Maybury Material Handling

What Maybury Material Handling does

Maybury Material Handling is a privately held, full-service material handling equipment distributor founded in 1976 and headquartered at 90 Denslow Rd, East Longmeadow, Massachusetts. The company designs, supplies, services, and rents material handling equipment for manufacturing, distribution, and warehousing customers throughout New England, primarily Massachusetts and Connecticut. Its product portfolio spans Crown lift trucks (electric and IC counterbalance forklifts, reach trucks, order pickers, pallet jacks, stackers, very narrow aisle turret trucks, tow tractors), Skyjack and Genie aerial lifts, Gorbel cranes and fall protection, pallet rack and storage systems (Unarco, Quantum Storage, Borroughs), mezzanines, conveyors and freight lifts, dock and door equipment, ergonomic lift tables and positioners, J-tec industrial tugger carts and trailers, PowerBoss/FactoryCat/Minuteman cleaning equipment, and Modular Office Systems and Clean Rooms. Maybury also distributes Crown Lithium-Ion Energy Systems for industrial battery and charging applications.

The company's underlying technical capability sits in its Systems Engineering Department, which uses AutoCAD for custom layout and design, supported by certified welders, in-house fabrication, and a state-of-the-art paint booth for color matching. It complements equipment sales with factory-trained installation (60+ years of combined installer experience, 95% customer rating), 24/7 parts availability and service/repair, short- and long-term equipment rentals, OSHA-compliant safety training (forklift certification, lockout/tagout, fall protection), professional warehouse design and layout services, and custom build/fabrication projects. Maybury markets a 'Smart Material Handling Solutions' framework covering Automation (DualMode Automated Forklifts, Semi-Automated Order Picking, Auto Positioning), Connected (Operator & Fleet Management, Fleet Maintenance Management), and Energy (Lithium-Ion Energy Systems) categories built primarily around OEM offerings.

Maybury's business model is multi-stream: hardware sales (forklifts, racking, cranes, cleaning equipment, modular structures), professional services (installation, repair, warehouse design, safety training), parts sales (some via Crown's online shop), and equipment rentals. Pricing is quote-based across all lines, and the go-to-market is enterprise field sales supported by a fleet of service vehicles, a 'Request a Quote' website channel, phone-based inbound (1-888-629-2879), and OEM-linked parts e-commerce. Revenue is not publicly disclosed, no funding rounds or M&A are reported, and ownership appears founder-led with John Maybury as the company head. Maybury has earned the MHEDA Most Valuable Partner award for 15 consecutive years through 2025.

Name

Maybury Material Handling

Legal name

Maybury Material Handling

Website

https://maybury.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Maybury Material Handling is a privately held, full-service material handling equipment distributor founded in 1976 that sells, services, and rents forklifts, aerial lifts, storage systems, cranes, cleaning equipment, and modular structures for manufacturing, distribution, and warehousing customers across New England.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution and Service

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

akta.pro secondary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Material handling equipment
• Forklift sales
• Warehouse design
• Industrial cleaning equipment
• Warehouse storage solutions

Headquarters

HQ city

East Longmeadow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of material handling equipment including forklifts (Crown, electric counterbalance, IC counterbalance, reach trucks, order pickers, pallet jacks, stackers, very narrow aisle), aerial lifts/scissor lifts, cleaning equipment (sweepers, scrubbers), storage solutions (pallet racks, mezzanines), conveyors, dock and door equipment, overhead cranes, ergonomic equipment, carts and trailers.
2. Service and Repair: Comprehensive service and repair for all material handling equipment. 24 hours a day, 7 days a week parts availability.
3. Parts Sales: Parts sales for equipment they service, including batteries, chargers, and accessories.
4. Equipment Rentals: Rental of material handling equipment for customers needing flexibility or temporary capacity.
5. Warehouse Design Services: Custom warehouse design and optimization services to help businesses design and optimize their facilities.
6. Safety Training: Forklift safety training and certification services, including OSHA-compliant lockout tagout training and fall protection training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maybury Material Handling supplies, services, and rents material handling equipment, including forklifts, aerial lifts, conveyors, dock and door equipment, overhead cranes, pallet racks, mezzanines, cleaning equipment, modular offices, and ergonomic products, to manufacturing, distribution, and warehousing customers across New England. The company pairs equipment distribution with 24/7 parts and service, equipment rentals, OSHA-compliant safety training, AutoCAD-based warehouse design, and custom build/fabrication services, positioning itself as a one-source provider for the full lifecycle of customer material handling needs.

Product overview

Maybury Material Handling is a full-service material handling equipment provider serving manufacturing, distribution, and warehousing customers throughout New England since 1976. Their product portfolio centers around Crown lift trucks (electric counterbalance, internal combustion, reach trucks, order pickers, pallet jacks, stackers, very narrow aisle turret trucks, and tow tractors) complemented by a comprehensive range of complementary equipment including pallet racking and storage systems, mezzanines and custom fabrication, conveyors and freight lifts, dock and door equipment, overhead cranes and fall protection systems, lift tables and ergonomic positioners, modular offices and clean rooms, industrial cleaning equipment (sweepers, scrubbers, autonomous cleaners), and industrial vehicles (carts, trailers, scissor lifts). The company supports these products with comprehensive services including 24/7 parts and service/repair, equipment rentals, warehouse design and optimization, safety training (OSHA-certified forklift certification, lockout/tagout, fall protection), and custom build/fabrication. They also offer lithium-ion energy systems as part of their Crown battery and charger offerings. Maybury operates as a one-source provider, combining equipment sales with design, installation, and ongoing support services to serve the entire lifecycle of customer material handling needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Crown Electric Counterbalance Forklifts Electric counterbalanced forklifts designed for indoor applications, providing zero-emission operation with reliable performance for warehouse and distribution center operations.
• Crown Internal Combustion Counterbalance Forklifts Internal combustion forklifts designed for outdoor and heavy-duty applications, capable of handling demanding loads in manufacturing and warehousing environments.
• Crown Reach Trucks Electric reach trucks designed for narrow aisle operations, maximizing warehouse storage density while providing efficient picking and put-away capabilities.
• Crown Order Pickers Electric order pickers designed for selecting individual items at various heights, enabling efficient piece-pick operations in warehouse environments.
• Crown Pallet Jacks Electric and manual pallet jacks for efficient horizontal transport of palletized loads within warehouses and distribution centers.
• Crown Stackers Electric stackers for lifting and stacking pallets to various heights, suitable for loading and unloading trucks and stacking operations.
• Crown Very Narrow Aisle Turret Trucks Turret trucks (TSP Series) designed for very narrow aisle operations, enabling maximum storage density with lift heights up to 675 inches and capacities up to 3300 lb.
• Crown Tow Tractors Electric tow tractors designed for horizontal transport of multiple trailers or heavy loads across manufacturing and warehouse facilities.
• Crown Lithium-Ion Energy Systems Lithium-ion battery systems and chargers for electric forklifts, offering longer run times, opportunity charging capabilities, and reduced maintenance compared to traditional lead-acid batteries.
• Aerial Lifts (Skyjack and Genie) Authorized dealer offering Skyjack boom lifts, articulating lifts, rough terrain and electric scissor lifts, and Genie aerial lift products for elevated work in industrial and warehouse facilities.
• Pallet Rack Storage Systems Pallet racking systems for horizontal storage of palletized materials with 100% selective access across multiple vertical levels, including Unarco beams, uprights, wire decking, and protection accessories.
• Mezzanines and Custom Fabrication Custom mezzanine structures and platforms that maximize vertical space utilization, including OSHA-compliant guardrails and custom color matching through a state-of-the-art paint booth.
• Conveyors and Freight Lifts Conveyor systems for efficient movement of materials and freight lifts for vertical transport between warehouse levels.
• Dock and Door Equipment Loading dock equipment including dock levelers, dock seals, bumpers, and various door types (rolling steel, sectional, high-speed fabric, impact doors) for warehouse access points.
• Overhead Cranes, Hoists, and Fall Protection Overhead bridge cranes, jib cranes, monorails, and hoisting equipment including Gorbel workstation cranes, gantry cranes, articulating jibs, electric chain hoists, G-Force zero gravity hoists, and fall protection systems.
• Lift Tables and Ergonomic Positioners Lift tables and ergonomic equipment designed to reduce worker strain and improve efficiency in material handling tasks.
• Modular Office Systems and Clean Rooms Prefabricated modular office structures and clean room solutions for warehouse and industrial facilities.
• Industrial Cleaning Equipment Commercial and industrial cleaning equipment including sweepers, scrubbers, autonomous and robotic cleaners, and related accessories from PowerBoss, FactoryCat, and Minuteman brands.
• Industrial Vehicles, Carts, and Trailers Industrial vehicles including J-tec CarryMore tugger cart systems (TA-20, TQA-40, TQDB-40, All-in-One Kit Cart) and trailers for material transport applications.
• Service and Repair 24/7 parts availability and service support for all material handling equipment, including preventive maintenance, repairs, and emergency service across New England.
• Equipment Rentals Short-term and long-term rental options for forklifts, aerial lifts, and other material handling equipment with flexible terms.
• Warehouse Design Services Professional warehouse design and optimization services including layout planning, space utilization analysis, and systems engineering using AutoCAD software.
• Safety Training OSHA-compliant forklift safety training, certification programs, and safety courses including lockout/tagout and fall protection training.
• Custom Build and Fabrication Custom design and fabrication services for material handling equipment modifications and specialized solutions, using AutoCAD for design and certified welders for fabrication, with automotive-quality paint booth finishing.

Quantifiable outcome

• 95% average customer rating for installation services
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stafford SpeedwayminorStrategic or Co-development Partner · 1 January 2026Sponsorship partnership for 11th consecutive season providing bonuses for SK Modified and SK Light division winners. Total contributions of $6,750 in 2026. Also title sponsor for Kids Night event. Grand Marshal selection for 54th Annual NAPA Spring Sizzler for John Maybury, company head.
• Crown Equipment CorporationcoreTechnology or IntegrationMaybury is an authorized dealer and service provider for Crown forklifts and material handling equipment. They offer the full Crown portfolio including electric counterbalance, IC counterbalance, reach trucks, order pickers, pallet jacks, stackers, very narrow aisle turret trucks, batteries and chargers, and lithium-ion energy systems. Customers are directed to Crown's online shop for parts purchasing.
• SkyjackcoreTechnology or IntegrationAuthorized dealer for Skyjack aerial lifts including ZB2044 booms, SJ85 AJ articulating lifts, SJ6832 RTE scissor lifts, SJ6826/32 RT rough terrain, SJ63 AJ, SJ40/45 T, and SJIII models.
• GeniecoreTechnology or IntegrationAuthorized dealer for Genie aerial lift products.
• GorbelcoreTechnology or IntegrationAuthorized dealer for Gorbel crane and fall protection equipment including workstation jib cranes, articulating jib cranes, wall cantilever jib cranes, adjustable gantry cranes, free standing bridge cranes, fall arrest systems (Tether Track, Bridge, Ceiling Mounted, Fold Away, Free Standing), G-Force zero gravity hoists, electric chain hoists, monorails, and mobile anchors (Ranger, Road Ranger).
• International Sanitary Supply Association (ISSA)minorOthersIndustry association referenced for research showing facilities following routine cleaning schedules experience 5% boost in employee productivity.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Raymond Corporation: Major intralogistics OEM (electric trucks, warehouse automation, iWAREHOUSE fleet management) selling through a dedicated dealer network. Competes with Maybury's Crown partnership on next-gen automated and connected lift truck solutions.
• Sunbelt Rentals: Largest equipment rental company in North America with a growing material handling and aerial lift rental fleet. Overlaps with Maybury's rental and field-service offering and could enter New England as a scaled competitor.
• Hyster-Yale Materials Handling: Global OEM of Hyster and Yale lift trucks with an extensive authorized dealer network and direct national accounts. Competes with the same customers as Maybury through dealer channels and direct sales for large accounts.
• Toyota Material Handling: Largest lift truck OEM in North America with a dense dealer network and direct national accounts program. Competes head-to-head with Maybury for material handling customers in the New England market.

Direct peers

• Abel Womack: Abel Womack is a fellow long-standing New England material handling equipment distributor (Crown dealer since 1951) with a similar product/service portfolio including forklifts, racking, conveyors, and warehouse design. Direct head-to-head competitor in the same MA/CT/NH/RI/ME geography.
• MH Equipment: Large regional material handling equipment dealer operating across the Midwest and Mid-South with new equipment sales, rentals, service, and parts — a comparable full-service dealer model at a meaningfully larger scale than Maybury.
• H&E Equipment Services: Public equipment services company with material handling, aerial, and earthmoving equipment sales, rentals, parts, and service across more than 100 locations. Comparable full-service business model at national scale, with overlapping customer segments in warehousing and distribution.
• Equipment Depot: One of the largest independent material handling and aerial lift equipment dealers in the U.S., offering forklifts, racking, automation, parts, service, and rentals — directly comparable full-service dealer model with national scale.

Others

• Crown Equipment Corporation: Maybury's primary OEM partner and one of the world's largest material handling equipment manufacturers. Relevant as a partner, supplier, and indirect competitor via Crown's direct national accounts and online parts platform (shop.crown.com) that Maybury resells through.
• Gorbel: Manufacturer of overhead cranes, jib cranes, gantry cranes, and fall protection systems that Maybury sells and services as an authorized dealer. Adjacent peer given the dealer-supplier relationship and overlapping end customers in manufacturing and warehousing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MayburyMaterial
• Facebookfacebook.com/pages/Maybury-Material-Handling/91389788236
• LinkedInlinkedin.com/company/maybury-material-handling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybury Material Handling