Easy Gourmet

What Easy Gourmet does

Easy Gourmet is a Singapore-based direct-to-consumer e-commerce platform that sells halal-certified frozen ready meals, hot bento boxes, and multi-person Heritage and Western meal sets to individual consumers, families, and corporate buyers. Operated under Stamfles International Pte Ltd (Stamfles Group, established 1997), the company delivers across mainland Singapore and offers self-pickup from its Senoko South Road facility. The product catalog spans Asian heritage dishes (Hainanese Chicken Rice, Nonya Laksa, Asam Fish Head, Nasi Lemak), Western meals (pastas, baked rice, lasagnes), and soups, all MUIS halal-certified, microwave-ready, and shelf-stable for up to six months at -18°C. Pricing is per-unit: frozen individual meals at S$4.20-S$13.86 (incl. GST), bentos at S$10.75-S$13.86, and 3-4 person Heritage/Western Sets at S$49-S$85.

The business runs on a unit-economics model with no subscription disclosed: orders are placed at least one working day in advance, delivered in two weekday time slots, with delivery fees waived above S$80. Production is backed by parent-group infrastructure including the iKook automated poultry cooking machine, enabling the group to serve over 50,000 meals daily across Easy Gourmet, the Roost restaurant at Resorts World Sentosa, and Stamfles International institutional catering. Distribution channels include the owned easygourmet.com.sg storefront, direct home delivery, self-pickup, and a corporate/bulk-order channel handled via email enquiry.

The company has no external venture or private equity funding disclosed, sits within a privately held group, and relies on digital marketing (Facebook, Instagram, organic search) plus promotional codes for customer acquisition. Differentiation is anchored on MUIS halal certification, heritage Singaporean recipes, and the parent's 25+ year operating history rather than on technology or AI.

Name

Easy Gourmet

Legal name

Stamfles International Pte Ltd

Website

https://easygourmet.com.sg

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Easy Gourmet is a Singapore-based halal-certified frozen meal and hot bento e-commerce platform under Stamfles Group, delivering ready-to-heat Asian and Western dishes to individual consumers, families, and corporate buyers across mainland Singapore.

Ownership category

akta.pro rank

Product category

Frozen Ready Meals

NAICS

Frozen Specialty Food Manufacturing (311412), Other Specialty Food Retailers (44529)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)

akta.pro secondary industries

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Frozen ready meals
• Halal certified food
• Frozen meal delivery
• Bento meal delivery
• Heritage cuisine meals

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Frozen Ready Meals and Soups (Direct E-commerce): Individual frozen ready meals and soups sold directly to consumers through the easygourmet.com.sg e-commerce platform. Products include Western meals, Asian meals, and soups, priced per unit. One-time purchase per order.
2. Bento Boxes (Hot Delivery): Freshly prepared bento boxes delivered on scheduled days (Mondays to Fridays). These are hot meals for immediate consumption, distinct from frozen ready meals. Orders placed in advance for next-day delivery.
3. Heritage Sets and Western Sets (Group Meals): Larger format meal sets designed for 3-4 persons, including heritage dishes like Hainanese Chicken Rice Set, Nonya Laksa Set, and Western festive sets like Beef Stew and Fish en Papillote. Sold as complete meal kits for family/group dining occasions.
4. Corporate and Bulk Orders: Corporate or bulk meal deliveries are handled via direct email enquiry, providing custom pricing and arrangements for institutional or business catering needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Easy Gourmet is a Singapore-based direct-to-consumer e-commerce platform that sells halal-certified frozen ready meals, soups, bento boxes, and multi-person heritage and Western meal sets for at-home reheating or next-day hot delivery. Products are manufactured at the Senoko South Road facility under parent Stamfles International Pte Ltd, leveraging industrial-scale production capacity and the parent's proprietary automated poultry cooking technology. Orders are placed online with same-week delivery windows across mainland Singapore, with self-pickup and corporate bulk-order options also available.

Product overview

Easy Gourmet is a Singapore-based halal-certified frozen food delivery service operated by Stamfles Group. The company offers a diverse portfolio of frozen ready meals organized into four main product lines: Frozen Ready Meals (soups, Western meals, and Asian meals), Western Sets (multi-person meal sets), Heritage Sets (traditional Singaporean/Asian family meal sets for 3-4 pax), and Bentos (individual bento box meals). All products are halal-certified by MUIS, can be stored frozen for up to 6 months, and are reheated via microwave, oven, or steaming. The company delivers to most areas in Singapore with free delivery on orders over S$80.

Differentiator

Problem solved

Functional benefit

Brands

• Roost: Retail dining restaurant with a cosy retro setting infused with modernity, offering local and Asian delights. Located at Resorts World Sentosa.

Products and services

• Frozen Ready Meals Chef-prepared halal-certified frozen meals designed for storage up to 6 months at -18 degrees Celsius and reheating via microwave (5-12 minutes), oven, or steaming. The category covers individual portion soups (Triple Mushroom, Tomato Bisque, Chunky Potato Bisque, Beef Goulash, Chicken and Corn Chowder, Minestrone, Seafood Chowder, Roasted Pumpkin Bisque, Prawn Bisque, Classic Asian Stew, Hot and Sour, Fish Maw), Western meals (Carbonara, Marinara, Tom Yum Pasta, Stroganoff, baked rice dishes, lasagnes, Mac and Cheese, chicken stew, seafood dishes, and items such as Nacho Cheese Chicken Ham Baked Rice), and Asian meals (Nonya Laksa, Nonya Mee Siam, Tom Yum Seafood Bee Hoon Soup, Chicken Rendang Nasi Lemak, Curry Fish Nasi Lemak, Curry Chicken Turmeric Rice). Unit pricing ranges from S$4.20 to S$9.50 inclusive of GST, targeting individual consumers seeking convenient halal-certified meal solutions.
• Western Sets Multi-person Western meal sets designed to serve 3-4 persons for family or group dining occasions. Items include Classic Beef Stew (S$85.49), Fish en Papillote (S$74.79), and Cheesy Chicken Roulade with Pesto, prepared as complete ready-to-reheat meal kits. Priced inclusive of GST and targeting families or small gatherings wanting Western convenience dishes.
• Heritage Sets

Quantifiable outcome

• Frozen ready meals and soups can be stored for up to 6 months when stored at -18 degrees Celsius
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Stamfles InternationalcoreOthersStamfles International Pte Ltd is the ultimate holding company of Easy Gourmet and handles payment processing. Stamfles Group encompasses a portfolio of market-leading brands including Easy Gourmet (e-commerce), Roost (retail dining restaurant at Resorts World Sentosa), and Stamfles International (institutional catering). The group has been in operation since 1997.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HelloFresh: Global meal-kit and prepared-meal leader operating direct-to-consumer subscription services across the US, Europe, and Australia with multiple brands including Factor (heat-and-eat prepared meals). Comparable to Easy Gourmet as a D2C home-meal-replacement operator leveraging scaled production and chef-designed recipes, though at vastly larger scale and broader geographic reach.
• Factor (by HelloFresh): US-based premium heat-and-eat prepared-meal subscription service delivering chef-prepared, calorie-controlled meals directly to consumers nationwide. Comparable to Easy Gourmet in ready-to-heat prepared-meal format, D2C delivery model, and time-poor professional target segment, differing in refrigerated rather than frozen distribution and US rather than Singapore geography.
• CookUnity: US-headquartered chef-prepared ready-to-eat meal subscription service delivering restaurant-grade meals from independent chefs to consumers. Comparable to Easy Gourmet in chef-prepared ready-meal positioning, D2C delivery, and premium urban-professional target customer, with the parallel of leveraging chef/ restaurant brand equity to differentiate prepared meals at retail.
• Amy's Kitchen: US-based established frozen prepared-meal manufacturer selling organic, vegetarian, and specialty frozen meals through grocery retail and foodservice globally. Comparable to Easy Gourmet in frozen specialty prepared-meal manufacturing, multi-cuisine menu, and premium clean-label positioning (MSG-free), differing in retail-grocery vs. D2C distribution and geographic scale.

Direct peers

• WhyQ: Singapore-based hawker-food delivery platform aggregating ready-to-eat meals from local hawker stalls and home cooks for direct delivery. Comparable as a Singapore D2C prepared-meal operator, but positions around heritage/hawker cuisine similar to Easy Gourmet's Heritage Sets, addressing the same consumer pain point (convenient access to authentic local dishes).
• The Soup Spoon: Singapore-headquartered retail soup and prepared-meal brand that sells ready-to-eat soups, grain bowls, and frozen meals directly to consumers through its own stores and online channels. Directly comparable to Easy Gourmet in product format (frozen prepared meals, D2C), Singapore geography, and target consumer (busy urban professionals seeking convenient premium meals).
• Daily Cut: Singapore-based subscription meal prep service delivering freshly prepared calorie-controlled meals directly to consumers. Comparable to Easy Gourmet in D2C meal delivery model, Singapore focus, and target customer (time-poor urban professionals seeking convenient chef-prepared meals), differing primarily in fresh-refrigerated vs. frozen format.
• Paradise Group: Singapore-based heritage cuisine restaurant operator (Paradise Classic, Canton Paradise, Paradise Teochew) specializing in traditional Chinese and Teochew dishes. Comparable to the Roost restaurant leg of Easy Gourmet's parent group in Singapore heritage cuisine expertise, Chinese diaspora culinary tradition, and premium family-dining positioning, though operating through dine-in rather than frozen retail.
• Cedele Bakery Cafe: Singapore-based bakery-cafe chain that sells freshly prepared meals, sandwiches, salads, and whole-grain baked goods across retail outlets and online. Comparable to Easy Gourmet as a Singapore premium prepared-meal retailer offering chef-style ready-to-eat food to busy urban consumers, though via cafe storefronts rather than frozen e-commerce.
• Grain: Singapore-based ready-to-eat meal prep brand offering chef-designed, calorie-controlled meals delivered direct to consumers via subscription. Comparable in D2C prepared-meal model, Singapore-only geography, and busy-professional target segment; differs in fresh-chilled delivery rather than frozen storage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easygourmetsg
• Instagraminstagram.com/easygourmetsg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Gourmet