy Townsend (VP Marketing, Valeris), with immediate past chair Scott Strickland (Assistant GM, Durham Bulls), treasurer Jeffrey J. Eakes (Senior Director of Corporate Treasury, SAS Institute), and roughly fifteen additional members drawn from regional business, banking, real estate, healthcare, and nonprofit leadership. The technology footprint is intentionally minimal: a website, online player/volunteer registration through a self-serve portal, and integration with FrontStream (fundraising), VolunteerLocal (scheduling), and MyGiving (donations); there are no AI/ML components, patents, or proprietary software assets.

Name

The Miracle League of the Triangle

Legal name

Miracle League of the Triangle, Inc.

Website

https://mltriangle.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Miracle League of the Triangle is a North Carolina 501(c)(3) non-profit founded in 2006 that runs adaptive, non-competitive baseball programs for individuals ages 5–75 with disabilities across three accessible fields in Cary, Raleigh, and Durham, serving 650+ athletes and 7,000+ volunteer hours per season.

Ownership category

akta.pro rank

Product category

Adaptive Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Adaptive & Para-Sport Training Programs (MPAKAJAK), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Adaptive baseball programs
• Inclusive youth sports
• Disability recreation services
• Accessible athletic facilities
• Volunteer-based nonprofits

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Player Registration Fees: $35 per season registration fee per player. Provides revenue stream while keeping participation affordable. Exceptions made for hardship cases.
2. Individual Donations: Tax-deductible donations from individuals supporting the mission. Online giving portal available through mygiving.net.
3. League Sponsorships: Corporate sponsors pay for field naming rights, team sponsorships, and branding visibility. Multiple tiers available from founding sponsors to team-level support.
4. Golf Tournament Revenue: Annual Swinging for the Fences Golf Tournament generates significant fundraising. 2026 tournament includes Home Run Title Sponsor at $10,000, Base Hit Sponsors at $1,500, and other tiers.
5. Dunk Day Fundraising: Leaguewide fundraising event where teams raise money to earn the opportunity to dunk their coaches. Goal of $60,000 for Spring 2023; raised over $64,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Miracle League of the Triangle operates a fully inclusive adaptive baseball program for individuals ages 5-75 with diagnosed disabilities, offering non-competitive Youth League and Adult League divisions across three accessible fields in Cary, Raleigh, and Durham, North Carolina. The program pairs each player with a one-on-one volunteer buddy and uses modified rules (no strikes, outs, or fouls) so that every player bats and scores each inning. Supporting programs include the Volunteer Buddy System, annual fundraising events (Swinging for the Fences Golf Tournament and Dunk Day), and tiered corporate sponsorship packages.

Product overview

The Miracle League of the Triangle operates a fully inclusive baseball program for individuals with special needs (ages 5-75) across three accessible fields in Cary, Raleigh, and Durham, North Carolina. The core offering is the Miracle League Baseball Program featuring non-competitive youth and adult leagues where every player bats and scores. The organization runs two eight-week seasons annually (spring and fall) serving over 650 players. Supporting services include the Volunteer Buddy Program providing one-on-one assistance, the Player Registration System for managing participant intake, and fundraising events including the annual Swinging for the Fences Golf Tournament and Dunk Day fundraiser. The program is distinguished by its custom-designed accessible fields with rubber non-slip surfaces, no-cleats policy, and focus on creating positive life experiences for players and their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Miracle League Baseball Program Inclusive adaptive baseball league serving individuals ages 5-75 with special needs, offering non-competitive Youth League and Adult League divisions across three accessible fields in Cary, Raleigh, and Durham, NC. Every player bats once and scores a run each inning; volunteer buddies provide one-on-one assistance.
• Swinging for the Fences Annual Golf Tournament Annual charity golf tournament with multiple sponsorship tiers ranging from $1,500 (Base Hit, Putting Green, Driving Range) to $10,000 (Home Run Title Sponsor), generating proceeds to support players and families.
• Dunk Day Fundraiser Annual league-wide fundraising event where teams raise money to earn the opportunity to dunk their coaches. Team fundraising pages run on FrontStream; leaguewide goal of $60,000 (Spring 2023 raised over $64,000) with individual team goals of $500.
• Volunteer Buddy Program One-on-one volunteer buddy system pairing each player with a dedicated helper (age 12+) during games. Buddies provide physical assistance, encouragement, and safety support, with on-site training provided before each shift.
• Player Registration System Online registration platform for new players requiring a 5-step application (player info, parent info, medical info, final review); returning players use individual login credentials to sign up for seasons. Registration fee is $35 per season.
• Youth League Division Baseball program division for individuals in school, ages 5 through 21. Teams organized by grade level and ability, serving players with diagnosed disabilities or IEP/504 plans.
• Adult League Division Baseball program division for individuals ages 18 and up with no upper age limit, including Tuesday/Thursday Adult Leagues and the Sr/Jr APA (All-Points Adaptive) competitive division.

Quantifiable outcome

• 650+ athletes served per season
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• WithersRavenelflagshipGTM or Marketing Partner · 3 August 2026Presenting sponsor of the Seventh Annual Swinging for the Fences Golf Tournament on August 3, 2026 at MacGregor Downs Country Club. Tony Withers, CEO of WithersRavenel, is a co-founder of the organization along with Robin Rose.
• Durham BullsflagshipStrategic or Co-development PartnerNaming partner of Durham Bulls Miracle League Park at 473 Morehead Avenue. Located near Durham Bulls stadium. Scott Strickland, Assistant General Manager of Durham Bulls, serves on the board.
• Triangle YMCAcoreStrategic or Co-development PartnerGenerously donated land for the Fred Smith Company North Wake Field. Yo Sobha, Executive Director with YMCA of the Triangle, serves on the board.
• Capitol BroadcastingcoreStrategic or Co-development PartnerLocated near Durham Bulls stadium which is owned/operated by Capitol Broadcasting Company.
• Wake County Public School SystemcoreStrategic or Co-development PartnerPartnership with Wake County Public Schools to locate field at Adams Elementary School in Cary.
• Carolina MudcatsminorGTM or Marketing PartnerMinor league baseball team partnership; Happy Tulips Holland logo appears indicating potential partnership.
• Adams Elementary SchoolcoreStrategic or Co-development PartnerSchool location for the original Cary field (Andy’s Foundation Field at Adams Elementary School, 805 Cary Towne Boulevard, Cary, NC 27511).

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Move United (formerly Disabled Sports USA): National umbrella organization supporting adaptive sports programming across multiple sports and geographies. It is comparable as a broader ecosystem peer in the disability sports nonprofit space and a potential partner or referral pipeline for the Triangle chapter's families.
• Miracle League National (parent/affiliate network): The national umbrella organization that inspired and licenses local Miracle League chapters. It is the most direct comparable as the franchisor of the same adaptive baseball model, providing fields, programming standards, and the network of 300+ affiliated leagues including the Triangle chapter.

Direct peers

• Little League Challenger Division: Little League's adaptive baseball program for children and adults with physical and intellectual disabilities. It operates a near-identical buddy-based, non-competitive adaptive baseball model and serves as the primary direct substitute for players and families choosing between Miracle League and Challenger programs.
• Special Olympics North Carolina: State-level Special Olympics affiliate offering year-round adaptive sports training and competition for individuals with intellectual disabilities across North Carolina. It overlaps with the Triangle chapter on the special-needs athlete population and competes for the same volunteer and donor pools in the same Triangle region.
• YMCA of the Triangle (Adaptive Programs): Regional YMCA that donated land for the Triangle chapter's North Wake field and runs Camp GRACE and inclusive/adaptive day-camp programming. It is a strategic partner and partial competitor for adaptive recreation programming and special-needs families in the same Triangle geography.

Emerging players

• National Wheelchair Basketball Association (NWBA): Governing body and league operator for adaptive team sports. Not a direct competitor for baseball but a relevant peer in the adaptive team-sports space if the Triangle chapter were to extend into additional adaptive sports programming.
• Dream Adaptive Recreation (WNC): Western North Carolina-based adaptive recreation nonprofit. Operates with a similar small-staff, volunteer-powered model targeting individuals with disabilities in a defined regional market; useful as a peer for understanding the scale and economics of running an adaptive recreation nonprofit.

Others

• Durham Parks and Recreation - Adaptive Recreation: Municipal adaptive recreation programs in the same Durham market where the Miracle League operates its third field. Functions as a partial substitute and a referral partner for families seeking inclusive sports opportunities in the Triangle.

Regional players

• TAG (Triangle Adaptive Golf) / Adaptive Sports Programs in NC: Other Triangle-area adaptive sports nonprofits that compete for special-needs athletes, volunteers, and corporate sponsorships in the same geographic market. They serve as alternative programming options for families the Miracle League is trying to reach.
• Easterseals UCP North Carolina & Virginia: Regional disability services nonprofit providing therapeutic recreation, camps, and adaptive programming across NC/VA. Comparable as a regional nonprofit serving the same special-needs population with overlapping program types and donor/supporter base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MLoftheTriangle
• Facebookfacebook.com/MiracleLeagueOfTheTriangle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Miracle League of the Triangle