Sinar Technology
Sinar Technology is a UK-based, privately held manufacturer of capacitance and resistance-based moisture and density measurement instruments for the agricultural, food, feed, beverage, and industrial sectors, distributed via dealers in 40+ countries with manufacturing in the UK and India.
- Company typePrivate
- Founded1985
- HeadquartersWokingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sinar Technology does
Sinar Technology is a privately held UK-based manufacturer of moisture and density measurement instrumentation, founded in 1985 and headquartered in Wokingham, Berkshire, with manufacturing operations in both the UK and India. The company designs and produces capacitance and resistance-based moisture meters, density analysers, and germination testers used across the food, feed, beverage, and agricultural supply chains — covering applications from field moisture spot-checks by growers to in-bin storage monitoring and industrial moisture determination to International Standards. Its product portfolio includes the GrainPro and BeanPro 6070 series, CP7070 grain and coffee analysers, AgriPro 6095 and FarmPro 6096 portable meters, Grainspear 6300 in-bin sensors, the Large Seed Analyser 8100, and the GermPro 7010 germination tester, supported by accessories, calibration samples, and the MCal calibration software subscription. Sinar's technology centres on proprietary in-house sensors with automatic temperature compensation and a calibration database built over 20+ years of annual oven-tested harvest samples, yielding over 400 commodity-specific calibrations and claimed accuracy within 0.3-0.5%.
The company operates a dual go-to-market combining direct e-commerce via sinar.co.uk with a global channel network comprising dealers in more than 40 countries and official service centres in more than 30 countries, supplemented by direct telephone sales. Revenue derives from one-time hardware sales (units priced £509-£2,999), recurring MCal software subscriptions (£290/year with £185 renewals), annual service and calibration work (approximately 400-600 instruments serviced each year), a seasonal rental programme for 6060/6070 meters, and consumables/accessories. Customer segments span agricultural crop producers, coffee/tea/cocoa growers and processors, feed and food manufacturers, and a secondary industrial vertical for fuel and oil moisture determination. The customer base is highly distributed across verticals and geographies, with no named enterprise anchors disclosed.
Sinar Technology firmographics
Firmographics- Name
- Sinar Technology
- Legal name
- Sinar Technology
- Website
- https://sinar.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sinar Technology is a UK-based, privately held manufacturer of capacitance and resistance-based moisture and density measurement instruments for the agricultural, food, feed, beverage, and industrial sectors, distributed via dealers in 40+ countries with manufacturing in the UK and India.
- Ownership category
- akta.pro rank
Sinar Technology industry classification
Industry- Product category
- Agricultural Moisture Measurement Instrumentation
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
Keywords
Where Sinar Technology is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sinar Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Moisture Meters: Sale of moisture analysis instruments including grain moisture meters, coffee moisture meters, portable moisture meters, seed analysers, and germination testers. Products range from £509 to £2,999 for main instruments.
- Accessories and Consumables: Sale of accessories including carry cases (£42-£125), calibration samples (£36-£45), loading hoppers (£25-£99), cleaning brushes (£12), sample beakers (£15), battery holders, and reagent test kits.
- Service and Calibration: Annual service centre providing calibration and repair services. 2026 service prices: AP6060/6070 – £185, GrainSpear – £159, Handheld Machines – £95 (ex. VAT). MCal calibration software subscription at £290/year with bi-annual calibration samples dispatched.
- Rental Machines: Rental program for 6060 and 6070 machines providing flexible access to moisture analysis equipment for seasonal harvest periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Professional Moisture Meters (GrainPro 6070, BeanPro 6070) |
| One time/ perpetual license | Pay-as-you-go | Mid-Range Moisture Meters (CP7070) |
| One time/ perpetual license | Pay-as-you-go | Portable Entry Moisture Meters (AgriPro 6095) |
| One time/ perpetual license | Pay-as-you-go | Specialised Equipment (GermPro, Large Seed Analyser) |
| Unit Pricing | Annual | Service Prices 2026 |
| One time/ perpetual license | Pay-as-you-go | Calibration Samples |
| Subscription | Annual | MCal Calibration Software |
| One time/ perpetual license | Pay-as-you-go | Calibration Tools |
| Subscription | Pay-as-you-go | Machine Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Sinar Technology product offering
Product offeringCore offering
Sinar Technology manufactures moisture and density measurement instruments using capacitance and resistance measurement principles with automatic temperature compensation. The portfolio spans portable pocket-sized meters, bench-top analysers, in-bin sensors, and germination testers aimed at agricultural crop producers, coffee/tea/cocoa processors, and food/feed manufacturers.
Product overview
Sinar Technology is a UK-based manufacturer of high-end moisture measurement instrumentation serving the Food, Feed, Beverage, and Agricultural markets. Their product portfolio centres on moisture and density measurement devices ranging from portable handheld meters to in-bin sensors, alongside germination testers and calibration software. The core product line includes the GrainPro 6070 and CP7070 capacitance-based moisture meters for cereals and combinable crops; the BeanPro 6070 and CP7070 Coffee variants for the coffee industry; the Large Seed Analyser 8100 for cocoa beans and large seeds; the AgriPro 6095 and FarmPro 6096 portable meters for field use; and the Grainspear 6300 in-bin monitoring sensor. Supporting products include calibration samples, carry cases, loading hoppers, cleaning accessories, the MCal calibration software system, and rental options for seasonal use. All products operate on capacitance or resistance measurement principles with automatic temperature compensation, and feature USB or BLE wireless connectivity for data transfer.
Differentiator
Problem solved
Functional benefit
Brands
- Sinar BeanPro: Coffee moisture analyser product line optimised for measuring moisture, density and temperature in coffee beans, including BeanPro 6070 model.
- Sinar GrainPro
- Sinar GermPro
- Sinar Grainspear
- Sinar AgriPro
- Sinar CP7070
- Sinar FarmPro
- Sinar SackPro
- Sinar LSA
- MCal
Products and services
- Sinar 6070 GrainPro Moisture Meter
Quantifiable outcome
- Moisture measurement results typically within 0.3-0.5% accuracy depending on model
- +2 more outcomes
Companies that use Sinar Technology
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sinar Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sinar Technology partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sinar Technology competitors and assessment
Company assessmentDirect peers
- Perten Instruments (PerkinElmer): Perten, now part of PerkinElmer, is one of the most established suppliers of grain moisture and quality analyzers (e.g., AM 5200, Inframatic) used by grain receivers and elevators. It directly competes with Sinar's GrainPro/CP7070 in the cereals and combinable crops segment with overlapping customers and similar capacitance/NIR measurement principles.
- Kett Electric Laboratory: Kett is a Japanese manufacturer specializing in moisture and composition meters for grain, rice, paper, and food, with strong presence in Asia. It is a very close product-line competitor to Sinar across portable, bench-top, and in-line moisture instrumentation, serving overlapping agricultural and food customers globally.
- Pfeuffer GmbH: Pfeuffer is a German manufacturer of grain moisture and protein analyzers (e.g., Granolyser, HE 50) serving the European and international grain trade. It directly competes with Sinar in portable and bench-top grain moisture instrumentation for farmers, traders, and processors.
- CEM Corporation: CEM manufactures moisture/solids analyzers (e.g., SMART 6, SAM 255) widely used in food, feed, and agricultural labs. It directly competes with Sinar in capacitance- and infrared-based bench-top moisture meters for similar end markets and customer profiles.
- DICKEY-john (GAC): DICKEY-john's GAC series grain moisture testers are widely used at grain elevators, farms, and processors globally. They are a direct competitor to Sinar's GrainPro 6070 and AgriPro 6095, particularly in North American and European cereals markets, with similar capacitance-based measurement and temperature compensation.
- A&D Company: A&D produces the MS/MX/MF series of moisture analyzers for laboratory and industrial use, with a focus on food, grain, and chemical applications. It competes with Sinar on accuracy, speed, and price across laboratory and bench-top moisture analysis.
- Martin Lishman Ltd: Martin Lishman is a UK-based manufacturer of agricultural moisture and storage monitoring equipment (e.g., Crop Temp, Pile-Dry pedestals, moisture meters). It is a direct UK peer to Sinar, competing in grain moisture, in-store monitoring, and on-farm quality control.
Emerging players
- CropScan (Next Instruments): Next Instruments' CropScan range provides NIR-based grain protein and moisture analyzers for on-farm and elevator use. It is a focused niche competitor to Sinar in protein-moisture analysis, particularly relevant as combined quality testing gains traction with grain buyers.
Broad incumbents
- Shimadzu Scientific Instruments: Shimadzu offers the MOC63u and related moisture/halogen analyzers as part of a broad analytical instrument portfolio. While not specialised purely in agricultural moisture, it competes with Sinar in laboratory moisture determination for food, feed, and industrial applications.
- Mettler Toledo: Mettler Toledo is a global leader in precision laboratory and industrial instruments, including the HX/HS moisture analyzer series. It competes with Sinar in laboratory moisture analysis for food, feed, and pharmaceutical applications, offering broader portfolios, deeper service networks, and stronger digital/software capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sinar Technology social profiles
Digital presenceSinar Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinar Technology leadership team
Management profileNumber of profiles
Sinar Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinar Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinar Technology
What does Sinar Technology do?
Sinar Technology manufactures moisture and density measurement instruments using capacitance and resistance measurement principles with automatic temperature compensation. The portfolio spans portable pocket-sized meters, bench-top analysers, in-bin sensors, and germination testers aimed at agricultural crop producers, coffee/tea/cocoa processors, and food/feed manufacturers.
Is Sinar Technology a public or private company?
Sinar Technology is a private company. It is classified as unknown and is currently operating.
When was Sinar Technology founded?
Sinar Technology was founded in 1985. It employs 11 to 50 people.
Where is Sinar Technology based?
Sinar Technology is headquartered in Wokingham, United Kingdom, in the Europe region.
How does Sinar Technology make money?
Four revenue lines are on record. Hardware Sales - Moisture Meters are the primary driver. The others are accessories and Consumables, service and Calibration and rental Machines.
Who are Sinar Technology's main competitors?
Direct peers on record are Perten Instruments (PerkinElmer), Kett Electric Laboratory, Pfeuffer GmbH, CEM Corporation, DICKEY-john (GAC), A&D Company and Martin Lishman Ltd. CropScan (Next Instruments) is listed as an emerging player. Broad incumbents are Shimadzu Scientific Instruments and Mettler Toledo.
Does Sinar Technology have an API?
No public API is recorded for Sinar Technology.
What industry is Sinar Technology in?
Sinar Technology's product category is Agricultural Moisture Measurement Instrumentation. Its primary akta.pro industry code is AFABAMAA, In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors). Its NAICS code is 334519 and its SIC code is 3823.