What Grain does

Grain is a Singapore-headquartered online restaurant founded in 2014 that prepares and delivers restaurant-quality meals directly to consumers and caters events under a single direct-to-consumer platform. The company operates three core service lines: Meals On Demand (same-day delivery of individually ordered meals via grain.com.sg), Catering (event and corporate catering), and Weddings by Grain (dedicated wedding catering operated from a separate occasions subdomain). Two supplementary offerings — Gift Cards and Grain Savers (a food-waste reduction program with discounted meals) — extend the platform into gifting and inventory yield management. The company is privately held, employs 51–100 people, and is led by co-founders Yi Sung Yong (CEO) and Ernest Sim (CTO), alongside co-founders Rifeng Gao and Isaac Tan, with a Director of Digital Products overseeing product development.

Grain monetizes on a per-transaction basis: customers place individual meal orders on the website for same-day delivery, or engage the catering arm for events and weddings. Pricing is unit-based rather than subscription-based and is not publicly disclosed on the website; customers see specific prices only after initiating an order. Distribution is entirely direct-to-consumer through Grain's own e-commerce storefront, deliberately avoiding dependence on third-party food delivery aggregators. Marketing relies on the website, customer testimonials displayed prominently across the site, and word-of-mouth rather than paid digital advertising.

The company has raised approximately $14.2M across four disclosed rounds between 2016 and 2019, with the most recent — a $10M Series A2 in May 2019 — led by Singha Ventures with participation from Openspace Capital, Cento Ventures, K2 Global, and Raging Bull. Earlier rounds included strategic F&B investors (First Gourmet, FoodXervices, Majuven) and 500 Global. The company holds an ISO certification, holds an ingredient/supplier relationship with Ember Smokery (smoked meats), and operates exclusively within Singapore with no disclosed geographic expansion or international footprint. Technology underlying the platform is not publicly disclosed, and there is no evidence of proprietary AI/ML capabilities, patents, or data-driven product differentiation in the source material.

Name

Grain

Website

https://grain.com.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Grain is a Singapore-based online restaurant founded in 2014 that delivers restaurant-quality meals same-day and provides catering and wedding services directly to consumers and corporate clients via its proprietary website platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meals On Demand: Direct-to-consumer meal delivery service where customers order individual meals through the website for same-day delivery. Revenue is generated through per-transaction meal purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grain is an online restaurant based in Singapore that prepares and delivers wholesome meals on a same-day basis to individual consumers. Beyond on-demand meal delivery, the company provides catering services for corporate events and a dedicated wedding catering offering, supported by gift card and meal savings programs.

Product overview

Grain is an online restaurant in Singapore operating as a single unified food delivery and catering platform. The core offerings consist of Meals On Demand for same-day meal delivery, Catering services for events and gatherings, and Weddings by Grain for wedding catering. Additional offerings include Gift Cards and Grain Savers. The platform functions as a unified service where customers can order online for delivery or engage catering for various occasions, with services available through its main website and dedicated subdomains for specific occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Meals On Demand
• Catering
• Weddings by Grain
• Gift Cards
• Grain Savers

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ember SmokeryminorOthersEmber Smokery is referenced as Grain's 'best-kept secret' for smoked meats with an Asian edge, suggesting a supplier or ingredient partnership for specialty smoked meat products used in Grain's menu offerings.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yolo Foods: Yolo Foods is a Singapore-based healthy meal delivery brand offering chef-prepared meals to individuals and corporate clients. Directly comparable to Grain's Meals On Demand and Catering lines with overlapping customer segments and city-only geographic focus.
• The Daily Cut: The Daily Cut is a Singapore-based health-focused meal delivery brand offering salads and bowls. Comparable to Grain in the Singapore healthy meal delivery category with a similar direct-to-consumer and corporate catering focus.
• tiffinlabs: tiffinlabs operates cloud kitchens and corporate catering in Singapore with tech-enabled ordering. Comparable to Grain as a Singapore-based online restaurant / catering operator leveraging a digital-first, multi-brand model.
• Shiok Kitchen Catering: Shiok Kitchen is a Singapore-based catering company serving corporate events, weddings, and private functions. Directly comparable to Grain's Catering and Weddings product lines in the Singapore catering category.
• Orange Clove Catering: Orange Clove is a Singapore catering specialist with strong wedding and corporate event offerings. Comparable to Grain's Weddings by Grain and Catering businesses with similar use cases and customer types.

Broad incumbents

• GrabFood: GrabFood is Southeast Asia's largest food delivery platform operating across Singapore and the region. Comparable as the dominant marketplace that Grain competes against for delivery demand and as a key customer acquisition channel.
• foodpanda Singapore: foodpanda is a major food delivery platform operating in Singapore with broad restaurant and meal options. Comparable to Grain as a competitor in the same end-market for online meal ordering and delivery.
• Deliveroo: Deliveroo is a leading food delivery platform in Singapore with restaurant and grocery offerings. Comparable as a large incumbent competing for the same online meal delivery customer base that Grain serves.

Others

• FoodXervices: FoodXervices is a Singapore-based foodservice distribution and supply company and was an early investor in Grain. Comparable as an ecosystem participant connected to Grain's supply chain and ingredient procurement.
• Ember Smokery: Ember Smokery is a Singapore-based smoked meats producer referenced as a Grain partner. Comparable as an adjacent supplier enabling menu differentiation through specialty protein offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grain
• Facebookfacebook.com/graincomsg
• LinkedInlinkedin.com/company/grain

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grain