McGonigle's Market

What McGonigle's Market does

McGonigle's Market is a single-location retail meat market operating as Store #202 within the Fareway Stores, Inc. network at 1307 W 79th Street, Kansas City, MO. Founded in 1951 and employing 11-50 staff, the market functions as a full-service specialty food retailer serving local Kansas City consumers. The core offering is premium protein, including 100% Full-Blood Wagyu Beef, USDA Prime beef, and Fareway Meat Market private-label items, supported by in-store expert meat specialists.

The business extends beyond a traditional meat counter into a multi-category food retail experience. The store operates a hot and cold daily deli, fresh BBQ to-go, a party-platter program, and a full-service catering arm (linked via mcgonigles.com and Fareway's central catering platform). Adjacencies include an expanded seafood selection, a cheese island with domestic and imported varieties, an expanded wine and spirits assortment, a curated local beer selection, BBQ sauces and seasonings, an expanded grocery range, a bakery, and a Heartland Steak Co. premium beef sub-brand. Services extend the counter model beyond the four walls through a Virtual Meat Counter offering, Dietitian Services, and a Cart To Car carryout convenience program.

Revenue is generated through direct-to-consumer retail at the storefront and via a mobile food truck (Monday-Saturday 11am-6:30pm), supplemented by catering orders and Fareway's centralized online shopping platform. The go-to-market motion is predominantly physical retail with digital marketing via weekly print/digital ads, an email newsletter, and active Facebook and Instagram channels (@fmmkansascity202). Pricing is not publicly disclosed and is communicated through weekly ads and in-store. The company is privately held by Fareway Stores, Inc., with no public ticker, no disclosed funding history, and no M&A or leadership-change activity in the input data.

Name

McGonigle's Market

Legal name

Fareway Stores, Inc.

Website

https://mcgonigles.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-location Kansas City meat market (Fareway Meat Market #202) offering premium Wagyu and USDA Prime beef, deli, BBQ, catering, wine, cheese, and seafood to local Kansas City consumers, operating under Fareway Stores, Inc.

Ownership category

akta.pro rank

Product category

Specialty Meat Market

NAICS

Meat Retailers (445240), Specialty Food Retailers (4452)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Premium meat market
• Butcher shop services
• BBQ catering
• Specialty grocery
• Wagyu beef retail

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail Meat and Grocery Sales: Traditional retail sales model where customers purchase meat, groceries, and prepared foods directly at the storefront. Revenue generated from individual transactions at point of sale.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

McGonigle's Market is a full-service specialty meat market and gourmet grocery operating as Fareway Meat Market store #202 in Kansas City, Missouri. It sells 100% Full-Blood Wagyu Beef, USDA Prime Beef, premium meats, a hot and cold daily deli, fresh BBQ To Go, expanded wine, spirits and local beer, an expanded seafood selection, a Cheese Island with domestic and imported cheeses, BBQ sauces and seasonings, Fareway private-label items, and broader grocery items, supported by expert in-store meat specialist advice.

Product overview

McGonigle's Market operates as a Fareway Meat Market offering a comprehensive food retail experience. The core offering centers on premium meats including 100% Full-Blood Wagyu Beef and USDA PRIME Beef selections, complemented by a full-service deli, fresh BBQ To Go, and extensive specialty food sections. Services include Full Service Catering, Party Platters, Bakery, Virtual Meat Counter, Dietitian Services, and Cart To Car Carryout. The market also features expanded Wine & Spirits, Local Beer, Seafood, and Grocery selections, along with Cheese Island and BBQ Sauces/Seasonings. Expert advice from meat specialists is available to assist customers. Heartland Steak Co. serves as the associated premium steak sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Fareway Meat Market: Full-service meat market brand operated by Fareway Stores, Inc.

Products and services

• 100% Full-Blood Wagyu Beef

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Whole Foods Market: Whole Foods Market is a national premium grocery chain selling Wagyu, USDA Prime beef, specialty cheeses, wine, and prepared foods. Comparable to McGonigle's as a broad premium food retailer with overlapping categories, but operating at national scale across many SKUs rather than a meat-specialized niche.
• Trader Joe's: Trader Joe's is a national specialty grocery chain offering curated premium meats, cheeses, and prepared foods at value price points. Comparable to McGonigle's for the specialty/premium positioning and prepared deli offerings, though broader assortment and much larger scale.
• Costco Wholesale: Costco is a national warehouse club that has expanded aggressively into premium beef, including USDA Prime and Wagyu programs, at aggressive price points. Comparable to McGonigle's for premium beef SKU overlap and Kansas City metro presence, though at vastly larger scale and lower price positioning.

Direct peers

• Snake River Farms: Snake River Farms is a premier American Wagyu and Kurobuta pork producer selling direct-to-consumer and to chefs. Directly comparable to McGonigle's on the Full-Blood Wagyu beef offering and premium protein positioning, with a DTC catalog model rather than retail storefront.
• Lobel's: Lobel's is a family-owned, multi-generation premium butcher in New York offering USDA Prime dry-aged beef and expert cut consultation. Comparable to McGonigle's as a family heritage specialty butcher emphasizing premium beef and personalized service.
• Pat LaFrieda Meat Purveyors: Pat LaFrieda is a premium NYC meat purveyor supplying顶级 dry-aged and custom-blend burgers to top restaurants and retail. Comparable to McGonigle's for its premium positioning, expert butchery, and custom-cut capabilities, though it skews wholesale-to-chef rather than walk-in retail.
• Kansas City Steak Company: Kansas City Steak Company is a KC-headquartered premium mail-order steak brand offering USDA Prime and American Wagyu beef directly to consumers nationwide. Comparable to McGonigle's for its premium beef focus and KC heritage, though it operates via mail order rather than a single storefront.
• Bichelmeyer Meats: Bichelmeyer Meats is a long-standing Kansas City area butcher shop offering custom cuts, smoked meats, and specialty sausages. It is the most direct local competitor to McGonigle's, operating a similar full-service meat counter model serving KC households.

Emerging players

• ButcherBox: ButcherBox is a subscription-based DTC service delivering grass-fed beef, organic chicken, and Wagyu to consumers monthly. Comparable to McGonigle's for premium beef and recurring household protein demand, but bypasses physical retail via subscription logistics.
• Crowd Cow: Crowd Cow is a DTC marketplace connecting consumers to specialty and Wagyu beef from independent ranches via online ordering. Comparable to McGonigle's in the premium beef category, but as a digital-first disruptor that competes for the same premium-meat customer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mcgoniglesmkt
• YouTubeyoutube.com/user/FarewayFoodStores
• Facebookfacebook.com/Fareway-Meat-Market-McGonigles-KC-BBQ-105081218461347
• LinkedInlinkedin.com/company/mike-mcgonigle-7061115
• Instagraminstagram.com/fmmkansascity202
• TikToktiktok.com/@farewaystores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGonigle's Market